DRUGGED DRIVING

RISKS & REALITIES CAMPAIGN

David Tovar, OTS Grant Coordinator, VCBH Alcohol & Drug Programs

WHY CHANGE MINDS?

Based on counts from the 2015 DMV DUI MIS

Why Change Minds?

Perceptions of danger

• Alcohol

• Marijuana

• Prescription Drugs

• Illicit Drugs

• Young adult drivers are about 22% of Californian’s population

• They make up nearly 47% of impaired drivers in injury or fatal crashes

Changing Laws

• Around the nation

• California

• AB 243 & 266

• SB 643

Why Change Minds?

• Young adults respondents to our Place of Last Drink Survey ages 18-

24 were more likely to use marijuana than other age groups.

• From 2009 to 2014 respondents reporting drug use rose from 7% to 11%.

Why Change Minds?

• 1 in 8 high school seniors reported that within the past 2 weeks they

had driven after using marijuana.

• 1 in 4 had recently ridden in a car with such a driver.

• Marijuana Doubles a teen’s chance of crashing.

Why Change Minds?

• 2/3 of adults age 65 and over take five or more daily medications

that can affect their ability to drive.

• Synthroid, 22.6 million, 567 interactions

• Crestor, 22.5 million, 232 interactions

• Nexium, 18.6 million, 271 interactions

• Ventolin HFA, 17.5 million, 468 interactions

• Advair Diskus, 15.0 million, 401 interactions

• Diovan, 11.4 million, 412 interactions

• Lantus Solostar, 10.1 million, 806 interactions

• Cymbalta, 10.0 million, 1038 interactions

DRUGGED DRIVING

DANGERS

SLOWED REACTION TIME

REDUCED ATTENTION

ALTERED JUDGMENT & COGNITION

IMPAIRED COORDINATION

INCREASED HIGH-RISK BEHAVIOR

RISKS & REALITIES

CAMPAIGN

Target Audience 1: YOUNG ADULTS

Message: MARIJUANA RISK

Target Audience 2: PARENTS OF TEENS

Message: MARIJUANA RISK

Target Audience 3: ADULTS

Message: POLY DRUG USE RISK

Target Audience 4: OLDER ADULTS

Message: PRESCRIPTION DRUG RISK

PRINTED MATERIALS

IN ENGLISH & SPANISH

AMBER TRAFFIC SIGNS

SOCIAL MEDIA

TWITTER • FACEBOOK • INSTAGRAM…

HOW WILL YOU

SHARE THE MESSAGE?

The WEEDUI Flash Drive contains campaign material for

• Young Adults

• Parents of Teens

• General Audience Adults

• Older Adults

• Social Media

• English and Spanish