Organized by:

THE FUTURE OF WINE – TRANSMISSION AS A CORPORATE ASSIGNMENT

Sponsors:

E-COMMERCE

Saturday, 12 March 2016Hotel InterContinental, Düsseldorf

Wilhelm KlingerÖsterreich Wein Marketing

Wolfgang OttoOtto Gourmet

Prof Dr Gerrit HeinemannHochschule Niederrhein

Adrian HotzE-Commerce Beratung

THE DAY BEFORE

ProWein

BONUS FOR ALL ATTENDEESInvitation to the MEININGER AWARD “Excellence in wine & spirit”, also on 12 March 2016.

Dr Hermann PilzEditor-in-ChiefWEINWIRTSCHAFT

Felicity CarterEditor-in-ChiefMEININGER`S WINE BUSINESS INTERNATIONAL

WWW.MEININGERS-CONFERENCE.COM10 % EARLY BIRD DISCOUNT UNTIL 5 FEBRUAR 2016

E-COMMERCETHE FUTURE OF WINE – TRANSMISSION AS A CORPORATE ASSIGNMENT

Does the wine trade have any chances of survival in the heart of the conflict between changes in production and consumer structures and the increasing digitalisation of commerce and society? Will there in future be only a few logistics and technology conglomerates that hold the wine business in their hands? Will it be discount retailers as bricks and mortar local suppliers on the one hand and online trading in the form of e-commerce systems of Amazon and Alibaba?

The future is unclear as always and subject to incredibly rapid change. Business strategies that were considered successful in the past and achieved good results are turning into discontinued models overnight. The industry has to face up to these changes if it still wants to have a future tomorrow. Which is why we are asking how the wine sector has changed. Our expert speakers analyse the development of international wine markets based on in-depth data. Which trends are emerging and which factors are playing a decisive role?

A major role in wine marketing today is played by the price of wines. Digitalisation creates a market transparency that was inconceivable in the past. Just a few clicks are often enough for the consumer to obtain a complete overview of the market and prices.

However, this is certainly not the end of the story. The future belongs to mobile end devices. Consumers can scan everyday products as well as quality wines and order them seconds later. For some this might still seem a long way off, but it will be the reality in just a few years. If you lose sight of this, you will fail, as producers as well as wine merchants.

The basis of all prices is a calculation at producer and retail level and it requires a systematic and plausible logic more than ever. Price points are closely associated with their distribution channels. More than in the past, the question of wine distribution through various channels and in various national markets is playing a role for the trade. Cross-border trading as well as the protection of established business sectors require greater attention to exclusive supplier relationships.

Just as digitalisation is forcing the wine industry to adapt, the online trade is itself also subject to enormous pressure to change. Our guest speakers therefore pursue the question of what chance the existing business models have, where new concepts are emerging and where in the world best practice examples are revealed from which lessons can be learnt. Does e-commerce have its limitations and how significant will the bricks and mortar retailer be in future?

Why not take this opportunity to have a good look at the future. Meininger‘s International Wine Conference will bring you up to date. Experience stimulating presentations by our distinguished speakers and express your opinion in lively discussion forums with your colleagues and guest speakers.

09.00 a.m. Congress participants welcomedDr Hermann Pilz, WEINWIRTSCHAFTFelicity Carter, MEININGER’S WINE BUSINESS INTERNATIONAL

Key facts about the wine markets

09.05 a.m. Potential and structure of German and international wine marketsAn analysis of current market research findings and experiences in international wine marketing. How have wine markets been developing at the national and international level? Are market players exploiting their opportunities? Who are the winners and losers in the market? Which trends are shaping the wine markets?Wilhelm Klinger, Austrian Wine Marketing Board, Vienna

9.25 a.m. Competition between systems: a two-sided coinWhat should wine cost? What should producers expect to charge? How does the trade calculate costs? Calculation is one of the major tasks of management in production and trading companies. Depending on which side of the table the parties are sitting, views turn out to be different. How important are price comparisons in the era of online trading and increasing international competition?Prof Dr Dieter Hoffmann, Hochschule Geisenheim University

