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Earnings Presentation for the year ended 31 December 2015
1 April, 2016
This presentation has been prepared by Synergy, Co. (the “Company“, or “Synergy”) and together with its subsidiaries. By attending the meeting where the presentation is made, or by reading the presentation slides, you agree to the following limitations and notifications. This presentation is strictly confidential to the recipient, may not be distributed to the press or any other person, and may not be reproduced in any form, in whole or in part. Failure to comply with this restriction may constitute a violation of applicable securities laws. This presentation does not constitute or form part of, and should not be construed as, an offer to sell or issue or the solicitation of an offer to buy or acquire shares of the Company or any of its subsidiaries in any jurisdiction or an inducement to enter into investment activity in any jurisdiction. Neither this presentation nor any part thereof, nor the fact of its distribution, shall form the basis of, or be relied on in connection with, any contract or commitment or investment decision whatsoever. This presentation may contain statements that are, or may be deemed to be, forward-looking statements within the meaning of the U.S. federal securities laws and are intended to be covered by the safe harbors created thereby. Examples of such forward-looking statements include, but are not limited to statements of the Company’s predictions, forecasts, projections, strategies, plans, targets, objectives, expectations, estimates, intentions, beliefs or goals, including those related to acquisitions, sales, products or services, results of operations, financial condition, liquidity, prospects or dividend policy; statements concerning future business or industry performance; other statements that do not relate strictly to historical or current facts; and assumptions underlying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and risks exist that the forward-looking statements will not be achieved. Among other things, forward-looking statements are based on numerous assumptions regarding the Company’s present and future business strategies and the environment in which the Company will operate in the future. Readers should be aware that several important factors could cause the Company’s assumptions to be incorrect, and could cause actual results to differ materially from the predictions, forecasts, projections, strategies, plans, targets, objectives, expectations, estimates, intentions, beliefs or goals expressed in such forward-looking statements. These factors include:
• changes in political, social, legal or economic conditions in Russia generally, or in the regions of Russia in which the Company operates, including changes in levels of consumer spending and demand for some or all of its products;
• changes in consumer preferences and tastes, demographic trends or perceptions about health related issues; • increased competitive product and pricing pressures and unanticipated actions by competitors that could impact the Company’s market share, increase expenses and hinder growth potential; • the ability to complete business combinations, partnerships, acquisitions or disposals, existing or future, and to achieve integration, expected synergies and/or costs savings; • levels of marketing, promotional and innovation expenditure by the Company and its competitors; • the Company’s ability to protect its intellectual property rights; • increasing recognition in Russia of product liability and personal injury torts; • legal and regulatory developments and changes in the policies of the government of the Russian Federation, including regional authorities, including regulatory developments or policy
changes regarding consumption of or advertising for spirits, or taxation; • changes in the cost of raw materials and labor costs; • renewal of distribution rights and contracts on favorable terms when they expire; • technological developments that may affect the distribution of products; • changes in financial and equity markets, including significant interest rate and foreign currency exchange rate fluctuations, which may affect the Company’s access to or increase the cost of financing or which may affect the Company’s financial results; • changes in accounting standards, policies or practices; • availability of qualified personnel, including accounting personnel; and • ability to identify other risks relating to the Company’s business and manage the risks associated with the aforementioned factors.
This list of important factors is not exhaustive. Readers should carefully consider such factors and other uncertainties and events, especially in light of the political, economic, social and legal environment in which the Company operates. Such forward-looking statements speak only as of the date on which they are made, and the Company does not undertake any obligation to update or revise any of them. Readers should not place undue reliance on forward-looking statements. The Company does not make any representation, warranty or prediction that the results anticipated by such forward-looking statements will be achieved, and such forward-looking statements represent, in each case, only one of many possible scenarios and should not be viewed as the most likely or standard scenario.
2
3
Synergy, a leading alcohol company in Russia reports 1H2015 financial results
2015 vs 2014
• Sales grew 2% and reached 47.6 bln. rubles • Net Revenue increased by 9% to 30.7 bln. Rubles • Gross Profit raised by 5% to 12.7 bln. rubles • EBITDA slightly declined by 3% to 2.9 bln. rubles • EBITDA margin decreased by 1.2 pp. from 10.6% to 9.4% • 78% decline in Net Income • Net Debt to EBITDA – 2.5X and was improved from 2.8X • 10% volume decline
Key operational
developments
• Synergy concluded several exclusive, long-term distribution agreements with Allied Brands S.R.L. (for Xentia - #1 Absinthe in Russia) and Sazerac (for bourbons Benchmark and Buffalo Trace).
• Synergy enhanced wine distribution signing several agreements with leading winyards.
• We extended Beluga line with Beluga Celebration, and bitters Beluga Hunting Herbal and Beluga Hunting Berry
• New product development and launches: Captain’s and Ussuriisky balsam families, Arkhangelskaya and Georgievskaya vodkas, The Treasure of Tiflis Georgian brandy.
