e Marketing Bharti

8/3/2019 e Marketing Bharti

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PRESENTION

OFE-MARKETING

Submitted To

Mr. Jashandeep Singh(Lect. In Management)

Submitted By

Bharti Sharma4148

BBA 1 SEM

MULTANI MAL MODI COLLAGE PATIALA


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E-MARKETING


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INTRODUCTION TO E-MARKETING

Marketing is a very wide term which apart from sale andpurchase of goods and service include all those activitieswhich are related with sale and purchase. Marketing is ameans of trading. E-marketing has made it necessary for

every type of organisation be it small or big to changetheir ways of transacting business.


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Meaning

E marketing is a process of marketing a brand using the internet. Itincludes both direct response marketing and indirect marketingelements and uses a range of technology to help connect businessto their customers. By such a definition, e-marketingencompasses all the activities a business conducts via theworldwide web with the aim of attracting new business , retaining

current business and developing its brand identity.


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Definition of e-marketing: Internet marketing also referred to as i-marketing, web marketing,

online-marketing or e-marketing is the marketing of products orservices over the internet.


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FEATURES OF E-MARKETING 1.Cost effectivess- Cost effetiveness is one of the main features

of e-marketing. E-marketing affects prices. Goods and servicesare sold directly to consumer in e-marketing which eventuallyreduces their cost.

2. Direct interaction- Another feature of e-marketing is thedirect interaction between the producer sellers as well asconsumers purchase only those products which satisfy theirneeds.

3. Marketing experience- in marketing a consumer can openany website he can acquire every type of information relatingto the product which he wants to buy and compare its featuresand prices with other such product available in the market.

4. Knowledge of present trends-Because of the use of internetand other fast mode of communication technology in e-

marketing the information about present trend likes anddislikes of people can easily be collected and hence goods andservices can be manufactured and supplied as per the tastesand interests of the people.


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4 Ps of e-marketing:

According to staton marketing mix is a combination of fourelements- Products, Pricing Structure, Distribution System &Promotional Activities used to satisfy the needs of an

organizations target markets & at the same time, achieve itsmarketing objectives. The elements are known as 4 Ps whichare:

1. Product

2. Price

3.Place 4.Promotion.


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PRODUCT

Product is a benefit or service which a

business provides to its customer.

Business cannot progress until it provides aquality product or service which satisfies theneeds of customers and they are ready to pay

for that.

It involve planning, developing and

producing.


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PRICE

It is one of the important elements of e-

marketing.

Price of the product should be reasonable forboth consumer and producer.


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PLACE

It is related with physical distribution of

goods.

This P is also related with the decisionregards warehousing, transportation etc.


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PROMOTION

Promotion are the activities which are taken

up in marketing to sell product and services.

The promotion is of prime importance, whena company is to launch a new product, fix itsprice and decide the area where it is to be

sold.


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MERITS OF E-MARKETING

1.Minize cost

2.Any time shopping

3. Time saving 4.Interaction with customer

5. Market research

6.Marketing at home


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DEMERITS OF E-MARKETING

1.Costly

2.Lesser use of computer

3.Development of sites 4.Misinformation by companies


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THANK YOU

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e Marketing Bharti