Dynamic Trading Pertemuan 23-24

Mata kuliah : M0204 - Konsep E-BusinessTahun : 2010

Learning Objective- Define the various types of e-auction And list their characteristic- Describe forward and reverse auction- describe the limitation and benefi of e-auction- Describe the various service that support E-auction- describe bartering and negotiating

Fundamental of Dynamic pricingand e-auction- one buyer one seller- one seller, many potential buyer- one buyer, many potential seller- many seller, many buyer

Benefit. Limitation and strategic usesOf e-auction- Benefit of e-auction

- Benefit to sellers- Benefit to buyers- Benefit to e-auctioneers

Limitation of e-auction- possibility of fraud- Limited participation- Auction software- Long cycle time- Monitoring time

The forward e-auction process and Software support- phase 1 : searching and comparing- phase 2 : gettting started at an auction- phase 3 : bidding- phase 4 : postauction follow up- additional terms and rules

Bartering and negotiating online- bartering online

- bartering and e-bartering- customer to customer barter exchange

Example of bartering sites:- swap village- nintari- trade away

Double auction, bundle trading,And pricing issues- single and double auction- bundle trading- prices in auction: higher or lower- prices strategies in online auction

Negotiating and bargaining- P2P online negotiations- Technology for e-bargaining

- search- selection- negotiation- continuing selection and nego- transaction completion

E-auction fraud and its prevention- types of e-auction fraud

- bid shielding- shilling- fake photos- improper grading technique- bid siphoning

Protecting against e-auction fraud- user identity verification- authentication service- grading service- feedback forum- insurance policy

Issues in e-auction implementation- using intermediaries- trading assistant- auction rules- strategic issue- auction in exchange- infrastructure for e-auction

Mobile e-auction and the futureOf e-auction- Benefit of mobile e-auction

- convenience and ubiquity- privacy- simple and faster

Limitation of Mobile e-auction - Virtual quality- memory capacity- security

The future of e-auction - global auction- wireless auction- selling art online real time auction- strategic alliancies