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8/14/2019 dubai bank
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hp success story
hp services 'bank-in-a-box'sets new standards in Dubai
Starting a new bank from scratch is a challenging task in any
environment. This is particularly true in the United Arab Emirates, whereone of the most competitive banking industries in the Middle East
includes 48 banks with 400 branches serving three million people.
When Dubai's largest real estate company, EMAAR Properties,
decided to open a new bank, it realised that success would depend
on its ability to establish an innovative, world-class financial institution
that would introduce new and different products backed by quality
customer service.
Technology was key to this strategy so the choice of a technology
partner was crucial. For EMAAR and the newly formed Dubai Bank,
that choice was HP and in particular HP Services, who mastermindedthe entire IT infrastructure.
end-to-end solution
"Information technology forms the backbone of the bank's customer-
8/14/2019 dubai bank
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challenge
Dubai Bank needed to setnew and innovativestandards if it was tosucceed in the highlycompetitive Middle Eastbanking sector
Starting from scratch, a fullyintegrated IT infrastructurehad to be put together in justfour months
solution
hp services was responsiblefor the design, projectmanagement andimplementation of all thebank's architecture andapplications
hp consultants offeredguidance and technicalleadership to the bank's own
technology and businessteams
results
Dubai Bank is considered tohave set new standards inMiddle East banking with abreakaway brand that isseen as a catalyst for change
The bank succeeds becauseof the speed with whichtechnology enables it toforge close customerrelationships
why hp? hp was able to demonstrate
its ability to provide acomplete end-to-endbanking solution
hp understood Dubai Bank'sbusiness and appreciatedwhat it was trying to do
hp had the technologicalexpertise and productswhich were able to meetDubai Bank's needs
centric strategy," said Mr. Ahmed Bin
Brek, chief executive officer, Dubai Bank.
"HP was one of the very few companies
that was able to demonstrate its ability
to provide us with a complete end-to-
end solution tailored to our needs. It
also understood our business and what
we were trying to do."
Putting together an integrated 'bank in a
box' infrastructure in just four months
presented many logistical and
managerial challenges. Dubai Bank
therefore, relied heavily on the expertise
of HP Services, which was responsible
for the design, project management and
implementation of all the bank's
architecture and applications, and its
consultants also offered guidance andtechnical leadership to the bank's own
technology and business teams.
integrated infrastructure
Included in the turnkey solution provided
by HP was the Misys-IBS core banking
system, branch automation and a state-
of-the-art customer contact centre. The
technology infrastructure included highly
available clustered servers, rack
optimised storage devices, PCs, printers,enterprise management and Automatic
Teller Machines (ATMs).
The tightly integrated IT infrastructure now
allows Dubai Bank to deliver on-the-spot
services to customers who can visit the
bank, select a product, sign up and
have a cash card and chequebook in
their hands in under 20 minutes.
The total solution
architecture design combined
with software and hardware
implementation offered by
HP Services enables us to
exceed international best
practices and turn Dubai
Bank into a world-class
institution embracingexcellence and innovation.
Ahmed Bin Brek, chief executive,
Dubai Bank
Technical information in this document is subject
to change without notice.
Hewlett-Packard Company 2003.All rights reserved. Reproduction, adaptation, or translation
without prior written permission is prohibited except asallowed under the copyright laws.
Published in Europe 5981-5472EE
customer at a glance:
industry sector: Banking
name: Dubai Bank
headquarters: Dubai
founded: September 2002
telephone: +971 4332 8989
URL: www.dubaibank.ae
technology highlights:
Misys-IBS core banking systemBankmaster LAN running on hp-
UX
Branch automation systems, call
centre technology, clustered hp
servers, rack optimised storage
devices, desktop PCs, hp printers,
Automatic Teller Machines, state-
of-the-art contact centre based on
Avaya and Altitude
services highlights: hp services
consulting and integration
services
Publication Number: 5981-5472EE
Written: March 2003
"One of the key differentiators of Dubai
Bank is this ability to form instant customer
relationships," said Mr Ahmed Kalim, head
of operations & technology, Dubai Bank.
"The customer fulfilment experience has been
drastically improved. The benefits are
minimum paperwork and an instant result -
all of which is enabled through the kind oftechnology supplied to us by HP Services."
For more information on how working
with HP can benefit you, please contact
your local HP sales representative or
reseller, or visit: http://www.hp.com/