eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

FIA Formula E Championship

DrivetheFuture

How does Formula E contribute to make EVs more attractive

DrivetheFuture

THE FUTURE OF MOTORSPORT

Driven by a constant desire to challenge conventional thinking Formula E has redefined motorsport maybe all sport

Formula E is

bull The first all-electric racing series

bull The first city-centre racing series

bull A fusion of sport sustainability engineering technology science design and music

bull A unique eco-system which centres around four pillars of Energy Environment Education and Entertainment

DrivetheFuture

In the heart of the worldrsquos most

exciting cities this ground

breaking world-first FIA

endorsed all-electric racing

series has revolutionised the way

fans experience motorsport and

electric vehicles

Through the Formula E Championship our Legacy

Programmes and the promotion research and

development of electric vehicle technology and clean

energy

bull We aim to accelerate innovation

bull Stimulate the development of infrastructure

bull Offer solutions for air quality issues in city centres

bull Showcase how electric vehicles will revolutionise

everyday transportation

MORE THAN JUST A RACEhellip

APPEALING TO FUTURE GENERATIONS

THE eVILLAGEA festival-like atmosphere

which engages fans in an fun

immersive and educational

areas where Partners

showcase their newest

technologies products and

innovations in all its futuristic

glory

FANBOOSTNever before have the

fans been able to

influence the outcome of

a sport This offers full fan

engagement and

excitement

FORMULA E eSPORTSWe bring the action from the

racetrack to the fans own

devices inviting them to e-race

alongside their Formula E

heroes This combines the love

of electric motor-racing and

gaming appealing to the digital

generation

ROBORACENext season we will be kicking off

the worldrsquos first global driverless

race series This will provide a

competitive platform for

autonomous driving solutions and

provide cutting edge

entertainment

DrivetheFuture

PUSHING THE LIMITS OF

TECHNOLOGY IN SPORT

Formula E is a highly advanced globally visible platform to showcase new technologies

A collaboration of some of the leading companies in and out of motor racing we are all working together to experiment innovate and accelerate electric vehicle technologies and sustainable mobility

DrivetheFuture

AN ELECTRIC VEHICLE DEVELOPMENT TEST-BED

All teams are supplied an electric racing car built by Spark Racing Technology

7 manufacturers develop drivetrain technology

Teams enhance battery technologies

Season 1 Season 2 Season 3

v v v

Joining Formula E in Season 3

DrivetheFuture

TECHNOLOGY TRICKLES DOWN

FROM RACE TRACK

TO ROAD CAR

Alongside our partners we are

revolutionising electric vehicle

technology and strive to

accelerate innovation in

sustainable urban mobility

THE ESTORY UNDERTAKING

THE MOBILITY CHALLENGE

An initiative led by DHL the eStory gathers Formula E

stakeholders to showcase how the championship

provides a platform for sustainable mobility

innovations especially leveraging

bull Technology

bull Infrastructure

bull Communication

The aim is to accelerate EV mass-market adoption in

city centres

CONTRIBUTIONS TO ELECTRO-MOBILITY

copy Formula E Rights BV 2016 | Private amp Confidential | All Rights Reserved10

Qualcomm introduced their revolutionary HALO technology a wireless charging

solution for electric vehicles that they applied to the Championship Safety cars

Michelinrsquos specially developed high quality hybrid tyres are suitable in both wet and

dry conditions last the whole race and can be recycled after The Bibendum

Campaign brings together political industry scientific and media representatives to

discuss the challenges of and solutions for sustainable mobility

Developing a sustainable race calendar and providing fast efficient and

environmentally conscious transportation service of the FE race cars medical and

rescue cars spare parts and equipment DHL are pioneers in developing sustainable

logistics

In S2 Chargemaster will donate 10 EV charging points into each city as part of the

Formula E Partnerrsquos Legacy Programme

Williams Advanced Engineering provided invaluable work on the powertrain

exclusively supplied the race car batteries and are engaged in RampD surrounding

battery longevity

Suppliers of clean mobile generators which run on a 0 emission glycerine fuel

DrivetheFuture

ERNST amp YOUNG STUDY

PROJECTED BENEFITS OF FORMULA E

57-77M 900M 25BNeuroAdditional electric vehicles sold

around the world over 25 years

Tonnes of CO2 avoided ndash the

equivalent of Italyrsquos annual

emissions over 2 years

Of savings on healthcare costs

and productivity from pollution

reduction

bull In 2013 Fe commissioned Ernst amp Young to assess the global value of FE to the electric vehicle market over the next 25 years

(2015-2040) and its wider economic environmental and social impact in addition to delivering a sustainable legacy

bull EY determined the potential of FE to drive technological innovation social awareness and infrastructure development for

sustainable mobility

bull The value of FE was measured by evaluating how the championship will contribute to removing barriers to the EV market

THE FUTURE OF SUSTAINABLE TRANSPORT IN SMART CITIES

CLEA

N

ELECTRI

C

CONNECT

ED

SHARED DRIVERLE

SS

ldquoThe FIA Formula E Championship represents the

centerpiece for an ambitious and unprecedented new

global push into the lsquoElectric Erarsquo

We want to contribute in reducing CO2 emissions

increasing sustainable practices - or increasing

sustainability awareness - whilst also providing

affordable and clean transport solutions in our city

locations around the world We plan on being here for

the long run and invite you to engage with our team in

helping us to showcase and provide the first all

electric global motor sport Championshiprdquo

CEO of Formula E operations

copy 2016 Formula E Operations Limited All rights reserved

eMSF2016eMobilityForum

Thank you

DrivetheFuture

LORA

Introduction LightMotionreg

Who is Lightwell

- Founded in 2007- Reliable Dutch company - Efficient and creative organization- Fast implementation of LED technology - Inhouse research and laboratory - Production in Rotterdam (the Netherlands)

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

Production in the Netherlands

Current Innovation

-

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

LightMotion Modular Solutions for every pole

LightMotion Plug and Play Module

CCTV (ip - camera)

Adaptive lighting (motion sensors)

Weather Sensors

Wifi amp RF connectivity

CO2 sensor

EV-Charging module

Announcements

Lightmotion Structure

References Europe

Rotterdam(8 year contract)

Succesful implementation of different modules

Leiden(15 year contract)

Venlo(European contract)

Joint venture with Cisco

Unique Selling Points

- All in one seamless integrated Smart Light pole- Established network of 16000 chargers- Efficient and creative organization- Retrofit technology- Low investment and operational costs- Excellent 247 back office support and Data reports- Real time monitoring

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

DrivetheFuture

THE FUTURE OF MOTORSPORT

Driven by a constant desire to challenge conventional thinking Formula E has redefined motorsport maybe all sport

Formula E is

bull The first all-electric racing series

bull The first city-centre racing series

bull A fusion of sport sustainability engineering technology science design and music

bull A unique eco-system which centres around four pillars of Energy Environment Education and Entertainment

DrivetheFuture

In the heart of the worldrsquos most

exciting cities this ground

breaking world-first FIA

endorsed all-electric racing

series has revolutionised the way

fans experience motorsport and

electric vehicles

Through the Formula E Championship our Legacy

Programmes and the promotion research and

development of electric vehicle technology and clean

energy

bull We aim to accelerate innovation

bull Stimulate the development of infrastructure

bull Offer solutions for air quality issues in city centres

bull Showcase how electric vehicles will revolutionise

everyday transportation

MORE THAN JUST A RACEhellip

APPEALING TO FUTURE GENERATIONS

THE eVILLAGEA festival-like atmosphere

which engages fans in an fun

immersive and educational

areas where Partners

showcase their newest

technologies products and

innovations in all its futuristic

glory

FANBOOSTNever before have the

fans been able to

influence the outcome of

a sport This offers full fan

engagement and

excitement

FORMULA E eSPORTSWe bring the action from the

racetrack to the fans own

devices inviting them to e-race

alongside their Formula E

heroes This combines the love

of electric motor-racing and

gaming appealing to the digital

generation

ROBORACENext season we will be kicking off

the worldrsquos first global driverless

race series This will provide a

competitive platform for

autonomous driving solutions and

provide cutting edge

entertainment

DrivetheFuture

PUSHING THE LIMITS OF

TECHNOLOGY IN SPORT

Formula E is a highly advanced globally visible platform to showcase new technologies

A collaboration of some of the leading companies in and out of motor racing we are all working together to experiment innovate and accelerate electric vehicle technologies and sustainable mobility

