Dyandra Media International...Dyandra Media International Tbk Indonesia Equities Research February 20, 2013 4 of 7 Customer Care (62-21) 57 900 900 | 29.17 11.57 6.99 4.69 4.87 0.78

s

Phillip Securities Indonesia

Please see the back page for rating definition, analysts certification, and important disclosure. Phillip Securities Indonesia (PSI) may seek to do business with companies coverage in its reports. As a result investors, should be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision

yandra Media International (DMI) is a leading integrated provider of event solutions in Indonesia. It is the holding company that manages the various lines of business of Dyandra Group. Established in

1994 as Dyandra Promosindo, DMI has over 20 years of extensive experience in events management. Today, it is recognized as the market leader in the MICE industry in Indonesia with over 80 percent of market share. It has 4 main branches in Indonesia and 23 subsidiaries across the major cities in Indonesia. As a strategic member of Kompas Gramedia, a leading media business group in Indonesia, DMI has delivered an impressive business record across its 4 business pillars: (1) Event/Exhibition Organizer; (2) Convention & Exhibition Hall; (3) Hotels; (4) Event Support Business. The synergy between these business segments creates the solid foundation for integration of MICE and hospitality business that is key for the sustainable future growth of DMI. Event organizer Dyandra Media International (DMI), a subsidiary of the country’s printing and publishing giant, the Kompas Gramedia Group, release their shares to the public in March. DMI is their holding unit in the meetings, incentives, conventions and exhibitions (MICE) industry. DMI release “nearly 30 percent” of their shares to the public. The company was seeking to raise over IDR 1 trillion (USD103.8 million) in funds by releasing part of their shares to the public. The company owned assets valued at around IDR 5 trillion, and had business operations in several cities including Jakarta, Medan and Surabaya. DMI has 11 business units including exhibition organizer Dyandra Promosindo, marketing communications agency Dyandra Communication and property company Graha Santika Dyandra. One of Dyandra Promosindo’s biggest events is the annual Indonesia International Motor Show, the largest automotive event in Southeast Asia. Besides DMI, approximately 11 other companies are undergoing the process to become listed. The Kompas Gramedia Group owns a broad range of publications, including newspapers and magazines, printing and publication houses, bookstores and digital media. In addition to media, the group also runs businesses in training and education, hospitality, manufacturing and event organizing. MICE Industries The MICE industry has been growing over the past few decades into a mature business sector, driven by the globalization and increase in cross border trade. Especially within the Chinese culture, businesses simply cannot function in a fully effective way without the face-to-face meetings of the parties involved. More and more companies

Dyandra Media International Tbk

High Service Standards and Innovative Solutions Phillip Securities Indonesia Research February 20, 2013

D Report dateExchange : IndonesiaSector : Trade Services and InvestmentIndustry : Trade Services and InvestmentSub-industry : Advertising, Printing and MediaIPO Price : IDR 315 - 415Percent of Enlarged Capital : 30.00%Shares Offered : 1,282,000,000.00 Underwriter : PT Mandiri Sekuritas

PT OSK Nusadana Securities IndonesiaIndicative SchedulesInitial Offering Period : 19 Feb - 5 Mar 2013Effective Date : 3/13/2013Offer Period : 15,18,19 Mar 2013Allotment : 3/21/2013

::

Initial Ownership StructureJakob Oetama : 21.05%Rina Reina : 10.52%Danny Budiharto : 10.52%PT Teletransmedia : 8.96%PT Graha Investama Indonesia : 5.88%PT Mondial Investama Indonesia : 5.27%Budi Yanto : 5.07%PT Graha Wita Santika : 2.72%Public : 27.00%ESA : 3.00%

Pandristo Prasetyo Ginarto [email protected]