9.50 a.m. Auditorium chat. Discussion of and questions about the development of wine markets Participants: Prof Dieter Hoffmann and Wilhelm KlingerHosted by Dr Hermann Pilz and Sascha Speicher, Weinwirtschaft

10.00 a.m. Conference break, networking

E-commerce part 1: Trends and solutions

10.30 a.m. What’s going on, what’s hot and what’s next?The next online push is sure to happen. Current trends, developments and best practice examples from the whole world of e-commerce. A look at the trade’s digital agenda – who has the best cards? Are bricks and mortar initiatives by eBay and others merely smoke and mirrors or an integral part of a sustainable omni-channel strategy? What does it mean for the wine trade if in the battle of the triads the ecosystems of Amazon and Alibaba were to expand even further? What role does Europe play in this war of giants?Prof Dr Gerrit Heinemann, Hochschule Niederrhein, Krefeld

11.00 a.m. E-commerce: growth without limits?An in-depth analysis of the GfK consumer panel showing the status quo in online trading based on product range and forecasts until 2025. What weight does online trading have today and what will it have tomorrow? Where is differentiation called for? Which sites and dealers are especially hard hit? And which adaptation strategies and positioning options arise?Dr Gerold Doplbauer, GfK GeoMarketing, Bruchsal

11.30 a.m. Is e-commerce changing purchasing behaviour?Amazon and Co are changing purchasing behaviour and customer expectations. Many companies are being overwhelmed by current developments related to e-commerce. Sales with Amazon and through market spaces are increasing rapidly and dependence on them is also rising at the same time. A revolution is also about to occur in the B2B online and food trade. Against this background, those responsible for e-commerce have to ask whether the opportunities outweigh the risks, whether Amazon will be a curse or a blessing and how sustainable growth in e-commerce can be achieved. Adrian Hotz, Adrian Hotz E-Commerce Beratung, Cologne

12.00 p.m. Conference chat. Does wine online have a future or are the triads taking over the trade?Participants: Adrian Hotz, Adrian Hotz E-Commerce, Prof Dr Gerrit Heinemann and Dr Gerold DoplbauerHosted by Dr Hermann Pilz and Sascha Speicher

12.30 p.m. Conference break, lunch, networking

E-commerce part 2: Best practice – learning from the achievers

1.30 p.m. Otto Gourmet. You are what you eatJoin Wolfgang Otto on a discovery tour. From farm to fork – in search of the original, authentic flavour based on genuine craftsmanship, a passion for breeding and best quality.Wolfgang Otto, Otto Gourmet, Heinsberg

2.00 p.m. Selling wine through Amazon – opportunities for producers and consumersThe customer is the driving force behind changes in the trade. Only those who face up to these changes will have a future. Amazon has positioned itself at the head of these innovations, which the wine category is not unaffected by either. Why not find out at first hand more about the opportunities and options Amazon has in store for producers and customers.Rocco Bräuniger, Amazon EU SARL

2.30 p.m. Pinard de PicardThe wine merchant from Saarland was one of the first in Germany to engage in a successful balancing act between mail order, online trading and bricks and mortar retail. His concept is based on an extremely high-quality range, efficient technology and logistics as well as skilled and emotionally charged communication.Tino Seiwert, Pinard de Picard, Saarwellingen

3.00 p.m. Auditorium chat. Are successful models transferable?Participants: Nikolas von Haugwitz, Hawesko, Hamburg Gerd Rindchen, Rindchen’s Weinkontor, Hamburg Jürgen Schlanke, Weinhaus Mattheis, Tübingen Hosted by Dr Hermann Pilz and Sascha Speicher

3.30 p.m. Conference concludes

SATURDAY, 12 MARCH 2016

SPEAKERS AND HOSTS

ON THE DISCUSSION PANEL

Dr Hermann Pilz Editor-in-Chief WEINWIRTSCHAFTAn agricultural scientist, Dr Pilz worked in managerial roles in the wine and food retail sector in the 80s and 90s before moving into journalism in 1996. Since January 1997, he has been responsible for the content and direction of the specialist magazine WEINWIRTSCHAFT as its Editor-in-Chief.

