E-EverythingPutting It All Together

2011 Charleston Conference

Organizers

• Leah Hinds – Charleston Information Group

• Jackie LaPlaca – CredoReference• Laura Warren - CredoReference

Program• Patron-driven acquisition of electronic

resources: The obvious next step• Moving forward with electronic content

procurement• Ebooks: Access, technology & licensing• Time to embrace video in the academy• The eBook user experience• Econtent integration: If you’re not open,

your’re not integrating

Peter McCracken

• Co-founder, Serials Solutions and ShipIndex.org• ALCTS Ulrich’s Serials Librarianship award

Emilie Delquie

• Vice President, Publishers Communication Group

Cory Tucker

• Head of Collection Management, University of Nevada, Las Vegas

Lisa Carlucci Thomas

• Director, Think Design Do• 2009 ALA Emerging Leader and 2010 LJ Mover and

Shaker

Stephen Rhind-Tutt

• President, Alexander Street Press

Michael Gorrell

• Executive Vice President and Chief Information Officer, EBSCO Publishing

Mark Johnson

• Director, Public Relations, HighWire Press

Pre-conference Organizer

• Audrey Powers, Research Librarian for College of The Arts, University of South Florida

PATRON-DRIVEN ACQUISITION OF ELECTRONIC RESOURCES:

THE OBVIOUS NEXT STEP

Charleston Pre-Conference, 2 November 2011

Peter McCrackenCo-Founder & Director of Content

and Business Development, ShipIndex.org

Librarians love PDA, DDA, PIA

Let’s expand demand-driven acq…

• …to where it makes the most sense of all.

• Large amounts of discrete data• Already online• Low cost per item

The concept, in brief

• Offer “per use” purchasing of selected content through discovery layers

• Library chooses which databases are pay-per-use

• Discovery layer vendor manages micro-payments

• Patron sees no difference in databases

DDA in discovery layers – DDDLA?

Discovery Layer Accounting

Server

$1.25 + 4%

$ 0.00$ 0.25$ 0.00$ 0.00$ 1.00$ 0.00$ 0.00

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$0.25 $1.00

$0.05

Full-text view data, dollar transfer

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softw

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Discovery Layer Accounting

Server

$0.00

$3.25

$3.25 + 4%

$3.25

$0.13

How the future will work

• Unlimited access to select databases

• Library chooses certain databases; offers buffet access to patrons

• Other databases are not available at all

• Select access to unlimited databases

• Some databases have unlimited access, as before

• Other databases are pay-per-use, through discovery layer interfaces

TODAY TOMORROW

Financial management issues

• When library pays 120% of list price to a pay-per-use database, it pays no more year– Shows value of direct purchase

• Library maintains account at discovery layer; when it’s empty, no more PPU resources are displayed

• Librarian can control which databases are PPU based on cost, if they choose– “Don’t show $8 PPU / $30 PPC results”

Benefits: To libraries

• More efficient purchasing– Among low-use databases, buy what you use– For high-use databases, nothing changes

• Greater breadth of subject offerings• Improved services to patrons• Better, more meaningful usage statistics• Easy to try new databases with low risk

Benefits: To content providers

• Broader opportunities for niche databases• Increased revenue– Less revenue per institution, but now from many

more; some new subscriptions• Sales go from “buy it now” to “just try it”• Revenue will more accurately reflect usage

Benefits: To discovery layers

• Discovery layer role in library is enhanced further– Becomes sole access point to many databases

• Increased revenue through service plans• Further opportunities available through usage

data delivery & mining

Benefits: To patrons

• More content• Patron at a small institution could see exact

same results as patron at a large institution– At small institution, most data is pay-per-use; at

large institution, most data is from a direct subscription – but patron doesn’t know and doesn’t care

• Emphasizes importance and value of libraries and librarians

Drawbacks

• Objections to pay as you go– This is just reference ILL, writ large and immediate

• Possible end-of-month problems if most money in account is spent– Need to closely manage budgets

Conclusion

• It just makes sense.• It improves and enhances the services that

discovery layers provide to libraries, and that librarians provide to patrons

• It’s relatively easy to do.

• Personally, I want it tomorrow.

Thank you.

Peter McCrackenpeter@shipindex.org