DrivetheFuture

AN ELECTRIC VEHICLE DEVELOPMENT TEST-BED

All teams are supplied an electric racing car built by Spark Racing Technology

7 manufacturers develop drivetrain technology

Teams enhance battery technologies

Season 1 Season 2 Season 3

v v v

Joining Formula E in Season 3

DrivetheFuture

TECHNOLOGY TRICKLES DOWN

FROM RACE TRACK

TO ROAD CAR

Alongside our partners we are

revolutionising electric vehicle

technology and strive to

accelerate innovation in

sustainable urban mobility

THE ESTORY UNDERTAKING

THE MOBILITY CHALLENGE

An initiative led by DHL the eStory gathers Formula E

stakeholders to showcase how the championship

provides a platform for sustainable mobility

innovations especially leveraging

bull Technology

bull Infrastructure

bull Communication

The aim is to accelerate EV mass-market adoption in

city centres

CONTRIBUTIONS TO ELECTRO-MOBILITY

copy Formula E Rights BV 2016 | Private amp Confidential | All Rights Reserved10

Qualcomm introduced their revolutionary HALO technology a wireless charging

solution for electric vehicles that they applied to the Championship Safety cars

Michelinrsquos specially developed high quality hybrid tyres are suitable in both wet and

dry conditions last the whole race and can be recycled after The Bibendum

Campaign brings together political industry scientific and media representatives to

discuss the challenges of and solutions for sustainable mobility

Developing a sustainable race calendar and providing fast efficient and

environmentally conscious transportation service of the FE race cars medical and

rescue cars spare parts and equipment DHL are pioneers in developing sustainable

logistics

In S2 Chargemaster will donate 10 EV charging points into each city as part of the

Formula E Partnerrsquos Legacy Programme

Williams Advanced Engineering provided invaluable work on the powertrain

exclusively supplied the race car batteries and are engaged in RampD surrounding

battery longevity

Suppliers of clean mobile generators which run on a 0 emission glycerine fuel

DrivetheFuture

ERNST amp YOUNG STUDY

PROJECTED BENEFITS OF FORMULA E

57-77M 900M 25BNeuroAdditional electric vehicles sold

around the world over 25 years

Tonnes of CO2 avoided ndash the

equivalent of Italyrsquos annual

emissions over 2 years

Of savings on healthcare costs

and productivity from pollution

reduction

bull In 2013 Fe commissioned Ernst amp Young to assess the global value of FE to the electric vehicle market over the next 25 years

(2015-2040) and its wider economic environmental and social impact in addition to delivering a sustainable legacy

bull EY determined the potential of FE to drive technological innovation social awareness and infrastructure development for

sustainable mobility

bull The value of FE was measured by evaluating how the championship will contribute to removing barriers to the EV market

THE FUTURE OF SUSTAINABLE TRANSPORT IN SMART CITIES

CLEA

N

ELECTRI

C

CONNECT

ED

SHARED DRIVERLE

SS

ldquoThe FIA Formula E Championship represents the

centerpiece for an ambitious and unprecedented new

global push into the lsquoElectric Erarsquo

We want to contribute in reducing CO2 emissions

increasing sustainable practices - or increasing

sustainability awareness - whilst also providing

affordable and clean transport solutions in our city

locations around the world We plan on being here for

the long run and invite you to engage with our team in

helping us to showcase and provide the first all

electric global motor sport Championshiprdquo

CEO of Formula E operations

copy 2016 Formula E Operations Limited All rights reserved

eMSF2016eMobilityForum

Thank you

DrivetheFuture

LORA

Introduction LightMotionreg

Who is Lightwell

- Founded in 2007- Reliable Dutch company - Efficient and creative organization- Fast implementation of LED technology - Inhouse research and laboratory - Production in Rotterdam (the Netherlands)

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

Production in the Netherlands

Current Innovation

-

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

LightMotion Modular Solutions for every pole

LightMotion Plug and Play Module

CCTV (ip - camera)

Adaptive lighting (motion sensors)

Weather Sensors

Wifi amp RF connectivity

CO2 sensor

EV-Charging module

Announcements

Lightmotion Structure

References Europe

Rotterdam(8 year contract)

Succesful implementation of different modules

Leiden(15 year contract)

Venlo(European contract)

Joint venture with Cisco

Unique Selling Points

- All in one seamless integrated Smart Light pole- Established network of 16000 chargers- Efficient and creative organization- Retrofit technology- Low investment and operational costs- Excellent 247 back office support and Data reports- Real time monitoring

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

DrivetheFuture

In the heart of the worldrsquos most

exciting cities this ground

breaking world-first FIA

endorsed all-electric racing

series has revolutionised the way

fans experience motorsport and

electric vehicles

Through the Formula E Championship our Legacy

Programmes and the promotion research and

development of electric vehicle technology and clean

energy

bull We aim to accelerate innovation

bull Stimulate the development of infrastructure

bull Offer solutions for air quality issues in city centres

bull Showcase how electric vehicles will revolutionise

everyday transportation

MORE THAN JUST A RACEhellip

APPEALING TO FUTURE GENERATIONS

THE eVILLAGEA festival-like atmosphere

which engages fans in an fun

immersive and educational

areas where Partners

showcase their newest

technologies products and

innovations in all its futuristic

glory

FANBOOSTNever before have the

fans been able to

influence the outcome of

a sport This offers full fan

engagement and

excitement

FORMULA E eSPORTSWe bring the action from the

racetrack to the fans own

devices inviting them to e-race

alongside their Formula E

heroes This combines the love

of electric motor-racing and

gaming appealing to the digital

generation

ROBORACENext season we will be kicking off

the worldrsquos first global driverless

race series This will provide a

competitive platform for

autonomous driving solutions and

provide cutting edge

entertainment

DrivetheFuture

PUSHING THE LIMITS OF

TECHNOLOGY IN SPORT

Formula E is a highly advanced globally visible platform to showcase new technologies

A collaboration of some of the leading companies in and out of motor racing we are all working together to experiment innovate and accelerate electric vehicle technologies and sustainable mobility

DrivetheFuture

AN ELECTRIC VEHICLE DEVELOPMENT TEST-BED

All teams are supplied an electric racing car built by Spark Racing Technology

7 manufacturers develop drivetrain technology

Teams enhance battery technologies

Season 1 Season 2 Season 3

v v v

Joining Formula E in Season 3

DrivetheFuture

TECHNOLOGY TRICKLES DOWN

FROM RACE TRACK

TO ROAD CAR

Alongside our partners we are

revolutionising electric vehicle

technology and strive to

accelerate innovation in

sustainable urban mobility

THE ESTORY UNDERTAKING

THE MOBILITY CHALLENGE

An initiative led by DHL the eStory gathers Formula E

stakeholders to showcase how the championship

provides a platform for sustainable mobility

innovations especially leveraging

bull Technology

bull Infrastructure

bull Communication

The aim is to accelerate EV mass-market adoption in

city centres

CONTRIBUTIONS TO ELECTRO-MOBILITY

copy Formula E Rights BV 2016 | Private amp Confidential | All Rights Reserved10

Qualcomm introduced their revolutionary HALO technology a wireless charging

solution for electric vehicles that they applied to the Championship Safety cars

Michelinrsquos specially developed high quality hybrid tyres are suitable in both wet and

dry conditions last the whole race and can be recycled after The Bibendum

Campaign brings together political industry scientific and media representatives to

discuss the challenges of and solutions for sustainable mobility

Developing a sustainable race calendar and providing fast efficient and

environmentally conscious transportation service of the FE race cars medical and

rescue cars spare parts and equipment DHL are pioneers in developing sustainable

logistics

In S2 Chargemaster will donate 10 EV charging points into each city as part of the

Formula E Partnerrsquos Legacy Programme

Williams Advanced Engineering provided invaluable work on the powertrain

exclusively supplied the race car batteries and are engaged in RampD surrounding

battery longevity

Suppliers of clean mobile generators which run on a 0 emission glycerine fuel

DrivetheFuture

ERNST amp YOUNG STUDY

PROJECTED BENEFITS OF FORMULA E

57-77M 900M 25BNeuroAdditional electric vehicles sold

around the world over 25 years

Tonnes of CO2 avoided ndash the

equivalent of Italyrsquos annual

emissions over 2 years

Of savings on healthcare costs

and productivity from pollution

reduction

bull In 2013 Fe commissioned Ernst amp Young to assess the global value of FE to the electric vehicle market over the next 25 years

(2015-2040) and its wider economic environmental and social impact in addition to delivering a sustainable legacy

bull EY determined the potential of FE to drive technological innovation social awareness and infrastructure development for

sustainable mobility

bull The value of FE was measured by evaluating how the championship will contribute to removing barriers to the EV market

THE FUTURE OF SUSTAINABLE TRANSPORT IN SMART CITIES

CLEA

N

ELECTRI

C

CONNECT

ED

SHARED DRIVERLE

SS

ldquoThe FIA Formula E Championship represents the

centerpiece for an ambitious and unprecedented new

global push into the lsquoElectric Erarsquo

We want to contribute in reducing CO2 emissions

increasing sustainable practices - or increasing

sustainability awareness - whilst also providing

affordable and clean transport solutions in our city

locations around the world We plan on being here for

the long run and invite you to engage with our team in

helping us to showcase and provide the first all

electric global motor sport Championshiprdquo

CEO of Formula E operations

copy 2016 Formula E Operations Limited All rights reserved

eMSF2016eMobilityForum

Thank you

DrivetheFuture

LORA

Introduction LightMotionreg

Who is Lightwell

- Founded in 2007- Reliable Dutch company - Efficient and creative organization- Fast implementation of LED technology - Inhouse research and laboratory - Production in Rotterdam (the Netherlands)

