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BANQUE AND CO web analytics

Ds strategy bangue&co

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Page 1: Ds strategy bangue&co

BANQUE AND CO web analytics

Page 2: Ds strategy bangue&co
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clients

Page 4: Ds strategy bangue&co

Our Services

DIGITAL MARKETING

Business Analysis

Search Marketing

Social Media Marketing

WEB DESIGN & DEVELOPMENT

Web Design

Web Development

Application Development

Mobile Development

WEB SUPPORT

Maintenance

Hosting & Domain

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Our Value

• We’re apart of big group company with Infinetworks, InfinetMobile and E2Pay which is has experience since 2000 to handle big bank in Indonesia.

• We are not only developing, but also create an innovation and artistic design to give Digital Solution.

• We do it with time management and strategic plans for every case.

• We can develop with customized CMS tailored depent on client' s need.

• We’ve Full Time Team for every project we take care.

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What we do for banque and co

1. RESEARCHWe do the research for setup your goal & Check famous

2. RESULTWe make some result

3. PLAN & STRATEGYWe make digital strategy plan

4. REPORTWe make report every monthly / weekly

5. BUDGETWe make condition of digital strategy plan is depend on our customer budget

We setup goal for our clients, do some reasearch and a interview with our clients . Famous Check is very important to our clients, so we know how our client’s digital life before.

Result is to make some describe about what our client’s position on the online.

How we build MORE than WEBSITE to engage our customer’s clients to get more information

To make measurable of digital marketingAnd to make decission what next our client’s action

You can choice what budget fix with your needs

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RESEARCH 1.

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Setup Goal

QUICK RESEARCH• Target :

• Man 25%• Age 30-45

• Woman 75% • Age 30-45

• Location :• Jabotabek, Bandung,

Yogyakarta, Surabaya, Bali

• Character of People• Family

• Business Mom / Dad• Using gadget 75% perdays• Using gadget at school, office,

street and home

• Using PC / Laptop 65% perdays

• Business• School Staff• Using PC/Laptop 75% perdays• Looking for cheap and clean

food for school• Looking for healthy food for

school• Increasing the level of school,

which is increasing the school’s payment at the last.

We setup goal for our clients, do some reasearch and a interview with our

clients

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Goal SettingSMART Marketing Goals Remember to have

SMART Goals:

Company: Banque and co   SpecificTime Period (6 month):     MeasurableGoal: 10% increase in leads every month   Attainable 

      Realistic        TimeboundWhat is your overall

marketing goal?Brand Awarness

Which situation best summarizes your

marketing needs? I need more visitors to my site.

If you are unsure what your goal is, use these

tables to help you discover where you

need to grow most.

VISITS Number of monthly visitsNOTE: Simply input results into the "current" rows and

the other fields will automatically calculate your recommended goals. The formulas have been developed

from an analysis of what is realistic for our 11,500 customers. e:

Current 1000

Recommended GOAL 1100       

LEADS Average number of monthly visitsVisitor to Lead

conversion RateNumber of leads

Current 1000 10.00% 100

Recommended GOAL N/A 10.50% 105 

CUSTOMERS Average number of monthly leadsLead to Customer conversion rate

Number of customers

Current 100 10.00% 10

Recommended GOAL

N/A 11.00% 11

Just for sample

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Trends Check

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Competitor in Digital

Indonesiacatering.comThe-Annapurna.com

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RESULT2.

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ResultResult is to make some describe about what our client’s

position on the online.

• The website has to more spesific detail keyword. Not just general, such us 2 of competitor using “Catering” or “Catering Company” as keyword.

• Website domain use keyword “school catering indonesia”, “school canteen indonesia”, “school canteen jakarta”, “school catering jakarta” it will be to of mind in Google search. Or if you want using Bahasa, you can use keyword “Kantin sekolah”. Keyword is the KEY how to you sale your brand or your service direct into your client’s mind. How they search by Google to get the information.

• The brand “Banque and co”, we’ll still use it, but only for logo in the website, not as domain. Because, the name to general for “School Catering Indonesia”. It’s more easier for Google robots to know, and more easier for stranger user know about your services.

• The domain is depend on your Goal, what target do you want to search in google keyword.

• For Website, structure :– Home– About Us– Catering Services– Food Menu– Pre-Order– Blog– Contact Us

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ResultResult is to make some describe about what our client’s

position on the online.

• The website can be more interactive with :– blog (to give some article about food, how healthy food, how food can be investment

of your kids life, about nutrition, etc)– video tutorial (video is now no 2 the effective communition in social media, and no

animation (coz Internet in Indonesia not very fast, but for video embed in Youtube, it’ll be different)

– video testimonial (to give education for mom/dad/school staff, how to your team cook, how healthy

– web chat (discussion with your clients)

• Others :– Make Newsletter to send your customer every monthly/weekly, to get more engage

your customer to your services, we can do :• What the new menu of this month• What the nutrision• Discount and Promotion ( for sample : buy 1 month get free 1 day )• Article such us, How food can be increasing the brain • etc

– Social Media : Facebook, Twitter, Youtube (three of the famous social media). Your customer, can be the BIGGEST MARKETING in your services, if we can do :• Greeting• Resposense from Parents • To give some article/tips• To give information about Discount and Promotion ( for sample : buy 1 month get free 1 day )• etc

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PLAN & STRATEGY3.

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Website

LifeActivities & Campaign

SEO

Social Media Blog

Newsletter

Plan & Strategy

1

2

3 4

5

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To know User

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Check the analytics

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REPORT4.

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Report

Final• Result from analytics tools• How to read analytics to do action• Increasing Subribers, Followers and Likes

Summary• Ending goal is to Grow the Brand through

Digital Marketing• Educate Market on Values, product and

concerns• High Social Media Focus

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THANK YOU

For more information please contact :Denni Irawan (08161152152) - [email protected]