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The metropolitan areas of the world are constantly changing. They take a particular direction for a period of time before redirecting and once again reshaping our lives. Simply put, they deviate. The causes of these changes are revolutionary ideas in music, fashion, science, arts, sports, technology, culture, transportation and politics. These particular facets people expound on and develop into a unique style to be taken in by the world and what DV8 (DEVIATE) covers. Once an idea becomes accepted, it becomes a directive. DV8 Magazine is the new directive for fashion, entertainment and lifestyle. DV8 Magazine is a fresh and bold publication that dares to veer from the norm. We represent the diversity that exists within cultures focusing on fashion, entertainment, art, and lifestyle topics. DV8 Magazine serves the youth culture and anyone that appreciates the myriad subcultures that make up our American fabric.
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M E D 1 A K 1 T2 0 1 3-2 0 1 4
EDITORIAL FOCUS
DEMOGRAPH
ICSRATES &
SPECS
SNEAKERS I STYLE I CULTURE I NIGHTLIFE
DV8MAGAZINE
EDITORIAL FOCUS
Metropolitan cities change constantly. They absorb, transform and redirect modern trends, ultimately reshaping the structure our lives. Simply put, they deviate — resulting in revolutionary changes worldwide. The paradigms of music, fashion, science, arts, sports, technology, pop culture, transportation, and politics become current, then obsolete faster than the eye can blink. Each particular facet carries with it groups of people who embrace, nurture and eventually develop a subculture that strays from conventional norms.
DV8 Magazine is the new directive for fashion, entertainment and lifestyle — a fresh and bold publication that dares to veer from the norm. We represent the diversity that exists within cultures focusing on fashion, entertainment, art, and lifestyle topics. DV8 Magazine serves the youth culture and anyone who appreciates the myriad of subcultures that make up our American fabric.
D E V 1 AT E DV 8SNEAKERS I STYLE I CULTURE I NIGHTLIFE
DEMOGRAPH
ICS
General Readership: 30,000+
Education
Employment Status
Age Range
Male - 65%Full Time- 63.8%
Part Time26.2%
18-3492%
Female - 35%
Some College33%
High School Graduate
43%
Over 35 -8%College or > -14%
Unemployed- 10%
OccupationsAdministrative Support - 28.7%Executive, Adminitrative & Managerial - 8.2%Handlers & Laborers - 7.4%Machine Operators & Assemblymen - 2.3%Precision Production & Craft Repair - 4.7%
Professional & Specialty Occupations - 5.2%Sales - 12.7%Service - 11.0%Technitians & Support Staff - 2.8%Transportation & Material Moving - 5.5%
D E M OG R A P H 1 C S
RATES & SPECS
R AT E S & S P E C SADVERTISING SPECIFICATIONS
RATES
SPECIFICATIONS
TRIM SIZE: 10” x 10”FULL PAGE: 9.75”x 9.75” (for full bleed add .125” to each side)
1/2 VERTICAL: 4.75” x 9.75”
1/3 HORIZONTAL: 9.75” x 3”
1/2 HORIZONTAL: 9.75” x 4.75”
1/3 VERTICAL: 3” x 9.75”
1/4 VERTICAL: 2.5” x 9.75”
2/3 VERTICAL: 3” x 9.75”
1/4 HORIZONTAL: 9.75” x 2.5”
2/3 HORIZONTAL: 9.75” x 3”
BACK COVER: $3,000INSIDE FRONT: $1,500INSIDE BACK: $1,500FULL PAGE: $875HALF PAGE: $4752/3 PAGE: $3751/3 PAGE: $3151/4 PAGE: $215
APPLICATIONS: Mac format is preferred. InDesign CS 4.0 or greater, Photoshop 4 or greater. Illustrator 7.0 or greater, Acrobat PDFIMAGES: All high resolution Images must not exceed 300 dpi, and must be converted to CMYK5TH COLOR: Must be arranged in advance with sales rep. If not it will automatically be converted to CMYK. (5th colors are available at an extra charge)TRAPPING: All trapping is the responsibility of the advertiserPROOFING:
ALIGNMENT: Perfect alignment of type or design across the gutter of two facing pages can not be
INSERT: A mock sample must be sent to the DV8 Production Director at the address below for bindery approval, prior to the insert being printed. Shipping instructions available upon request. All advertising materials will be destroyed by DV8, or its printer, after 6 months from printing date unless a return address in writing accompanies materials
Overnight all advertising materials to: Email ads to: DV8 Magazine [email protected] Alvarado TerraceAtlanta, GA 30310
F O R P R I N T
RATES & SPECS
R A T E S & S P E C S
ONLINE ADVERTISING SPECIFICATIONS NOTES AND SPECIFICATIONS
Format: We will accept any appropriate image or video �le as long as it it in the acceptable formats:JPG, GIF, PNG, SWF for stills and interactive banners and MOV and MP4 for video.
