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Dwyer: Communication in Business 4e © 2009 Pearson Education Australia 1
The communication processmodel
Dwyer: Communication in Business 4e © 2009 Pearson Education Australia 2
SENDER
An individual has an idea to communicate
Dwyer: Communication in Business 4e © 2009 Pearson Education Australia 3
SENDER
The idea is encoded
Individuals encode ideas according to their own unique perceptions
Perception Self-concept
Family
Culture
Skills
Feelings
Attitudes
Values
Dwyer: Communication in Business 4e © 2009 Pearson Education Australia 4
SENDERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValues
RECEIVERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValues
The encoded idea is sent in a message
To a receiver who decodes it according to different individual perceptions
MESSAGE
Dwyer: Communication in Business 4e © 2009 Pearson Education Australia 5
SENDERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValues
RECEIVERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValues
The receiver responds with feedback
MESSAGE
FEEDBACK
Feedback helps to ensure that the messagereceived has been decoded correctly
Dwyer: Communication in Business 4e © 2009 Pearson Education Australia 6
SENDERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValues
Channel - the means of conveying the message
FEEDBACK
MESSAGE
CONTEXT
CHANNEL
Context - the situation, environment or circumstances of the communication
RECEIVERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValues
Dwyer: Communication in Business 4e © 2009 Pearson Education Australia 7
SENDERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValues
Interference
FEEDBACK
MESSAGE
CONTEXT
CHANNEL
Interference changes or distorts the message
INTERFERENCE
RECEIVERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValues
Dwyer: Communication in Business 4e © 2009 Pearson Education Australia 8
CHANNELSENDERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValues
RECEIVERSelf-conceptFamilyCultureSkillsFeelingsAttitudesValues
The communication processis continuous…
FEEDBACK
MESSAGE
INTERFERENCE
MESSAGEMESSAGE
FEEDBACKFEEDBACK
CONTEXT