20-Feb-13

Dyandra Media International Tbk Indonesia Equities Research February 20, 2013

2 of 7 Customer Care (62-21) 57 900 900 www.poems.co.id | www.poems.web.id

now understand that meetings, conferences and exhibitions are indispensable means of communicating their business messages, increasing sales and business development in China. With the onset of China's economic powerbase, companies from all over the world are not just buying from China; they are also selling to China's 1.3 Billion People. As a result, the MICE industry in China has been growing at a phenomenal rate. Trade shows and exhibitions in China are so popular that we have noted black market tickets for these events. In addition to providing MICE services in Beijing and Shanghai (the two largest MICE markets in China), Peregrine Travel Group also owns exclusive worldwide rights for selected industries (for conferences and trade shows in the areas of Travel, High Tech/Electronics, and Herbal Medicine) to the QuJiang Conference Center in Xi'an. MICE – Trends and its Immediate Future Industry predictions indicate that the MICE (Meetings, Incentives, Conferences and Exhibitions) sector is poised for vigorous growth. Recuperating after the recession, it is springing back, stronger than ever. The demand for meetings is on the rise and though companies are not splurging, luxury venues are not being ruled out either. In general, there are some emerging trends which have been observed. Let us take a look at the top ten trends in the MICE industry, which have been released by the Benchmark Hospitality International, a leading American company operating around 35 renowned hotels, resorts and conference centers. Future of the Mice Industry The prospects for the MICE industry are looking very bright. Indeed the changing trends are clearly indicating that this sector is making a steady comeback as the world economy has started picking up. With the economy improving, there is once again a renewed demand for exhibitions, meetings and events to showcase latest products or for brainstorming sessions or simply for attracting clients. Countries are promoting themselves as MICE venues to attract event organizers. Travel companies are offering specialized MICE services and activities.



Indonesia MICE Industries Indonesia’s meeting, incentives, conventions and exhibitions (MICE) industry is expected to grow stronger this year, with the country set to implement a national MICE grand strategy to better manage the sector. In addition, Indonesia will see the completion of infrastructure projects such as the country’s largest convention center, Indonesia Expo in BSD City, Banten, just southwest of Jakarta, and the expansion project of the Bali Nusa Dua Convention Center (BNDCC) in 2013. Apart from the creative economy, sports tourism and cruises, MICE have become one of the ministry’s priority sectors to be developed in the next five years. The completion of Indonesia Expo and the BNDCC will result in around a 10 to 15 percent increase in international events in the country’s major city, Tourism and Creative Economy Ministry MICE director went on. According to the chairman of the Indonesia Trade Exhibition Promoters Association (Asperapi) exhibitions and international meetings in the country were expected to enjoy double-digit growth. Indonesia will host the Asia-Pacific Economic Cooperation (APEC) meeting, Miss World 2013, the World Trade Organization meeting and the World Toilet Organization Conference, all scheduled for next year. International Congress and Convention Association (ICCA) Asia Pacific regional said that there are 45 international meetings confirmed to be held in Indonesia up to 2015. The figure will keep increasing as Indonesia continues to bid for more international events in the next two years, industry players have said. MICE in other Southeast Asian countries such as Malaysia and Thailand was better developed because they had strong national bureaus, helping companies that organized conferences and conventions to bid for major events. As a first step, the ministry would raise the awareness of the MICE sector with the heads of tourism offices across the country. The country’s MICE industry is expected to grow stronger next year as it plans to launch a national MICE grand strategy in January and immediately implement it. The road map will give the country guidelines about the way to better develop the sector from 2013 to 2019. The strategy will look at strengthening MICE at 14 locations throughout Indonesia: Batam, Bintan, Medan, Padang, Palembang, Bandung, Yogyakarta, Surakarta, Semarang, Surabaya, Lombok, Balikpapan, Makassar and Manado. Indonesia will see the completion of infrastructure projects such as the country’s largest convention center, Indonesia Expo in BSD City, Banten, just southwest of Jakarta, and the expansion project of the Bali Nusa Dua Convention Center (BNDCC) in 2013.

Income Statement (IDR Billions)2007 2008 2009 2010 2011 Sep-11 Sep-12

Net Revenue 173.41 244.35 199.47 297.71 368.45 270.49 413.20 Cost of Sales 117.00 159.89 136.39 193.35 239.00 169.77 251.42 Gross Profit 56.41 84.46 63.09 104.36 129.46 100.72 161.78 Expenses Selling 9.87 12.06 6.69 8.03 9.14 5.94 14.56 General and Administrative Expenses 36.35 53.93 53.52 71.35 90.28 54.37 109.36 Operating Profit 10.19 18.47 2.88 24.98 30.03 40.42 37.86 Revenues (Expenses) Net 1.85 (5.45) 4.73 (7.44) (7.85) (5.82) 16.15 Net Income Before Benefit (Expense) 12.04 13.03 7.61 17.53 22.19 34.60 54.02 Tax Benefit (Expense) Current (4.52) (7.91) (4.60) (9.71) (8.36) (7.77) (15.19) Deffered - 0.29 0.38 0.36 0.60 0.23 (2.36) Income Tax Expense Net (4.52) (7.63) (4.22) (9.35) (7.77) (7.55) (17.54)

Current Year Profit 7.52 5.40 3.39 8.18 14.42 27.06 36.47 Net Income 7.17 3.54 2.65 8.11 12.47 27.40 36.37



Balance Sheet (IDR Billions) 31st DecemberAssets 2007 2008 2009 2010 2011 Sep-12

Current AssetsCash and cash equivalents 29.51 19.11 16.10 17.47 46.86 76.18Short-Term Investment 0.00 0.00 0.00 0.00 0.00 1.70