IMAGES: All high resolution Images must not exceed 72 dpi, and must be converted to RGBTIME PERIOD: The amount of time an advertisement is present on the website will be decidedwith the sales representative.
Overnight all advertising materials to:
Email ads to: DV8 Magazine [email protected] Alvarado TerraceAtlanta, GA 30310
FOR ONLINE
Contact us on our website at:http://dv8magazine.net/advertise/
Banners Video
Header
Skyscraper
LargeRectangle
LargeSquare
728x90 PX
160x600 PX
175x250 PX
200x200 PX
< 100 KB
< 100 KB
< 100 KB
< 100 KB
JPG, GIF, PNG, SWF (Flash)
JPG, GIF, PNG, SWF (Flash)
JPG, GIF, PNG, SWF (Flash)
JPG, GIF, PNG, SWF (Flash)
Style Dimensions Filesize Image Formats Pricing (by # of days up) Style Dimensions Length Other required assets File Formats Pricing
Top FeatureSlider
SidebarVideo
720x450 PX
250x180 PX
< 30 sec
< 30 sec
Title & Description text
Title & Description text
.MOV, .MP4
.MOV, .MP4
Notes:1: For SWF tracking, the links should be formatted as follows: getURL(_level0.clickTag,”_blank”); OR getURL(clickTag, “_blank”); We would also need a backup GIF or JPG �le of 100KB max.2: Direction depends on the targeted publisher.
Notes:1: We reencode all videos to MP4 format with optimal size/quality settings.2: If you don’t have 720x450 or 520x180 , we can crop widescreen video to �t, as long as no important text or logos are located on top and on bottom of the video area.
90 days: $360
7 days: $30
14 days: $60
60 days: $240
30 days: $120
Contact us for pricingvia phone, email, or on
dv8magazine.net/advertise/
E D I TO R I A L C A L E N DA R2013 QUARTER 4
2014 QUARTER 2
2014 QUARTER 1POWER ISSUEThis issue will focus on the business of sneakers. In addition to the regular sections and features, we will spotlight all of the power players in the sneaker culture.
FEATURES AND SPECIAL SECTIONSPower Players:
We will feature their companies and the success that sneakers have brought them.
Athletic Sneaker: This feature will feature an unnamed athlete who will talk about his or her sneaker or endorsed sneaker.
LADIES ISSUE/SPRING/SUMMER FASHION ISSUEThis issue is dedicated to the female sneaker heads. This issue will focus on the female trailblazers in the sneaker industry. This issue will include all of our regular features and sections that fans of the magazine have grown to know and love.
FEATURES AND SPECIAL SECTIONSSole Woman: A history of sneakers from a female perspective: This feature will discuss how the sneaker culture has evolved with ladies fashion from the ‘50s up to the present.
Spring Fling 2014: Hot sneakers for spring 2014.
ENTERTAINMENT ISSUEThis issue will include all of our regular features and sections. In addition, we will focus on a variety of issues surrounding the sneaker culture with relation to the entertainment industry. This issue will be dedicated to the sneaker heads that love music and movies.
FEATURES AND SPECIAL SECTIONSUnderground Mix tape reviews: Reviews of underground sneaker music (at the discretion of the music editor).
Movie Preview: A preview of the year’s movies and must see picks.
DJ Tribute:
* For fashion inquiries, please contact the editor. To send your mix tape in for review, please contact the editor.
