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• Won $3M in new business for GREY LA.
• Won $30M in new business for GREY Düsseldorf.
• Launched the Integrated marketing campaign for Sabritas /
PepsiCo with JWT Mexico City.
• Rebranded SuperColor Digital for $200k under budget.
• Created a brand (Oliana Oil) which was profitable in a year.
19 Years
Integrated Advertising Agency, San Diego / 1995 – Present
INTEGRATED CREATIVE DIRECTOR
• Won NAMM business within the first few months.
• Created NAMM campaign that won ADDYS and Telly awards.
• Rebranded the company and redesigned all communications.
• Completely reworked PIA’s website and digital messaging.
• Created PIA’s Social Marketing and built an online following.
2 Years
PIA Communications, San Diego / 2012 – 2014
INTEGRATED CREATIVE DIRECTOR
• Lead design development and creative direction of new sports
targeted verticals including ThinkFit.com and SmartBells.com
• Responsible for all aspects of creative, branding, logo develop
ment, website architecture, product and industrial design,
online shopping, packaging, in store promotions, printed sales
materials and DVD production.
2 Years
ThinkFit, San Juan Capistrano / 2006 – 2008
CO OWNER / EXECUTIVE CREATIVE DIRECTOR
• Increased the company’s profitability prior to purchase
by WHITTMAN-HART one of the top U.S. digital firms.
• Creative lead bringing in $10M worth of business.
• Managed 30 people, with 10 core direct reports.
• Restructured & re-staffed the digital design departments.
• Produced robust digital, new media and guerilla products.
•• Developed budgets while exceeding profitability goals.
2 Years
DNA Studio, Los Angeles / 2004 – 2006
EXECUTIVE DIGITAL CREATIVE DIRECTOR
• Contributed to growing billings from $100M to nearly $500M.
• Lead agency to embrace growing importance of digital advertising.
• Creative solo lead in bringing $3M in Benckiser billings.
• Worked directly with CEO D. Deutsch on special projects.
3 Years
Deutsch, New York City / 1993 – 1996
EXECUTIVE CREATIVE DIRECTOR
• Won over $70M in Holiday Inn new business.
• Holiday Inn campaign won NY Film Fest, Clio & ADDY awards.
• Won Clio’s Best for Kodak Olympic commercial.
• Brought in over $200M in New Business.
• On special team to determine future digital possibilities.
• Won Best Agency of the year 1986.
8 Years
Young & Rubicam, New York City / 1985 – 1993
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CREATIVE VICE PRESIDENT
WORK EXPERIENCE
Reacting to ROI, feedback from internal
teammates and external customer feedback.
CONTENT ANALYSIS
Work closely with team managers to make sure
the massaging is optimized at all touchpoints.
CONTENT MANAGEMENT
Create a simple and compelling story to
inspire the consumer to take action.
CONTENT DEVELOPMENT
Complete understanding of the brand’s posi-
tion, objectives, competition and messaging.
CONTENT STRATEGY
VP Executive Creative Director on Madison Ave followed by Digital Executive Creative Director in LA. Experience
across all forms of media and an ability to successfully sell ideas, inspire teams, drive business goals and serve clients
with diverse integrated marketing communication needs.
LEADERSHIP IN BOTH TRADITIONAL AND DIGITAL CONTENT
A strong awareness of what inspires online
visits, consumer trust and advocacy.
UNDERSTANDING
Award winning creative who knows how to
develop a unique and compelling story.
CREATIVE
Progressive executive leader, operational
strategist, and trusted advisor.
LEADERSHIP
SCOTT SHELLSTROMINTEGRATED CREATIVE DIRECTOR
(310) 525-9010
1736 Hawk View Drive, Encinitas, CA
• Hired directly by CEO Phil Dusenberry.
• Created video for Republican National Convention.
• Assigned to Pepsi, the award winning account.
• Won Best Agency of the year 1984.
1 Year
BBDO, New York City / 1984 – 1985
SENIOR ART DIRECTOR
• Youngest creative lead on $20M Busch Entertainment account.
• Helped win the $17M Ramada Inn Account.
• Won Clio and New York Film Fest awards on Ramada campaign.
• Won ADDY on United Way campaign.
• Key contributor on Bud Light campaign (12 year run).
Just click on picture to view
2 Years
DDB, Chicago / 1982 – 1984
SENIOR ART DIRECTOR
• 1 of 2 chosen from 1000’s in a competition by Maxine Paetro.
• One of the youngest Art Directors to be hired.
• Created Kraft’s first MTV commercials.
• Won Clios for Kraft that stayed on the company reel for 10 years.
• On team for the Information Hwy Project to evaluate digital.
2 Years
FCB Draft, Chicago / 1980 – 1982
ART DIRECTOR
WORK EXPERIENCE CONTINUED
4.0 GPA
Northern Illinois University / 1976 - 1980
BFA VISUAL COMMUNICATIONS 4.0 GPA
New York University / 1984 - 1985
POST GRAD FILM
EDUCATION
WORK
(310) 525-9010
1736 Hawk View Drive, Encinitas, CA
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