Trade Receivables 29.17 11.57 6.99 4.69 4.87 0.78 Third Parties 13.49 17.80 17.22 26.55 40.80 103.97 Related Parties 2.47 2.29 2.09 1.90 7.17 26.36

Other Receivables 0.43 0.62 1.92 1.97 1.64 3.01Inventories 4.33 4.69 3.19 3.48 6.56 34.48

Projects In Settlement 4.53 7.30 7.91 18.33 23.59 98.96Prepaid Taxes 3.09 1.33 0.41 0.22 28.64 27.28Prepaid Expenses and Advances 5.92 2.57 1.84 4.86 4.66 23.20Other Current Assets 0.00 0.00 0.00 0.00 0.00 1.34

Total current assets 92.92 67.27 57.66 79.45 164.78 397.26

Non-current AssetsPrepaid land lease 0.00 0.00 0.00 0.00 5.91 10.26Other Receivables 0.00 0.00 0.00 0.00 3.90 4.11Deferred Tax Assets-Net 0.00 0.29 0.67 1.03 3.28 3.63Subscription Shares 18.71 0.00 0.00 0.00 0.00 0.00 In Associates 0.00 4.81 2.01 1.09 21.93 21.99 Cost Method 0.00 1.15 6.03 11.15 1.76 29.43Net Fixed Assets 29.36 122.04 116.05 113.12 831.50 725.67Intangible Assets - Net 1.62 4.46 3.47 2.92 2.09 23.97Estimated income tax bill 0.00 0.01 0.97 1.29 1.63 0.49Goodwill 0.00 0.00 0.00 0.00 0.00 112.68Other 76.94 5.00 5.46 5.92 18.91 64.84Total non-current assets 126.63 137.75 134.66 136.52 890.90 997.09TOTAL ASSETS 219.55 205.02 192.32 215.97 1055.68 1394.35

LiabilitiesShort Term LiabilitiesAccounts Payable 11.19 16.70 18.25 40.07 38.04 65.08Other Payables 12.55 0.33 1.17 3.21 113.56 155.92Short-Term Bank Loans - Net 0.00 0.00 0.00 0.00 0.00 166.90Accrued Liabilities 0.31 3.49 0.79 3.46 19.64 26.69Tax Debt 7.15 12.21 14.80 17.86 41.51 56.70Debt To Related Parties 83.50 51.76 35.67 20.46 11.01 26.97Revenue Received in Advance 3.78 4.84 3.74 8.05 21.66 35.77Money Insurance 0.00 3.29 3.65 5.26 6.52 6.33Long Term Loan Maturities in One Year Time: Bank Loans 0.75 0.75 1.97 3.349 21.08 24.93 Debt Financing and Consumer Finance

1.09 0.22 0.30 2.05 1.63 2.05Total Short Term Liabilities 120.31 93.59 80.33 103.75 274.65 567.32

Long Term LiabilitiesLong-Term Loans Nnet of Maturities SectionBank Loans 61.60 73.69 71.30 66.435 407.71 304 Debt Consumer Finance Lease and financing 0.33 0.30 0.01 0.76 0.58 1.27Deferred Tax Liabilities - Net 0.00 0.00 0.00 0.00 0.00 1.02Goodwill Negative 24.29 23.01 23.17 21.82 0.00 0.00Estimated Liabilities on Employee Benefits 0.00 0.31 1.42 2.73 4.46 7.82Total Long Term liabilities 86.21 97.30 95.91 91.74 412.75 314.25TOTAL LIABILITIES 206.52 190.89 176.24 195.49 687.39 881.58 Equity

Share Capital 1.40 1.40 1.40 1.40 299.10 299.10Retained Earnings 7.17 6.71 8.36 13.47 33.75 70.12Total Equity Attributable to Owners The Parent Entities 8.57 8.11 9.76 14.87 332.85 369.22Non-Controlling Interests 4.46 6.02 6.32 5.62 35.44 143.55TOTAL EQUITY 13.02 14.13 16.08 20.49 368.29 512.77TOTAL LIABILITIES AND EQUITY 219.55 205.02 192.32 215.97 1055.68 1394.35



Financial Review DMI inventory turnover in 2007 reached 40.09X indicates the velocity of money in the DMI is very fast, 40.09X means there is a balance between supply and demand of the company from the public. Even though company inventory turnover only reach 11.98X it still indicates company in a good track. Company NPM in 2012 was 9% reflecting or describing the gross profit can be achieved every dollar of sales, or indicates each item sold, the company will gain 9%. In 2007 the company received revenue of IDR 173.41 billion but the company until September 2012 posted a revenue of USD 413.20 billion, an increase of 239.79 billion, a trend which is still a good event organizer, it can be predicted that corporate earnings will be better than the next period. While operating profit also rose by USD 27.68 billion from the period 2007 to 2011. On the other side of the net profit increased by 33% since September 2011 to September 2012, or up 46.02% in average of the period 2007 to 2011 it also shows that the company is on track investor favorable positive, number of exhibitions in Jakarta showed a positive CAGR growth of around 6% during the period 2007-2011, it also clearly supported by a growing economy stable at 6% for the last 6 years.



