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Media plan
for 2014:
DuderantsBudget: Rs
59,718,000
Name of Publication Frequency Reach
Gross
Impression /1000 CPM Rating* Rated CPM Ad size Color
The News 266 93000 24738000 93 913.98 7 130.57 FP 4 col
Dawn 266 10266 2730756 10.266 3,117.09 10 311.71 HP 4 col
Daily Times 266 2000 532000 2 10,000.00 3 3,333.33 FP 4 col
The Nation 266 32000 8512000 32 531.25 8 66.41 FP 4 col
Daily Jang 266 13500 3591000 13.5 4,814.81 7 687.83 HP 4 col
Akhbar e Jahan 12 8900 106800 8.9 3,595.51 5 719.10 FP 4 col
Maag 12 12000 144000 12 2,083.33 9 231.48 FP 4 col
Spider 12 12000 144000 12 2,916.67 7 416.67 FP 4 colThe Cricketer 12 12000 144000 12 2500 7 357.1428571 FP 4 col
Total 1378 195666 40642556Total spend PKR
Key objectives:
Focusing on the
introduction of the
product to masses
Remarks: This plan
is based on
forecasting
Submitted by:
Mehwish Aqeel
Country: Pakistan, Karachi
Rating* the higher the rating the more direct the media reaches your taget audience. This rating is factored into the CPM. A higher rating factors as a reduction in CPM.
Currency Rate/insertion Spend/ publication Jan Feb Mar Apr May Jun Jul Aug Sep
PKR 85,000.00 22610000 22 24 22 22 22 22 22 22 22
PKR 32,000.00 8512000 22 24 22 22 22 22 22 22 22
PKR 20,000.00 5320000 22 24 22 22 22 22 22 22 22
PKR 17,000.00 4522000 22 24 22 22 22 22 22 22 22
PKR 65,000.00 17290000 22 24 22 22 22 22 22 22 22
PKR 32,000.00 384000 1 1 1 1 1 1 1 1 1
PKR 25,000.00 300000 1 1 1 1 1 1 1 1 1
PKR 35,000.00 420000 1 1 1 1 1 1 1 1 1
PKR 30,000.00 360000 1 1 1 1 1 1 1 1 1
59,718,000.00
Country: Pakistan, Karachi
Oct Nov Dec Total
22 22 22 266
22 22 22 266
22 22 22 266
22 22 22 266
22 22 22 266
1 1 1 12
1 1 1 12
1 1 1 121 1 1 12
1,378
Country: Pakistan, Karachi
http://www.gallup.com.pk/News/cyberletter-updated1.pdf
http://www.ptv.com.pk/Advertisewithus.asp
Submitted by: Mehwish Aqeel
Total Budget 2,811,650 Jan
Frequency Reach (%) Reach Gross Impression 1
MEDIA SOURCE
PTV News 8,330.00 12.297 15,248,000 102,434.01 720.00
GEO News 8,330.00 6.639 8,233,000 55,302.87 720.00
Express News 8,330.00 1.138 1,552,000 9,479.54 720.00
ARY News 3,800.00 1.252 1,412,000 4,757.60 500.00
AAJ News 8,330.00 0.844 1,047,000 7,030.52 720.00
Samaa TV 8,330.00 0.712 883,000 5,930.96 720.00
Indus News 8,330.00 0.524 650,000 4,364.92 720.00
Dunya News 8,330.00 0.384 476,000 3,198.72 720.00
Sindh News 8,330.00 0.372 461,000 3,098.76 720.00
KTN News 8,330.00 0.37 460,000 3,082.10 720.00
Total 6,980.00
Top Talk Shows / Current Affairs Program
Channel Program Name Time Average Reach % Average Reach Cost
PTV News Such to Yeh Hai 8 - 9 pm 2.415 2,995,000 132225
PTV News News Night 8 - 9 pm 2.242 2,780,000 132225
GEO News Capital Talk 8 - 9 pm 2.12 2,629,000 132225
PTV News Baat Se Baat Naji Kay Sath 10 - 11 pm 2.119 2,627,000 60000
PTV News Sochta Pakistan 10 - 11 pm 2.115 2,622,000 60000
