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V.G.N Marketing Team
Mr. Cupcakes
+Problems
Creating a cozy online experience
Organizing the webpage/ managing it
Using all forms social media to reach
consumers
Mr.
Cupcakes
^ It could happen
+Website http://www.buildyoursite.com
Change design
Color
Features
Images
Add music
Technical support
ANALYZES traffic
BLOG
Upload How-to videos
Orders using paypal
Is able to create a website that correlates with an in-store experience
$16.95 a month = around $205 yearly OR $16.95 a month for 6 months = around $105
+Managing Website One employee dedicated to managing the site.
Receiving orders and transferring to the bakers.
Handling incoming messages
Daily up keep with any changes affecting the future.
Main focus is on the nationwide website.
Easier to order
Easier for special orders/requests
Easier Customization
“Sweet” Look book
Blog a la cupcake in (insert town)
Social media haul
Seasonal offers
Intern
Digital Retailing Intern each location (non-paid, minimum 20hrs a week)
Manages:
Posts to (2)Facebook/ (2)Twitter/ (1 week new Pin Board) Pinterest Pages
Uploads photos (Cupcake of the day, customers with your cupcakes in the shop)
Does what “website” store manager isn’t able to do during the week
+Get to know Mr. Cupcakes Facebook
The Denton Mr. Cupcakes page just needs some TLC
Post with daily happenings
Specials/deals even contests posts daily/weekly
Open ended questions, in order to get feedback
The short and simple way to spread the message
Fan replies, or even retweets in support to local businesses and
organizations
Blog
Every post will be sent to all our social media connections
Use the blog to show case new cupcake flavors
Local events that are either hosted or supported will be posted
Daily updates on what’s up with Mr. Cupcakes
Campus Guide - $25 in advertisement a month
http://www.thecampuspages.com
6 months- $150
1 year- $300
+Total Budget:
$6 Months =$255
1 year =$510
Extra money can be allocated toward
(Optional)
- Intern
- Giveaways
- Donating
- Sponsoring Events
