7/31/2019 E Commerce Business Technology Society by Kenneth C. Laudon Carol Guercio Traver Carol G. Traver

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Specification for E-commerce: Business, Technology, Society by Kenne...powered by Wigix

Name E-commerce: Business, Technology, Society by Kenneth C. Laudon; Carol

Guercio Traver; Carol G. Traver

Title E-commerce: Business, Technology, Society

Author Kenneth C. Laudon; Carol Guercio Traver; Carol G. Traver

Publisher Addison Wesley Publishing Company

Pub. Date Jan 15, 2002

Format HardcoverLanguage English

ISBN-10 0201748150

ISBN-13 9780201748154

Subject New Business Enterprises

Original MSRP $100.33

Description B> E-Commerce: Concepts and Issues provides an overview of the current

and next generations of e-commerce. The book emphasizes the three major

driving forces behind e-commerce: technology change, business development,

and social controversies. Each of these driving forces is represented in every

chapter, and together they provide a coherent conceptual framework for

understanding e-commerce.

The result is sophisticated conceptual treatment of a very diverse subject that

is aimed specifically at readers interested in business concepts, IS/IT

developments, and computer science applications. It is written by an authorteam with extensive teaching, writing, and business experience.

This book offers in-depth coverage of concepts in technology, the Internet,

economics, marketing, IS/IT, accounting, privacy, intellectual property,

equity, and governance. Its unifying conceptual framework built around the

themes of business, technology, and society helps readers make sense out of

the development of this field. The book presents numerous real-world

examples in every chapter. An attractive full-color design is also featured.

This book is aimed specifically at readers interested in business concepts,

IS/IT developments, and computer science applications of e-commerce.

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