PTV News Insight 8 - 9 pm 1.904 2,361,000 132225
GEO News Lekin! 8 - 9 pm 1.859 2,306,000 132225
PTV News News Line 10 - 11 pm 1.709 2,120,000 60000
PTV News Seedhi Baat 7 - 8 pm 1.431 1,774,000 100000
GEO News Aaj Kamran Khan ke Sath 10 - 11 pm 1.078 1,337,000 60000
ARY News Off the Record 8 - 9 pm 0.546 678000 132225
GEO News Aapas ki Baat 11 - 11:55 pm 0.528 655000 60000
ARY News Sawal Yeh Hai 8 - 9 pm 0.515 639000 132225
AAJ News Islamabad Tonight 8 - 9 pm 0.254 315000 132225
Express News Live with Talat Hussain 8 - 9 pm 0.227 282000 132225
SAMAA TV Tonight with Jasmine 10 - 11 pm 0.225 279000 60000
Express News FrontLine 8 - 9 pm 0.224 278000 132225
GEO News Meray Mutabiq 6:30 - 7:30 pm 0.217 269000 60500
Express News Kal Tak 10 - 11 pm 0.217 269000 60000
Express News Takraar 10 - 11 pm 0.188 233000 60000
AAJ News Bottom Line with Absar Alam 8 - 9 pm 0.159 198000 132225
SAMAA TV News Beat 8 - 9 pm 0.159 198000 132225
ARY News Aggar 10 - 11 pm 0.147 183000 60000
Dunya News Cross Fire 10 - 11 pm 0.067 84000 60000
Dunya News Kyun? 7 - 8 pm 0.048 59000 100000
Dunya News On the Front 8 - 9 pm 0.027 34000 132225
Dunya News Dunya @ 8 with Malick 8 - 9 pm 0.027 34000 132225
Dunya News Nuqta-e-Nazer 7 - 8 pm 0.01 13000 100000
2811650Time slot Tarrif Duration Of Spot Cost06:00 AM to 05:00 PM Rs. 20,000 07::seconds 3,065
05:00 PM to 06:00 PM Rs. 40,000 15::seconds 5,905
06 :00 PM to 07:00 PM Rs. 60,500 30::seconds 10,495
07 :00 PM to 07:45 PM Rs. 100,000 60::seconds 15,745
09 :00 PM to 09:30 PM Rs. 132,225
09 :30 PM to 10:00 PM Rs. 75,000
10 :00 PM to 11:00 PM Rs. 60,000
12:00 Midnight to 06:00 AM Rs. 50,000
Feb Mar April May June July August Sept. Oct. Nov. Dec
2 2 2 2 2 2 1 1 1 3 3
1,440.00 720.00 700.00 700.00 650.00 600.00 600.00 600.00 600.00 500.00 500.00
1,440.00 720.00 700.00 700.00 650.00 600.00 600.00 600.00 600.00 500.00 500.00
1,440.00 720.00 700.00 700.00 650.00 600.00 600.00 600.00 600.00 500.00 500.00
600.00 400.00 400.00 300.00 300.00 250.00 250.00 250.00 200.00 200.00 150.00
1,440.00 720.00 700.00 700.00 650.00 600.00 600.00 600.00 600.00 500.00 500.00
1,440.00 720.00 700.00 700.00 650.00 600.00 600.00 600.00 600.00 500.00 500.00
1,440.00 720.00 700.00 700.00 650.00 600.00 600.00 600.00 600.00 500.00 500.00
1,440.00 720.00 700.00 700.00 650.00 600.00 600.00 600.00 600.00 500.00 500.00
1,440.00 720.00 700.00 700.00 650.00 600.00 600.00 600.00 600.00 500.00 500.00
1,440.00 720.00 700.00 700.00 650.00 600.00 600.00 600.00 600.00 500.00 500.00
13,560.00 6,880.00 6,700.00 6,600.00 6,150.00 5,650.00 5,650.00 5,650.00 5,600.00 4,700.00 4,650.00
CPM
367757.68
396199.37
418955.59
190255.04
190617.85
466511.75
477638.44
235754.72
469560.32
373821.99
1624534.3
763053.44
MEDIA SPENDING PLAN
1723684.3
3496616.7
3905795.2
1791397.8
3961993.7
1873475.8
1857992.6
2145064.4
5562799.2
5562799.2
2731147.5
5950000
14118644
32395125
32395125
64076923