EA103: Known Unknowns Exploring SAP Lumira's …sapvod.edgesuite.net/TechEd/TechEd_Berlin2014/pdfs/… · · 2014-11-13EA103: Known Unknowns – Exploring SAP Lumira's Discovery

Public

Craig Chaplin / Products and Innovation – Analytics

EA103: Known Unknowns –

Exploring SAP Lumira's Discovery Services

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Agenda

Known Knowns

Traditional Business Intelligence Limitations

Well Defined Inputs and Well Defined Outputs

Visualizing Known Unknowns

Business Intelligence Disrupted

Agile Visualization

Discovering Known Unknowns

The Power of Predictive

Lumira Discovery Services

“Reports that say that something hasn't happened are always

interesting to me, because as we know, there are known

knowns; there are things we know we know. We also know

there are known unknowns; that is to say we know there are

some things we do not know. But there are also unknown

unknowns – the ones we don't know we don't know.

United States Secretary of Defense Donald Rumsfeld –

February 2002


Evolution of Analytics – Known Knowns

Raw

Data

Cleaned

Data

Standard

Reports

Ad Hoc

Reports &

OLAP

What happened?

User

En

gag

em

en

t

Maturity of Analytics Capabilities


BI Historically Limited by Processing Power and Storage

7 © 2014 SAP SE or an SAP affiliate company. All rights reserved.



Evolution of Analytics – Known Unknowns

Agile

Visualization

Why did it happen?

User

En

gag

em

en

t


Self - Service BI


A New Dawn for Business Intelligence

Faster Processors

Larger and Cheaper Storage

Connectivity to the World


The Reality of the Internet of Everything

1 billion Facebook

users

4 billion YouTube views

per day

Data

doubles every 18

months

15

billion web-enabled

devices

5 billion in emerging

middle class


Imagine the potential…

:-) Brand Sentiment

360O Customer View

Product Recommendation

Propensity to Churn Real-time Demand/

Supply Forecast

Predictive Maintenance

Fraud Detection

Network Optimization

Insider Threats

Risk Mitigation, Real Time Asset Tracking Personalized Care


Deliver Sense & Respond Applications for Internet of Things?

Smart Cities

Smart Automobile

Smart Equipment

Smart Logistics

Smart House

Smart Vending

Connected Cars

Detect and analyze data

trends by aggregating

sensor data

Benefit from more energy

efficient logistics,

transforming retail

distribution

Increase quality of life

through intelligent

buildings, robots, cars and

cities



Understanding

available data

– big or small

Finding answers to

questions in no time

– using iterative data

exploration

65% of information is remembered by people 72 hours

after exposure when a picture

is added

Your Brain is Wired for Visuals

30% of the cortex is devoted to neurons processing visuals

It takes only 150ms for the

human visual system to process

a complex natural image

100101 011010


SAP Lumira: Agile Visualization

Trusted data discovery

Storytelling with data

Deliver visualizations anywhere

SAP Lumira Demo


Evolution of Analytics – Known Unknowns

Predictive

Modeling

What will happen?

User

En

gag

em

en

t


Generic

Predictive Analysis


Why It Matters

Energy Management Just In Time Delivery

Traffic Management


Why It Really Matters

Disaster Management Healthcare

Sustainability

SAP Predictive Analysis Demo

SAP Lumira Discovery Services


Analytics solutions from SAP

Big Data

Social

Agile

Visualization

Advanced

Analytics

Enterprise

Business Intelligence

Cloud Any Device

Trust


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Further Information

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www.sap.com/education

Watch SAP d-code Online

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www.sapanalyticsstory.com

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Documents

EA103: Known Unknowns Exploring SAP Lumira's …sapvod.edgesuite.net/TechEd/TechEd_Berlin2014/pdfs/… · · 2014-11-13EA103: Known Unknowns – Exploring SAP Lumira's Discovery