DSE - Facilitating contact between industry and students

promotion material

2

Who are we at DSE?DSE is an abbreviation for De Studerendes Erh-vervskontakt (Students Business Relations). DSE is a self-sustaining, independent, and apolitical orga-nization. We work to establish a dialogue between engineering students and employers.

DSE is an organization run by students on a purely voluntary basis, organizing the DSE events in their spare time. DSE is organized into two offices, one at the Technical University of Denmark (DTU), in

Kgs. Lyngby (close to Copenhagen) and the other at Aalborg University (AAU), Jutland.

As DSE is operated by students, we have a unique position to maintain and update knowledge about changes and developments in the respective engi-neering fields and hereby educational opportuni-ties.

3

Why participate in a DSE event?Participating in DSE events gives you an opportu-nity to present your company to engineering stu-dents from all over Denmark as well as from Lund University in Southern Sweden. This gives you an opportunity to establish personal contact with rel-evant students for an internship, a bachelor proj-

ect or master thesis, and employment. Students participate in the DSE events for guidance concern-ing future career, educational opportunities, and to meet with people from leading companies hiring engineers.

PartnershipsFor several years now DSE has cooperated with Mediehuset Ingeniøren. DSE Fair Jobtræf Aalborg is a joint venture between DSE and Ingeniøren. This cooperation provides you additional visibility and makes your participation in DSE events known to the engineering community, as well as the stu-dents, through the magazine Ingeniøren.

DSE also collaborates with the Students’ Council at the six engineering colleges in Denmark. This col-laboration provides additional possibilities to make your company visible and known to engineering students across the entire country.To promote our events in the Øresund region we collaborate with ArmU at Lund Institute of Tech-nology in Sweden. ArmU organizes a career fair, ARKAD. This cooperation with ArmU makes DSE and DSE events known to Swedish engineering students. As a result, when you participate in a DSE event, your company is also promoted to those Swedish students.

4

Marketing through DSE

Attending a DSE event, whether it is our fairs, FokusAften, or Pejling, you can be sure that your company is being profiled to engineering students from Aalborg University, the Technical University of Denmark, the six engineering colleges in Den-mark, and Lund Institute of Technology in southern Sweden.

DSE publishes information material for each event. Our catalogues are printed in large quantity and are distributed free of charge to all relevant stu-dents. In the catalogues each company is provided

with space for a one page presentation and a one page advertisement, placed on facing pages. When participating in a DSE event, companies are in-formed about catalogue format and layout require-ments in due time by DSE members.

Before an event, DSE launches a large PR-campaign towards the students. As part of this campaign several different PR-events are arranged to pro-mote the DSE event. The PR-events are designed to make the students even more aware of the pos-sibilities when participation in a DSE event.

FA

5

DSE organizes two fairs, one at DTU in spring and one at AAU in fall. Each fair has a two day duration. At the DSE fair you have the opportunity to present your company to the engineering students in several ways: Through personal interviews

with students, an oral presentation of your company, and most importantly, the informal chat with the students at your fair stand. Last year (fall 2008 - spring 2009) almost 10,000 engineering students visited our fairs.

DSE organizes approximately 60 company presentations each year. FokusAften is an evening in which your company has the unique possibility to present itself to in-terested engineering students. FokusAften takes place at DTU or AAU. DSE advert-izes the event and organizes registration, whereas you decide the form and content

of your session with regards to the gen-eral subject of the evening.

DSE FokusAften is the event which gives you the best opportunity to manage and control how the students perceive your company.

Each year DSE publishes a handbook about the engineering companies, called DSE Pejling. DSE Pejling is a reference book for the engineering students with focus on the companies employing engi-neers. The handbook consists of general business information, information about employment as an engineer in your firm, and the possibility of advertising exact offers for the students. DSE Pejling is

printed in 10.000 copies and available for engineering students in Denmark and at Lund Institute of Technology.

In addition, DSE Pejling is also available online at www.pejling.dk.

DSE Pejling offers your company year round visibility for students.

DSE Fairs

DSE Pejling

DSE FokusAften

6

What is a DSE Fair?

The DSE Fair is a job and career fair at the Dan-ish Technical University, DTU in Kgs. Lyngby and at Aalborg University, AAU. The fairs are primarily aimed at engineering students, which is different from other job and career fairs that typically have a much broader focus. At the fairs you will get face-to-face contact with newly educated engineers and engineering students.

DSE Messe Lyngby takes place on DTU campus (close to Copenhagen) at the main building. DSE Messe Jobtræf Aalborg takes place in Gigantium Sports- and Cultural Centre Aalborg located near Aalborg University campus, Jutland.

