Case st dCase studyJean pant selling on g

internet using the Web 2 0 technologyWeb 2.0 technology

B 2 CPresentation by

J. ZaveriIT trainer & consultantIT trainer & consultant

Web 2 0 technology is all Web 2.0 technology is all about interactive web sites

B fi th d t / i th i t l1. Buyer can configure the product / service on the virtual mall - that is E-commerce web site – an illustrative case study follows in the next slide.

2. Web content is distributed, combined, sorted and displayed across the social sites in formats not foreseen even by the publishers.y p

3. Power is in the hands of individual users and their networks.

4 Integration is melting the walls between mobile phone4. Integration is melting the walls between mobile phone and PCs.

5. New technology now makes rich online experience and complex Apps (software applications) possible.

J. Zaveri e-Commerce - Case study 2

The jeans market has grown to be a has grown to be a

$14.6 billion industry

Seven out of 10 Americans say jeans are their first pick for casual wear. Now you can put yourself in the designer

role and experiment with confidencerole and experiment with confidence.

OUT-OF-THE-BOX-IDEAC i i h b j1. Customer visits the store to buy jean

2. Would like to try3 Tailor will alter the jean3. Tailor will alter the jean4. Unique customer code is created.

• Tailor will enter the measurements in the computer• Also capture the birth date

5. Customer will now receive an email automatically on birth date, wishing ‘happy y , g ppyBirthday’.

6. Special offer: “If you buy within one week, we will offer 25% discount”

e-Commerce - Case study 4

will offer 25% discount

Prof. Zaveri

Selling anywhere / anytime Selling anywhere / anytime using an E-commerce website

1. New style and new designs are displayed2. Measurements are already stored in the

Server database. This will be shown to confirm.C stomer is alread in mood to celebrate and3. Customer is already in mood to celebrate and will buy

4 Money is paid by debit card or credit card4. Money is paid by debit card or credit card5. Parcel will arrive by (world-wide) Courier6 E Commerce will increase sales (& profits)

e-Commerce - Case study 5

6. E-Commerce will increase sales (& profits)

Prof. Zaveri

http://www.jeans-custom-made.com/

e-Commerce - Case study 6Prof. Zaveri

Select fabric thread buttons & rivets Select fabric, thread, buttons & rivets – make your own designer jean

J. Zaveri e-Commerce - Case study 7

Select Color, Pockets style, etc.A i b iActive website allows customer to interact and chooseLike an expertLike an expert sales person, website will allow theallow the buyer to design the jean pants

e-Commerce - Case study 8

jean pants

Prof. Zaveri

http://shop.ebay.in/http://shop.ebay.in/Auction

J. Zaveri e-Commerce - Case study 9

http://www.landsend.com/customerservice/size_charts/Inches or Centimeters

A b tt fit i l A better fit is only part of our promise:You choose the You choose the fabric, the features, the fit – and we'll create a garment that create a garment that not only fits you properly, but also exceeds your yexpectations on workmanship and durability.

e-Commerce - Case study 10Prof. Zaveri

http://us.levi.comhttp://us.levi.comOne of the top brand

J. Zaveri e-Commerce - Case study 11

L i F b kLevis page on FacebookOver 37 Lacs (3.7 million +) people likes this

Leverage youryour band on socialsocial media sitessites

J. Zaveri e-Commerce - Case study 12

Customer Relationship ManagementCustomer Relationship Managemente-CRM key benefits

1. When sales is done using e-commerce website, ‘cost of sales’ is less

2 This way we can increase customer base and2. This way we can increase customer base and reach him / her anywhere

3 Customer will appreciate personalized service3. Customer will appreciate personalized service4. Objective of CRM is also served – i.e. ‘retain

customer’5. Increased market reach

• More sales More profit $$$

e-Commerce - Case study 13Prof. Zaveri

Conclusion: Success formula to boost Conclusion: Success formula to boost the brand - Assure these four things:

1. Their credit / debit card data is safe.2. You will respect their privacy, especially E-

mail will not be sold to anybody.3. You offer something special.4. If buyer is not satisfied, specify money back

or hassle free return policy.5. Display logos of the credit / debit card you

display

J. Zaveri e-Commerce - Case study 14

Think out-of-the-boxEith E b i b iEither E-business or no-business

e-Commerce - Case study 15Prof. Zaveri

Th kThank you

Presentation by Jyotindra Zaveri

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