Research Team | Telp: +62-21-57900800 | E-mail: [email protected] Armand Dharmasana

Gunawan Sutanto

Aditya Perdana Putra

Pandristo Prasetyo Ginarto

Ratings for Sectors: Overweight : Expect the industry to perform better than the primary market index (JCI) over the next 12 months. Neutral : Expect the industry to perform in line with the primary market index (JCI) over the next 12 months. Underweight : Expect the industry to under perform the primary market index (JCI) over the next 12 months. Ratings for Stocks: Buy : We expect this stock to give total return (price appreciation + dividend yield) of above 15% over the next 12 months. Hold : We expect this stock to give total return of between -15% and 15% over the next 12 months. Sell : We expect this stock to give total return of -15% or lower over the next 12 months. Analyst Certification The research analyst(s) primarily responsible for the preparation of this research report hereby certify that all of the views expressed in this research report accurately reflect their personal views about any and all of the subject securities or issuers. The research analyst(s) also certify that no part of their compensation was, is, or will be, directly or indirectly, related to the specific recommendations or views expressed in this research report.

Disclaimers This document has been prepared for general circulation based on information obtained from sources believed to be reliable but we do not make any representations as to its accuracy or completeness. Phillip Securities Indonesia (PSI) accepts no liability whatsoever for any direct or consequential loss arising from any use of this document or any solicitations of an offer to buy or sell any securities. PSI and its directors, officials and/or employees may have positions in, and may effect transactions in securities mentioned herein from time to time in the open market or otherwise, and may receive brokerage fees or act as principal or agent in dealings with respect to these companies. PSI may also seek investment banking business with companies covered in its research reports. As a result investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision.



ANZ Tower Level 23B, Jl. Jendral Sudirman Kav 33A, Jakarta, 10220 - Indonesia

Telp. (62-21) 57 900 800, Fax. (62-21) 57 900 809, Email : [email protected] Website: www.phillip.co.id | www.poems.co.id | www.poems.web.id

Jakarta Komp. Ruko Mega Grosir Cempaka Mas Jl. Let. Jend. Soeprapto Blok D No. 7 Jakarta, 10640 Telp. (62-21) 4288 5051 / 52; Fax. (62-21) 4288 5049 E-Mail: [email protected]

Mangga Dua Ruko Bahan Bangunan Mangga Dua Blok F1/8 Jl. Mangga Dua Selatan Jakarta 10730 Telp. (62-21) 6220 3589; Fax. (62-21) 6220 3602 E-Mail: [email protected]

Rukan Sentra Latumenten Jl.Prof.Dr Latumenten no.50 Blk AA 12 Jakarta, 11460 Telp. (62-21) 5694 1781; Fax. (62-21) 5694 1791 E-Mail: [email protected]

Roxy Pusat Niaga Roxy Mas Blok B2/2 Jl. KH. Hasyim Ashari - Jakarta Barat Telp. (62-21) 6386 8308; Fax. (62-21) 6333 420 E-Mail: [email protected]

Pantai Indah Kapuk Jl. Pantai Indah Barat Rukan Ekslusif BGM Blok B-6 Telp. (62-21) 5694 5791/92/93; Fax. (62-21) 56945790 E-Mail: [email protected]

Taman Palem Rukan Malibu Blok H No. 23 Cengkareng, Jakbar 11730 Telp. (62-21) 5694 5055 / 5077; Fax. (62-21) 5694 5013; E-Mail: [email protected]

Sunter Jl. Mitra Boulevard Blok D No. 5, Sunter Jakarta, 14350 Telp. (62-21) 6530 2729; Fax. (62-21) 6583 7463 E-Mail: [email protected]

Kelapa Gading Jl. Boulevard Raya Blok WB2/27 Kelapa Gading, Jakarta Utara Telp. (62-21) 7070 0050/4587/9264; Fax. (62-21) 453 2939; E-Mail: [email protected]

Citra Garden 2 Komp. Citra Niaga Blok A No.18 Citra Garden 2 - Kalideres, JakBar Telp. (62-21) 5436 0175; Fax. (62-21) 5436 0174

Tanah Abang Pusat Grosir Metro Tanah Abang (PGMTA) Lantai 6, Jl.Fachrudin Tanah Abang - Jakarta Pusat 10250 Telp. (62-21) 30036745/46; Fax. (62-21) 30036748 E-Mail: [email protected]

