Business Class Business Class 802.11g Access Point with PoE802.11g Access Point with PoE

D-Link CorporationD-Link CorporationFebruary 2005February 2005

DWL-3200AP Sales GuideDWL-3200AP Sales Guide

Revision HistoryRevision History

Revision Revised month Editor Content Revised

1 July, 2004 SoloFirst Edition Finished(DWL-2200AP/7200AP)

2 February, 2005 Solo

Some modification in follow portion,• Only for DWL-3200AP• New Technology: Multiple SSID,

Plenum-rated by UL 2043, Web-based GUI

• Competitor Comparison• Success Stories

This presentation makes extensive use of hyperlinks,Index which allows you to customize the information Presented to the customer. Wherever you see an action button, you can click through to get more information on that topic.

When you have completed reviewing that material, you will be returned to the slide that you launched from.Also it includes some script on some slides for presenter/reader’s reference.

Notice to presenters

ContentsContents

1. Positioning

2. New Technology

3. Product Overview

4. Product Application

5. Competitor Comparison

6. D-Link’s Strength

7. Success Stories

8. Summary

Executive SummaryExecutive Summary• Product Advantage

– Compliance with IEEE 802.3af PoE (Power over Ethernet) standard, D-Link has leading advantage in the market.

– Supports WDS (Wireless Distribution System) & Wi-Fi certificate, D-Link is high compatibility WLAN solution provider.

– D-Link intends to provide the most complete solutions and satisfy users alternative requirements.

• Competitive Status– D-Link performs the role of leader in this market.– D-Link meets major competitors in this field, such as

Cisco, HP & 3Com.

PositioningPositioning

Why choose DWL-3200APWhy choose DWL-3200AP• No more limitation due to lack of power outlet

– 802.3af Standard PoE (Power over Ethernet) technology• Super G technology for high speed transmission

– Up to 108Mbps turbo mode in 2.4GHz frequency range• Flexible operation modes provided by WDS

– One device with 3 value-added operation modes.• Better security with 802.1x and WPA

– Popular data encryption and user authentication solution• Rugged metal chassis and certified by UL 2043

– Achieving plenum rating as defined by various municipal fire codes.

• SNMP management– Easily manageable by using any third-party management

software.

New TechnologyNew Technology

D-Link’s PoE SolutionD-Link’s PoE Solution802.3af standard defines the the specifications to deliver power over standard Ethernet cables. Power over Ethernet is already widely adopted in the market, particularly in the VoIP, WLAN, and IP Surveillance market where it saves up to 50% of the overall installation costs by eliminating the need to install separate electrical wiring and power outlets.

• For customers who want to deploy PoE for a small number of D-Link wireless APs, IP Cams and IP phones:

D-Link’s PoE Solution

Existing PoE adapter: DWL-P100/ P200 are ideal & affordable solution

• For customers wanting to deploy PoE for wireless APs, IP Cameras and IP Phones from a centralized power source, use:

PoE Smart Switch: DES-1526 is a 24-Port 10/100Mpbs + 2 Combo Cooper/SFP PoE Smart Switch, all 10/100M ports are 802.3af capable

PoE Web Smart Switch: DES-1316 is a 16-port 10/100M Web-Smart Switch with 8-port 802.3af PoE capability

802.3af PoE splitter: DWL-P50 will enable PoE support for all D-Link existing wireless APs, IP Cams and IP Phones.

Developing PoE capable wireless AP and IP Cam

Outdoor Wireless Bridge [ DWL-2700AP ]

o D-Link provides total solution for PoE deployment

D-Link’s PoE SolutionD-Link’s PoE Solution

Fisrt 8 ports are capable to provide the 802.3af power

DES-1316

16-port 10/100M Web Smart switch with easy-to-manage browser interface for simple configuration & management for both data and power

PoE Splitter[ DWL-P50 ]

Wireless AP [ DWL-3200AP ]

IP Phone [ DPH-140S ]

DES-1526

24-port 10/100M L2 PoE Smart Switch with 2 combo 1000Base-T/ SFP uplink ports, all 10/100M ports are 802.3af capable

Security Feature Security Feature

• WEP (Wired Equivalent Privacy)– 64/128/152-bits WEP

• MAC-layer ACL (Access Control List)– Allow 256 MAC entry for each Device

• WPA ( Wi-Fi Protected Access) – Support EAP-TLS, EAP-PEAP,EAP-TTLS, EAP-

MD5 for Radius client.– Support WPA-PSK for Secure SOHO application– Support Dynamic Key assign for each station, key

change period can be adjust by administrator

Multiple SSIDMultiple SSID• The multiple SSID feature can be activated with

VLANs. Network admin can configure multiple SSIDs to create different levels of network access and to access virtual LANs (VLANs).

