The Dunedin Destination Plan

Five Destination Goals

Dunedin Destination Plan SummaryCollect and Share Insights

• An initiative within Dunedin’s Economic Development Strategy 2023

• One of a series of action plans to deliver on Dunedin’s vision and strategic objectives

• An implementation plan focusing on the next six years until 2023

• Developed by the DCC in collaboration with stakeholders

• Aims to interact with regional strategies and plans

• Sets out co-ordination with the city’s eight strategies

• Outlines how Enterprise Dunedin proposes to market and manage Dunedin as a destination

• Sets out how the city can attract new visitors, students, migrants, workers and investors

• Proposes agreed actions to inform specific activities that Enterprise Dunedin and city stakeholders will undertake

• Indicates how progress might be monitored at a high level

• Importantly, it is an action plan that will deliver on the city’s vision

1. Ensure Dunedin is a great place to live, visit, study, work and invest.

2. Maximise strategic opportunities and spend to support destination activity.

3. Share resources and work collaboratively to develop innovative actions that can be delivered within fiscal constraints.

4. Maintain and build pride in Dunedin’s distinctiveness.

5. Sustain and enhance our natural and built environment for the benefit of residents and visitors.

Twelve Destination Objectives

Six Destination Actions

1. Improve the ease of doing business

2. Grow the value of exports

3. Improve linkages between industry and research

4. Increase scale in innovative and tradeable sectors

5. Increase retention of graduates

6. Build the skills base

7. Grow migrant numbers

8. Increase international investment

9. Establish strategic projects with other cities both nationally and internationally

10. Enhance the city centre and environs

11. Increase the value derived from tourism, events and international education

12. Improve the understanding of Dunedin’s advantages.

One of the world’s

great small cities

Amplify Dunedin Voices

Encourage community pride in our city’s

distinctiveness and support collective efforts to

strengthen Dunedin as a destination.

Deliver a Great Year-Round

DestinationSupport a strong economy by developing new ways to attract people to Dunedin

in all seasons.

Collect and Share Insights

Collect and share information more

effectively so Dunedin can take advantage of

opportunities and better respond to change.

Develop Capacity and Connectivity

Ensure our people, infrastructure and

connections are equipped to deliver our vision.

Create Compelling Experiences

Make Dunedin a place of distinctive and high quality

experiences that ensure people want to be here.

Raise our Profile

Work together to better tell our story and promote the city through multiple

media channels in key markets.

The six Destination Actions PLUS the ‘proposed future actions’ identified in the Dunedin Destination Plan will be reviewed regularly and will evolve as work takes place, new thinking develops and the context changes.

Action: Collect and Share InsightsCollecting and sharing insights is one of the six actions of the Dunedin Destination Plan.

Insights Forums • We want to “collect and share information more effectively so Dunedin can take advantage of opportunities

and better respond to change”.

• One of our key delivery activities from the Dunedin Destination Plan is to ‘Develop a dashboard that encompasses data from the five key areas of live, visit, study, work, invest and make this available to stakeholders on a regular basis’.

• Enterprise Dunedin together with key stakeholder partners and cross-sector representatives from the City are working together to deliver a city sector-wide collaborative approach to the collecting, sharing and reporting of data.

• We want to help each other collect, analyse and share local, national and regional statistics regularly and consistently to identify trends, keep ahead of changes and inform Dunedin’s destination marketing and management activities.

First Forum - September 2018 • Allowed us to meet and discuss how we can best approach this together, including our roles and

responsibilities.

• Provided a good starting point to better understand:

1. What information and data do we have already?

2. What’s missing? What do we need?

3. What are our roles?

4. What are the process(es) we need to put in place to collect and share information?

• Connected the Forum as a group open to collecting and sharing insights.

Second Forum – November 2018• Provided an opportunity:

1. for Enterprise Dunedin to demonstrate a prototype dashboard developed and designed based on all feedback received from the first Forum;

2. for the Forum group to contribute to its design and content.

Next steps• The ‘DunedinNZ Insights’ dashboard is due to ‘go live’ by the end of the first quarter 2019, for the Forum

group and the general public to use in a six-month trial.

• The Forum group members will be asked to use the trial period to familiarise themselves with the dashboard and to share with others from their organisations. (During the trial period, the data, where available will be refreshed monthly; the design of the dashboard will remain the same.)

• Six months from the ‘go live’ date the Forum group will meet again to review ‘DunedinNZ Insights’.