Central Java Purwokerto Jln. Perintis Kemerdekaan No. 38 Purwokerto - Jawa Tengah, 53110 Telp. (62-281) 626 899; Fax. (62-281) 891 150 E-Mail: [email protected]

Solo Jl. Veteran 140 / 2-3 Solo, Jawa Tengah Telp. (62-271) 655 567, 667 168; Fax. (62-271) 647 288 E-Mail: [email protected]

Semarang Jl. Karang Wulan Timur No. 2 - 4 Semarang Indonesia Telp. (62-24) 355 5959; Fax. (62-24) 351 3194 E-Mail: [email protected]

Tegal Kompleks Nirmala Square Blok C no.7 Jl. Yos Sudarso - Tegal 52121 Telp. (62-283) 340773; Fax. (62-283) 340774

West Java Bali Komp.Paskal Hypersquare Blok C-21 Jl Pasirkaliki 25-27 Bandung Telp. (62-22) 8606 0690; Fax. (62-22) 8606 0765 E-Mail: [email protected]

Jln. Melati No. 45 Blok E Denpasar - Bali, 80233 Telp. (62-361) 238 987; Fax. (62-361) 229 803 E-Mail: [email protected]

East Java Batam Jln. Flores No. 11 Surabaya, 60281 Telp. (62-31) 501 5777; Fax. (62-31) 501 0567 E-Mail: [email protected]

Kompleks Mahkota Raya Blok A no. 10 Batam Centre, Kota Batam 29456, Kepri Telp. (62-778) 748 3337/3030/3131; Fax. (62-778) 748 3117; E-Mail: [email protected]

Jambi West Kalimantan Jln. GR. Djamin Datuk Bagindo No. 56A Jambi, 36142 Telp. (0741) 707 8260, 7555 699 E-Mail: [email protected]

Jl. Teuku Umar Komplek Pontianak Mal C 23-24 Pontianak, Kalimantan Barat Telp. (62-561) 777 887; Fax. (62-561) 745 103 E-Mail: [email protected]

Lampung Jl. Ikan Tongkol No. 33 Blok 7-8 Teluk Betung - Bandar Lampung, 35223 Telp. (62-721) 474 234; Fax. (62-721) 474 108 E-Mail: [email protected]

Pojok BEI (Phillip Sec Ind. – Univ. Bandar Lampung – BEI) Jl. Z.A Pagar Alam No. 89 Bandar Lampung, 35141 Telp. (62-721) 771 695; Fax. (62-721) 770 261

1

INFORMASI PENAWARAN UMUM PERDANA SAHAM

(INITIAL PUBLIC OFFERING / IPO)

▭ Nama Perusahaan : PT. DYANDRA MEDIA INTERNATIONAL TBK.

▭ Bidang / Kegiatan Usaha : Kegiatan Usaha Perseroan melalui 30 Entitas Anak terbagi dalam 4 segmen usaha yaitu : 1. Penyelenggaraam pameran dan acara (Event / Exhibition Organizer), dilasanakan oleh

PT. Dyandra Promosindo (DP) dan Entitas Anak 2. Konvensi dan Eksibisi (Convention & Exibition Hall), dilaksanakan oleh PT. Nusa Dua

Indonesia (NDI) dan Entitas Anak 3. Perhotelan (Hotels); dilaksanakan oleh PT. Graha Multi Utama (GMU) dan Entitas

Anak 4. Kegiatan penunjang pameran acara (Event Support Business) yang menyediakan

berbagai jasa yang berkaitan erat dengan industri MICE (Meeting, Incentive, Convention and Axhibition) di Indonesia, antara lain jasa promosi, penyelenggaraan pameran, pengembangan konsep, desain konstruksi, desain interior, desain grafis dan peragaan, pembangunan stan, menyewakan dan mempersiapkan tenda Roder dan desain pengaturan lampu (lighting), dilaksanakan oleh PT. Dyamall Graha Utama (DGU) dan Entitas anak.

