Embed Size (px)
Citation preview
Driving Your Brand Objectives
Insert Brand Image Here
Our Team
Our Drivers
Media Exposure
PR – Social Media
Our Engine Program
Our Cars
Why NHRAConnection Points
• Passionate and sponsor loyal fan base of 16.3 million avid NHRA fans in US
• Ability to create deeply engaging marketing platforms that generate brand awareness and integrate sponsors into the NHRA race experience through ownership of key assets
• Strategically targets a young male audience but also has strong female appeal
• Diverse and desirable fan base that provides sponsors the ability to reach a broad spectrum of demographics
• Value proposition at the team / league level is second to none. Sponsorships are available at a more palatable price point for a sizable impact
• Emotional branding with one of the most relatable and uniquely American connection points with consumers: speed, power and the American car culture
*additional NHRA league information and demographics in appendix
The Opportunity• Partner with Paul Richards Racing Top Fuel or Funny Car teams
• Promotional & Marketing Rights to our Drivers, Team, Cars & Facility
• Primary Partner Branding on vehicle as well as on all team equipment, crew uniforms & driver firesuits
• Business to Business support to leverage our key business relationships
• Comprehensive Turn Key PR and Social Media campaign to support partnership & marketing objectives
Top Fuel Overview
• Among the fastest-accelerating machines in the world
• 7,000-horsepower
• Cover the dragstrip in less than 3.8 seconds at more than 325
mph
• Top Fuel cars are 25 feet long and weigh 2,320 pounds in race-
ready trim
What is Top Fuel
Funny Car Overview
• Similar to their Top Fuel counterparts but with a shorter
wheelbase and the engine in front of the driver
• Carbon-fiber body that loosely resembles a production-based
automobile
• Cover the dragsrtip in 4 seconds and can exceed 315 mph
What is Funny Car
Our TeamPaul Richards Racing
Our TeamPaul Richards Racing:• Need more info here• Brief history on how the team started• Year team was formed• Record• Classes run• Etc
Our DriversTop Fuel
Our DriversTop Fuel Driver
Dave Richards :
• Need info here
Our DriversFunny Car Driver
Paul Lee:
• Nearly 35 years of drag racing and driving experience • First race as at age 17 • Driven many different race cars, starting with a 15 second Plymouth Duster
and then working his way down the ET ladder to his first funny car at age 30 • Graduated Summa Cum Laude (highest honors) from the Wharton Business
School at the University of Pennsylvania, has two post-graduate degrees in business and law (MBA & JD) from Rutgers University, and is a member of the New Jersey Bar Association
• Paul is the Owner and President of McLeod Racing, LLC, a worldwide leader in the high performance automotive aftermarket clutch and driveline industry
Your ProgramFunny Car
Your CarXYZ Company Funny Car or Top Fuel Car
• Include Imagery HERE of what the car could/would look like. Brands want to visually see how their brand would come to life in this sport
PR / Social MediaWeekly coverage and constant social media
coveragePR:
• Weekly press releases• Brand relevant stories & targeted media• Internal messaging to employees
Social Media:• Daily updates on twitter by team & drivers• Daily updates on Facebook by team & drivers• Emails to employees from Drivers w/ tune in messages & updates
Media ExposureESPN2 Coverage
• Households Average 791K per weekend broadcast with over 1mm viewers per Nielsen
• 2011 NHRA Finals Average Rating = .48• Male 25 – 54 – Avg. 621,010 viewers
• 2011 NHRA Qualifying Average Rating = .33• Male 25 – 54 – Avg. 415,381 viewers
InvestmentPrimary Partnership
• Year 1 – $0000
• Year 2 – $0000
• Year 3 – $0000
Paul RichardsOwner
Thank You we welcome the opportunityto work together
NHRA OverviewYour Target Demographic
NHRA Overview
NHRA Overview
NHRA Overview
NHRA Overview
NHRA Overview
NHRA Overview
NHRA Overview
NHRA Overview
NHRA Overview