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

Production in the Netherlands

Current Innovation

-

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

LightMotion Modular Solutions for every pole

LightMotion Plug and Play Module

CCTV (ip - camera)

Adaptive lighting (motion sensors)

Weather Sensors

Wifi amp RF connectivity

CO2 sensor

EV-Charging module

Announcements

Lightmotion Structure

References Europe

Rotterdam(8 year contract)

Succesful implementation of different modules

Leiden(15 year contract)

Venlo(European contract)

Joint venture with Cisco

Unique Selling Points

- All in one seamless integrated Smart Light pole- Established network of 16000 chargers- Efficient and creative organization- Retrofit technology- Low investment and operational costs- Excellent 247 back office support and Data reports- Real time monitoring

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

Through the Formula E Championship our Legacy

Programmes and the promotion research and

development of electric vehicle technology and clean

energy

bull We aim to accelerate innovation

bull Stimulate the development of infrastructure

bull Offer solutions for air quality issues in city centres

bull Showcase how electric vehicles will revolutionise

everyday transportation

MORE THAN JUST A RACEhellip

APPEALING TO FUTURE GENERATIONS

THE eVILLAGEA festival-like atmosphere

which engages fans in an fun

immersive and educational

areas where Partners

showcase their newest

technologies products and

innovations in all its futuristic

glory

FANBOOSTNever before have the

fans been able to

influence the outcome of

a sport This offers full fan

engagement and

excitement

FORMULA E eSPORTSWe bring the action from the

racetrack to the fans own

devices inviting them to e-race

alongside their Formula E

heroes This combines the love

of electric motor-racing and

gaming appealing to the digital

generation

ROBORACENext season we will be kicking off

the worldrsquos first global driverless

race series This will provide a

competitive platform for

autonomous driving solutions and

provide cutting edge

entertainment

DrivetheFuture

PUSHING THE LIMITS OF

TECHNOLOGY IN SPORT

Formula E is a highly advanced globally visible platform to showcase new technologies

A collaboration of some of the leading companies in and out of motor racing we are all working together to experiment innovate and accelerate electric vehicle technologies and sustainable mobility

DrivetheFuture

AN ELECTRIC VEHICLE DEVELOPMENT TEST-BED

All teams are supplied an electric racing car built by Spark Racing Technology

7 manufacturers develop drivetrain technology

Teams enhance battery technologies

Season 1 Season 2 Season 3

v v v

Joining Formula E in Season 3

DrivetheFuture

TECHNOLOGY TRICKLES DOWN

FROM RACE TRACK

TO ROAD CAR

Alongside our partners we are

revolutionising electric vehicle

technology and strive to

accelerate innovation in

sustainable urban mobility

THE ESTORY UNDERTAKING

THE MOBILITY CHALLENGE

An initiative led by DHL the eStory gathers Formula E

stakeholders to showcase how the championship

provides a platform for sustainable mobility

innovations especially leveraging

bull Technology

bull Infrastructure

bull Communication

The aim is to accelerate EV mass-market adoption in

city centres

CONTRIBUTIONS TO ELECTRO-MOBILITY

copy Formula E Rights BV 2016 | Private amp Confidential | All Rights Reserved10

Qualcomm introduced their revolutionary HALO technology a wireless charging

solution for electric vehicles that they applied to the Championship Safety cars

Michelinrsquos specially developed high quality hybrid tyres are suitable in both wet and

dry conditions last the whole race and can be recycled after The Bibendum

Campaign brings together political industry scientific and media representatives to

discuss the challenges of and solutions for sustainable mobility

Developing a sustainable race calendar and providing fast efficient and

environmentally conscious transportation service of the FE race cars medical and

rescue cars spare parts and equipment DHL are pioneers in developing sustainable

logistics

In S2 Chargemaster will donate 10 EV charging points into each city as part of the

Formula E Partnerrsquos Legacy Programme

Williams Advanced Engineering provided invaluable work on the powertrain

exclusively supplied the race car batteries and are engaged in RampD surrounding

battery longevity

Suppliers of clean mobile generators which run on a 0 emission glycerine fuel

DrivetheFuture

ERNST amp YOUNG STUDY

PROJECTED BENEFITS OF FORMULA E

57-77M 900M 25BNeuroAdditional electric vehicles sold

around the world over 25 years

Tonnes of CO2 avoided ndash the

equivalent of Italyrsquos annual

emissions over 2 years

Of savings on healthcare costs

and productivity from pollution

reduction

bull In 2013 Fe commissioned Ernst amp Young to assess the global value of FE to the electric vehicle market over the next 25 years

(2015-2040) and its wider economic environmental and social impact in addition to delivering a sustainable legacy

bull EY determined the potential of FE to drive technological innovation social awareness and infrastructure development for

sustainable mobility

bull The value of FE was measured by evaluating how the championship will contribute to removing barriers to the EV market

THE FUTURE OF SUSTAINABLE TRANSPORT IN SMART CITIES

CLEA

N

ELECTRI

C

CONNECT

ED

SHARED DRIVERLE

SS

ldquoThe FIA Formula E Championship represents the

centerpiece for an ambitious and unprecedented new

global push into the lsquoElectric Erarsquo

We want to contribute in reducing CO2 emissions

increasing sustainable practices - or increasing

sustainability awareness - whilst also providing

affordable and clean transport solutions in our city

locations around the world We plan on being here for

the long run and invite you to engage with our team in

helping us to showcase and provide the first all

electric global motor sport Championshiprdquo

CEO of Formula E operations

copy 2016 Formula E Operations Limited All rights reserved

eMSF2016eMobilityForum

Thank you

DrivetheFuture

LORA

Introduction LightMotionreg

Who is Lightwell

- Founded in 2007- Reliable Dutch company - Efficient and creative organization- Fast implementation of LED technology - Inhouse research and laboratory - Production in Rotterdam (the Netherlands)

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

Production in the Netherlands

Current Innovation

-

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

LightMotion Modular Solutions for every pole

LightMotion Plug and Play Module

CCTV (ip - camera)

Adaptive lighting (motion sensors)

Weather Sensors

Wifi amp RF connectivity

CO2 sensor

EV-Charging module

Announcements

Lightmotion Structure

References Europe

Rotterdam(8 year contract)

Succesful implementation of different modules

Leiden(15 year contract)

Venlo(European contract)

Joint venture with Cisco

Unique Selling Points

- All in one seamless integrated Smart Light pole- Established network of 16000 chargers- Efficient and creative organization- Retrofit technology- Low investment and operational costs- Excellent 247 back office support and Data reports- Real time monitoring

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

APPEALING TO FUTURE GENERATIONS

THE eVILLAGEA festival-like atmosphere

which engages fans in an fun

immersive and educational

areas where Partners

showcase their newest

technologies products and

innovations in all its futuristic

glory

FANBOOSTNever before have the

fans been able to

influence the outcome of

a sport This offers full fan

engagement and

excitement

FORMULA E eSPORTSWe bring the action from the

racetrack to the fans own

devices inviting them to e-race

alongside their Formula E

heroes This combines the love

of electric motor-racing and

gaming appealing to the digital

generation

ROBORACENext season we will be kicking off

the worldrsquos first global driverless

race series This will provide a

competitive platform for

autonomous driving solutions and

provide cutting edge

entertainment

DrivetheFuture

PUSHING THE LIMITS OF

TECHNOLOGY IN SPORT

Formula E is a highly advanced globally visible platform to showcase new technologies

A collaboration of some of the leading companies in and out of motor racing we are all working together to experiment innovate and accelerate electric vehicle technologies and sustainable mobility

DrivetheFuture

AN ELECTRIC VEHICLE DEVELOPMENT TEST-BED

All teams are supplied an electric racing car built by Spark Racing Technology

7 manufacturers develop drivetrain technology

Teams enhance battery technologies

Season 1 Season 2 Season 3

v v v

Joining Formula E in Season 3

DrivetheFuture

TECHNOLOGY TRICKLES DOWN

FROM RACE TRACK

TO ROAD CAR

Alongside our partners we are

revolutionising electric vehicle

technology and strive to

accelerate innovation in

sustainable urban mobility

THE ESTORY UNDERTAKING

THE MOBILITY CHALLENGE

An initiative led by DHL the eStory gathers Formula E

stakeholders to showcase how the championship

provides a platform for sustainable mobility

innovations especially leveraging

bull Technology

bull Infrastructure

bull Communication

The aim is to accelerate EV mass-market adoption in

city centres

CONTRIBUTIONS TO ELECTRO-MOBILITY

copy Formula E Rights BV 2016 | Private amp Confidential | All Rights Reserved10

Qualcomm introduced their revolutionary HALO technology a wireless charging

solution for electric vehicles that they applied to the Championship Safety cars

Michelinrsquos specially developed high quality hybrid tyres are suitable in both wet and

dry conditions last the whole race and can be recycled after The Bibendum

Campaign brings together political industry scientific and media representatives to

discuss the challenges of and solutions for sustainable mobility

Developing a sustainable race calendar and providing fast efficient and

environmentally conscious transportation service of the FE race cars medical and

rescue cars spare parts and equipment DHL are pioneers in developing sustainable

logistics

In S2 Chargemaster will donate 10 EV charging points into each city as part of the

