1/2016 2/2016 3/2016 4/2016 5/2016 6/2016 7/2016 8/2016 9/2016 10/2016 11/2016 12/20160

50k

100k

150k

200k

250k

300k

350k

� SEER 13 � SEER 14 � SEER 15 � SEER 16 � SEER 17 � SEER 18 � SEER 19 � SEER 20 � SEER 21

D R I V I N G R E S U LT SConnecting people, data and opportunities to transform

disruption into innovative electric vehicle market (EV ) solutions.

DRIVE EV Market Services places our utility client as the central actor in our EV market transformation model.

Our team at D+R International serves as a broker to connect and accelerate EV adoption within each utility service territory.

E X P LO R E I N F O R M E N G AG E

DRIVE EV Market Services’ three-step processWe have built a 3-step process that focuses on a singular ambition—driving results for our clients.

Explore: We gather key market data and we identify gaps or barriers to achieving goals.

Inform: We deliver a custom roadmap and a tailored project design.

Engage: We deliver on-the-ground implementation services and real-time measuring and reporting on results.

Key principles that are embedded within our 3-step process are knowledge, collaboration, adaptation and learning. With these guiding principles we are able to deliver consistent results in the work that we do.

EV MARKETSERVICESBY D+R

1100 Wayne Avenue | Suite 700 | Silver Spring, MD 20910 | Phone: 301.588.9387 | Email: info@drintl.com | Drintl.com

Transforming data into a smart EV marketplace

Understanding the ever-shifting EV market helps you make well-informed decisions relevant to your utility.

In our Explore phase, we gather key market data at the national and state/regional level and the utility-speci� c region to provide you with our EV Market Snapshot Report. The report helps establish EV benchmarks in your service territory and de� nes reasonable EV adoption goals over time. Data will include current levels of EV ownership, key trends that will accelerate or slow down-market adoption, policies that are currently in place and demographic research to best articulate key audiences for your utility. The EV Market Snapshot Report is scalable and can be customized to meet the unique needs of your utility.

I N F O R M

A holistic strategy to help you meet your goals and objectives

Sometimes you know the outcome you want but are unclear about the best way to get there. In the Inform phase, we create a custom EV Roadmap which is driven by data from the research completed in the EV Market Snapshot Report. The EV Roadmap serves as a guidepost for executing a strategy that meets your utility’s unique needs, goals and budget.

E X P L O R E

Our partnerships include ChooseEV, select state auto dealership associations, local EV charger installers and in some regions we can bring in UBER, LYFT and Nissan into partnership discussions. By bringing those relationships to our utility clients, we advance EV adoption at a much faster pace.

We are currently in discussions with select dealerships across the US and identifying the tools they need to better sell EVs. We have received very positive reviews on a strategy we developed which empowers an entire dealership to easily access local EV information such as incentives and promotions from utilities to help sell EV’s faster. We are also in dialogue with state auto dealership associations that are interested in EV sales training and tracking, sponsored awards for EV sales for and a number of other partnership concepts.

From kick-o� meetings to relationship management, we are your partner through every step

The Engage phase is focused on taking all the data from the EV Market Snapshot and implementing � eld services based on the work developed in the EV Roadmap. With the data carefully analyzed and the project designed, we are ready to drive results. In this phase, we work with you and on your behalf to engage key market actors that will help you advance your utility’s electric mobility goals.

1/2016 2/2016 3/2016 4/2016 5/2016 6/2016 7/2016 8/2016 9/2016 10/2016 11/2016 12/20160

50k

100k

150k

200k

250k

300k

350k

� SEER 13 � SEER 14 � SEER 15 � SEER 16 � SEER 17 � SEER 18 � SEER 19 � SEER 20 � SEER 21

E N G A G E

Other services include the following:Utility EV Pilot Program Design (Each strategy can be implemented as a stand-alone service)• Customer Engagement Strategy• OEM Engagement Strategy• Dealership Engagement Strategy• Charger Manufacturer Strategy• Charger Distributor Strategy

EV Dealership Program (Each component can be implemented as a stand-alone service)• Dealership Recruitment (Looking for

Dealership Champions in early Program Launch)

• Dealership Agreements to partner with our utility clients

• Dealership Data Collection (Sales data)• Dealership Sales Training• Promotional/Marketing materials

designed for Dealerships

EV Charger Retailer Program (Each component can be implemented as a stand-alone service)• EV Charger Retailer Recruitment• Retailer Agreements• Retailer Data Collection• Retailer Sales Sta� Training• Promotional materials designed to

educate customers at point of sale

EV Level II Charger Installer Program (Each component can be implemented as a stand-alone service)• Installer Recruitment• Installer Agreements• Installer Trainings• Compliance Veri� cation

EV Bulk Buy • Bulk Buy Program Design• Stakeholder Coordination• Marketing and Promotion

All pricing for the services above have been established and will be based on speci� c needs for each utility client.

EV MARKETSERVICESBY D+R

1/2016 2/2016 3/2016 4/2016 5/2016 6/2016 7/2016 8/2016 9/2016 10/2016 11/2016 12/20160

50k

100k

150k

200k

250k

300k

350k

� SEER 13 � SEER 14 � SEER 15 � SEER 16 � SEER 17 � SEER 18 � SEER 19 � SEER 20 � SEER 21

G E T S TA R T E D

CO N TAC T U S

John MorrisVice President Market DevelopmentD+R International

Phone: 503.310.2987 Email: jmorris@drintl.com

Contact us today for more information on how DRIVE EV Market Services can help

your organization accelerate EV adoption.

drintl.com

EV MARKETSERVICESBY D+R