Entitas Anak Perseroan bergerak di bidang usaha penyelenggaraan dan usaha penunjang pameran atau acara yang terintegrasi dan terpadu, yang meliputi penyelenggaraan pameran B2C, konvensi, seminar, berbagai aktivasi merek, peluncuran produk, rapat tahunan, pertemuan juga pertunjukan musik atau konser musik dan di bidang property yaitu perhotelan dan pusat konvensi atau pameran. Catatan Tambahan Tentang Perseroan : Tahun 2009 – 2012, Perseroan dan Entitas Anak telah menyelenggarakan161

pameran dengan luas ruang pameran sekitar 1.262.370 m2, 15.830 peserta pameran dengan 7.530.000 pengunjung

Menyelenggarakan beberapa pameran besar di Indonesia seperti Indonesia International Motor Show, sebuah acara otomotif terbesar di Indonesia dan Asia Tenggara dari segi luas ruang pameran

Menyelenggarakan konser musik seperti David Guetta, David Foster dan Jennifer Lopez

Saat ini Perseroan memiliki 2 pusat konvensi yaitu Gramedia Expo di Surabaya dan BNDCC di Nusa Dua Bali yang saat ini sedang mengalami perluasan tahap 2 dan akan beroperasi mulai September 2013

Perseroan juga sedang membangun Indonesia International Convention Center yang akan merupakan salah satu pusat konvensi terbesar di Asia Tenggara

Saat ini Perseroan memiliki 6 hotel dengan 657 kamar dan sedang mengembangkan 11 hotel baru dan 4 hotel baru yang terintegrasi dengan pusat konvensi yang akan beroperasi antara rentang waktu 2013 - 2015

▭ Pemegang Saham Sebelum Penawaran Umum (Saham Biasa Atas Nama dengan Nilai Nominal Rp.100,- /shm), dan Setelah

: Jakob Oetama Rina Reina Andayani Hidayah Redinald

Maksum Danny Budiharto PT. Teletranamedia

: : : :

899.344.497 saham (21,047 %)

449.667.274 saham (10,524 %) 449.667.274 saham (10,524 %) 382.775.891 saham (8,958 %)

2

Pelaksanaan Program ESA PT. Graha Utama Investama PT. Mondial Investama Indonesia Budi Yanto Lusli PT. Graha Wita Santika Masyarakat Karyawan Melalui Program ESA Manajemen dan Karyawan Melalui

Program MESOP Jumlah

Jumlah Saham dalam Portepel

: : : : : : : : :

251.440.453 saham (5,884 %) 225.104.964 saham (5,268 %) 216.811.551 saham (5,074 %) 116.152.375 saham (2,718 %)

1.153.800.000 saham (27,003 %) 128.200.000 saham (3,000 %)

------------------------------------------------ 4.272.964.279 saham (100,00 %)

5.727.035.721 saham ▭ Pemegang Saham Setelah

Penawaran Umum (Saham Biasa Atas Nama dengan Nilai Nominal Rp.100,- /shm), Setelah Pelaksanaan Program ESA dan Setelah Pelaksanaan Program MESOP

: Jakob Oetama Rina Reina Andayani Hidayah Redinald

Maksum Danny Budiharto PT. Teletranamedia PT. Graha Utama Investama PT. Mondial Investama Indonesia Budi Yanto Lusli PT. Graha Wita Santika Masyarakat Karyawan Melalui Program ESA Manajemen dan Karyawan Melalui

Program MESOP Jumlah

Jumlah Saham dalam Portepel

: : : : : : : : : : : : : :

899.344.497 saham (20,534 %)

449.667.274 saham (10,267 %) 449.667.274 saham (10,267 %) 382.775.891 saham (8,740 %) 251.440.453 saham (5,741 %) 225.104.964 saham (5,140 %) 216.811.551 saham (4,950 %) 116.152.375 saham (2,652 %)

1.153.800.000 saham (26,343 %) 128.200.000 saham (2,927 %)

106.824.000 saham (2,439 %)

4.379.788.279 saham (100,00 %) 5.620.211.721 saham

Komisaris Utama : Agung Adi Prasetyo Komisaris : Lo Stefanus Komisaris : Cherly Piktiyani Santoso Komisaris Independen : Bambang Trisulo

▭ Komisaris :

Komisaris Independen : Dr. Aviliani, S.E., Msi Direktur Utama : Lilik Oetama Wakil Direktur Utama : Rina Reina Andayani Hidayah Radinal

Maksum Direktur Operasional : Danny Budiharto Direktur Keuangan : Budi Yanto Lusli Direktur Pengembangan Bisnis : Ery Erlangga Direktur Pengawasan : Theresia Asih Winanti

▭ Direksi :

Direktur Tidak Terafiliasi : Dian Budikartono ▭ Strategi Usaha : Dalam menjalankan usahanya, Perseroan menetapkan Strategi Usaha sbb. :

Mengoptimalkan jasa dan operasional pameran dan acaranya Mengembangkan portofolio pamerannya melalui perpaduan antara memperkenalkan

hal-hal baru dan hubungan kemitraan strategis Memperkuat dan mengembangkan kepemimpinan dalam pasar dan reputasi merek

yang ada di dalam Indonesia dan membangun reputasi merek secara internasional Memberikan pertumbuhan yang menguntungkan dan teratur Melakukan pengembangan atau akuisisi atas hotel-hotel yang melengkapi model

usaha Perseroan dan Entitas Anak ▭ Keunggulan Kompetitif : Perseroan meyakini bahwa Perseroan memiliki keunggulan kompetitif sbb. :

