Drive the Great Barrier Reef Ð The Ultimate Map and …media.ttnq.org.au/_documents/9-58e8cc702e5133664fe596df5...Drive the Great Barrier Reef Ð The Ultimate Map and Itinerary Guide

Drive the Great Barrier Reef –The Ultimate Map and

Itinerary GuideSales Prospectus 2017

ALL NEWDRIVEGUIDE

FORDOMESTIC

&INTERNATIONAL

MARKETS

Bookings close Friday 31 March. Don’t delay, act now.

Sales & information:Adam Ruggero - Marketing Director, GSDMT: 03 5222 5685 E: [email protected]

BackgroundThe Great Barrier Reef is ‘Nature’s greatest gift to Australia and our greatest legacy to the world.’

Tourism to the Great Barrier Reef is a major economic driver for all of the coastal communities along the reef.

The tourism industry contributes $5.2 billion to the Australian economy and supports 64,000 full time jobs. It is Queensland’s greatest natural tourism advantage and attracts more than 2.4 million visitors from across the globe each year.

Drive the Great Barrier Reef –

The Ultimate Map and

Itinerary Guide

Nature’s greatest gift to Australia

Bundaberg • Hervey Bay • Gladstone • Rockhampton • Mackay

Airlie Beach • Bowen • Townsville • Hinchinbrook Island • Mission Beach

Atherton • Kuranda • Cairns • Port Douglas • Cooktown • Cape York


The Great Barrier Reef has been identified as Queensland’s biggest competitive strength and is recognised within one of Tourism and Event’s Queensland’s key strategic experience pillars. 950,000 domestic and 360,000 international visitors tour Queensland by road annually (DTESB, Queensland Drive Tourism Strategy, 2013).

In an aim to increase length of stay, expenditure and visitor numbers and further leverage the campaign activity being undertaken by Tourism Australia and Tourism and Events Queensland around the Great Barrier Reef, an opportunity has been identified to develop a drive guide (available in various languages). The guide will be designed to highlight key attractions and help direct visitors on a journey through all the Great Barrier Reef destinations and experiences using high-quality mapping supported by itineraries.

The Great Barrier Reef is owned by all adjacent Regional Tourism Organisations or Councils and links a series of regional tourism bodies, each with its own unique offering and experiences. Development of a comprehensive guide underpinned by high-quality mapping which identifies journeys and experiences along the Great Barrier Reef will aim to grow awareness of all destinations touched by the Great Barrier Reef and will encourage visitors to experience the reef in new and exciting ways.


The guide will

HIGHLIGHT

KEYATTRACTIONS,

Great Barrier Reef DESTINATIONS& EXPERIENCES

using high-quality mapping

950,000DOMESTIC

&360,000INTERNATIONAL

VISITORStour QLD by road

ANNUALLY


Here’s your chance to be involved…Why should I be involved?

This is the official map based guide that covers the entire Great Barrier Reef experience from Bundaberg to Cape York and will extend inland to Charters Towers and the Tablelands. The guide will aim to grow awareness of all destinations touched by the Great Barrier Reef and will encourage visitors to experience the reef in new and exciting ways through detailed mapping and itineraries.

By partnering with us as an advertiser you ensure that your business is best positioned to benefit from the fast growing domestic and international drive market.



BENEFITfrom the fast growing

DOMESTIC&

INTERNATIONAL

DRIVEMARKET

by becoming an

ADVERTISER



ADVERTISER INDEX

featuring map reference,advertised page number

&PHONE NUMBER

SIMPLIFIED TOURING ROUTES

featuring key towns&

ADVERTISER TOWNS

Advertiser location

Herofull color

REGION IMAGE

SUGGESTED ITINERARY

INSPIRATIONAL editorial about your region

&WHAT TO SEE

AND DOwhen visitors are here

Major city inset map

Merinda

Nelly bay

Woodstock

Clare

Giru

Gumlu

Lucinda

Bambaroo

Toobanna

Mingela

Bluewater

Rollingstone

Home Hill

Cardwell

Townsville

Bowen

Ayr

Charters Towers

Ingham

Great Barrier Reef

HinchinbrookIsland National Park

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02 The Ultimate Guide to your Great Barrier Reef Drive Holiday

Townsville North Queensland

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Great Barrier Reef

MAP REF ADVERTISER NAME PAGE TELEPHONE

Advertiser name here 04 07 0000 0000








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1

MAP REF ADVERTISER NAME PAGE TELEPHONE

9 Advertiser name here 07 07 0000 0000








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Sample map and editorial pages

How much does it cost?