At a DSE Fair you can:Get in contact with engineering candidates.• Get a dialogue with interested engineering • students, using the DSE Fair to help plan their future education and career.Attract competent engineering students from • all over the country to do their projects or the-sis at your company.Provide information about your company to • the engineering students.Give an oral presentation of your company to • interested students.

Personal interviewsIf you wish, you can give students the opportunity for a personal interview with one of your repre-sentatives. The student chooses the subject for the interview when signing up. Typical subjects are project possibilities, interest in specific company departments, and job opportunities. Students who sign up for a personal interview are well prepared

to meet your representative, which facilitates the dialogue between the student and your company resulting in a much more focused discussion.

7

The participation fee includes

A stand at the fair (incl. electrical installa-• tions and Internet connection).Opportunity for an oral presentation of • your company (limited number).A one page profile of your company in • the Fair-catalogue distributed free to all interested engineering students in Den-mark.One page available for advertisement in • the catalogue.Exposure to everybody on • www.studerende.dk.PR towards engineering students through • the catalogue and e.g. posters, banners, events, or postcards.Morning and lunch buffet is available to • your representatives during the fair. Bev-erages are delivered to your stand.Two tickets for an informal event • Wednesday evening.

8

Size of stand In Tent In Oticon or S-Huset

In Hall(normal stand)

In Hall(at a corner)

12 m2 18,000 21,000 23,000 N/A15/16 m2 22,000 25,000 27,000 30,000

20 m2 27,000 30,000 32,000 35,000* 15 m2 stands will only be available in the tent.

Participation fee in DKK (excl. VAT)All rectangular fair stands will have the widest side towards the walking areas.

Please visit www.studerende.dk for further information about stand placements.

Fair dates24• th and 25th of March, 2010

Deadline for cancellation1• st of December, 2009

Last year 133 companies partici-pated

DSE Messe Lyngby 2010Approx. 7,700 people visiting• 3,700 m• 2 floor spaceCentrally located by main building DTU.• The 20• th fair in 2010

In 2008 we expanded the fair area to include the student house in the main building (S-Huset), we have received a lot of positive statements about this area the last two years, so we have chosen to include this area again in 2010. In 2010 we will try out a different tent solution than the last year. The tent has a plane floor and offers suitable tempera-ture conditions. Unfortunately we cannot guarantee the exact same conditions in the tent as in the indoor areas. Therefore, please notice that the price for a stand is differentiated in regard to placement, e.g. corner stand (two open sides towards the walking areas), tent stand.

9

DSE Messe Jobtræf Aalborg 2010

Fair dates13• th and 14th of October, 2010

Deadline for cancellation1• st of June, 2010

Last year 80 companies partici-pated

Size of stand In Gigantium12 m2 18,00016 m2 22,00020 m2 27,000

Participation fee in DKK (excl. VAT)

Approx. 2,000 people visiting• 3,400 m• 2 floor spaceLocated in Gigantium, one single indoor area close • to Aalborg UniversityThe 10• th fair in 2010

Gigantium is located within walking distance from Aal-borg University campus making it a prime location for DSE Messe Jobtræf Aalborg. The rather large fair area in Gigantium ensures that all stands are well exposed to the visitors. We attempt to differentiate DSE Messe Jobtræf Aalborg from other fairs by offering a variety of services and events to our visitors during the fair, all hosted in a nice and comfortable atmosphere. Among other initiatives we usually invite a guest speaker to come and give the visitors an extra experience at the fair. Former guest speakers include Peter Lund Madsen, Jens Romundstad, and Anders Lund Madsen. We will continuously strive at making DSE Messe Jobtræf Aal-borg as attractive to visit as possible.

10

What is DSE FokusAften?

Fokusaften is a rather new concept within com-pany presentations and is based on the VP Lyngby concept from the fall of 2007. Due to positive feedback from students and companies and a great support from registered companies for the FokusAften planning this fall, we now only offer the FokusAften and not the traditional company presentations in Lyngby and Aalborg.

The concept has been applied twice before at DTU with a great turnout and will be run for the first time at AAU in spring of 2010.

”We presented ourselves for twice as many stu-dents as with the former VP concept.” Lars Bækgaard, Widex A/S

Schedule for a FokusAftenA typical FokusAften commences with a quick introduction of the companies for the benefit of the students. This is followed by two one-hour sessions separated by a break where DSE supplies fruit, water, and soft drinks. This allows for stu-dents to gain knowledge about two out of the four companies. The evening concludes with a casual standing buffet allowing for students and business representatives to socialize.