Dr Gerold DoplbauerDirector of Retail Real Estate Advice Team, GfK GeoMarketing, BruchsalDr Gerold Doplbauer is the head of the Retail Real Estate Advice Team at the Geomarketing Division of GfK and he advises investors, banks, project developers and retailers on investments in locations and real estate. Dr Doplbauer is a proven retail expert and has extensive experience in the analysis of sales and marketing channels.

Felicity Carter Editor-in-Chief MEININGER’S WINE BUSINESS INTERNATIONALAn Australian journalist, she has reported on wine and the wine industry for publications such as The Age and The Sydney Morning Herald. Today, she is Editor-in-Chief of MEININGER’S WINE BUSINESS INTERNATIONAL.

Tino SeiwertCEO and managing partner of Pinard de Picard, SaarwellingenThe development of Pinard de Picard from a garage sale operation to one of Germany’s leading and top-selling specialist retailers is closely associated with three names – Tino Seiwert, Martin Lehnen and Ralf Zimmermann. Former teacher Tino Seiwert turned his hobby into his profession in the late 90s – from the garage of his home the young enterprise moved into premises in Saarlouis and finally to its current modern company headquarters in Saarwellingen in 2007. With annual sales of EUR 6.6 million Pinard de Picard is among the largest German wine retailers today.

Rocco Bräuniger Director Consumables Amazon EU SARLTraditional business is the solid foundation for the career that Rocco Bräuniger has built in the United States since graduating from college and spending time abroad. After working at management and consulting firms in IT, Bräuniger launched his career at Amazon in 2006 and as Director Consumables is now responsible for one of the key positions at the company.

From left to right:Nikolas von Haugwitz, Hawesko, HamburgJürgen Schlanke, Weinmarkt Mattheis, TübingenGerd Rindchen, Rindchen’s Weinkontor, HamburgLutz Heimrich, Superiore, Coswig/Dresden

Prof Dr Dieter HoffmannHochschule Geisenheim UniversityThe German wine market in all its manifestations is his domain. For over 30 years Prof Dr Dieter Hoffmann was the director of the Institute of Business and Market Research at the prestigious Geisenheim University. He is regarded as an outstanding authority on the German wine market and its sales and marketing structures. Prof Dr Hoffmann retired in March 2014 and has been a freelance consultant since then.

Adrian HotzCEO Adrian Hotz E-Commerce Beratung, CologneAdrian Hotz supports companies in strategy development, in developing e-commerce departments and operational implementation. This includes advice on choosing software and service providers and store optimisation. He supports manufacturers and brands in the development of market space strategies in relation to Amazon in particular. He is the founder of Adrian Hotz E-Commerce Beratung, CEO and proprietor at Connect eCommerce, a partner at eTribes and publisher of www.insideecommerce.de.

Prof Dr Gerrit HeinemannHead of eWeb Research Centre Hochschule Niederrhein, KrefeldProf Dr Gerrit Heinemann is head of the eWeb Research Centre at the Hochschule Niederrhein. After completing his doctorate and working as an assistant at Heribert Meffert as well as many years in retail at Douglas and Kaufhof, he began his academic career in 2004. In addition to over 150 specialist articles, he has also authored several bestselling reference books on online and multi-channel retail.

Wolfgang OttoCEO Otto Gourmet, HeinsbergIn 2004, Wolfgang Otto along with his brothers founded the Otto Gourmet company and has been responsible for sales and marketing ever since. His own butchery and many training areas for meat seminars as well as cooking and barbecue events underline Otto Gourmet’s unique expertise when it comes to meat. It is why Wolfgang Otto is considered one of Germany’s leading meat experts and was appointed the country’s first meat sommelier in 2010.

Wilhelm KlingerCEO of Austrian Wine Marketing Board, ViennaThe innkeeper’s son from Upper Austria studied French and Italian and learned his trade at the prominent wine merchant A.V. Stangl in Salzburg. He subsequently played a major role in developing the wine retail chain Wein&Co before performing pioneering work for Austrian wine in the international arena as the managing director of the Freie Weingärtner Wachau. Most recently, as the right hand man of Italian cult vintner Angelo Gaja he was responsible for more than 50 export markets.

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Date and venueSaturday, 12 March 2016 (the day before ProWein)Hotel InterContinental, Königsallee 59, 40215 Düsseldorf, GermanyMEININGER‘S INTERNATIONAL WINE CONFERENCE: 9:00 a.m. to 3:30 p.m.MEININGER AWARD at 6:30 p.m.