3

Penyelenggara pameran dan acara terbesar di Indonesia Memiliki posisi yang baik untuk memanfaatkan perkiraan pertumbuhan dalam Industri

MICE (Meeting, Incentive, Convention and Axhibition) di Indonesia Memiliki reputasi yang baik dan merek/nama dagang pameran dan hotel yang telah

dikenal Penyelenggara dan penyedia jasa penunjang untuk pameran dan acara secara

terintegrasi Hubungan yang kuat dengan asosiasi-asosiasi dagang dan peserta pameran Portofolio pameran yang terdiversifikasi dan seimbang Dukungan pemegang saham yang kuat dengan tim manajemen yang berpengalaman

▭ Kebijakan Dividen : Perseroan merencanakan pembayaran dividen kas sebanyak-banyaknya sebesar 40 % dari laba bersih konsolidasi Perseroan sejak tahun buku 2013.

Struktur Penawaran : ▭ Jumlah Saham Yang

Ditawarkan : Sebanyak-banyaknya 1.282.000.000 Saham Biasa Atas Nama dengan Nilai Nominal

Rp.100,- (seratus rupiah) setiap saham atau 30 % dari Total Modal Disetor Setelah Penawaran Umum

▭ Kisaran Harga Penawaran : Kisaran Harga Penawaran adalah antara Rp. 315,- s/d Rp. 415,- setiap saham ▭ Rencana Penggunaan Dana

IPO : Setelah dikurangi seluruh biaya-biaya emisi, Dana yang diperoleh dari IPO akan

digunakan sebagai berikut : Sekitar 67 % akan digunakan untuk pengembangan usaha dalam bentuk peningkatan

penyertaan modal pada Entitas Anak Sekitar 24 % akan digunakan untuk melunasi hutang Perseroan kepada PT. Bank

CIMB Niaga Tbk. yang merupakan pokok pinjaman bank sehubungan dengan pembiayaan proyek-proyek yang sudah dilaksanakan oleh Perseroan

Sekitar 9 % akan digunakan sebagai Modal Kerja Perseroan ▭ Listing : PT. Bursa Efek Indonesia

Bookbuilding (Penawaran Awal) : 19 - 22 Februari, 26 Februari – 1 Maret 4 – 5 Maret 2013

Pernyataan Efektif : 13 Maret 2013 Penawaran Umum : 15, 18 dan 19 Maret 2013 Penjatahan : 21 Maret 2013 Pengembalian Uang Pemesanan

(Refund) : 22 Maret 2013

Distribusi Saham secara elektronik : 22 Maret 2013

▭ Perkiraan Jadwal :

Pencatatan Saham di BEI : 25 Maret 2013 Penjamin Pelaksana Emisi Efek : PT. Mandiri Sekuritas

PT. OSK Nusadana Securities Indonesia

Akuntan Publik : KAP Gani Mulyadi & Handayani (a member firm of Grant Thornton)

Konsultan Hukum : Makes & Partners Notaris : Yulia, S.H. Biro Administrasi Efek (BAE) : PT. Raya Saham Registra

▭ Lembaga Profesi & Penunjang Pasar Modal

:

Perusahaan Penilai : KJPP Susan Widjojo & Rekan

4

▭ IKHTISAR DATA KEUANGAN PENTING :

6

PT. Phillip Securities IndonesiaDivisi Corporate Finance

Phone : 021 - 57 900 800 Fax : 021 - 57 900 809 Email : [email protected]

APLIKASI BOOKBUILDING

▪ Nama Saham / Emiten : PT. DYANDRA MEDIA INTERNATIONAL TBK. ▪ Periode Book Building : 20 Februari s/d 4 Maret 2013 (pk.12.00 WIB) ▪ Kisaran Harga Penawaran : Rp. 315,- s/d Rp. 415,- setiap saham

A. Persyaratan Aplikasi Bookbuilding : (Agar benar-benar dibaca, difahami dan dilaksanakan) 1. Nasabah harus memiliki Jaminan dalam bentuk Equity di PT. Phillip Securities Indonesia per tanggal 4 Maret 2013 pukul 12.00 Wib. sekurang-

kurangnya 40 % (empat puluh per seratus) dari nilai saham yang dipesan. 2. Nasabah harus mengisi Formulir Aplikasi Bookbuilding pada huruf B dibawah secara lengkap, jelas dan benar dengan jumlah pesanan sekurang-

kurangnya 500.000 saham atau 1.000 lot dan kemudian ditanda-tangan di atas meterai Rp.6.000,- ( 1 Nasabah 1 Formulir) 3. Formulir Aplikasi Bookbuilding yang sudah ditanda-tangani diserahkan kepada Kantor Cabang (bagi Nasabah dari Kantor Cabang) atau kepada Sales

(bagi Nasabah yang menggunakan jasa Sales) atau kpd. PT. Phillip Securities Indonesia melalui Fax No. 021-57900809 atau melalui email [email protected] (bagi Nasabah Kantor Pusat).

