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    hp success story

    hp services 'bank-in-a-box'sets new standards in Dubai

    Starting a new bank from scratch is a challenging task in any

    environment. This is particularly true in the United Arab Emirates, whereone of the most competitive banking industries in the Middle East

    includes 48 banks with 400 branches serving three million people.

    When Dubai's largest real estate company, EMAAR Properties,

    decided to open a new bank, it realised that success would depend

    on its ability to establish an innovative, world-class financial institution

    that would introduce new and different products backed by quality

    customer service.

    Technology was key to this strategy so the choice of a technology

    partner was crucial. For EMAAR and the newly formed Dubai Bank,

    that choice was HP and in particular HP Services, who mastermindedthe entire IT infrastructure.

    end-to-end solution

    "Information technology forms the backbone of the bank's customer-

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    challenge

    Dubai Bank needed to setnew and innovativestandards if it was tosucceed in the highlycompetitive Middle Eastbanking sector

    Starting from scratch, a fullyintegrated IT infrastructurehad to be put together in justfour months

    solution

    hp services was responsiblefor the design, projectmanagement andimplementation of all thebank's architecture andapplications

    hp consultants offeredguidance and technicalleadership to the bank's own

    technology and businessteams

    results

    Dubai Bank is considered tohave set new standards inMiddle East banking with abreakaway brand that isseen as a catalyst for change

    The bank succeeds becauseof the speed with whichtechnology enables it toforge close customerrelationships

    why hp? hp was able to demonstrate

    its ability to provide acomplete end-to-endbanking solution

    hp understood Dubai Bank'sbusiness and appreciatedwhat it was trying to do

    hp had the technologicalexpertise and productswhich were able to meetDubai Bank's needs

    centric strategy," said Mr. Ahmed Bin

    Brek, chief executive officer, Dubai Bank.

    "HP was one of the very few companies

    that was able to demonstrate its ability

    to provide us with a complete end-to-

    end solution tailored to our needs. It

    also understood our business and what

    we were trying to do."

    Putting together an integrated 'bank in a

    box' infrastructure in just four months

    presented many logistical and

    managerial challenges. Dubai Bank

    therefore, relied heavily on the expertise

    of HP Services, which was responsible

    for the design, project management and

    implementation of all the bank's

    architecture and applications, and its

    consultants also offered guidance andtechnical leadership to the bank's own

    technology and business teams.

    integrated infrastructure

    Included in the turnkey solution provided

    by HP was the Misys-IBS core banking

    system, branch automation and a state-

    of-the-art customer contact centre. The

    technology infrastructure included highly

    available clustered servers, rack

    optimised storage devices, PCs, printers,enterprise management and Automatic

    Teller Machines (ATMs).

    The tightly integrated IT infrastructure now

    allows Dubai Bank to deliver on-the-spot

    services to customers who can visit the

    bank, select a product, sign up and

    have a cash card and chequebook in

    their hands in under 20 minutes.

    The total solution

    architecture design combined

    with software and hardware

    implementation offered by

    HP Services enables us to

    exceed international best

    practices and turn Dubai

    Bank into a world-class

    institution embracingexcellence and innovation.

    Ahmed Bin Brek, chief executive,

    Dubai Bank

    Technical information in this document is subject

    to change without notice.

    Hewlett-Packard Company 2003.All rights reserved. Reproduction, adaptation, or translation

    without prior written permission is prohibited except asallowed under the copyright laws.

    Published in Europe 5981-5472EE

    customer at a glance:

    industry sector: Banking

    name: Dubai Bank

    headquarters: Dubai

    founded: September 2002

    telephone: +971 4332 8989

    URL: www.dubaibank.ae

    technology highlights:

    Misys-IBS core banking systemBankmaster LAN running on hp-

    UX

    Branch automation systems, call

    centre technology, clustered hp

    servers, rack optimised storage

    devices, desktop PCs, hp printers,

    Automatic Teller Machines, state-

    of-the-art contact centre based on

    Avaya and Altitude

    services highlights: hp services

    consulting and integration

    services

    Publication Number: 5981-5472EE

    Written: March 2003

    "One of the key differentiators of Dubai

    Bank is this ability to form instant customer

    relationships," said Mr Ahmed Kalim, head

    of operations & technology, Dubai Bank.

    "The customer fulfilment experience has been

    drastically improved. The benefits are

    minimum paperwork and an instant result -

    all of which is enabled through the kind oftechnology supplied to us by HP Services."

    For more information on how working

    with HP can benefit you, please contact

    your local HP sales representative or

    reseller, or visit: http://www.hp.com/