DRIVE PROMOTIONS 2020 AUTOMOTIVE SERVICES CATALOG Drive... · Over the years we have printed over 20 MILLION direct mailers and helped sell COUNTLESS vehicles in nearly every major

2020 AUTOMOTIVE SERVICES CATALOGDRIVE PROMOTIONS

AUTOMOTIVE ADVERTISING BY AUTOMOTIVE PEOPLE.

Our mission at Drive Promotions is to create and deploy effective sales oriented advertising campaigns and in-store staffed event promotions for hundreds of franchised car dealers, dealer groups and OEM’s nationwide. We’ve done exactly that for over a decade now! Take a look at our most popular Staffed Event and Automotive Direct Mail programs for a new twist on traditional advertising, or scroll down to learn about our new Multi Channel Auto-Drive program and Digital Campaigns to help propel your dealership into the

next generation.

Once you’ve taken a look, give us a call at 888-227-7589 to get your dealership a boost this month!

Drive 360º Omni-Channel...........3-5

iDrive Email Marketing...............6

Redline Staffed Events...........7-9

Popular Direct Mail Programs......10-11

Drive Promotions 888-227-7589 www.DrivePromos.com Pg. 2

https://drivepromos.com/Email.html

https://drivepromos.com/StaffedEvents.html

“We have worked directly with Drive Promo-tions for many years, and have always had

excellent and reliable results in those market-ing efforts.”

Mid-West Business CenterFiat Chrysler Automobiles

“Brought a TON of showroom excitement to us! Energetic, Fun, Exciting and BOOMING!”

Patrick Bachrodt#1 Hendrick Auto Group

“The perfect One-Two punch! Earl and Drive have been helping us grow and sell cars for

years!”

Thomas NeuendorfSecurity Auto Group

“These guys rock! This was our third event this year and everytime has been fantastic. The guys are a pleasure to have here at the

store, they treat our customers well and most importantly: they move metal.”

Rob ParishVision Automotive

“A BIG success for our dealers with even more residual benefit

to come!”

Wes KochAutomotive Ad Agency

“The event program has helped us drive quite a bit of great traffic over the years, the staff are always fantastic and our staff look forward to

their sales events!”

Rick Vrablik#1 Nielsen Dodge

www.DrivePromos.com/Auto-Drive Pg. 3Drive Promotions 888-227-7589

WE’VE DONE GOOD WORK WITHGOOD PEOPLE, ALL OVER AMERICA!

Turn-Key 30 Day Omni-Channel Marketing ProgramWake up the sleeping buyers in your market by utlilizing a multi-faceted conquest-minded approach

www.DrivePromos.com/Auto-Drive Pg. 4Drive Promotions 888-227-7589

The 98% TheoryDealers overwhelmingly focus their marketing efforts on the 2% of active

car shoppers in their market. The problem? The other 98% buy cars as

well, but if they aren’t hearing from you regularly, odds are it wont be from

your dealership.

Turn-Key: Email, Search, Social, Direct Mail, Voicemail, and Text Message Campaigns that work

together to deliver hundreds of thousands of targeted and

relevant ads to the most quali-fied core group of potential car

buyers in your market.

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Turn-Key Omni-Channel Marketing Packages For Your Dealership!

What Is Drive 360?Email Broadcast, Banners, Social Media and Phones. Printing, Mailing and Postage.

Telemarketing Campaign, Voicemail On 2,000 Cell Phones, Reports & Advanced Ana-

lytics, All targeting one key audience. In Short, It Means Sold Units.

INCLUDED PACKAGE ELEMENTS Silver Gold Platinum DiamondEntry-Level Event

Mid-Level Event

Fully Loaded Event

Email Broadcast to 300,000 Drivers and In Market Buyers √ √ √ √ √ √ √HTML Creative Ad with Your Inventory, Links to your site and UTM Codes √ √ √ √ √ √ √

Open,Click, URL & View tracking with upgraded address verified sales report. √ √ √ √ √ √ √

Online Google Banner Ads (20,000) Facebook Posts (10,000) Designed, Posted, Tracked √ √ √ √ √ √ √

Direct Mail Campaign Jumbo 9x12” Postcards sent to top prospects. Mail upgrade options available.

x 5,000 5,000 10,000 10,000 15,000 20,000

Ring-less Voice Mail or Text Campaign RVM or SMSDrops to 2,000 top prospects.

x x x √ x √ √

3 Day In-Store Staffed Sales Event With Greeter and Closer Included, Commission Free

x x x x √ √√ (4 Day Event)

Premium Prize For Every Guest Plus An HDTV Give-away/Test Drive Raffle

x x x x √ √ √

Total Cost to Dealer (COMMISSION FREE) $3,850 $8,250 $9,975 $11,475 $13,980 $17,975 $21,475

Drive Promotions 888-227-7589


MASS CONQUEST EMAIL MARKETING SOLUTIONS.

Key Benefits Of “Broad Cast” Email:• Complex Targeting Capability including Income, Inter-

ests, Demo’s, Current Vehicle, Modeled Credit.• Reach. 300,000 Permission -based individuals in each

campaign. Your ad will find more eyes than anything else you can do!