Prices start from $995 inc GST.

About the guide…

• Full-colour A4 guide

• 350,000 copies + a digital online guide

• Produced in five languages:

Where will the guide be distributed?

• Visitor Information Centres

• Motorhome and car rental companies

• Hotel, motels and backpacker accommodation

• Major attractions

• Online digital version of the guide

• The guide will be supported by a fully funded marketing plan and targeted distribution strategy


English

German

French

Japanese

Chinese

Operator Name

Short description here

07 0000 0000www.websitehere.com.au

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Operator NameShort description here


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Sample 1/16 page ad (not to scale)

- images 0- text approx 50 words- logos 0







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REGION NAME HERE

03 The Ultimate Guide to your Great Barrier Reef Drive Holiday

Business Details

Company: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Name (title, first, surname): . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Address: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Town: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Postcode: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Phone: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fax: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Email: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Website: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Town Listing Nominate town you wish to be listed under . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

TEQ Region Nominate which region you wish to be listed under . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Payment Method – Must be made in full. (See Terms & Conditions overleaf)

Booking deadline: Friday 31st March 2017. Payment deadline: Friday 31st March 2017.

Direct deposit Payable to: GSDM Pty Ltd Bank: NAB BSB: 083 646 ACC No: 55 924 9077

Credit Card*

VISA MasterCard (1.5% credit card surcharge) CCV:

Cardholders Name: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Signature: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Date: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Cheque (payable to) GSDM, Studio 1, 2-6 Rutland Street, Newtown VIC 3220 (cheque must accompany order form)

AuthorisationI agree to the terms and conditions as per order & agreement form.

Signed: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Date: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Email: [email protected] Fax: 03 5222 1806 COPY FOR: TAX INVOICE NO. GRB2/17 | ABN NO. 39 096 915 285


Advertising Information - Rates include GST

Select advertisement size (4)

Advertisement Options

SizeWidth x Depth

Words Max

$Inc GST

1/16 Page 43.75 mm x 60.75 mm 50 $995

1/8 Page 92.5 mm x 60.75 mm 70 $1,995

1/4 Page 92.5 mm x 126.5 mm 130 $3,995

1/2 Page 190 mm x 126.5 mm 175 $7,995

Full Page 210 mm x 297 mm $14,995

Inside Back Cover* 210 mm x 297 mm $14,995

Back Cover* 210 mm x 297 mm $15,995

*Subject to approval. If more than one party is interested, subject to tender.

Order & agreement

Full page


1. Full payment WITH BOOKING - By 31 March 2017. Pay by credit card (+1.5% credit card surcharge), direct deposit or cheque made payable to: “Great Southern Destinations Marketing.”

2. No monies will be refunded for cancellations after seven days of signing agreement.

3. The publisher reserves the right to withdraw advertisements if the balance payable, if applicable, is not received within 14 days of final ad proof.

4. All material for inclusion in advertisements is to be supplied to: GSDM Studio 1, 2-6 Rutland Street, Newtown, VIC 3220.

5. Advertisers must be members of their relevant Regional Tourism Organisation or Local Tourism Organisation.

6. We reserve the right to refuse any substandard materials.

7. We reserve the right to change specifications without notice.

8. No preferred positions for ads smaller than a full page.

9. Townsville Enterprise, partner Regional Tourism Organisations (Townsville North Queensland, Whitsundays, Mackay, Southern Great Barrier Reef, Cassowary Coast, Tourism Tropical North Queensland) reserves the right to use any images supplied for advertisements in general marketing and promotion of the region, via any medium, unless notified in writing of copyright restrictions.

10. It is the responsibility of the advertiser to respond to proofs promptly. The FIRST poof should be returned within one week of receipt with changes or acceptance. The SECOND/FINAL proof (if required) must be returned within one week of receipt. No further proofs will be issued. Colour proofs are only available via email. Maximum 2 proofs per ad.

