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Duck and Cover Reworked Project Department Store Point of Sale A/W 12

Duck and Cover POS

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Department Store Point of Sale Campaign Autumn / Winter 2012/13

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Page 1: Duck and Cover POS

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Page 2: Duck and Cover POS

L a y o u t s k e t c h b o o k p a g e s f o r d e s i g n l a y o u t s a n d f e a -t u r e s . E x p e r i m e n t -i n g w i t h l a y o u t f o r d e s i g n a n d p e r -s p e c t i v e w h i l s t c o n t i n u i n g b r a n d i d e n t i t y a n d c o n t i -n u i t y .

S h o p v i s u a l i s a t i o n o f l a y o u t c r e a t e d o n I l l u s t r a t i o n t h r o u g h p e r s p e c t i v e w i t h s t e p l e v e l s a n d a n g u l a r d e s i g n .

Page 3: Duck and Cover POS

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Page 4: Duck and Cover POS

B r a n d A n a l y s i s

D u c k a n d c o v e r b r a n d i d e n t i t y a n d o n l i n e p r e s -e n c e - w e b p a g e d e s i g n . S t r u c t u r a l g r i d l a y o u t w i t h w a r n i n g s i g n l i n e a r m o t i f u s e d t h r o u g h o u t b r a n d i n g .

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Page 5: Duck and Cover POS

P O S a n d s h o p l a y o u t r e s e a r c h t a k e n f r o m D o v e r S t r e e t M a r k e t i n n o v a t i v e u s e o f d i s p l a y a n d d i v i d i n g s p a c e w i t h o u t t h e t r a d i t i o n a l m e t h o d s .

Page 6: Duck and Cover POS

C r e a t e d P O S v i s u a l i s a t i o n o n P h o t o s h o p t h r o u g h s t a g e s b e -g i n n i n g w i t h t h e b a c k d r o p o f b l e a c h e d w o o d . U s e d b r a n d i n g t h r o u g h l o g o e l e m e n t a n d l a y e r e d s t o r a g e e l e m e n t s . M e t a l f r a m e w o r k t o c r e a t e i n d u s t r i a l r a w e l e m e n t t o u s e a s a h a n g i n g t o o l .

Page 7: Duck and Cover POS

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B l e a c h e d w o o d e n b a c k d r o p w i t h l o g o d e s i g n a n d w a r n i n g s i g n m o t i f s . I n d u s t r i a l s t e e l f r a m e d e s i g n t o l i n k i n w i t h i n d u s t r i a l b r a n d i n g e l e m e n t a n d p r o v i d e a n i n n o v a t i v e w a y t o h a n g a n d d i s p l a y c l o t h i n g w h i l s t a c t i n g a s a s t o r a g e e l e m e n t . G e o m e t r i c b o x s t a c k e d t o c r e a t e s t o r a g e a n d d i s p l a y .