• Cost Effective. Averaging 18-20 sold units per cam-paign, the program is low-risk/high-reward

• Address-Verified Database makes R.O.I and Sales Anal-ysis easy and headache free.

• Discounts on multiple planned campaigns


Single-Run Email Campaign

•Graphic & HTML Design Services

•Robust Targeting Capabilities Including Location, Vehicle, Education, Interests, Income Etc.

•300,000 Emails Delivered To Address/DNS/Double Opt-In Confirmed Private Database

•Customer Test Drive Incentives

•Analytics & Campaign Report

•30 Day Address Verified Sales Matchback Report

$2,295, No Term Commitments

Drive Promotions


STAFFED EVENTSTRAFFIC, SALES, & EXCITEMENT!

OUR SALES EVENTS ARE TURN-KEY & EASY AS 1,2,3!

A Redline staffed event with Drive Promotions is unlike anything else on the market. Gone are the days of the cheap ‘failer-mailer’ and ‘sale-in-a-box’ nightmares; and you can forget about the drama of a team of strangers taking over your dealership for a week. The next evolution has arrived! We design a premium multi-channel advertising campaign to jam pack your showroom with fun, traffic, excitement and incremental car deals over the course of your 3-4 day Drive Event. We then send two pros to help you close deals, register all guests, and assist your staff in turning shoppers into customers!

Games, Traffic, Excitement and more. Everybody wins when Drive is in town,

especially your sales team! Drive Traffic.COMMISSION FREE EVENTS!

A few huge days for your dealership, with long lasting benefits. Give your mar-ket a reason to visit your store.Drive Re-

sults.

2 Auto Pro’s To Help Close Deals!2 Auto Pro’s To Help Close Deals!Tons Of Advertising Options!Tons Of Advertising Options! Happy dealer and OEM clients all over!Happy dealer and OEM clients all over!

A premium multi-channel direct mar-keting program to maximize opportunities

during the event. Drive Advertising.


SOLD

1. Comprehensive ad campaign 2. Exciting In-Store Sales Event 3. Sold Units, No Headaches.

+ HUNDREDS OF CUSTOM COMMIS-SION + HEADACHE

FREE EVENT OPTIONS!

ECONOMY EVENT

10,000 Direct Mail Invitations | 2 Day Hosted Sales EventGrand Prize Package | Showroom OutfittingsHDTV Giveaway | Experienced Event Greeter

All Expenses Paid |Premium PrizesFacebook Local Ad Campaign

+BONUS OF THE MONTH

$10,995

ENTRY-LEVEL EVENT

12,500 Direct Mail Invitations3 Day Staffed Sales Event

Grand Prize PackageShowroom Outfittings

HDTV Giveaway1 Greeter + 1 CloserAll Expenses Paid

$5 Gift Cards For First 100 guests Standard Prize For All GuestsFacebook Local Ad Campaign

+BONUS OF THE MONTH

$14,495

FULL-SIZE EVENT


Grand Prize InsuranceShowroom Outfittings

HDTV Giveaway1 Opener + 1 CloserAll Expenses Paid

$5 Gift Cards For First 100 guests Standard Prize For All GuestsFacebook Local Ad Campaign

+BONUS OF THE MONTH

$17,495

LUXURY EVENT


Grand Prize InsuranceShowroom Outfittings

HDTV Giveaway1 Opener + 1 CloserAll Expenses Paid

$5 Cards For First 100 guests Standard Prize For All Guests Facebook Local Ad Campaign

+BONUS OF THE MONTH

$19,995

OUR MOST POPULAR REDLINE EVENT OPTIONS

www.DrivePromos.com Pg. 9Drive Promotions 888-227-7589

Green Light The Automotive Credit Program

Target customers in your market who have credit issues (and/or dis-charged bankruptcies (depending on your dealerships F&I capability) that your dealership can help resolve. This preapproval program will

train your market to view your dealership as an ally! Starting at only $0.74/pc!

Drive Now Pre-ApprovalCredit Based Direct



Trade In Trade Up A Compelling Hyper Targeted Upgrade Offer

We utilize variable vehicle image data to create a HIGHLY customized and eye catching mailer that your market will not be able to ignore.

Fully loaded starting at only $0.79/pc.!



Traffic JamTraffic JamCustom Direct Mail Campaigns

Over the years we have printed over 20 MILLION direct mailers and helped sell COUNTLESS vehicles in nearly every major market!

We have something for any sized store in any sized market! Starting at only $0.55/piece for a basic campaign!

Green LightGreen Light The Automotive Credit Program



Payment SwapPayment Swap The Automotive Trade In Program

Grow your market share and attract fresh new customers based on what they are driving. We deliver a custom and personalized message

to trade now. You get fresh new trades, and fresh new customers! Starting at only $0.76 per letter - fully loaded

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DRIVE PROMOTIONS 2020 AUTOMOTIVE SERVICES CATALOG Drive... · Over the years we have printed over 20 MILLION direct mailers and helped sell COUNTLESS vehicles in nearly every major