Benildeans in the• October 29 - November 11, 2007 • Volume 9, no. 10 • The official newsletter of De La Salle-ColleDe La Salle-ColleDe La Salle-ColleDe La Salle-ColleDe La Salle-Colleggggge ofe ofe ofe ofe of Saint Benilde Saint Benilde Saint Benilde Saint Benilde Saint Benilde •

e r s p e c t i v e

Strongest cooks anewStrongest cooks anewStrongest cooks anewStrongest cooks anewStrongest cooks anewTeam Animo composed of

Bryon Neil M. Francisco, StephanieAnne D. Kho, and Pauline AngelicaA. Escalante – all students at theSchool of Hotel and RestaurantInstitution Management (SHRIM) –emerged triumphant after they were

JJust a few months after a team from De LaSalle-College of Saint Benilde ruled theCentury Tuna culinary competitions, theschool again reigned supreme in a similarcontest sponsored this time by Reynolds Corp.

Spotlight!Spotlight!Spotlight!Spotlight!Spotlight!

Continued to page 6

Spotlight!Spotlight!Spotlight!Spotlight!Spotlight!

TDuring the festival, the School of

Deaf Education and Applied Studies(SDEAS) will open its doors to Deafpeople outside the school communityand to other People With Disabilities(PWDs) through a job fair onNovember 19 and business fair onNovember 20 for PWDs.

This undertaking is being made inresponse to Br. Victor Franco’s call tocontinue giving hope to the Deaf and topursue his and SDEAS’ dream ofexpanding its services to other peoplewith special needs.

The two activities are also aimedat providing employment and businessopportunities for Benildean Deafstudents and alumni and for the Deafand other PWDs in the country.

The highlight of the event is theGo Negosyo Caravan, a project of thePhilippine Center for Entrepreneurship(PCE), which includes a forum and

Business caravan makes its way to DLS-CSBDeaf entrepreneurs takes centerstage

The Go Negosyo Caravan will have DLS-CSB as its last stop for this year on November20 in time for the celebration of the Deaf Festival from November 19-26.

expo featuring successfulentrepreneurs who will share theirbusiness learning and experiences.

PCE, the country’s leadorganization in entrepreneurshipdevelopment, is spreading its advocacyof promoting an entrepreneurialmindset to Filipinos nationwide.

PCE chair Jose “Joey”Concepcion III, who is also the chiefexecutive officer of RFM Corporationand a La Salle alumnus, will gracethe event together with othersuccessful Filipino entrepreneurs.Paolo Bediones will serve as emceefor the event.

During the Go Negosyo Caravansa Manila held last September 7 atthe Philam Life Theater, the presenceof SDEAS and the active participationof the Deaf called the attention of theguest entrepreneurs to the need ofthe Deaf and other PWDs to have

access to livelihood opportunitiesand entrepreneurship training.

Concepcion himself said theexperience of learning first-hand ofthe needs and dreams of the Deafwas “an eye-opener”.

DLS-CSB SDEAS and PCEhope to inspire more PWDs topursue entrepreneurship as a viablealternative for employment bybringing the Go Negosyo Caravan toDLS-CSB. Thus, the suggestedtheme of the caravan is “PWDs canGo Negosyo!”

PCE representatives are alsoplanning to recognize and give awardsto successful Lasallian and PWDentrepreneurs as part of the program.Go Negosyo is also expected to bringtheir own media and production teamsince the event will be televised in twoepisodes of the Go Negosyo: BigTime over RPN 9.