• The multiple SSID also can be activated without VLANs. In this case, the AP can serve different groups of users in different WLAN/security setting.

• Suitable for network classification and segmentation usage.

• DWL-3200AP will support up to 4 sets separate multiple SSID in the future.

Multiple SSID with VLANMultiple SSID with VLAN

DWL-3200APDWL-3200APAccess PointAccess Point

VLAN1SSID: Sales

VLAN2SSID: RDDWEP: 64 bit

VLAN3SSID: FinanceWEP: 128 bit

VLAN1Sales

VLAN2R&D Dept.

VLAN3Financial Dept.

Without Multiple SSID

Multiple SSID without VLANMultiple SSID without VLAN

InternetInternet

SSID: T-MobileWEP: 64 bit

SSID: AT&TWEP: 128 bit

SSID: VodafoneWEP: 128 bit

DWL-3200APDWL-3200APAccess PointAccess Point

InternetInternet

With Multiple SSID

What can Multiple SSID do for you?What can Multiple SSID do for you?• Minimizing Expenditure Capital

– Enrich the existing AP economic value

• Attaining high utilization of deployed AP– Serving many different types of clients by one AP

• Minimizing support costs– Desirable to support a wide variety of clients without

having to pre-configure them.

• Minimizing Channel Conflicts– In public area multiple networks are becoming the

norm– Radio interference is already an issue

WDSWDS(Wireless Distribution System)(Wireless Distribution System)

• Provide 3 kind of operation mode support– Point-to-Point bridging mode– Point-to-Multipoint bridging mode, – Access Point mode

• Support formal WDS (Wireless Distribution System) (in the future)

• Support 802.1d Spanning tree protocol and 802.1w Fast Spanning tree protocol. (in the future)

WDSWDS(Wireless Distribution System)(Wireless Distribution System)

• Star Configuration • Chain configuration

WDSWDS(Wireless Distribution System)(Wireless Distribution System)

• Loop Configuration • If the end points of a chain are connected to each other a loop is created.

• Normally it is advised to avoid loops involving bridges as it can lead to performance breakdowns, and broadcast and multi-cast storms.

• However if the bridges in the loop support spanning tree protocols, a loop can be created adding connection redundancy that can be used in case one of the access points in the loop fails.

UL 2043 CertificationUL 2043 Certification• Fire Test for Heat and Visible Smoke

Release for Discrete Products and Their Accessories Installed in Air-Handling Spaces

• D-Link DWL-3200AP is enclosed in a rugged metal chassis and certified by UL 2043 for achieving plenum rating as defined by various municipal fire codes.

Product OverviewProduct Overview

Key Features of DWL-3200APKey Features of DWL-3200AP• 802.11g 2.4GHz standard

• Up to 108Mbps (Turbo mode) high-speed transmission

• 10/100BASE-TX Auto-MDI/MDI-X port for connection to Ethernet or DSL/cable modem

• Compatible with existing 802.11b wireless devices

• Built-in Dynamic/Static DHCP server for multiple user access

• 3 operation modes: AP, point-to-point bridge, point-to-multi-point bridge

• WPA security 802.1x RADIUS for user authentication

• Configuration & management via Web and Telnet

• Support SNMP V3 for networking admin software easily control

• IEEE 802.3af POE (Power Over Ethernet) Standard Compliant

Enclosure of DWL-3200AP Enclosure of DWL-3200AP (Front (Front

Side)Side)

Alloy Aluminum Metal Case certified by UL 2043

LED Indicator of WLAN

LED Indicator of LAN

LED Indicator of Power On/Off

Enclosure of DWL-3200AP Enclosure of DWL-3200AP (Side (Side

View)View) Alloy Aluminum Metal Case certified by UL 2043

High Gain Dipole Antennas

10/100Mbps LAN Port

Power Input Jack

Management for SOHOManagement for SOHO• Support Web-based Management

– Support Step by Step guiding Setup wizard for home user

– Support basic and advanced setting and complete on-line help

– Support easy F/W upgrade – Configuration setting easy backup and

restore– Associated station list and Status

• Software / Hardware Factory Reset

Management for Management for DepartmentalDepartmental• D-Link AP Manager

(Windows base GUI Program)– Support AP discover,

display Model name, MAC, IP, Location, and easy IP configuration

– Bulk F/W upgrade– Bulk device setting with

selected configure items (WEP/PSK Key, WPA setting, ACL, and others)

• Support Telnet configuration• Bulk Firmware upgradeable

Besides web, for convenient MIS Engineer using, multiple devices can be selected and upgradeable firmware at the same time.

