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MBA (Banking and Finance)
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Topic: E-commerce
Subject: Information Technology Submitted by: Group # 04
Submitted to: Ma’am Raheela FirdousMBA (B & F)2nd semesterMorning
Alfalah Institute Of Banking and Finance BAHAUDDIN ZAKARIYA UNIVERSITY
MULTAN26/5/2013
224/5/2013
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E-COMMERCE
24/5/2013
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Presented by :
Aneeka Niaz MBK-M-12-
04 Usama Bin Shafqat MBK-M-12-
54 M. Imran maqbool MBK-M-12-
14 Anam Hassan MBK-M-12-24
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TABLE OF CONTENTS What is e-commerce History of e-commerce Implementation of e-commerce Applications of e-commerce Categories of e-commerce Merits and demerits of e-commerce Security issues with e-commerce Summary
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Aneeka niazMBK-M-12-04
Presenting
E-commerce & history of ecommerce
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What is commerce
Exchange of goods and servicesBetween producers and consumers
ORBetween seller and buyer
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What is E-commerce Exchange of products and services by
electronic means Systems that support electronically executed
business transactions The fundamental purpose of e-commerce is to
execute transactions
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Key Drivers of E-commerce
Technological Political Social Economic
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History of E-commerce EC applications first developed in the
early 1970s - Electronic funds transfer (EFT)
Limited to:- Large corporations.- Financial institutions.- A few other daring businesses.
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History of E-C (cont…)
Electronic data interchange (EDI)—electronic transfer of documents:
- Purchase orders - Invoices - E-payments between firms doing
business
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History of E-C (cont…)
Enlarged pool of participants to include : - Manufacturers - Retailers - Service providers
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History of E-C (cont…) With the introduction of the Web in the early 1990s, EC applications have rapidly
expanded. E-C Failure:
- E-C began to fail in 1999- This does not mean that EC’s days
are numbered- Large EC companies like
Amazon.com are expanding but success or failure is not certain
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Usama Bin Shafqat MBK-M-12-54 presenting
Electronic Commerce Implementation and application
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E-Commerce Implementation
Requires large investment & expertise
Hardware & a variety of software Changes in Infrastructure E-Commerce host
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Infrastructure E-Commerce requires significant
infrastructure changes such as;
- Hire Employees who are technical experts
- Employ one or more server computers
- A high-speed Internet connection
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E-Commerce Applications
Attract Customers via Gathering Information - Target
Customers, Competitors
Target E-Mails
Enable good shopping experience
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Contd… Convert Walk-in Customers into
Accounts
Incentives, Discounts
Free gifts on purchases
E Mails to first time customers
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Contd… Extend and retain the customers
E-Mails on new products
E-Mails on new discounts/Sale
Up Sell and Cross Selle.g. Samsung Galaxy Tab, Galaxy Note, S3
Ability to configure products and see actual prices between multiple vendors
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M. Imran maqboolMBK-M-12-14
Presenting
Categories of E-commerce
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Four Categories of E-Commerce
B2B
B2C
C2B
C2CConsumers
Business
And selling
to...
Business originating
from...Business Consumers
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Business to Business (B2B)
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refers to e-commerce that can occur between two organizations.
Includes: - purchasing and procurement- supplier management- inventory management, sales
activities.
Example: Free Markets, Dell and General Electric 24/5/2013
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Business-to-consumer e-commerce (B2C)
• Connects individual consumers with sellers , cutting out the middleman• Often connects manufacturers directly with consumers.• Requires shipping individual products directly to consumers• E.g. Amazon.com
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Consumer to Business(C2B)
when consumers band together to present themselves as a buyer in group.
Example: - www.planetfeedback.com
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Consumer to Consumer(C2C)
involve transactions between and among consumers.
- It may include involvement of third party for transections. Example:
- Olx.com., Craiglist, Monster
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E-Commerce from the Buyer’s Perspective
Process of buying or acquiring goods or services
− Realizing a need− Researching a product− Selecting a vendor− Providing payment− Accepting delivery− Using product support
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E-Commerce from the Seller’s Perspective
Sellers business practices- Market research to identify customer needs- Manufacturing products or supplying
services that meet customer needs- Marketing and advertising- Providing a method for acquiring payments- Making arrangements for delivery of the
product- Providing after-sales support
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Anam HassanMBK-M-12-24
Presenting
Advantages & DisadvantagesOf E-C
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Advantages of E-commerce
To Organizations
To Customers
To Society
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ADVANTAGES OF E-COMMERCE
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To Organization : Provide better material and services. Expands a company’s marketplace. Lower telecommunications costs
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Cont….
No need for supervisors and cashiers Helps small businesses compete against
large companies. No Need for a Physical Store
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Advantages of E-commerce(cont..)
To Customers:
Provides less expensive products and services.
Give consumers more choices. 24 hours a day access to market
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Advantages of E-commerce (cont..)
Delivers relevant and detailed information.
Enables consumers to get customized products, from PCs to cars, at competitive prices.
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Cont… To Society: More individuals can work from home Benefits less affluent people Third world countries gain access Facilitates delivery of public services
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Disadvantages of E-commerce
Technological Limitations: restricted a large number of people from
using e-commerce. Internet has not touched the lives of
every common man. Insufficient telecommunications
bandwidth. Need for special Web servers in addition
to the network servers. Expensive and inconvenient Internet
accessibility.24/5/2013 35
Disadvantages of E-commerce(cont..)
Security: Online businesses are not trusted by the
customers. frauds and faulty payments. Ineffective Customer Relations: customer relations are difficult to
maintain. E-business also requires loyal customers.
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Unsuitable for perishable items: Perishable goods require proper storage
and warehousing. people always prefer conventional mode.
For purchasing perishable goods like food items
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Disadvantages of E-commerce(cont..)
Non-technical limitations:
Unsolved legal issues Lack of Government regulations &
industry standards Customer resistance to changing from a
real to a virtual store.
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Disadvantages of E-commerceCont…..
Perception that EC is expensive and unsecured.
Inability to Experience the Product Before Purchase Need for an Internet Access Device
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E-Commerce Security Issues
There are significant privacy and security concerns
– Public network– No buyer or seller identity
verification– Hacker attacks
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solution• Digital certificate
– A type of electronic business card– Attached to Internet transaction
data– Verifies the sender of the data– Provided by certification
authorities – Encryption
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Summary E-Commerce:
– Systems that support electronically executed transactions Four main types of e-commerce:
– Business-to-consumer (B2C)– Business-to-business (B2B)– Consumer-to-consumer (C2C)_ consumer to business(C2B)
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Cont…. Infrastructure:
- Internet- Ethernet- Extranet- Protocols
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Cont…. Todays role of E-Commerce:
– Playing an increasingly important role in our personal and professional lives
– Allows us to discover new and interesting products
– Allows us to find better deals– Used to monitor bank accounts
and transfer electronic funds
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Cont… The present scenario of e-commerce can
also be changed for good, so that it can easily adapt to the ever changing needs of the customers as well as of the world.
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