Pe r s p e c t i v e• Page 2 • October 29 - November 11, 2007

e r s p e c t i v eP• Page 3 • October 29 - November 11, 2007 •

In keeping with this tradition, DeLa Salle Philippines has instituted aninitiative called “One Million Trees andBeyond Project” which sought to plant5,500 seedlings in an 280-hectare

Housekeeping TrainingThe General Administrative Services Office’s Environmental Section held a seminar

on Basic Food Safety Training and Carpet Care Program last October 22 forsupervisors of PMI-Housekeepers from the three campuses (SDA, Taft and AKIC) of

the College. The seminar was facilitated by Baylene Yulo and Rose Agonoy ofJohnson Diversey Philippines.

protects

♦ Clean the air. Each year,100 trees can convert five tons ofcarbon dioxide into oxygen. Theyremove 1,000lbs of ground levelozone, particulates and toxicpollutants like sulfur dioxide andformaldehyde from the air.

♦ Manage stormwater. Eachyear, 100 trees can intercept up to250,000 gallons of rainwater,reducing runoff into creeks andsewage treatment systems.

♦ Improve health. The sight oftrees can cure. Studies showpatients with views of trees recover10% faster and require lessmedication than patients with viewsof brick walls.

♦ Help the economy. Moneydoesn’t grow trees, but trees helpmake money. Large trees boostcommercial and residential propertyvalues by up to 10%. People shoplonger and more often in stores ontree-lined streets, and will pay up to12% more for their purchases.

Trees help us…

restoration area where the “Green forLife” project was launched Septemberof last year.

The activity, which sawvolunteers plant endemic and nativespecies of trees, was started last July28 and ended last September 22.

De La Salle-College of SaintBenilde was given the task of leadingother Lasallian schools (De La SalleAraneta University, La Salle CollegeAntipolo, De La Salle Canlubang, De LaSalle University-Dasmariñas, La SalleGreen Hills, De La Salle-Health andScience Campus, De La Salle Lipa, DeLa Salle University-Manila, De La SalleProfessional Schools, and De La SalleZobel) in undertaking the project.

True enough, the College’sEnvironmental Services Section underthe General Administrative Services(GAS) Office led the Lasalliancommunity in one of tree-plantingsessions held at the Mt. Palay PalayNational Park Maragondon, Cavitelast September 8.

Leading the activity was WoviVillanueva of the GAS-CampusImprovement and Maintenance Office(CIMO), with Polie Atienza of theLasallian Ministry Office providing thethanksgiving prayer.

It was a fitting gift to “MotherEarth” on a day celebrated for thebirthday of another “mother” – theBlessed Virgin Mary.

COLORAthat

TThe green color has come tosymbolize the Lasallian educationalsystem and way of life, but it canalso refer to an advocacy thatLasallians hold dear to their hearts– environmental protection.

TA report by the China Education

Industry Training Research indicatedthat there is a $72-billion educationmarket in China.

This has been the reason whyPhilippine universities have been goingto China in the last four years as partof the efforts to attract Chinesestudents and forge linkages with otherChinese educational institutions.

De La Salle-College of SaintBenilde joined this year’s Philippinedelegation to the 7th China EducationExpo held in the China World ExhibitionHall last October 20 to 21, 2007.

The China Education Expo,sanctioned by the Ministry of

DLS-CSB goes to Chinafor education expo

The emergence of China as an economic power has led to the boom ineducation, forcing English-speaking countries like the Philippines to takea look at the huge market that it offers.

Education, is sponsored by the ChinaEducation Association forInternational Exchange.

The DLS-CSB contingent wascomposed of Dean Benhur Ong of theSchool of Management andInformation Technology, School ofHotel and Restaurant InstitutionManagement faculty member AngeloLacson, and Admissions DirectorCatherine Deen.

Other schools which joined thePhilippine delegation includedAdamson University, Ateneo de ManilaUniversity, Miriam College, St. PaulUniversity, Technological University ofthe Philippines, University of

Perpetual Help System, andWestfields International School.

Aside from its goal of promotingPhilippine education, the country’sparticipation in the event was aimed atdeveloping relationships for possibleexternal linkages in the future.

For its part, the DLS-CSBcontingent was tasked to prepare areport to serve as inputs forcurriculum, admissions, andacademic services in preparation forthe Chinese market.

