eBiz 2016

What, Why & How of Digital Marketing

E-biz Platform – During January – December 2015. platform delivered 1st highest no. of leads & Opportunities through a single campaign:

• 148 Leads from Tele-Calling and • 39 Opportunities from Tele-Calling

E-Biz Platform - 2nd highest no. of order wins 4 –Though Tele Calling & 3 though Indiamart 1st is Traditional Marketing Campaign - Word of Mouth – 6 Units. Qualification rates of 33% in January to December 2015.

Key Highlights(YTD)

Key Enablers:

• Approximately 11.54 Million Touches thro’ various channels:

•SMS •Email•Facebook•Corporate Website•Youtube/ Project Monitor/ Infrabuddy/ Indiamart

• 30K validated DB. • Over 69 SMS/ Email campaigns• 64,566 page views (Website) with MoM increase in visits • 155+ Outbound calls a day thro’ call centers • Social Media Organic & Paid Campaigns

Tradition Vs. Digital Marketing120%

Incremental Sales from Zero

POPS Customers in 2015

₹ 2,68,83,753 Revenue Generated

from Indiamart Campaign in 2015