E-Commerce

E-CommerceOther Recources:James Obrien, George Marakas, and Kisielnicki SrokaDefinisi E-CommerceE-commerce adalah proses online dari pengembangan, pemasaran, penjualan, pengiriman, pelayanan, dan pembayaran untuk produk & jasa yang ditransaksikan pada internet, pelanggan pasar global, dengan dukungan dari mitra bisnis di jaringan seluruh duniaCakupan E-CommercePemasaran interaktif, pemesanan, pembayaran, dan proses dukungan pelanggan di situs e-commerce di World Wide WebAkses extranet dari database persediaan oleh pelanggan dan pemasokAkses intranet dari sistem manajemen hubungan pelanggan dengan penjualan dan perwakilan layanan pelangganKolaborasi pelanggan dalam pengembangan produk melalui newsgroup internet dan pertukaran e-mail

3 Kategori Dasar E-CommerceBusiness-to-Consumer (B2C)Menjual barang dan jasa ke konsumenBusiness-to-Business (B2B)pasar bisnis elektronik dan jaringan pasar langsung antara bisnisConsumer-to-Consumer (C2C)Jual beli barang antar konsumen9 Komponen E-Commerce Access control and security Profiling and personalizing Search management Content management Catalog management Payment Workflow management Event notification Collaboration and training

Electronic Payment ProcessesNear-anonymous and electronic nature of transactionsMany security issuesWide variety of debit and credit alternativesFinancial institutions may be part of the process

Electronic Payment ProcessesWeb Payment ProcessesShopping cartCredit card paymentDebit and other more complex processesElectronic Funds Transfer (EFT)Major payment system in banking, retailVariety of information technologies capture and process money and credit card transfersMost point-of-sale terminals in retail stores are networked to bank EFT systems

Faktor Kesuksesandalam E-CommerceSelection and valuePerformance and serviceLook and feelAdvertising and incentivesPersonal attention (one-to-one marketing)Community relationshipsSecurity and reliability