Formula E Partnerrsquos Legacy Programme

Williams Advanced Engineering provided invaluable work on the powertrain

exclusively supplied the race car batteries and are engaged in RampD surrounding

battery longevity

Suppliers of clean mobile generators which run on a 0 emission glycerine fuel

DrivetheFuture

ERNST amp YOUNG STUDY

PROJECTED BENEFITS OF FORMULA E

57-77M 900M 25BNeuroAdditional electric vehicles sold

around the world over 25 years

Tonnes of CO2 avoided ndash the

equivalent of Italyrsquos annual

emissions over 2 years

Of savings on healthcare costs

and productivity from pollution

reduction

bull In 2013 Fe commissioned Ernst amp Young to assess the global value of FE to the electric vehicle market over the next 25 years

(2015-2040) and its wider economic environmental and social impact in addition to delivering a sustainable legacy

bull EY determined the potential of FE to drive technological innovation social awareness and infrastructure development for

sustainable mobility

bull The value of FE was measured by evaluating how the championship will contribute to removing barriers to the EV market

THE FUTURE OF SUSTAINABLE TRANSPORT IN SMART CITIES

CLEA

N

ELECTRI

C

CONNECT

ED

SHARED DRIVERLE

SS

ldquoThe FIA Formula E Championship represents the

centerpiece for an ambitious and unprecedented new

global push into the lsquoElectric Erarsquo

We want to contribute in reducing CO2 emissions

increasing sustainable practices - or increasing

sustainability awareness - whilst also providing

affordable and clean transport solutions in our city

locations around the world We plan on being here for

the long run and invite you to engage with our team in

helping us to showcase and provide the first all

electric global motor sport Championshiprdquo

CEO of Formula E operations

copy 2016 Formula E Operations Limited All rights reserved

eMSF2016eMobilityForum

Thank you

DrivetheFuture

LORA

Introduction LightMotionreg

Who is Lightwell

- Founded in 2007- Reliable Dutch company - Efficient and creative organization- Fast implementation of LED technology - Inhouse research and laboratory - Production in Rotterdam (the Netherlands)

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

Production in the Netherlands

Current Innovation

-

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

LightMotion Modular Solutions for every pole

LightMotion Plug and Play Module

CCTV (ip - camera)

Adaptive lighting (motion sensors)

Weather Sensors

Wifi amp RF connectivity

CO2 sensor

EV-Charging module

Announcements

Lightmotion Structure

References Europe

Rotterdam(8 year contract)

Succesful implementation of different modules

Leiden(15 year contract)

Venlo(European contract)

Joint venture with Cisco

Unique Selling Points

- All in one seamless integrated Smart Light pole- Established network of 16000 chargers- Efficient and creative organization- Retrofit technology- Low investment and operational costs- Excellent 247 back office support and Data reports- Real time monitoring

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

DrivetheFuture

PUSHING THE LIMITS OF

TECHNOLOGY IN SPORT

Formula E is a highly advanced globally visible platform to showcase new technologies

A collaboration of some of the leading companies in and out of motor racing we are all working together to experiment innovate and accelerate electric vehicle technologies and sustainable mobility

DrivetheFuture

AN ELECTRIC VEHICLE DEVELOPMENT TEST-BED

All teams are supplied an electric racing car built by Spark Racing Technology

7 manufacturers develop drivetrain technology

Teams enhance battery technologies

Season 1 Season 2 Season 3

v v v

Joining Formula E in Season 3

DrivetheFuture

TECHNOLOGY TRICKLES DOWN

FROM RACE TRACK

TO ROAD CAR

Alongside our partners we are

revolutionising electric vehicle

technology and strive to

accelerate innovation in

sustainable urban mobility

THE ESTORY UNDERTAKING

THE MOBILITY CHALLENGE

An initiative led by DHL the eStory gathers Formula E

stakeholders to showcase how the championship

provides a platform for sustainable mobility

innovations especially leveraging

bull Technology

bull Infrastructure

bull Communication

The aim is to accelerate EV mass-market adoption in

city centres

CONTRIBUTIONS TO ELECTRO-MOBILITY

copy Formula E Rights BV 2016 | Private amp Confidential | All Rights Reserved10

Qualcomm introduced their revolutionary HALO technology a wireless charging

solution for electric vehicles that they applied to the Championship Safety cars

Michelinrsquos specially developed high quality hybrid tyres are suitable in both wet and

dry conditions last the whole race and can be recycled after The Bibendum

Campaign brings together political industry scientific and media representatives to

discuss the challenges of and solutions for sustainable mobility

Developing a sustainable race calendar and providing fast efficient and

environmentally conscious transportation service of the FE race cars medical and

rescue cars spare parts and equipment DHL are pioneers in developing sustainable

logistics

In S2 Chargemaster will donate 10 EV charging points into each city as part of the

Formula E Partnerrsquos Legacy Programme

Williams Advanced Engineering provided invaluable work on the powertrain

exclusively supplied the race car batteries and are engaged in RampD surrounding

battery longevity

Suppliers of clean mobile generators which run on a 0 emission glycerine fuel

DrivetheFuture

ERNST amp YOUNG STUDY

PROJECTED BENEFITS OF FORMULA E

57-77M 900M 25BNeuroAdditional electric vehicles sold

around the world over 25 years

Tonnes of CO2 avoided ndash the

equivalent of Italyrsquos annual

emissions over 2 years

Of savings on healthcare costs

and productivity from pollution

reduction

bull In 2013 Fe commissioned Ernst amp Young to assess the global value of FE to the electric vehicle market over the next 25 years

(2015-2040) and its wider economic environmental and social impact in addition to delivering a sustainable legacy

bull EY determined the potential of FE to drive technological innovation social awareness and infrastructure development for

sustainable mobility

bull The value of FE was measured by evaluating how the championship will contribute to removing barriers to the EV market

THE FUTURE OF SUSTAINABLE TRANSPORT IN SMART CITIES

CLEA

N

ELECTRI

C

CONNECT

ED

SHARED DRIVERLE

SS

ldquoThe FIA Formula E Championship represents the

centerpiece for an ambitious and unprecedented new

global push into the lsquoElectric Erarsquo

We want to contribute in reducing CO2 emissions

increasing sustainable practices - or increasing

sustainability awareness - whilst also providing

affordable and clean transport solutions in our city

locations around the world We plan on being here for

the long run and invite you to engage with our team in

helping us to showcase and provide the first all

electric global motor sport Championshiprdquo

CEO of Formula E operations

copy 2016 Formula E Operations Limited All rights reserved

eMSF2016eMobilityForum

Thank you

DrivetheFuture

LORA

Introduction LightMotionreg

Who is Lightwell

- Founded in 2007- Reliable Dutch company - Efficient and creative organization- Fast implementation of LED technology - Inhouse research and laboratory - Production in Rotterdam (the Netherlands)

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

Production in the Netherlands

Current Innovation

-

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

LightMotion Modular Solutions for every pole

LightMotion Plug and Play Module

CCTV (ip - camera)

Adaptive lighting (motion sensors)

Weather Sensors

Wifi amp RF connectivity

CO2 sensor

EV-Charging module

Announcements

Lightmotion Structure

References Europe

Rotterdam(8 year contract)

Succesful implementation of different modules

Leiden(15 year contract)

Venlo(European contract)

Joint venture with Cisco

Unique Selling Points

- All in one seamless integrated Smart Light pole- Established network of 16000 chargers- Efficient and creative organization- Retrofit technology- Low investment and operational costs- Excellent 247 back office support and Data reports- Real time monitoring