Management For Management For Enterprise Enterprise

• Support SNMP MIB I, MIB II, 802.11 MIB, using SNMP-based network management software, such as HP Open-View and D-Link D-View.– Support SNMP V1 and V3 for secured

management– Support AP & device discovery– Support device and port status display (MIB

utility plug-in)

Web GUI for DWL-3200APWeb GUI for DWL-3200AP

Business Access Point

DWL-3200AP11g High Power

with PoE

DWL-1000AP+11b+ solution

Available

In Development

Phase Out

Q3/2004 Q1 / 2005Q4/ 2004 Q2 / 2005

DWL-3200AP VS DWL-1000AP+DWL-3200AP VS DWL-1000AP+Model Name DWL-3200AP DWL-1000AP+

Photograph

Wireless 802.11g 802.11b/b+Wireless Speed (max.) 54/108 Mbps 11/22 MbpsWired Speed 10/100 Mbps 10/100 MbpsPOE IEEE 802.3af NoDipole Antenna Dual 5dBi Gain Dual 2dBi Gain

Access Point Mode Yes YesP2P Mode Yes YesP2MP Mode Yes YesRepeater Mode No YesWireless Client Mode No YesWDS Yes No

WEP 64/128/152 bit 64/128/256 bitWPA-Personal TKIP No

WPA-Enterprise802.11x (EAP)

TLS / PEAP / TTLS/ MD5

No

AES Yes NoAP Hidden Broadcast Yes Yes

802.1Q VLAN Yes (in the future) NoMultiple SSID (SET) Yes(4) (in the future) No802.1d STP Yes (in the future) No

WEB Yes YesTelnet Yes NoSNMP Yes NoBulk F/W Update &Config. Software

Yes No

Enclosure Metal PlasticCertified by UL 2043 Yes No

Network Segmentation

Remote Configuration & Management

Other Features

Main Spec.Network Connection

Operating Mode

Security Setting DWL-3200AP VS DWL-1000AP+

Product ApplicationProduct Application

Application DiagramApplication Diagram

Cable/DSL Modem

PoE Switch

DWL-3200AP802.11g 2.4GHz

108Mbps Access Point with PoE

DWL-3200AP

WDS(Wireless Distribution System)

DWL-G650802.11g 2.4GHz

108Mbps Cardbus Adapter

DWL-G520802.11g 2.4GHz

108Mbps PCI Adapter

SNMP Management

Competitor ComparisonCompetitor Comparison

Competitor ComparisonCompetitor ComparisonBrand D-Link Cisco 3Com Buffalo Netgear HP

Model Name DWL-3200APAironet 1200 w/802.11g module

Access Point 7250 WLM2-G54 WG302ProCurve WirelessAccess Point 420

Photograph

Wireless 802.11g 802.11g 802.11g 802.11g 802.11g 802.11gWireless Speed (max.) 54/108 Mbps 54 Mbps 54 Mbps 54 Mbps 54/108 Mbps 54MbpsWired Speed 10/100 Mbps 10/100 Mbps 10/100 Mbps 10/100 Mbps 10/100Mbps 10/101MbpsPOE IEEE 802.3af Proprietary IEEE 802.3af Proprietary IEEE 802.3af IEEE 802.af

Access Point Mode Yes Yes Yes Yes Yes YesP2P Mode Yes No No Yes Yes YesP2MP Mode Yes No No Yes Yes YesWDS Yes Yes Yes Yes Yes Yes

WEP 64/128/152 bit 64/128 bit 64/128/154 bit 64/128/154 bit 64/128/152 bit 64/128/152 bitWPA-Personal TKIP TKIP/Cisco TKIP TKIP TKIP TKIP TKIP

WPA-Enterprise802.11x (EAP)