For more information on thePhilippine participation in the expo,visit http://www.e-servicesphils.com/cee2007.

Pe r s p e c t i v e• Page 4-5 • October 29 - November 11, 2007

Christmas Pork Loin• 2 k Pork Loin• 30 g Salt• 30 g pepper• 10 g cloves• 10 g cumin• 1 pc bay leaf• 30 g paprika• 30 g cayenne pepper• 30 g onion powder• 30 g garlic powder• 100 g white sugar• 200 ml soy sauce• 100 ml banana catsup• 100 ml olive oil• 500 ml water• Maple Bradley Bisquettes

Bell Pepper Pilaf• 500 g Jasmine Rice• 100 g red bell pepper• 100 g yellow bell pepper• 2 pcs star anise• 50 g white onions• 1 L chicken stock• 50 ml olive oil

Green Peas Quenelle• 300 g Green Peas• 50 g chicken stock

Garnish:• Cherry tomatoes

Procedure:

Christmas Pork Loin1) Season the Pork Loin with saltand pepper.2) In a saucepot, marinate theseasoned pork loin with all theremaining spices, soy sauce, water,olive oil and sugar, simmer for 20minutes

3) Layer the Reynolds aluminum foiland place a wire rack and themaple Bradley bisquettes at thebottom of the rack, place theporkloin on top of the rack, overlapthe sides to make a dome andsmoke for 5 minutes

Capsicum PilafSauté in olive oil the onions, andbell peppers, add the rice, sautéuntil translucent, add the stock andcover with Reynolds aluminum foil.Place in a 350 F preheated ovenfor 15 minutes.

Green Peas Quenelle1) Boil the green peas, removethe skin2) Add stock and blend usinga blender

Smokey Barbeque SauceReduce the pork loin marinade

Christmas PChristmas PChristmas PChristmas PChristmas Pororororork Loin withk Loin withk Loin withk Loin withk Loin withCapsicum Pilaf and GreenCapsicum Pilaf and GreenCapsicum Pilaf and GreenCapsicum Pilaf and GreenCapsicum Pilaf and GreenPPPPPeas Quenelle in Smokeas Quenelle in Smokeas Quenelle in Smokeas Quenelle in Smokeas Quenelle in SmokeeeeeyyyyyBarbeque SauceBarbeque SauceBarbeque SauceBarbeque SauceBarbeque Sauce

Strongest cooks anewStrongest cooks anewStrongest cooks anewStrongest cooks anewStrongest cooks anew From page 1

crowned champions of the “Reynolds, The Strongest WinsCook Off” grand finals held last October 21at the SMSouth Mall.

It can be remembered that in August this year, thetandem of SHRIM students Rene Lorenzo Catimbahan andLalaine Lim also took home the title in a culinary conteststaged by Century Tuna.

As in the case of Lim and Catimbahan, the comfortingpresence of Chef Kim Russel Santos as their coach gave thetrio the confidence to show off their culinary talent and bring

home the P50,000-prize in the semi-final and P100,000 inthe final round.

As noted by local portal clickthecity.com, the Benildeanteam demonstrated creative flair with their Christmas-inspiredappetizer, a pork main course, and dessert.

“Team Animo impressed even some of the moreseasoned chefs in the audience with their method ofsmoking the pork loin in a dome of Reynolds aluminum wrapto maintain its tenderness and juicy flavor,” it said.

HerHerHerHerHere’e’e’e’e’s DLS-CSB’s DLS-CSB’s DLS-CSB’s DLS-CSB’s DLS-CSB’s winning entrs winning entrs winning entrs winning entrs winning entryyyyyfffffor the main couror the main couror the main couror the main couror the main coursesesesese

e r s p e c t i v eP• Page 6 • October 29 - November 11, 2007

And Lorenzo Ed Valenciano did become a hotelier— a really good one at that.