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

DrivetheFuture

AN ELECTRIC VEHICLE DEVELOPMENT TEST-BED

All teams are supplied an electric racing car built by Spark Racing Technology

7 manufacturers develop drivetrain technology

Teams enhance battery technologies

Season 1 Season 2 Season 3

v v v

Joining Formula E in Season 3

DrivetheFuture

TECHNOLOGY TRICKLES DOWN

FROM RACE TRACK

TO ROAD CAR

Alongside our partners we are

revolutionising electric vehicle

technology and strive to

accelerate innovation in

sustainable urban mobility

THE ESTORY UNDERTAKING

THE MOBILITY CHALLENGE

An initiative led by DHL the eStory gathers Formula E

stakeholders to showcase how the championship

provides a platform for sustainable mobility

innovations especially leveraging

bull Technology

bull Infrastructure

bull Communication

The aim is to accelerate EV mass-market adoption in

city centres

CONTRIBUTIONS TO ELECTRO-MOBILITY

copy Formula E Rights BV 2016 | Private amp Confidential | All Rights Reserved10

Qualcomm introduced their revolutionary HALO technology a wireless charging

solution for electric vehicles that they applied to the Championship Safety cars

Michelinrsquos specially developed high quality hybrid tyres are suitable in both wet and

dry conditions last the whole race and can be recycled after The Bibendum

Campaign brings together political industry scientific and media representatives to

discuss the challenges of and solutions for sustainable mobility

Developing a sustainable race calendar and providing fast efficient and

environmentally conscious transportation service of the FE race cars medical and

rescue cars spare parts and equipment DHL are pioneers in developing sustainable

logistics

In S2 Chargemaster will donate 10 EV charging points into each city as part of the

Formula E Partnerrsquos Legacy Programme

Williams Advanced Engineering provided invaluable work on the powertrain

exclusively supplied the race car batteries and are engaged in RampD surrounding

battery longevity

Suppliers of clean mobile generators which run on a 0 emission glycerine fuel

DrivetheFuture

ERNST amp YOUNG STUDY

PROJECTED BENEFITS OF FORMULA E

57-77M 900M 25BNeuroAdditional electric vehicles sold

around the world over 25 years

Tonnes of CO2 avoided ndash the

equivalent of Italyrsquos annual

emissions over 2 years

Of savings on healthcare costs

and productivity from pollution

reduction

bull In 2013 Fe commissioned Ernst amp Young to assess the global value of FE to the electric vehicle market over the next 25 years

(2015-2040) and its wider economic environmental and social impact in addition to delivering a sustainable legacy

bull EY determined the potential of FE to drive technological innovation social awareness and infrastructure development for

sustainable mobility

bull The value of FE was measured by evaluating how the championship will contribute to removing barriers to the EV market

THE FUTURE OF SUSTAINABLE TRANSPORT IN SMART CITIES

CLEA

N

ELECTRI

C

CONNECT

ED

SHARED DRIVERLE

SS

ldquoThe FIA Formula E Championship represents the

centerpiece for an ambitious and unprecedented new

global push into the lsquoElectric Erarsquo

We want to contribute in reducing CO2 emissions

increasing sustainable practices - or increasing

sustainability awareness - whilst also providing

affordable and clean transport solutions in our city

locations around the world We plan on being here for

the long run and invite you to engage with our team in

helping us to showcase and provide the first all

electric global motor sport Championshiprdquo

CEO of Formula E operations

copy 2016 Formula E Operations Limited All rights reserved

eMSF2016eMobilityForum

Thank you

DrivetheFuture

LORA

Introduction LightMotionreg

Who is Lightwell

- Founded in 2007- Reliable Dutch company - Efficient and creative organization- Fast implementation of LED technology - Inhouse research and laboratory - Production in Rotterdam (the Netherlands)

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

Production in the Netherlands

Current Innovation

-

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

LightMotion Modular Solutions for every pole

LightMotion Plug and Play Module

CCTV (ip - camera)

Adaptive lighting (motion sensors)

Weather Sensors

Wifi amp RF connectivity

CO2 sensor

EV-Charging module

Announcements

Lightmotion Structure

References Europe

Rotterdam(8 year contract)

Succesful implementation of different modules

Leiden(15 year contract)

Venlo(European contract)

Joint venture with Cisco

Unique Selling Points

- All in one seamless integrated Smart Light pole- Established network of 16000 chargers- Efficient and creative organization- Retrofit technology- Low investment and operational costs- Excellent 247 back office support and Data reports- Real time monitoring

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

DrivetheFuture

TECHNOLOGY TRICKLES DOWN

FROM RACE TRACK

TO ROAD CAR

Alongside our partners we are

revolutionising electric vehicle

technology and strive to

accelerate innovation in

sustainable urban mobility

THE ESTORY UNDERTAKING

THE MOBILITY CHALLENGE

An initiative led by DHL the eStory gathers Formula E

stakeholders to showcase how the championship

provides a platform for sustainable mobility

innovations especially leveraging

bull Technology

bull Infrastructure

bull Communication

The aim is to accelerate EV mass-market adoption in

city centres

CONTRIBUTIONS TO ELECTRO-MOBILITY

copy Formula E Rights BV 2016 | Private amp Confidential | All Rights Reserved10

Qualcomm introduced their revolutionary HALO technology a wireless charging

solution for electric vehicles that they applied to the Championship Safety cars

Michelinrsquos specially developed high quality hybrid tyres are suitable in both wet and

dry conditions last the whole race and can be recycled after The Bibendum

Campaign brings together political industry scientific and media representatives to

discuss the challenges of and solutions for sustainable mobility

Developing a sustainable race calendar and providing fast efficient and

environmentally conscious transportation service of the FE race cars medical and

rescue cars spare parts and equipment DHL are pioneers in developing sustainable

logistics

In S2 Chargemaster will donate 10 EV charging points into each city as part of the

Formula E Partnerrsquos Legacy Programme

Williams Advanced Engineering provided invaluable work on the powertrain

exclusively supplied the race car batteries and are engaged in RampD surrounding

battery longevity

Suppliers of clean mobile generators which run on a 0 emission glycerine fuel

DrivetheFuture

ERNST amp YOUNG STUDY

PROJECTED BENEFITS OF FORMULA E

57-77M 900M 25BNeuroAdditional electric vehicles sold

around the world over 25 years

Tonnes of CO2 avoided ndash the

equivalent of Italyrsquos annual

emissions over 2 years

Of savings on healthcare costs

and productivity from pollution

reduction

bull In 2013 Fe commissioned Ernst amp Young to assess the global value of FE to the electric vehicle market over the next 25 years

(2015-2040) and its wider economic environmental and social impact in addition to delivering a sustainable legacy

bull EY determined the potential of FE to drive technological innovation social awareness and infrastructure development for

sustainable mobility

bull The value of FE was measured by evaluating how the championship will contribute to removing barriers to the EV market

THE FUTURE OF SUSTAINABLE TRANSPORT IN SMART CITIES

CLEA

N

ELECTRI

C

CONNECT

ED

SHARED DRIVERLE

SS

ldquoThe FIA Formula E Championship represents the

centerpiece for an ambitious and unprecedented new

global push into the lsquoElectric Erarsquo

We want to contribute in reducing CO2 emissions

increasing sustainable practices - or increasing

sustainability awareness - whilst also providing

affordable and clean transport solutions in our city

locations around the world We plan on being here for

the long run and invite you to engage with our team in

helping us to showcase and provide the first all

electric global motor sport Championshiprdquo

CEO of Formula E operations

copy 2016 Formula E Operations Limited All rights reserved

eMSF2016eMobilityForum

Thank you

DrivetheFuture

LORA

Introduction LightMotionreg

Who is Lightwell

- Founded in 2007- Reliable Dutch company - Efficient and creative organization- Fast implementation of LED technology - Inhouse research and laboratory - Production in Rotterdam (the Netherlands)

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

Production in the Netherlands

Current Innovation

-

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

LightMotion Modular Solutions for every pole

LightMotion Plug and Play Module

CCTV (ip - camera)

Adaptive lighting (motion sensors)

Weather Sensors

Wifi amp RF connectivity

CO2 sensor

EV-Charging module

Announcements

Lightmotion Structure

References Europe

Rotterdam(8 year contract)

Succesful implementation of different modules

Leiden(15 year contract)

Venlo(European contract)

Joint venture with Cisco

Unique Selling Points

- All in one seamless integrated Smart Light pole- Established network of 16000 chargers- Efficient and creative organization- Retrofit technology- Low investment and operational costs- Excellent 247 back office support and Data reports- Real time monitoring

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

THE ESTORY UNDERTAKING

THE MOBILITY CHALLENGE

An initiative led by DHL the eStory gathers Formula E

stakeholders to showcase how the championship

provides a platform for sustainable mobility

innovations especially leveraging

bull Technology

bull Infrastructure

bull Communication

The aim is to accelerate EV mass-market adoption in

city centres

CONTRIBUTIONS TO ELECTRO-MOBILITY

copy Formula E Rights BV 2016 | Private amp Confidential | All Rights Reserved10

Qualcomm introduced their revolutionary HALO technology a wireless charging

solution for electric vehicles that they applied to the Championship Safety cars

Michelinrsquos specially developed high quality hybrid tyres are suitable in both wet and

dry conditions last the whole race and can be recycled after The Bibendum

Campaign brings together political industry scientific and media representatives to

discuss the challenges of and solutions for sustainable mobility

Developing a sustainable race calendar and providing fast efficient and

environmentally conscious transportation service of the FE race cars medical and

rescue cars spare parts and equipment DHL are pioneers in developing sustainable

logistics

In S2 Chargemaster will donate 10 EV charging points into each city as part of the