Target group• International producers• International trading companies• Decision makers from Germany’s trade and production side

Conference languagesGerman and English (simultaneous translation)

Conference fee per personThe fee for the event includes lunch, drinks during the conference and breaks.

Conference fee p.p. EUR 650On registering two people at the same time* EUR 590On registering three or more people at the same time* EUR 570

*Solely applies to people from the same company.All prices per person plus 19% German VAT.

All the participants are invited to the Meininger Award 2016 – Excellence in Wine and Spirit on Saturday, 12 March 2016 at 6:30 p.m., also at the Hotel InterContinental Düsseldorf. Please register for this separately.

Early bird discountBookings received by 5 February 2016 will receive an early bird discount of 10% per participant. The early bird discount also applies to the group price.

BookingDue to the limited number of available seats we recommend you book by 29 February 2015 at the latest. Your booking will be confirmed and an invoice will be issued automatically.

Conference ticketYou will get your personal ticket for the MEININGER‘S INTERNATIONAL WINE CONFERENCE at the registration desk on site.

Terms of payment/cancellationYou will get entry to the event only by transferring the invoice amount in time and before the conference starts. In case of written cancellation by 1 February 2016 we will charge EUR 50 plus German VAT of 19%. We will charge the whole amount in the event of cancellation after 1 February 2016 or in case of non-attendance. We will accept a substitute without any additional expenses.

Subject to change of programme or speakers.

Recommended overnight accommodationAt the Hotel InterContinental Düsseldorf a limited number of rooms is available for the night of 11 / 12 March 2016 and can be booked by mentioning Meininger‘s Conference up until 12 February 2016 (price per room / night including breakfast and German VAT: superior single room EUR 214, superior double room EUR 244).

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Last updated 12/2015, subject to modification Photo credits: fotolia.de/Rawpixel; MIWC15/Sascha Kreklau; ÖWM/Lalo Jodlbauer

HONORARY LIFETIME ACHIEVEMENT AWARD

Honorary lifetime achievement award2015 Sandro Boscaini, Masi Agricola2014 Marchese Piero Antinori,2013 Dr Hans-Henning Wiegmann, Henkell & Co Sektkellerei KG2012 Angelo Gaja2011 Wilfried Mocken, Semper Idem Underberg2010 Miguel A. Torres, Torres

Wine entrepreneur – national2015 Wilhelm Weil, Weingut Robert Weil2014 Fritz Keller, Franz Keller Schwarzer Adler2013 Markus Schneider, Weingut Schneider2012 Christoph Meier, Eggers & Franke2011 Adolf Scheck, Scheck-In-Einkaufscenter2010 Claudia Huber, LSG

Wine entrepreneur – international2015 Accolade Wines2013 Félix Solís Ramos, Félix Solís Avantis2012 Bernard Magrez 2011 Eduardo Guilisasti, Concha y Toro2010 Michel Rolland, Collection Rolland

Wine entrepreneur family2015 Familie Baron Philippe de Rothschild2014 Joseph Helfrich, Les Grand Chais de France2011 Pierre-Emmanuel, Clovis und Vitalie Taittinger, Champagne Taittinger

Spirit brand of the year2015 Ramazzotti2014 Monin2013 Captain Morgan, Diageo2012 Aperol, Campari

Special award of the jury2014 ProWein/Messe Düsseldorf2013 Margrit Biever-Mondavi2012 Ernst F. Loosen2011 Österreich Wein Marketing2010 Verband der Prädikatsweingüter

After a day packed with information about the wine market, new sales channels and successful

best practice models, in the evening it’s on with the show.

Which personalities in the national and international wine world will get to take the coveted

Meininger Award for 2016?

The MEININGER AWARD gala evening forms the close, as well as the highlight, of the day. All participants from MEININGER‘S INTERNATIONAL WINE CONFERENCE

are warmly invited to take part in this get-together, which will be attended by the international

wine industry’s top figures.

Enjoy an evening with 600 international guests anduse the opportunity for networking, on the evening

before the ProWein.

MEININGER AWARD

Excellence in wine & spirit