E-mail:[email protected]Большая Новодмитровская, д.23. стр.2 Москва, 127015 Тел.: +7 495 988 96 06 Embassy of Greece in the Russian Federation

e-mail:[email protected]Большая Новодмитровская, д.23. стр.2Москва, 127015Тел.: +7 495 988 96 06

www.indexbox.ru

Embassy of Greece in the Russian Federation. Department of Tourism

Research of the behavior of visiting Russian tourists Report-presentation

IndexBox Marketing

March 2014

IndexBox Marketing © 2014 www.indexbox.ruPage 2

Table of contents

1.Research design

2.Preferences and model of behavior of Russian tourists

3.Portrait of the tourists, visiting Greece

IndexBox Marketing © 2014 www.indexbox.ru

Research design Research method: online survey Sample size:

500 successful surveys Geography of the survey:

Moscow Sample characteristics: Men and women, aged 18 to 55 Income level: average and above average Regularly (at least 2 times in the last 2 years) go on vacation to a foreign country.

Page 3

Respondents’ genderN=500 N=500

Respondents’ age


Preferences of the Russian tourists


Countries visited

Page 5

Foreign countries, visited in the last 2 years (several answers are possible)

N=500Foreign countries, desired to visit (several answers

possible)

N=500

+13 p.p.

- 21 p.p.- 16 p.p.

+20 p.p.

+14 p.p.


Visit frequency

Page 6

Visit frequency of the top-5 countries for the last 2 years (for each country – only one answer)N=500


Visit length

Page 7

Visit frequency of the top-5 countries (for each country several answers possible) N=500


Visit seasonality

Page 8

Visit of the top-5 countries by time of the year (for each country several answers possible)

N=500


Purpose of the visit

Page 9

Purpose of the visit in top-5 countries by visits (for each country several answers possible) N=500


Trip organization

Page 10

Ways of organizing the trip in the top-5 countries by visits (for each country one answer possible)

N=500


Selection process

Page 11

Length of selecting the country of visit (one answer)N=500

Period of starting the trip organization (one answer)N=500

Sources of receiving information about trips abroad (several answers possible)

N=500

N=500


Criteria for selecting a country

Page 12

Criteria for selecting countries by age groups (not more than 3 answers possible)

N=500


Criteria for selecting a hotel

Page 13

Criteria for selecting hotels by age groups (not more than 3 answers possible)N=500


Preferred trips by format

Page 14

Choice of trip transport (one answer)

N=500

Choice of meal options in the hotel (one answer)

N=500

Choice of hotel category (one answer)

N=500


Optimal cost of the trip

Page 15

Expenses on tour (accommodation, tickets, transfer)

Cost, specified by the respondents as optimal per person for a one week holiday with flights, transfers and half board, in RUB

N=500

Expenses on site Expenses for tours and sightseeing


Evaluation of supply on the tourist market

Page 16

Is it easy to choose a foreign country for a holiday? Are the respondents satisfied by the

offered choice? (one answer)

N=500

Dissatisfaction in the selection of countries (open question)

N=

• High prices

• Inaccessibility of the countries, people would like to visit

• Inconsistency between pictures and reality

• Greece and Turkey are not OK because of the number of people, heat

• Great diversity of countries but in the end it all comes to a narrow selection of countries

• Few combined tours (wish to include excursion program in the tour)

• Inconsistency between price/quality

• Bad service

• High prices of flights

• Inconvenient flight schedule

• Difficulties in getting a visa


Portrait of the tourists, visiting Greece



Page 18

Gender of the tourists, visiting GreeceN=94

Age of the tourists, visiting GreeceN=94

Income level of the tourists, visiting GreeceN=94/500



Page 19

Marital status of the tourists

N=94/500

Whether the tourists have childrenN=94/500

Motives for going on holiday abroad N=94/500


Thank you for your attention!

23, Bolshaya Novodmitrovksya, bldg.2Moscow, 127015

Phone number: +7 495 988 96 [email protected]

Documents

E-mail:[email protected]Большая Новодмитровская, д.23. стр.2 Москва, 127015 Тел.: +7 495 988 96 06 Embassy of Greece in the Russian Federation