Formula E Partnerrsquos Legacy Programme

Williams Advanced Engineering provided invaluable work on the powertrain

exclusively supplied the race car batteries and are engaged in RampD surrounding

battery longevity

Suppliers of clean mobile generators which run on a 0 emission glycerine fuel

DrivetheFuture

ERNST amp YOUNG STUDY

PROJECTED BENEFITS OF FORMULA E

57-77M 900M 25BNeuroAdditional electric vehicles sold

around the world over 25 years

Tonnes of CO2 avoided ndash the

equivalent of Italyrsquos annual

emissions over 2 years

Of savings on healthcare costs

and productivity from pollution

reduction

bull In 2013 Fe commissioned Ernst amp Young to assess the global value of FE to the electric vehicle market over the next 25 years

(2015-2040) and its wider economic environmental and social impact in addition to delivering a sustainable legacy

bull EY determined the potential of FE to drive technological innovation social awareness and infrastructure development for

sustainable mobility

bull The value of FE was measured by evaluating how the championship will contribute to removing barriers to the EV market

THE FUTURE OF SUSTAINABLE TRANSPORT IN SMART CITIES

CLEA

N

ELECTRI

C

CONNECT

ED

SHARED DRIVERLE

SS

ldquoThe FIA Formula E Championship represents the

centerpiece for an ambitious and unprecedented new

global push into the lsquoElectric Erarsquo

We want to contribute in reducing CO2 emissions

increasing sustainable practices - or increasing

sustainability awareness - whilst also providing

affordable and clean transport solutions in our city

locations around the world We plan on being here for

the long run and invite you to engage with our team in

helping us to showcase and provide the first all

electric global motor sport Championshiprdquo

CEO of Formula E operations

copy 2016 Formula E Operations Limited All rights reserved

eMSF2016eMobilityForum

Thank you

DrivetheFuture

LORA

Introduction LightMotionreg

Who is Lightwell

- Founded in 2007- Reliable Dutch company - Efficient and creative organization- Fast implementation of LED technology - Inhouse research and laboratory - Production in Rotterdam (the Netherlands)

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

Production in the Netherlands

Current Innovation

-

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

LightMotion Modular Solutions for every pole

LightMotion Plug and Play Module

CCTV (ip - camera)

Adaptive lighting (motion sensors)

Weather Sensors

Wifi amp RF connectivity

CO2 sensor

EV-Charging module

Announcements

Lightmotion Structure

References Europe

Rotterdam(8 year contract)

Succesful implementation of different modules

Leiden(15 year contract)

Venlo(European contract)

Joint venture with Cisco

Unique Selling Points

- All in one seamless integrated Smart Light pole- Established network of 16000 chargers- Efficient and creative organization- Retrofit technology- Low investment and operational costs- Excellent 247 back office support and Data reports- Real time monitoring

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

CONTRIBUTIONS TO ELECTRO-MOBILITY

copy Formula E Rights BV 2016 | Private amp Confidential | All Rights Reserved10

Qualcomm introduced their revolutionary HALO technology a wireless charging

solution for electric vehicles that they applied to the Championship Safety cars

Michelinrsquos specially developed high quality hybrid tyres are suitable in both wet and

dry conditions last the whole race and can be recycled after The Bibendum

Campaign brings together political industry scientific and media representatives to

discuss the challenges of and solutions for sustainable mobility

Developing a sustainable race calendar and providing fast efficient and

environmentally conscious transportation service of the FE race cars medical and

rescue cars spare parts and equipment DHL are pioneers in developing sustainable

logistics

In S2 Chargemaster will donate 10 EV charging points into each city as part of the

Formula E Partnerrsquos Legacy Programme

Williams Advanced Engineering provided invaluable work on the powertrain

exclusively supplied the race car batteries and are engaged in RampD surrounding

battery longevity

Suppliers of clean mobile generators which run on a 0 emission glycerine fuel

DrivetheFuture

ERNST amp YOUNG STUDY

PROJECTED BENEFITS OF FORMULA E

57-77M 900M 25BNeuroAdditional electric vehicles sold

around the world over 25 years

Tonnes of CO2 avoided ndash the

equivalent of Italyrsquos annual

emissions over 2 years

Of savings on healthcare costs

and productivity from pollution

reduction

bull In 2013 Fe commissioned Ernst amp Young to assess the global value of FE to the electric vehicle market over the next 25 years

(2015-2040) and its wider economic environmental and social impact in addition to delivering a sustainable legacy

bull EY determined the potential of FE to drive technological innovation social awareness and infrastructure development for

sustainable mobility

bull The value of FE was measured by evaluating how the championship will contribute to removing barriers to the EV market

THE FUTURE OF SUSTAINABLE TRANSPORT IN SMART CITIES

CLEA

N

ELECTRI

C

CONNECT

ED

SHARED DRIVERLE

SS

ldquoThe FIA Formula E Championship represents the

centerpiece for an ambitious and unprecedented new

global push into the lsquoElectric Erarsquo

We want to contribute in reducing CO2 emissions

increasing sustainable practices - or increasing

sustainability awareness - whilst also providing

affordable and clean transport solutions in our city

locations around the world We plan on being here for

the long run and invite you to engage with our team in

helping us to showcase and provide the first all

electric global motor sport Championshiprdquo

CEO of Formula E operations

copy 2016 Formula E Operations Limited All rights reserved

eMSF2016eMobilityForum

Thank you

DrivetheFuture

LORA

Introduction LightMotionreg

Who is Lightwell

- Founded in 2007- Reliable Dutch company - Efficient and creative organization- Fast implementation of LED technology - Inhouse research and laboratory - Production in Rotterdam (the Netherlands)

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

Production in the Netherlands

Current Innovation

-

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

LightMotion Modular Solutions for every pole

LightMotion Plug and Play Module

CCTV (ip - camera)

Adaptive lighting (motion sensors)

Weather Sensors

Wifi amp RF connectivity

CO2 sensor

EV-Charging module

Announcements

Lightmotion Structure

References Europe

Rotterdam(8 year contract)

Succesful implementation of different modules

Leiden(15 year contract)

Venlo(European contract)

Joint venture with Cisco

Unique Selling Points

- All in one seamless integrated Smart Light pole- Established network of 16000 chargers- Efficient and creative organization- Retrofit technology- Low investment and operational costs- Excellent 247 back office support and Data reports- Real time monitoring

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

DrivetheFuture

ERNST amp YOUNG STUDY

PROJECTED BENEFITS OF FORMULA E

57-77M 900M 25BNeuroAdditional electric vehicles sold

around the world over 25 years

Tonnes of CO2 avoided ndash the

equivalent of Italyrsquos annual

emissions over 2 years

Of savings on healthcare costs

and productivity from pollution

reduction

bull In 2013 Fe commissioned Ernst amp Young to assess the global value of FE to the electric vehicle market over the next 25 years

(2015-2040) and its wider economic environmental and social impact in addition to delivering a sustainable legacy

bull EY determined the potential of FE to drive technological innovation social awareness and infrastructure development for

sustainable mobility

bull The value of FE was measured by evaluating how the championship will contribute to removing barriers to the EV market

THE FUTURE OF SUSTAINABLE TRANSPORT IN SMART CITIES

CLEA

N

ELECTRI

C

CONNECT

ED

SHARED DRIVERLE

SS

ldquoThe FIA Formula E Championship represents the

centerpiece for an ambitious and unprecedented new

global push into the lsquoElectric Erarsquo

We want to contribute in reducing CO2 emissions

increasing sustainable practices - or increasing

sustainability awareness - whilst also providing

affordable and clean transport solutions in our city

locations around the world We plan on being here for

the long run and invite you to engage with our team in

helping us to showcase and provide the first all

electric global motor sport Championshiprdquo

CEO of Formula E operations

copy 2016 Formula E Operations Limited All rights reserved

eMSF2016eMobilityForum

Thank you

DrivetheFuture

LORA

Introduction LightMotionreg

Who is Lightwell

- Founded in 2007- Reliable Dutch company - Efficient and creative organization- Fast implementation of LED technology - Inhouse research and laboratory - Production in Rotterdam (the Netherlands)

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

Production in the Netherlands

Current Innovation

-

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

LightMotion Modular Solutions for every pole

LightMotion Plug and Play Module

CCTV (ip - camera)

Adaptive lighting (motion sensors)

Weather Sensors

Wifi amp RF connectivity

CO2 sensor

EV-Charging module

Announcements

Lightmotion Structure

References Europe

Rotterdam(8 year contract)

Succesful implementation of different modules

Leiden(15 year contract)

Venlo(European contract)

Joint venture with Cisco

Unique Selling Points

- All in one seamless integrated Smart Light pole- Established network of 16000 chargers- Efficient and creative organization- Retrofit technology- Low investment and operational costs- Excellent 247 back office support and Data reports- Real time monitoring

