Online shopping behavior of Gen Next with special reference to

Project guide:Dr. T Joel Gnanapragash

Student Name:Anand Kotikall

Shopping through the Internet.

e- tailing is B2C (business to customers) business model that executes a transaction between business and final customer.

Conceptual StudyIntroduction

e –tailing Growth Opportunities

Social Shopping – Group shopping

Customized trial experience

The recent report by Internet and Mobile Association of India pegged he e- commerce industry size to hopping Rs 50,000 crore and in which Rs 10,000 crore is contributed by Indian online retailers.

The e-commerce market size is expected to grow to Rs 200,000 crore by 2025. (Deccan Herald).

The report pegs the Indian online shopping market at $1.5 billion

Industry Profile

Literature Review : 1Research Title:

Analyzing consumer attitude towards e-tailing .

• Focus of the study: Analyzed the impact demographic variables on consumer attitude.

• • Methodology: 105 online customers direct

interview, Chennai city.

• Hypothesis: 1. Age 2. Gender 3. Education, 4. Income & Occupation influence Customer Attitude towards e-tailing

• Major Finding:• Income is having a significant influence on

the attitude of e-tailing consumers.

Authors: M.G. Loganathan Dr. N. PANCHANATHAM

Publication: AJBSR, Vol 4, Issue 1,

Nov 12, PP- 41-47

Literature Review : 2Research Title:

Determinants of Shopper Behavior in E-tailing: An Empirical Analysis.

Focus of the study: study is to explore the determinants of web shopper behavior.

• Methodology: data collected from a sample of 135 respondents from five leading software companies in Hyderabad

• Major Finding: convenience, web store environment, online

shopping enjoyment, and customer service have significant impact on the willingness to buy from online retail stores.

Authors: Ch. J. S. Prasad. A.R. Aryasri

Publication: Vol 13, Issue 1, Jan 09

Literature Review : 3Research Title:

E-TAILING IN INDIA: ITS ISSUES, OPPORTUNITIES AND EFFECTIVE STRATEGIES FOR GROWTH AND DEVELOPMENT

Focus of the study: e-tailing in India and its various issues,

opportunities. Methodology: Interviews with senior

managers, e-tailing consultants in Kolkata.

• Major Finding: Online customers are more aware, more

sensitive and therefore more difficult to retain.

The industry should ensure that customers must feel safe and secure while transacting online.

Authors: DR. SUMAN KUMAR

Publication: Zenith Vol 1, Issue 3, Jul 2011

Literature Review : 4Research Title:

Service Quality in e-tailing and StrategicAdvantage: An Empirical Assessment

Focus of the study: To analyze e-service quality of selected

e-commerce websites.

Methodology: Data for the study was collected from students of a reputed Business School.

• Major Finding: Analysis of the data shows that service

quality of websites positively influenced the Perceived Value and Loyalty Intentions

Authors: Srinivasa Rao Venu Gopal Rao

Literature Review : 5Research Title:

Perceived Quality of Online Shopping:Does Gender Make a Difference?

Focus of the study: Explore gender-based differences in

perceptions about e-tailing.

Methodology: sample consisted of Internet shoppers defined as those who are engaged in buying products and services.

• Major Finding: There is no difference between women and

men with respect to behaviors associated with online shopping.

Authors: Murli Rajan

Publication: Journal of Internet

CommerceVol. 7(4) 2008

Objective : To study and analyze the customer’s preferences towards e-retailing. To determine factors and attributes which influence online

buying behavior of consumers between the age group of 18-30 To offer valuable findings and suggestions related to the

study.

Problem Statement

Online shopping behavior of Gen Next with special reference to flifkart

Survey of consumers of Gen Next to analyze their behavior towards online shopping & future of e-shopping in India.

Thank You