Driving Library Value through Strategic

Development Partnerships to Support Teaching,

Learning, and Research

What We Will Cover

•Changing Scope of Library Value to the Institution & Constituents

•Background on Library Funding Challenges & Effect on Humanities Collections

•Options for library development collaboration to Support Teaching, Learning, and Research in the Humanities

•Overview of Digital Humanities Publishing Program

•Discussion Questions/Q & A

Megan Oakleaf: “Value of Academic Libraries: A Comprehensive Review & Report, ACRL 2010

Ithaka S&R Academic Library Survey 2010: Insights from U.S. Academic Library Directors, Long/Schonfeld

Ithaka S&R Academic Library Survey 2010: Insights from U.S. Academic Library Directors, Long/Schonfeld

• “For scientists, libraries hold the report of work done in a laboratory, but for humanists the library is the laboratory.”

– January 18, 2013 blog post by Wayne Bivens-Tatum at Academic Librarian: “Politics, Economics, and Screwing the Humanities

• The damage done to humanities is, I believe, clear. The damage done to the long-term record of scholarship and creation—through reduced books budgets and other acquisitions—is also clear.

- Walt Crawford, “The Big Deal and the Damage Done”, Cites & Insight Books, 2013

Changes in library spending from 2000-2010, Doctoral & Research Universities

Walt Crawford, “The Big Deal and the Damage Done”, Cites & Insight Books, 2013

For all libraries where book spending (adjusted for For all libraries where book spending (adjusted for inflation) dropped between 2002 and 2010,to get back inflation) dropped between 2002 and 2010,to get back to the 2002 level—adjusted for inflation, but with to the 2002 level—adjusted for inflation, but with nothing more to account for the huge increase in titles nothing more to account for the huge increase in titles published over the past decade—would cost published over the past decade—would cost $245,235,005 in 2010 dollars.$245,235,005 in 2010 dollars.

Impact the Institution’s Vision &Drive to the Mission Statement

• University of California, Berkeley – “Our Mission and Values”

• Among Berkeley's hallmarks is an unmatched breadth and depth of academic

programs, driven by a passion for inquiry and discovery, and marked by the

integration and synergy of teaching and research. Our programs are supported by

a library collection that ranks as one of the best in the nation and by a system of

world-class research museums and field stations. This comprehensive educational

excellence is accessible and affordable to large numbers of students of

exceptional talent from all socioeconomic backgrounds. Berkeley thus forms a

truly unique setting for stimulating creative thought, with a vital and diverse

intellectual community committed to the advancement and diffusion of knowledge

and innovation of benefit to the state, the nation, and the world. Accordingly, our

goals are succinctly stated in the mantra: "Access and Excellence."

How do you support student success and experience while promoting the library as a social learning space?

-Undergraduate Research Prize Partnerships & Naming Opportunities (Examples)

- Sustainability

- Business

- Interdisciplinary

-Graduate Research Prize Partnerships & Naming Opportunities (Examples)

- Digital Humanities

- Visual Studies

- New Media

• The Library Prize for Undergraduate Research on Sustainability & the Environment was established by Temple Libraries and Gale, a leading organization in e-research and educational publishing, to encourage undergraduate research and projects in the area of sustainability.

• Established in the 2010-2011 academic year, two projects will be selected on an annual basis to receive an award of $1000.  The Library Prize for Undergraduate Research on Sustainability & the Environment will be offered for three consecutive academic years.

•  Winning entries will exhibit originality, depth, breadth, or sophistication in the use of information resources; exceptional ability to select, evaluate, synthesize and utilize information resources in the creation of a project in any media; and will contribute to our understanding of sustainability, or contribute to improving or developing sustainable practices.