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

THE FUTURE OF SUSTAINABLE TRANSPORT IN SMART CITIES

CLEA

N

ELECTRI

C

CONNECT

ED

SHARED DRIVERLE

SS

ldquoThe FIA Formula E Championship represents the

centerpiece for an ambitious and unprecedented new

global push into the lsquoElectric Erarsquo

We want to contribute in reducing CO2 emissions

increasing sustainable practices - or increasing

sustainability awareness - whilst also providing

affordable and clean transport solutions in our city

locations around the world We plan on being here for

the long run and invite you to engage with our team in

helping us to showcase and provide the first all

electric global motor sport Championshiprdquo

CEO of Formula E operations

copy 2016 Formula E Operations Limited All rights reserved

eMSF2016eMobilityForum

Thank you

DrivetheFuture

LORA

Introduction LightMotionreg

Who is Lightwell

- Founded in 2007- Reliable Dutch company - Efficient and creative organization- Fast implementation of LED technology - Inhouse research and laboratory - Production in Rotterdam (the Netherlands)

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

Production in the Netherlands

Current Innovation

-

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

LightMotion Modular Solutions for every pole

LightMotion Plug and Play Module

CCTV (ip - camera)

Adaptive lighting (motion sensors)

Weather Sensors

Wifi amp RF connectivity

CO2 sensor

EV-Charging module

Announcements

Lightmotion Structure

References Europe

Rotterdam(8 year contract)

Succesful implementation of different modules

Leiden(15 year contract)

Venlo(European contract)

Joint venture with Cisco

Unique Selling Points

- All in one seamless integrated Smart Light pole- Established network of 16000 chargers- Efficient and creative organization- Retrofit technology- Low investment and operational costs- Excellent 247 back office support and Data reports- Real time monitoring

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

ldquoThe FIA Formula E Championship represents the

centerpiece for an ambitious and unprecedented new

global push into the lsquoElectric Erarsquo

We want to contribute in reducing CO2 emissions

increasing sustainable practices - or increasing

sustainability awareness - whilst also providing

affordable and clean transport solutions in our city

locations around the world We plan on being here for

the long run and invite you to engage with our team in

helping us to showcase and provide the first all

electric global motor sport Championshiprdquo

CEO of Formula E operations

copy 2016 Formula E Operations Limited All rights reserved

eMSF2016eMobilityForum

Thank you

DrivetheFuture

LORA

Introduction LightMotionreg

Who is Lightwell

- Founded in 2007- Reliable Dutch company - Efficient and creative organization- Fast implementation of LED technology - Inhouse research and laboratory - Production in Rotterdam (the Netherlands)

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

Production in the Netherlands

Current Innovation

-

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

LightMotion Modular Solutions for every pole

LightMotion Plug and Play Module

CCTV (ip - camera)

Adaptive lighting (motion sensors)

Weather Sensors

Wifi amp RF connectivity

CO2 sensor

EV-Charging module

Announcements

Lightmotion Structure

References Europe

Rotterdam(8 year contract)

Succesful implementation of different modules

Leiden(15 year contract)

Venlo(European contract)

Joint venture with Cisco

Unique Selling Points

- All in one seamless integrated Smart Light pole- Established network of 16000 chargers- Efficient and creative organization- Retrofit technology- Low investment and operational costs- Excellent 247 back office support and Data reports- Real time monitoring

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

eMSF2016eMobilityForum

Thank you

DrivetheFuture

LORA

Introduction LightMotionreg

Who is Lightwell

- Founded in 2007- Reliable Dutch company - Efficient and creative organization- Fast implementation of LED technology - Inhouse research and laboratory - Production in Rotterdam (the Netherlands)

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

Production in the Netherlands

Current Innovation

-

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

LightMotion Modular Solutions for every pole

LightMotion Plug and Play Module

CCTV (ip - camera)

Adaptive lighting (motion sensors)

Weather Sensors

Wifi amp RF connectivity

CO2 sensor

EV-Charging module

Announcements

Lightmotion Structure

References Europe

Rotterdam(8 year contract)

Succesful implementation of different modules

Leiden(15 year contract)

Venlo(European contract)

Joint venture with Cisco

Unique Selling Points

- All in one seamless integrated Smart Light pole- Established network of 16000 chargers- Efficient and creative organization- Retrofit technology- Low investment and operational costs- Excellent 247 back office support and Data reports- Real time monitoring

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

LORA

Introduction LightMotionreg

Who is Lightwell

- Founded in 2007- Reliable Dutch company - Efficient and creative organization- Fast implementation of LED technology - Inhouse research and laboratory - Production in Rotterdam (the Netherlands)

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

Production in the Netherlands

Current Innovation

-

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

LightMotion Modular Solutions for every pole

LightMotion Plug and Play Module

CCTV (ip - camera)

Adaptive lighting (motion sensors)

Weather Sensors

Wifi amp RF connectivity

CO2 sensor

EV-Charging module

Announcements

Lightmotion Structure

References Europe

Rotterdam(8 year contract)

Succesful implementation of different modules

Leiden(15 year contract)

Venlo(European contract)

Joint venture with Cisco

Unique Selling Points

- All in one seamless integrated Smart Light pole- Established network of 16000 chargers- Efficient and creative organization- Retrofit technology- Low investment and operational costs- Excellent 247 back office support and Data reports- Real time monitoring

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

Who is Lightwell

- Founded in 2007- Reliable Dutch company - Efficient and creative organization- Fast implementation of LED technology - Inhouse research and laboratory - Production in Rotterdam (the Netherlands)

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

Production in the Netherlands

Current Innovation

-

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

LightMotion Modular Solutions for every pole

LightMotion Plug and Play Module

CCTV (ip - camera)

Adaptive lighting (motion sensors)

Weather Sensors

Wifi amp RF connectivity

CO2 sensor

EV-Charging module

Announcements

Lightmotion Structure

References Europe

Rotterdam(8 year contract)

Succesful implementation of different modules

Leiden(15 year contract)

Venlo(European contract)

Joint venture with Cisco

Unique Selling Points

- All in one seamless integrated Smart Light pole- Established network of 16000 chargers- Efficient and creative organization- Retrofit technology- Low investment and operational costs- Excellent 247 back office support and Data reports- Real time monitoring

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

Production in the Netherlands

Current Innovation

-

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

LightMotion Modular Solutions for every pole

LightMotion Plug and Play Module

CCTV (ip - camera)

Adaptive lighting (motion sensors)

Weather Sensors

Wifi amp RF connectivity

CO2 sensor

EV-Charging module

Announcements

Lightmotion Structure

References Europe

Rotterdam(8 year contract)

Succesful implementation of different modules

Leiden(15 year contract)

Venlo(European contract)

Joint venture with Cisco

Unique Selling Points

- All in one seamless integrated Smart Light pole- Established network of 16000 chargers- Efficient and creative organization- Retrofit technology- Low investment and operational costs- Excellent 247 back office support and Data reports- Real time monitoring

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

Current Innovation

-

Lightwell

bull Ontstaan in 2007bull Lightwell is voor de levering van LED

technologie uw partnerbull Betrouwbaar Nederlands bedrijfbull Efficieumlnte creatieve organisatiebull Snelle toepassing van een nieuwe LED

technologiebull Onderzoek in eigen laboratorium bull Productie in eigen fabriek in Rotterdam

Lightwell

LightMotion Modular Solutions for every pole

LightMotion Plug and Play Module

CCTV (ip - camera)

Adaptive lighting (motion sensors)

Weather Sensors

Wifi amp RF connectivity

CO2 sensor

EV-Charging module

Announcements

Lightmotion Structure

References Europe

Rotterdam(8 year contract)

Succesful implementation of different modules

Leiden(15 year contract)

Venlo(European contract)

Joint venture with Cisco

Unique Selling Points

- All in one seamless integrated Smart Light pole- Established network of 16000 chargers- Efficient and creative organization- Retrofit technology- Low investment and operational costs- Excellent 247 back office support and Data reports- Real time monitoring

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

LightMotion Modular Solutions for every pole

LightMotion Plug and Play Module

CCTV (ip - camera)

Adaptive lighting (motion sensors)

Weather Sensors

Wifi amp RF connectivity

CO2 sensor

EV-Charging module

Announcements

Lightmotion Structure

References Europe

Rotterdam(8 year contract)

Succesful implementation of different modules

Leiden(15 year contract)

Venlo(European contract)

Joint venture with Cisco

Unique Selling Points

- All in one seamless integrated Smart Light pole- Established network of 16000 chargers- Efficient and creative organization- Retrofit technology- Low investment and operational costs- Excellent 247 back office support and Data reports- Real time monitoring

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

LightMotion Plug and Play Module

CCTV (ip - camera)

Adaptive lighting (motion sensors)

Weather Sensors

Wifi amp RF connectivity

CO2 sensor

EV-Charging module

Announcements

Lightmotion Structure

References Europe

Rotterdam(8 year contract)

Succesful implementation of different modules

Leiden(15 year contract)

Venlo(European contract)

