GETTING OUR HANDS DIRTY

THE DUCATI MULTISTRADA 1100 DS WILL BE FORGING ITS WAY DOWN THE EAST COAST OF THECONTINENT. PUSHING THE MACHINES AND ITS DRIVERS TO THE LIMIT. A MONUMENTAL JOURNEYTHROUGH THE HARSHEST TERRAINS ON THE PLANET.

WHATS THE PLAN

DEPARTING 17TH OCTOBER 2007, THE TEAMWILL START THEIR MAMMOTH EIGHT MONTHJOURNEY ACROSS THE CONTINENT, ARRIVINGIN CAPE TOWN ON THE 17TH JULY 2008.

OUR OBJECTIVES IN THIS EVENT ARE SIMPLE:

PUSH THE BIKE TO IT’S LIMIT ANDREVEAL MULTISTRADA’S INSATIABLE APPETITE FOR HILLS,

FIERY ASPHALT AND THE DIRTIEST OF DIRT TRACKS.THROW IN SOME PURE RIDING PLEASURE,

AN ENORMOUS LOAD CAPACITY AND WE’LL HAVENOTHING OTHER THAN A PURE BLOODED DUCATI.

WHO IS GOING TO BENEFIT

ITS NOT JUST ABOUT THE BIKE, THROUGHOUT THE JOURNEY DUCATI WILL BE RAISING FUNDS TOSUBSTAIN CHILDRENS CHARITIES, THROUGH ‘MUTI ONLUS’, AND HELP MEDICAL CENTRES ACROSSAFRICA BY SUPPORTING THE ‘RIDER’S FOR HEALTH’ PROGRAMME.

WE ARE LOOKING FOR PARTNERS IN THIS ADVENTURE

DUCATI IS LOOKING FOR PARTNERS IN THIS ADVENTURE. YOUR COMPANIES LOGOWILL BE PLACED ON THE MOTROBIKES THEMSELVES, THE RIDERS JACKETS AND MARKETING MEDIA

DURING, AND AFTER, THE EVENT HAS TAKEN PLACE.

MEDIA LIST FOR PARTNERS VISIBILITY:

PRINT CAMPAIGNDUCATI BLOG FOLLOWING THE EVENT

PROFESSIONAL PHOTOSHOOTDOCUMENTARY OF THE JOURNEY

MUTI ONLUS BOOK(DISTRIBUTED IN SOUTH AFRICA, EUROPE AND SOLD ON AMAZON)

THE ENTIRE JOURNEY WILL BE CAPTURED BY APROFESSIONAL PHOTOGRAPHER AND VIDEO CAMERAMAN.

EVERY DUNE, EVERY ENDLESS ROAD, EVERY PUNCTURE, EVERY HEART STOPPINGMOMENT WILL BE CAPTURED AND RECORDED BY A PROFESSIONAL VIDEO AND

PHOTOGRAPHIC TEAM. DISTILLING THIS ADVENTURE INTO A DYNAMIC AND POWERFULMARKETING TOOL FOR YOUR COMPANY.

SPONSOR PLACEMENT ON THE TWO MULTISTRADAS.

IT IS GOING TO BE AN UNFORGETTABLE ADVENTURE,ARE YOU IN?