Gale-Cengage Learning Pilot ProgramGale-Cengage Learning Pilot Program

Value Proposition – to the Academic Institution

Supporting libraries in offering research awards that enhance library value

- Can supplement or start a library sponsored award program

- Brings attention to the library in a positive public manner

-Can be coupled with naming opportunity/branding content supporting these research awards

- Partner with collection development

- Increase your alumni/donor base

-Opportunities for published student works (non-exclusive)- Increased student participation

- Improved library-faculty-student interaction

Examples:

Digital Humanities Research Awards-Interdisciplinary-Project or Paper based-Faculty Workshops-Scholarly Collaboration and Notoriety-Faculty or Student/Graduate or Undergraduate

English Writing Awards-Engage first-year students in different ways-Improve critical thinking skills

- Promote the library early-on in the student career

• Gale has been involved with or is currently supporting over 25 projects to-date

• Efforts range from individuals to institutional to project-based groups

• Gale supports these efforts through a variety of means, most often providing:• Raw data consisting of entire collections, subsets of

collections, or subsets of multiple collections, in multiple, specific formats

• Technical advice and support• Connecting scholarly efforts through our involvement in

multiple projects

Gale Scholarly Collaborations

Historic, Scholarly, Digital Collections

• Gale’s historical & scholarly digital collection program is, simply put, the world’s largest, scholarly, primary source, online library – spanning close to 600 years of global history.

– Acquiring these collections is in essence, bringing into your own academic institution, the greatest historical collections in the world – bottom line

– Collections that currently reside at the world’s top research institutions – the Library of Congress, the British Library, Oxford University, Harvard University, Cambridge University, Yale University, the New York Public Library, the American Antiquarian Society, the United States Archives, the British Archives, the Huntington Library, etc., etc.

• Gale’s historical & scholarly digital collection program is a “Development” and “Fund Raising” tool with Inherent and highly unique benefits to the academic institution.

Value Proposition – to the Academic Institution

• Directly impact and contribute to the attainment and fulfillment of the institution’s vision, mission, and evolving library value

• Significantly enhance highly competitive recruitment and retention of top caliber faculty, fellows and students at all levels

• Prestige – manage and influence competitive positioning against “aspirational peer” institutions through massively enhanced collections, holding counts of the institution

• Directly fosters higher accreditation standards and higher Carnegie rankings

Value Proposition – to the Benefactor / Donor

• Perpetual branding and recognition – constant and ongoing

• A far more visible and lasting investment that tables, chairs or a brick in a wall

• Powerful student stories of how they made their research “discovery”

• Legacy capabilities – can fit various sorts of donors from the individual alumnus to foundations

• Directly fosters scholarship, teaching and study – with a direct impact on how students, libraries, and faculty interact with each other

Value Proposition – to the Development Office

• New platform to position giving – a new, creative solution

• Potential to enhance the numbers of givers

• Potential to enhance the average give value per giver

• Strengthen the role and value of the “Development” function within the institution overall

• Can help leverage other development initiatives and showcase strengths to potential donors

• Digital Archives attract new funding – and possibly a new breed

of donor – to lay a permanent foundation for their institution’s

digital library

Library Perspective

• Digital Collections are a key component towards building a digital

library

• They are highly valued by your scholars, faculty and students as a

research, teaching and learning resource.

• The Library needs your help – due to lack of existing funding

models and perception that these are luxury items.

• Gale offers specialized assistance to the ALADN membership to

develop effective funding & recognition campaigns

Value to the Library

Megan Oakleaf: “Value of Academic Libraries: A Comprehensive Review & Report, ACRL 2010

Library Impact Value?

Digital Collections

Research Award Programs

Student Success Somewhat Yes

Student Achievement

Possibly Yes

Student Learning

Yes Yes

Student Experience

Yes Yes

Faculty Teaching

Yes Possibly

Faculty Research Productivity

Yes Maybe

Faculty Grants Yes Yes

Institutional Reputation or Prestige

Yes Possibly

Competitive Recruitment – Faculty/Students

Yes Somewhat

Discussion

Which of the library value elements are most important to you as you carry out your library development strategy?

What is your library development office doing to promote teaching, learning, and research?

What type of collaboration have you been involved in with other colleagues in the library (Collections, IT, Research & Instruction)?

New Website

We would like your feedback!

http://www.cengagesites.com/Literature/46/gale-digital-legacy-for-donors/367/

Thank You!

Roger Strong Vince Vessalo

Roger.strong@cengage.com vincent.vessalo@cengage.com