Joint venture with Cisco

Unique Selling Points

- All in one seamless integrated Smart Light pole- Established network of 16000 chargers- Efficient and creative organization- Retrofit technology- Low investment and operational costs- Excellent 247 back office support and Data reports- Real time monitoring

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

Lightmotion Structure

References Europe

Rotterdam(8 year contract)

Succesful implementation of different modules

Leiden(15 year contract)

Venlo(European contract)

Joint venture with Cisco

Unique Selling Points

- All in one seamless integrated Smart Light pole- Established network of 16000 chargers- Efficient and creative organization- Retrofit technology- Low investment and operational costs- Excellent 247 back office support and Data reports- Real time monitoring

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

References Europe

Rotterdam(8 year contract)

Succesful implementation of different modules

Leiden(15 year contract)

Venlo(European contract)

Joint venture with Cisco

Unique Selling Points

- All in one seamless integrated Smart Light pole- Established network of 16000 chargers- Efficient and creative organization- Retrofit technology- Low investment and operational costs- Excellent 247 back office support and Data reports- Real time monitoring

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

Joint venture with Cisco

Unique Selling Points

- All in one seamless integrated Smart Light pole- Established network of 16000 chargers- Efficient and creative organization- Retrofit technology- Low investment and operational costs- Excellent 247 back office support and Data reports- Real time monitoring

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

Unique Selling Points

- All in one seamless integrated Smart Light pole- Established network of 16000 chargers- Efficient and creative organization- Retrofit technology- Low investment and operational costs- Excellent 247 back office support and Data reports- Real time monitoring

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

Henk Janssen

Joop Geesinkweg 145 1114 AB Amsterdam

Tel +31 20 - 240 1020 Fax +31 20 - 240 1022

infolightwelleu wwwlightwelleu

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

eMSF2016eMobilityForum

4th E-MOBILITY STAKEHOLDER FORUM

Madrid experience

Sergio Fernaacutendez Balaguer

Communication and Consultancy Department

Empresa Municipal de Transportes de Madrid SA (EMT MADRID)

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

MOVELE MADRID

MADEV EVUE

FREVUE

AGREEMENTS AND

PARTNERSHIPS WITH OEMs

AND

STAKEHOLDERS

First public charginginfrastructure in the city

Projects Expansion and consolidation of electric

mobility

Dialogue and knowledgeexchange

Promotionand

dissemination

EVENTS WEBhellip

E-MOBILITY FORUM

PROCLIMA FORUM

NETWORKS

Madrid integrated approach e-mobility strategy

2009-2012

2010hellip

2010hellip

2010-20132010-20122013-2016

2010hellip

SPECIFIC MEASURES

PUBLIC

PROCUREMENT PROCESSES

ETChellip

Policies

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

Air Quality Plan 2011-2015 Energy Efficiency and ClimateChange Plan

Sustainable Urban Mobility Plan

Promotion of alternative fuels and sustainabletechnologies

Strategic framework

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

AQP 70 measures (42 of which mobility amp transport related) Nordm 9 Promotion of electric mobility Nordm 10 Consolidation and expansion of the supply points for cleaner fuels Nordm 12 Consolidation and strengthening renewal of the municipal fleet of vehicles to cleaner technology Nordm 14 Drive to renew taxi fleet to cleaner technology and cleaner fuels Nordm 15 Get 100 of the EMT City Bus Fleet serving within the Low Emission Zone to incorporate clean technology Nordm 16 Expand the number of alternative supply points at EMT centres Nordm 20 Expand the EMT network with special vehicles Nordm 31 Promote the use of motorcycles Nordm 34 Promotion of voluntary agreements with the private sector to encourage renewal of commercial and delivery

fleets to cleaner technology Nordm 35 Offer mobility advantages to commercial and delivery vehicles with cleaner technology Nordm 41 Projects and Studies Drive Nordm 51 Technological renewal of the Municipal Waste Collection and City Cleaning Services fleet of vehicles and

machinery Nordm 56 ECO-NEIGHBOURHOODS TOWARDS A MORE GLOBAL IDEA OF SUSTAINABILITY Nordm 58 Reduce polluting emissions from maintenance tasks in green areas Nordm 69 New comprehensive municipal information model on sustainable mobility alternatives in the City of Madrid

Air Quality Plan 2011-2015

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

PU

SH

TRANSVERSALMEASURES

PUSH

Private car demand management

Decreasing indiscipline

Mobility Emissions reduction

Freight distribution

Participation and awareness raising

6 9 137

6 9

10

12

1514

6

9 13

7

10 12

1514

8 STRATEGIC LINES 15 MEASURESP

ULLPULL

Fostering sustainable modes of transport public transport

Fostering sustainable modes of transport walking + cycling

Encourage a safer and more accessible city

4

8 117

2 3

1 54

4

14

14

144

5 7

1

3

2

14

8 11

MADRID SUSTAINABLE URBAN MOBILITY PLAN

96 ACTIONS

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

TRANSVERSALMEASURES

PUSH

6

9

13

7

10

12

15

14

Taxi optimisation

Improved mobility management (private vehicles)

Improvements in traffic management

Improvements in management of tourism and unscheduled transport

Optimization of urban freight distribution

Promotion of clean energy technology in vehicles

Communication and education fro habits change

Encourage private sector involvement in mobility management

15 MEASURES

PULL4

5

7

1

3

2

14

8

11

Promoting walking

Promotion of public transport

Multimodality improvement

Accessibility improvement

Cycling mobility promotion

Improved mobility management (private vehicles)

Completing transport system with collaborative mobility models

Promoting motorbike mobility

Communication and education for habits change

96 ACTIONS

MADRID SUSTAINABLE URBAN MOBILITY PLAN

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

Municipal fleet Private Logisticfleet

Buses Taxis Privatevehicles

SECTORS generating visibility

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

BUDGET

IDAE contribution

Madrid Council contribution

euro 1366000

euro 586000 (429)

euro 780000 euro (571)

Movele partners for municipal points (public espaces public buildings others)

Private companiescharging points in privatelocations

PPP

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

MOVELE PROJECT 2009-2012

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

MOVELE PROJECT 2009-2012

Lessons and results

1 Lack of demand (too high expectations not covered)

2 Lack of regulation

3 Lack of knowledge and standards

4 Improvable design of CPs

5 Just 60 charging points were installed with great difficulties

6 Too much types of CP installed Too many ways of using them

7 Nevertheless it was useful to set the first e-mobility incentives and to start talking about e-mobility

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

Free parking for EVs

(and PHEVREEV)ldquoSERrdquo PAYMENT

EXCLUDED

ldquoOportunity

chargingrdquo 3 hours

REDUCTION ON

LOCAL TAXES

FREE CHARGING

(2010-2014)

INCENTIVATING HELPS

75

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

Challenges(on-street charging)

bull Privative use of public spacebull High cost of civil worksbull Relation costbenefitbull Administrative proceduresbull Legal aspects (urban furniture etc)bull Vandalismbad usebull Perception of lack of reliabilitybull Ease of use (or not)

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

Improving information channels

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

Fostering cooperation (EU projects) EVUEhellipTO FREVUE

Consolidation Centre on duty

Consolidation Centre on duty

TWO CHARGE MANAGERS IN MADRID (ON-STREET CP)

Since 2014

MAKING IT SIMPLER FOR USERS

Off street charging maybe thesolution

bull Off-street CPs bull Gaz stationsbull Underground parking facilitiesbull Home (at origin)bull Office etc (at destination)

eMSF2016eMobilityForum

Thank you

Sergio Fernaacutendez Balaguer

sergiofernandezemtmadrides

• Operational 2 - EVs amp Urban Design Opportunities - Benoit Dupontpdf (p1-14)
• Operational 2 - EVs amp Urban Design Opportunities - Henk Janssenpdf (p15-26)
• Operational 2 - EVs amp Urban Design Opportunities - Sergio Fernandez Balaguerpdf (p27-44)

Off street charging maybe thesolution

bull Off-street CPs bull Gaz stationsbull Underground parking facilitiesbull Home (at origin)bull Office etc (at destination)

eMSF2016eMobilityForum

Thank you

Sergio Fernaacutendez Balaguer

sergiofernandezemtmadrides

• Operational 2 - EVs amp Urban Design Opportunities - Benoit Dupontpdf (p1-14)
• Operational 2 - EVs amp Urban Design Opportunities - Henk Janssenpdf (p15-26)
• Operational 2 - EVs amp Urban Design Opportunities - Sergio Fernandez Balaguerpdf (p27-44)

eMSF2016eMobilityForum

Thank you

Sergio Fernaacutendez Balaguer

sergiofernandezemtmadrides

• Operational 2 - EVs amp Urban Design Opportunities - Benoit Dupontpdf (p1-14)
• Operational 2 - EVs amp Urban Design Opportunities - Henk Janssenpdf (p15-26)
• Operational 2 - EVs amp Urban Design Opportunities - Sergio Fernandez Balaguerpdf (p27-44)