TLS / PEAP / TTLS/ MD5

LEAP / PEAP /TLS / TTLS / SIM

MD5 / TLS / TTLS /PEAP

MD5 / TLS / TTLS /PEAP

TLS / TTLS / PEAP MD5 / TLS / TTLS /PEAP

AES Yes Yes Yes Yes Yes YesAP Hidden Broadcast Yes No No No No No

802.1Q VLAN Yes (in the future) Yes No No No YesMultiple SSID (SET) Yes(4) (in the future) Yes(16) No No No Yes (64)802.1d STP Yes (in the future) Yes No Yes No No

WEB Yes Yes Yes Yes Yes YesTelnet Yes Yes No Yes Yes YesSNMP Yes Yes Yes Yes Yes YesBulk F/W Update &Config. Software

Yes (Free) Yes (Charged) Yes Yes (Free) Yes (Charged) No

Enclosure Metal Metal Plastic Plastic Metal MetalCertified by UL 2043 Yes Yes ?? ?? Yes Yes

Network Segmentation

Remote Configuration & Management

Other Features

Main Spec.Network Connection

Operating Mode

Security SettingCompetitor Analysis

D-Link’s StrengthD-Link’s Strength

Selling PointsSelling Points• 108Mbps Super G high speed.• WPA security & management functions• Versatile Network Management Tools• Bulk firmware upgrade and configuration • Multiple SSID support for Wireless VLAN (in the future)

• WDS & Spanning Tree Protocol support (in the future)

• IEEE 802.3af standard PoE (Power over Ethernet)

• Metal chassis compliant with UL 2043 certified

Success StoriesSuccess Stories

Mobile POS in Leofoo Village Theme ParMobile POS in Leofoo Village Theme Park, Taiwank, Taiwan

• Background– Leofoo Village Theme Park has a wide open area.– In order to build up outdoor retailing spot and connecting with central manage

ment POS system, wireless network would be a great idea in this case.

• D-Link Solution– With rich wireless network deployment experience, D-Link provides complete wireless

solution to establish a cost-effective and high efficiency wireless backbone to meet customer’s demands.

• Key to win this project– Providing 802.11g 54Mbps high transmission solution, D-Link establish a wired-equival

ence wireless backbone to meet wireless POS system need.– Complete outdoor and indoor AP solution fulfills the whole project needs.

• Products Overview– DWL-2700AP (Outdoor 802.11g AP)– DWL-2100AP (802.11g AP)

Mobile POS in Leofoo Village Theme ParMobile POS in Leofoo Village Theme Park, Taiwan (Cont.)k, Taiwan (Cont.)

• Wireless Backbone was built in Leofoo Village Theme Park.

• Through DWL-2700 outdoor AP, data are delivered by wireless network, and core system receives data by DWL-2100AP indoor AP. Supervisors can easily and dynamically monitor the selling status by this mobile POS system.

Education – High School Wireless Attendance Education – High School Wireless Attendance Management System, AustraliaManagement System, Australia

• Background– To automate the process of checking student attendances and distributing internal

school related communications.– To streamline and focus the attention of the teaching staff on serving students and

improving their academic outcomes.

• D-Link Solution– Cooperating with Microsoft Windows 2003 radius server, D-Link provides wireless AP

with 802.1x protocols and WPA security for protecting wireless access.– For data security consideration, D-Link’s wireless AP provides WEP encryption

technology to ensure wireless transmission protection.

• Key to win this project– D-Link is one of the first wireless providers to have 802.11a & b hardware ratified.– D-Link has an excellent reputation in wireless field in the world.

• Products Overview– DWL-2100AP (802.11g AP)– DWL-900AP (802.11b+ AP)

Education – High School Wireless Attendance

Management System, Australia (Cont.)

Success Stories

Project Territory Key to win Products Overview

Wireless deployment plan for education institute

Taiwan

• Working closely with local System Integrator.

• Complete solutions & experiences in Networking field.

DWL-2100AP x 4,740 PCS

SummarySummary

Winning StrategyWinning Strategy

• D-Link plays the role of leader in Digital Home Entertainment & SMB Networking Solution.

• 3com and Netgear have already been left behind from the product features point of view.

• D-Link intends to provide the most complete WLAN solution and meet customers alternative requirements.

• D-Link always shows our competitiveness by providing the most cost-effective solution – rich features at reasonable price.