“I thought I was going to be a great pianist. Butthere was no point becoming a pianist if you’re notnumber one. So I shifted my career to a field where Ican excel and earn money – in the hospitalitybusiness,” said Valenciano., who now teaches at theSchool of Hotel Restaurant and Institution Management(SHRIM) of the De La Salle-College of Saint Benilde.

Valenciano’s involvement with the hotel industrywas a “twist of fate” since his educational backgroundis remotely connected with the profession he has cometo love. He has a Diploma in Music and a Bachelor ofScience in Foreign Service from the University of thePhilippines in Diliman.

OUTSTANDINGFACULTY

Frustrated pianist builds legendary career in hotel business

HHis original goal in life was tobecome an internationallyrenowned concert pianist in themold of Cecille Licad. But uponrealizing that it takes extraordinaryluck and talent to become one, andthat being second-best is not goodenough, he instead decided tobecome a hotelier.

Twist of Fate Photo and interview byMelvin Calimag

Next page, please

e r s p e c t i v eP• Page 7 • October 29 - November 11, 2007 •

But in a way, he said, hiseducational background made himappreciate the finer things in life – atrait that would serve him well in hislong love affair with the hotel business.

He said he wasn’t able to pursuea diplomatic career as well because hewas too young to take the foreignservice exam after graduating fromcollege. “I cannot afford to becomevacant for two years so I decided totake a job.”

Ironically, it was during his firstjob in AG&P, a manufacturer of heavy-equipment machineries, that he met aco-worker who suggested that he applyin a hotel for him to make use of hisinterpersonal skills.

Valenciano said he “found hiscalling” when he hooked up as airportrepresentative and later as salesaccount manager with HotelIntercontinental Manila.

He then supplemented hisbudding career with trainings fromCornell University in New York,Marketing Improvements Ltd. inLondon, and Holiday Inn University inMemphis, USA.

He then went on to become part ofsome of the biggest hotels in thecountry: Holiday Inn Manila (where heholds the distinction of being the firstFilipino to be appointed residentmanager), Manila Midtown Hotel, PrycePlaze in Cagayan de Oro City, LegendHotel in Mandaluyong, Taal Vista Hotel,and at the Banyan Tree Evercrest GolfClub and Resort in Nasugbu, Batangas.

“I transferred from one hotel toanother as a personal growth strategy,”he said.

The highlight of his career camein 2003 when the Association ofHuman Resources Managers in Hotelsand Restaurants honored him with its

highest and most prestigious award —the Golden Mabuhay Award.

Valenciano said Filipinos excel inthe hospitality business because theyare innately hospitality. “That’s whyyou see them in almost all hotelsaround the world. It’s just sad that thePhilippines has not capitalized on thisby not building up our tourism sector.”

He said the country has achievedmany “firsts” in the tourism andhospitality business but has becomean industry laggard in recent years.“The PICC, for example, is one of thefirst convention centers in Asia but wewere not able to market the Philippinesas a convention site.”

To stem the tide, he said thegovernment ought to inculcate thetourism culture among Filipinos. “Thefundamentals of tourism is basicallythe same, it’s only the tools thathave changed.”

Twist of Fate From page 6

DATE EVENT TIME VENUE TYPE OF EVENT12 - Nov Holy Mass 8:00 – 9:00 AKIC Campus - Multi-Purpose Hall (MPH), 6th Flr. LiveMon Opening Ceremonies 9:00 – 10:00 AKIC Campus - MPH, 6th Flr. Live Chocolate Praline and Packaging Competition 11:00 – 3:00 CSB Hotel 2nd Flr. - North & South America Display Best Cheesecake Competition 11:00 – 3:00 AKIC Campus - Room 703, 7th Flr. Display Mocktail Punch Competition 11:00 – 3:00 AKIC Campus - Recollection Hall, 10th Flr. Live Best Christmas Ham 11:00 – 3:00 AKIC Campus - MPH, 6th Flr. Display