In comparison to the DSE Fair, which gives students an all-round and broad overview of the many dif-ferent companies, DSE FokusAften focuses on a

few companies in a specific business area, thereby giving the students a better insight into the compa-ny and the specific engineering jobs. This creates a stronger connection between the students and the companies with the same professional interest.

DSE FokusAften offersThe FokusAften concept offers the participating companies the opportunity to present themselves to students with specific focus on their field of study. However, keep in mind that you as a com-pany should use this evening to tell the students what kind of competencies you seek.

The presentation at a FokusAften can be a lecture, a workshop, or other activities, this is completely up to the company to decide. It is expected that the presentation is focused on a specific field of study.

A presentation is approximately one hour.• As a company you get the chance to get in • touch with engineering students with the spe-cific competencies that you are seeking.Get a good opportunity to present your com-• pany to students, in your own way.Get a chance to show the students new aspects • of your company.Provide focused knowledge about your com-• pany to the interested students.

11

Facts about FokusAften

A maximum of 4 participating companies dur-• ing one evening. In Lyngby, an average of 77 students attended • each FokusAften in 2008 with a maximum of 108 students at the most visited FokusAften.35 companies attended FokusAften Lyngby in • 2008.Since the concept change, there has been a • 46% increase in company presentations.A FokusAften starts at 17.30 and lasts around • three hours.A FokusAften proceeds at a location where the • students, within the specific field, study on a daily basis. The event is free of charge to all engineering • students.Each company is given two pages in the • FokusAften catalogue, one for company infor-mation and one for a company advertisement.Extensive PR directed towards engineering • students through e.g. posters, banners, events, Facebook, etc.

See further information about FokusAften at www.studerende.dk.

12

FokusAften registrationFor the year 2010, the registration procedure for FokusAften has been altered.

The product which your company can purchase is the opportunity to present your company on one field specific evening, e.g: Production, Civil, Chem-istry and Environmental, Construction and Archi-tecture, Product Development, Biotech, Medicine, and Food, Management and Consulting and IT and Informatics. Please visit www.studerende.dk to see the exact names of the evenings.

Registration is based on the “first come, first served” principle. A FokusAften is considered fully booked once four companies have registered for one evening. However, if three or more companies register on the waiting list for a fully booked eve-ning, another FokusAften will be arranged. There-fore, if the evening you are interested in is fully booked, do not hesitate to register on the waiting

list. In case one or more evenings are not fully booked we will reassign companies to evenings at-tended by students with a relevant background, for the benefit of the students and the companies.

Companies, which are relevant for more than one field of study, are of course allowed to participate in more than one evening by purchasing slots for different evenings.

FokusAften at AAU is held during the week from Monday to Thursday in weeks 9-11.

FokusAften at DTU is held during the week from Monday to Thursday in weeks 38-41.

13

PricingIn order to maintain the high quality of the previ-ous FokusAftens there has been an increase in expenses. Since it is the first time FokusAften is offered at AAU, the prices are differentiated.

Aalborg (AAU): Cancellation deadline: 1st of December, 2009Participation fee is 12,500 DKK excl. VAT

Lyngby (DTU):Cancellation deadline: 1st of July, 2010Participation fee is 15,000 DKK excl. VAT

14

What is DSE Pejling?

DSE Pejling is a reference book intended to give engineering students a place to find a wide range of information on companies employing engineers. DSE Pejling typically contains a short description of your company and facts about employed engi-neers. Furthermore, it gives you a place to tell stu-dents about the possibility for collaboration with your company on individually designed projects or internships.

DSE Pejling also contains articles on job applica-tion, careers, and interviews with newly employed engineers, sharing their experience on applying for a job and their first employment.

With DSE Pejling you will be able to:Present your company as you want, directly to • all engineering students in Denmark.Have your company profile visible at engineer-• ing campuses all year round.Display what opportunities your company can • offer students, e.g. internships or individually designed projects.

How will your company be presented in DSE Pejling?

The reference bookIn DSE Pejling your company will be displayed on two facing pages. On the left page a presentation of your company is printed and on the right page an advertisement for your company is printed. The left page layout is based on the material gathered by DSE. The advertisement on the right page is your responsibility. The page can be used for an advertisement, statements about your company, description of a typical engineers work, etc.

To many engineering students, DSE Pejling is an indispensable reference book for relevant informa-tion on projects, internships, or job applications.

The websiteThe Internet version will have a page presenting the information from the left page in the DSE Pe-jling reference book and a link to your company’s homepage.

