Advertising and Brand Management

Presented to:Sir Noman Ashraf

Branding

Advertising

Creative strategy

Media strategy - Electronic

Media strategy - Print

New brand

development and

its advertising

campaign

• Brand featuresoClinical Strength odor and wetness

protection as advertised by TV doctorsoContains odor-fighting microcapsules,

like in that movie where people go into someone's body

oSkin conditioners to help prevent irritation

Segment: Middle – onwards

Target: Male

Positioning: 16 – 30+

USP:

“Best long lasting perfumes

at feasible cost”

Market Overview and Segmentation:

Segments

Share

Male –Urban

90%

Male –Rural

10%

Age Group (Years)

Split

Under 20 20 %21-35 65%36 &

above15%

• Product: Dude’rantZ Perfume (for males)

• Price: for middle class and onwards

• Place: All super stores and shopping malls

• Promotion: Bill boards, print media (fashion magazines and newspapers) and electronic media

4 P’s:

Media Plan.XLS

Thanks

Presenters:Mehwish Aqeel

Hiba AtifMahjan

Nuzhat JabeenMazher ud din

AkhterMajid Mazher