Travel Poster Competition 11:00 – 3:00 AKIC Campus - 10th Flr. Hallway DisplayEdible Art – The Crazy Croquembouche Challenge 11:00 – 3:00 AKIC Campus - Room 605 & MPH, 6th Flr. Live

13 - Nov The Culinary Challenge 8:00 – 10:00 AKIC Campus - Rooms 605, 609 & MPH LiveTues Creative Marketing Competition 11:30 – 1:30 AKIC Campus - MPH, 6th Flr. Live

Advocacy Competition 1:30 – 3:30 AKIC Campus - MPH, 6th Flr. LiveBest Coffee Concoction 4:00 – 6:00 AKIC Campus - MPH, 6th Flr. Live

14 - Nov Travelogue 9:00 – 11:00 AKIC Campus - Room 803, 8th Flr. LiveWed Artistic Bread-Live! 9:00 – 11:00 AKIC Campus - Rooms 605, 609 & MPH Live

Cake Decorating Competition 12:00 – 3:00 AKIC Campus - Rooms 605, 609 & MPH LiveThe SHRIM Amazing Race 12:00 – 3:00 AKIC Campus Live

Benildean Flair Factor 4:00 – 6:00 AKIC Campus - MPH, 6th Flr. Live

15 – Nov Function Room Design 8:00 – 5:00 CSB Hotel - 2nd Flr. International Hall LiveThurs Market Basket Competition 8:00 – 12:00 AKIC Campus - Rooms 605, 609 & MPH Live

Pasta Cookery – Live! 1:00 – 3:00 AKIC Campus - Rooms 605, 609 & MPH Live Tandem Flair Competition 4:00 – 6:00 AKIC Campus - MPH, 6th Flr. Live

16 - Nov SHRIM Picture Puzzle 8:00 – 10:00 AKIC Campus - MPH, 6th Flr. LiveFri YHE Singing Idol 11:30 – 1:00 AKIC Campus - MPH, 6th Flr. Live Closing and Awarding Ceremonies 2:30 – 5:00 AKIC Campus - MPH, 6th Flr. Live

20th Young Hoteliers’ Exposition goes TRENDY @ TWENTY!S C H E D U L E O F A C T I V I T I E S

November 12 – 16, 2007

• Page 8 • October 29 - November 11, 2007 •

e r s p e c t i v e

TTTTThe he he he he perperperperperspectispectispectispectispectivvvvveeeee is published for tnightly by the Marketing Communications Office.TTTTThe he he he he perperperperperspectispectispectispectispectivvvvveeeee welcomes contributions from the DLS-CSB community. Coordinate with Romeo Catap or Melvin Calimag for particulars and appropriate arrangements.TTTTThe he he he he perperperperperspectispectispectispectispectivvvvveeeee reserves the right to edit articles submitted for publication. Direct all concerns to Duerr 104, 526-7441 to 47 local 253, or e-mail mco@dls-csb.edu.ph.

MarMarMarMarMarkkkkketing Commeting Commeting Commeting Commeting Communicaunicaunicaunicaunications Oftions Oftions Oftions Oftions Of ffffficeiceiceiceiceDuerr 104De La Salle-College of Saint Benilde2544 Taft Avenue, Manila 1004

e r s p e c t i v eP

GREENgoing

TThe current ragesweeping the world isnow focused onenvironmentalprotection, thanks inno small part to AlGore’s crusade tomake people awareof the dangersbrought by climatechange.

esits eing

As a result of this renewed vigor, people in all places and corners of theWeb are also doing their share in spreading the gospel of green revolution. Infact, most of them have embraced this advocacy even before Gore made itpopular and fashionable.

One such organization is the Global Footprint Network(www.footprintnetwork.org) whose “mission is to promote a sustainableeconomy by advancing the Ecological Footprint, a measurement tool thatmakes the reality of planetary limits relevant to decision-makers.”

For its part, De La Salle-College of Saint Benilde also has its own WasteReduction Management Program as a way of minimizing the harmful effects ofmaterials in its campuses.