4. Formulir Aplikasi Bookbuilding tersebut harus disertai dengan foto copy KTP atau SIM yang masih berlaku. 5. Nasabah yang mengikuti bookbuilding, sesuai peraturan, tidak diperkenankan untuk mengikuti Pooling. 6. Kantor Cabang dan Sales wajib membuat Rekapitulasi Pesanan Nasabah yang memuat : a). Kode dan Nama Nasabah; b). Harga (dalam

rupiah) dan Jumlah Pesanan (dalam lembar saham dan lot); c). Nilai pesanan (dalam rupiah) dan d). Nilai Equity (dalam rupiah). Rekapitulasi Pesanan Nasabah tersebut selanjutnya diserahkan / dikirimkan kepada PT. Phillip Securities Indonesia Kantor Pusat (u.p Divisi Corporate Finance) melalui Fax No. 0 2 1 - 5 7 9 0 0 8 0 9 atau melalui email [email protected] dengan tembusan kepada [email protected], selambat-lambatnya tanggal 4 Maret 2013 pukul 12.00 Wib.

7. Aplikasi Bookbuilding yang telah ditanda-tangani tidak dapat dibatalkan namun bukan berarti bahwa Nasabah akan memperoleh penjatahan tetap (fixed allotment) yang diminta, karena penjatahan tersebut merupakan keputusan dan wewenang mutlak dari Penjamin Pelaksana Emisi (Lead Underwriter). Ketentuan ini agar dimengerti oleh Nasabah sehingga tidak melakukan gugatan atas penjatahan yang diterima.

8. Nasabah yang memperoleh penjatahan tetap, wajib melakukan pembayaran senilai jumlah jatah saham yang diperoleh dikalikan dengan harga setiap saham yang telah ditentukan oleh Lead Underwriter ditambah dengan fee allotment sebesar 1 % (satu per seratus) dari Nilai Penjatahan. Pembayaran tersebut harus dilakukan selambat-lambatnya tanggal 14 Maret 2013 pukul 12.00 Wib (in good funds) dengan menyetor langsung ke Rekening Dana Investor (RDI) masing-masing Nasabah. Apabila Nasabah gagal bayar pada tanggal tersebut di atas maka PT. Phillip Securities Indonesia akan melakukan jual paksa (force sell) terhadap Equity milik Nasabah sebagaimana dimaksud pada angka 1 di atas dan untuk itu Formulir Aplikasi Bookbuilding yang sudah ditanda-tangani sekaligus berlaku sebagai Surat Kuasa Jual dari Nasabah kepada PT. Phillip Securities Indonesia.

9. Informasi / hasil Penjatahan, akan disampaikan kepada Nasabah melalui email atau telepon / HP. 10. PT. Phillip Securities Indonesia tidak bertanggung-jawab dan tidak akan melanjutkan pesanan Nasabah apabila tidak memenuhi persyaratan di atas

termasuk dalam hal data / informasi / Rekapitulasi Pesanan Nasabah yang disampaikan tidak benar (salah) dan atau tidak jelas / tidak terbaca.

B. Formulir Aplikasi Bookbuilding :

▪ Nama & Kode Nasabah : Kode : ▪ Nomor KTP atau SIM : ▪ No. Telp. / HP / Fax : ▪ Alamat Email :

Harga

(Rupiah)

Jumlah Saham (Sekurang-kurangnya

500.000 lembar saham)

Total Nilai (Rupiah)

Total Nilai Terbilang :

▪ Harga, Jumlah dan Total Nilai Saham Yang Diminati

:

Tempat & Tanggal : ......….……………………., …………………, 2013

Kantor Cabang / Sales :

(……………………..………………….)

Nama & Tanda-tangan

Nasabah :

meterai Rp.6.000,-

(……………………………..………….) Nama & Tanda-tangan

Fact Sheet Dyandra Media International TbkInformasi Penawaran Umum Perdana Saham Dyandra Media International TbkFormulir Aplikasi Bookbuilding Saham Dyandra Media International Tbk

Documents

Dyandra Media International...Dyandra Media International Tbk Indonesia Equities Research February 20, 2013 4 of 7 Customer Care (62-21) 57 900 900 | 29.17 11.57 6.99 4.69 4.87 0.78