7/17/2019 Dropbox Swot

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Dropbox

Parent Company Dropbox Inc

Category Application - Online virtual storage utility

Sector IT & Technology

Tagline/ Slogan Simplify your life

USP Ability to share les and photos

STP

Segment All Internet Users

Target Group Woring professionals! Students and personal users

Positioning

"ood things happen #hen your stu$ lives here

%ropbo eeps your les safe! synced! and easy to share

SWOT Analysis

Strength

'( )igh user base * more than +,, million users

( .asy installation process and also multi-language support

+( Available on multiple platforms

/( )igh a#areness among internet users

0( Simple design & user friendly interface

1( Innovative service * replacement of US2 drive

3( Strong nancials

Weaness'( Smaller space for free version compared to "oogle drive

( Security of customers data on cloud is still a concern

7/17/2019 Dropbox Swot

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Opportunity

'( 4eople are in need of an easy #ay to transfer les

( 5apid technological development

+( 5esearch and development for Service epansion * Opportunity to epan

to ne# services/( Increasing internet penetration and number of smartphone users

Threats

'( Intense competition

( 6hanges in government regulation * Server location issues raised by fe#

governments

+( 6hanges in consumer tastes * continuous improvement is needed * .lse

#ill become obsolete soon

/( Availability of substitute products

0( Security and privacy issues

Competition

Competitors

'( "oogle %rive

( Sy%rive

+( SugarSync