Upload
susie-east
View
6
Download
0
Tags:
Embed Size (px)
Citation preview
Purple Field ProductionsA Development Strategy
Group 3: Beth, Keiko, Dana, Susannah
Structure
1. Objective and Value
2. Introduction to Purple Field Productions (PFP)
3. Problem Analysis
4. Development strategy: 5 year plan
5. Our consultancy process
6. Conclusion
Objective and Value
Objective: To expand Purple Field Productions while generating value
Definition of Value: meeting needs while also creating opportunities
PFP General Information
Misssion: To bring knowledge and information to communities where it is most needed and give a voice to people who are marginalised. Type of films: Education, health, agriculture, disabilities Method: Backpack cinema, TV series, films Countries active: 2 in Asia, 7 in Africa Training: one distributor in Sierra Leone PFP staff: Based in Somerset, founded in 1994, run by 9
volunteers, annual income of £30,000
FILM CLIP 2.36-3.30 Backpack cinema in Malawi https://www.youtube.com/watch?v=DNW8NIVMjnI
Film Process
1. Collaborate with small charities and NGOs in Asia and Africa who see the need for a film (but don’t have the expertise to make it)
2. The NGO and local community provide knowledge of the subject, PFP provide film making skills and equipment
3. PFP and NGO/local community work together throughout production, editing is done on location to incorporate local views.
EXAMPLE: Sierra Leone film about street children provides information and insights about their lives and changes people’s mindsets.
Creating Value for PFP
PFP is struggling to consistently address needs, and is creating few opportunities
CREATE OPPORTUNITIES• Projects achieve self
sufficiency• Create jobs eg. Film makers,
distributors
MEET NEEDS• Secure more funding
• Develop efficient strategyGain
VALUE
1 2 3
Problem Statement
Purple Field Productions (PFP) main difficulties stem from:
Lack of reliable funding
Small-scale distribution of films
Lack of sustainable (film related) training in host countries
SWOT Analysis
Strengths Weaknesses
Original ideaStrong teamSocial over economic focusPower of film – retentionReusability of filmsUse of pedal power
Relies on grants and donationsLow recognition/presenceSmall budgetSocial over economic focusCan’t afford to leave equipmentLittle employment createdTemporary impact due to lack of equipment and trained staff/volunteers
Opportunities Threats
Reach a lot of peopleMedia training providedCross-cultural understandingEnable self sufficiencyFollow-up visitsHigh demand – many issues
Funding scarcity/volatilityMisuse of equipment Limited distributionCultural differences
Summary of the Problem
CAUSE
KEY ACTIVITIES IN PFP
FLIMS FUNDING
MAIN SOURCE IS VULNERABLE TO
ECONOMIC CRISIS
UNRELIABLE SOURCE OF FUNDING
DISTRIBUTION
LACK OF STAFF & ELECTRICITY IN RURAL AREAS
NOT ENOUGH REACH
TRAINING
CAN’T LEAVE EQUIPMENT. FEW
TRAINED PERSONNEL
SHORT TERM IMPACT
PROBLEM
Five Year Plan
Year Funding (partnership) Distribution TrainingTarget Secure funding - partnership
Increase funding (2nd year)Distribution – increase reach Training – for
sustainability
Year 1 2014
Establish Connecti-ons
• Plan fundraisers for 20 year anniversary
• NGO-Private partnership -Research potential private sector partners
• Raise awareness: increase donor base
• Collaborate with in country NGOs to increase distribution
• Connect with UK companies that can supply second hand equipment
• Collaborate with in country NGOs attract volunteers for training purposes
• Create standard training programme
Year 22015
Expand:Influx of income
• Increase fundraising activities
• Partner contribution• Raise awareness: increase
donor base• Promote Gift Aid
• Procure equipment• Volunteers to distribute
equipment to external collaborators
• Run training programme for British volunteers to train local collaborators
Five Year PlanYear Funding Distribution Training
Year 32016Stable
• Evaluate partnership • Raise awareness• Promote gift aid
• Evaluate distribution• Employ in country
distribution managers
• Develop an in country training programme
Year 4 2017Stable/Expand
Stable: Continue with current programmeExpand: Research new recipient countries.Research potential funding opportunities
Stable: Continue with current programme.Expand: Establish connections with new local NGOs
Stable: Continue with current programme.Expand: Collaborate with local NGOs to attract new volunteers.
Year 52018Stable/Expand
Stable: Continue with current programme Expand: Based on year 4
Stable: Continue with current programmeExpand: Based on year 4
Stable: Continue with current programmeExpand: Based on year 4
Schedule
Progress Review Annual Review Time Allocation
Schedule
Measuring SuccessItem Current Measurement Target Time
Scale
Funding
Majority of income from grants & donations: 70%Fundraising/Gift Aid: 20%
Quantity of secure additional funds
Partnership: £6000 Yr 2
Increased Funds Increase: +5% (min)
Distribution
Average of 2500 people reached per country
Number of people reached
Double: 5000 people Yr 3
200 DVDs distributed to organisations
Number of DVDs distributed
350 DVDs
1 Trained Distribution Manager (DM)
Number of trained DMs
4 Trained Distribution Managers
Training
No trained local volunteers: no training programme
Number of trained volunteers
3 trained volunteers in each country
Yr 3
1-2 films a year are produced Number of new films produced
3-4 films a year
ProcessGroup Meeting
Client Meeting
Time Allocation
Conclusion
We will generate value for PFP by helping them meet needs while creating opportunities.
CREATE OPPORTUNITIES• Projects achieve self
sufficiency• Create jobs eg. Film makers,
distributors
MEET NEEDS• Secure more funding
• Develop efficient strategyGain
VALUE
1 2 3
Purple Field ProductionsA Development Strategy
Thank You.
Bibliography
Purple Fields Production website [online] accessed 15/04/2014 http://www.purplefieldproductions.org
M. Kubr,(2004), Management Consulting: A guide to the Profession, Geneva: International Labour Office
Purple Fields Production video [online] accessed 17/04/2014https://www.youtube.com/watchv=DNW8NIVMjnI