11. It remains the responsibility of the advertiser to ensure total accuracy of their advertisement.

12. Notwithstanding any other provision of this agreement, the publisher and Townsville Enterprise, partner Regional Tourism Organisations (Townsville North Queensland, Whitsundays, Mackay, Southern Great Barrier Reef, Cassowary Coast, Tourism Tropical North Queensland) shall not be liable in any manner whatsoever for any loss or damage to any person including

indirect, incidental or consequential loss or damages (including any loss of profits) whether arising from negligence, breach of contract, statute or otherwise in connection with or arising out of or in any way related to this agreement, including the failure of any particular advertisement to appear on any specified date, page number or at all.

13. The advertiser acknowledges that the publisher in its sole discretion shall be entitled to do any or all of the following:

(a) decline or cancel any advertisement or series of advertisements without stating any reason.

(b) postpone the publication of any advertisement or series of advertisements at any time.

(c) return or destroy any advertising material which remains in its or in its printer’s possession twelve months from the last month of publication of the advertisement to which the material relates, without being required by any person or agency and without being in any way responsible for any loss and/or damage.

(d) alter any images or digital artwork or other materials supplied by the advertiser in order to conform to the publisher’s mechanical printing requirements or any guideline or policy statement issued from time to time by Townsville Enterprise, partner Regional Tourism Organisations (Townsville North Queensland, Whitsundays, Mackay, Southern Great Barrier Reef, Cassowary Coast, Tourism Tropical North Queensland) without being responsible for any loss and/or damage.

(e) place the word ‘advertisement’ on any copy which in the publisher’s opinion resembles editorial matter.

14. The publisher shall not be liable in any manner for loss or damage to any artwork or other materials which may be supplied to the publisher. Such materials shall at all times and in respect of all things remain at the risk of the advertiser.

15. The publication of any advertisement is strictly subject to the publisher’s approval and, without limitation, the publisher shall not be required to accept any advertising material in the publication of which may in its opinion contravene any provision of the Trade Practices Act 1974, the Fair Trading Act or any other relevant federal or state legislation.

16. The publisher will use its best reasonable endeavours to produce the estimated number of guide copies, however the advertiser acknowledges that the number of copies is dependent, inter alia, on the level of financial support for the publication.

17. The advertiser acknowledges that the booking of an advertisement is independent of editorial content and that the publisher makes no commitment to preferential placing of the advertisement in the publication, where no loading has been paid.

18. The advertiser undertakes to be personally liable to observe these terms and conditions.

19. The advertiser hereby indemnifies and agrees to hold indemnified the publisher and Townsville Enterprise, partner Regional Tourism Organisations (Townsville North Queensland, Whitsundays, Mackay, Southern Great Barrier Reef, Cassowary Coast, Tourism Tropical North Queensland) their servants and agents and each of them against all liability, claims, proceedings, loss, damage or costs whatsoever which may arise from the publication of any material pursuant to this agreement and in particular but without limiting the generality of the fore going to indemnify and hold indemnified each and all of them against any action for defamation, slander of title, breach of copyright or infringement of any trademark, name or description, invasion of privacy or breach of any provision of the Trade Practices Act 1974, the Fair Trading Act or any other relevant federal or state legislation.

20. Advertisements whose artwork has been prepared by GSDM may not be reproduced in part or whole by any other party without the written consent by GSDM.

21. All advertisements are subject to final approval and acceptance by Townsville Enterprise, partner Regional Tourism Organisations (Townsville North Queensland, Whitsundays, Mackay, Southern Great Barrier Reef, Cassowary Coast, Tourism Tropical North Queensland).

Terms & Conditions

Participating tourism bodies:• Townsville North Queensland• Southern Great Barrier Reef• Tourism Tropical North Queensland

• Mackay • Whitsundays • Cassowary Coast



Documents

Drive the Great Barrier Reef Ð The Ultimate Map and …media.ttnq.org.au/_documents/9-58e8cc702e5133664fe596df5...Drive the Great Barrier Reef Ð The Ultimate Map and Itinerary Guide