15

Additional informationPublishingDSE Pejling is published during spring. The book is free of charge and 10.000 copies are distributed to engineering students at Aalborg University, the Technical University of Den-mark, the six engineering colleges in Denmark and Lund Institute of Technology.

Participation fee is 11,000 DKK excl. VAT

If you miss participation in the printed book version of DSE Pejling you can still par-ticipate on the DSE Pejling website www.pejling.dk (same participation fee).

Registration and cancellationDeadline for registration and cancellation is the 27th of November, 2009. See page 17 for registration information.

16

17

Important informationRegistrationRegistration for DSE events in 2010 starts Monday the 17th of August, 2009. Registration is done via our website www.studerende.dk. In case of techni-cal problems during registration, please contact one of our offices where DSE members will be ready to answer your call. Contact information is located on page 23. Registration for a DSE event is on a “first come, first served” basis.

The registration is completed as soon as you re-ceive a confirmation e-mail. The additional terms of sale are available on www.studerende.dk on the registration pages.

CancellationDSE requires all cancellations in writing.Please note: The fee for participation in a DSE event includes an administration fee of 3,000 DKK. The administration fee will not be reimbursed if participation is cancelled. If cancellation is received after deadline, participation fee will not be reim-bursed.

InvoiceDSE invoices for DSE FokusAften and DSE Fair Lyn-gby, whereas Mediehuset Ingeniøren invoices for DSE Fair Jobtræf Aalborg and DSE Pejling.

Further informationVisit www.studerende.dk or contact DSE (contact information is on the back of this folder).

Pejling 2009/2010

P

ejlin

g 2010/2011

Pejlin

g 2010/20

11

Pejling 2010/2011

FokusAften Aalborg

Fo

kusA

ften

Lyn

gby

Mes

se A

albo

rg

Messe Lyngby

JAN FEB

M

AR

O

CT

NOV

DEC

SEP

AUG

JUL JUN

M

AY

APR

2010

18

Summary of DSE events in 2010DSE FokusAften (Aalborg - AAU) Spring of 2010 DSE Messe Lyngby (Fair) 23th and 24th of March, 2010DSE FokusAften (Lyngby - DTU) Weeks 38 - 41, Fall of 2010DSE Messe Jobtræf Aalborg (Fair) 13th and 14th of October, 2010DSE Pejling Publishing in April, 2010

DSE Year 2010

19

New website and new registration procedure

Due to customer feedback and the opinion of DSE members, the DSE website has been redesigned for a more user friendly interface. The new web-site will be launched shortly before the next sales period, which starts the 17th of August, 2009. The new registration procedure should be more intuitive, but a guide will be available on the new website in case you should have any difficulties. If you experience technical problems do not hesitate to contact DSE.

When choosing the events that your company wishes to participate in, the marked events will be reserved in the system. After this you have 30 minutes to complete the registration. This should be more than enough time, but we recommend that you make the following preparations before starting:

Make sure you know which events your com-• pany wishes to participate in.Prepare information to fill in on the company • information page.Decide which contacts should represent your • company at each event.If your company’s invoice address is different • from your main address, please remember to fill out the details.If your company uses internal order numbers • please have them ready before registration.

Your registration is confirmed by DSE in the form of an e-mail containing your registration infor-mation. Please verify the given information, and contact DSE as soon as possible in case of errors on telephone +45 4593 2223 or e-mail dselyngby@studerende.dk.

If you do not respond by e-mail within 24 hours, we will regard the registration as binding.

Please remember to read terms and conditions!

The terms and conditions gives DSE the right to pass on personal data to Mediehuset Ingeniøren, in relation to DSE Fair Jobtræf Aalborg, and to ArmU, Arbetsmarknadutskottet at Lund Institute of Technology.

20

Notes

21

Notes

22

Notes

23

Contact information

LyngbyDe Studerendes Erhvervskontakt

Anker Engelundsvej 1DTU - Bygning 101E, 1. sal

2800 Kgs. LyngbyTlf.: +45 4593 2223Fax.:+45 4593 2224

E-mail: DSElyngby@studerende.dk

AalborgDe Studerendes Erhvervskontakt

Fibigerstræde 15Aalborg Universitet

9220 Aalborg ØTlf.: +45 9815 6077Fax: +45 9815 6177

E-mail: DSEaalborg@studerende.dk

www.studerende.dkPrint: Kailow Graphic, july 2010 Images: De Studerendes Erhvervskontakt

DSE reserves the right to change prices and products illustrated and described in this publication at any time. Although every effort is taken to ensure the accuracy of the information contained within the pages always consult one of the DSE offices for latest details.

DSE reserves the right to change these terms and conditions at any time at its sole discretion.