4
Consolidated Revenue for 2015
28 163
30 706
0
11 000
22 000
33 000
2014 2015
Consolidated Revenue, million RUB
+9% Y-o-Y
Revenue breakdown by segments, million RUB (1)
Alc
oh
ol
(1)
Fo
od
(1)
5 722 6 900
0
4 000
8 000
2014 2015
+1% Y-o-Y
22%
78%
Alcohol
Food
Consolidated Revenue split, %
2015: 30 706 million RUB(1) 2014: 28 163 million RUB(1)
20%
80%
Alcohol
Food
o 9% Y-o-Y increase in alcohol revenue despite of 10% fall in volume
o Ongoing diversification – growth of import operations, new categories extension
o Food segment revenue was driven by Meat and Milk divisions: favorable market conditions and premiumization as well as growing effectiveness of the poultry plant
Source: IFRS financial statement for 2015
Note (1): Net of intersegment operations
22 441 23 771
0
10 000
20 000
2014 2015
+6% Y-o-Y
1 369
1 821
0
1 000
2 000
2014 2015
10 779 10 852
0
4 000
8 000
12 000
2014 2015
45,6% 12 028 12 673
0
7 000
14 000
2014 2015
42.7%
5
Consolidated Gross Profit for FY2015
Consolidated Gross Profit, million RUB
Gross Profit Gross Margin
Gross Profit breakdown by segments, million RUB (1)
Alc
oh
ol
(1)
Fo
od
(1)
Consolidated Gross Profit split, %
FY2015: 12 673 million RUB(1)
11%
89%
14%
86%
Alcohol
Food
Alcohol
Food
oMain drivers for the Consolidated Gross Profit growth were
diversification of Company’s operations, proactive pricing policy and positive dynamic in Food segment
oProfitability in Food business significantly improved in 2015 due to product premiumization in Milk and Meat divisions
Source: IFRS financial statement for FY2015
Note (1): Net of intersegment operations
+33%
+1%
41.3%
+5%
47,6%
20% 24%
FY2014: 12 028 million RUB(1)
82%
18%
6
Alcohol segment breakdown(1). Ongoing diversification.
18 336
4 105
19 447
4 324
0
7 000
14 000
21 000
Spirits Production Distribution
Alcohol segment revenue breakdown, million RUB
2014
2015
9 496
1 283
9 334
1 506
0
2 500
5 000
7 500
10 000
Spirits Production Distribution
Alcohol segment gross profit breakdown, million RUB
-2%
2014
2015
82%
18%
Spirits production
Distribution
Alcohol segment consolidated revenue split, %
2014: 22 441 million RUB 2015: 23 771 million RUB
Spirits production
Distribution
Note (1): Anaudited
+6%
+5% +17%
51.8% 48.0%
34.8% 31.3%
Key Alcohol segment drivers in 2015
oSpirits production: 6% Y-o-Y increase in revenue on the back of 10% drop in volume. Company increased prices in the beginning of 2015 - as a result the volume reduction was significantly compensated
oGross margin of the Spirits production slightly decreased (from 51.8% to 48%) mainly due to cost inflation
oDistribution: sales growth of premium imported brands such as William Grant & Sons along with new exclusive agreements to extend our premium portfolio. As a result - this sub-segment showed considerable growth
2 274 2 109
1 090
241
0
1 000
2 000
3 000
2014 2015
2 411 2 582
7 389 8 260
0
5 500
11 000
2014 2015
+7%
2 973 2 885
0
1 000
2 000
3 000
4 000
2014 2015
-3% Y-o-Y
7
Consolidated EBITDA and Net Profit for FY2015
EBITDA, million RUB
EBITDA
EBITDA Margin
G&A and distribution expenses , million RUB
General & Administrative expenses Distribution expenses 10 842
9 800
Operating profit and Net Income, million RUB
o G&A expenses increased by 7% due to inflation o 12% year-on year increase in distribution expenses mainly due to inflation.
This growth was notably less than in previous periods. o Net income declined by 78% mainly due to significant growth of finance
costs including banks guarantees and credit lines
Source: IFRS financial statement for 2015
Note (1): Net of intersegment operations
10.6%
9.4%
Opertating profit
Net income
+12%
-7% Y-o-Y
-78% Y-o-Y
12%
19%
48%
33%
8
The Company’s debt structure
Debt breakdown, million RUB
5 919 6 212
8 226 7 288
YE2012 YE2013 YE2014 YE2015
Net debt (1) evolution, million RUB
43%
21%
36%
2-5 years
Less than 1 year
1-2 years
Total = 8 708 mln RUB
As of 31 December, 2014
Less than 1 year
1-2 years
2-5 years
Total = 8 449 mln RUB o Net Debt decreased due to improvement in WC management
o Average cost of borrowing grew by 3 p.p. (to 14.06% p.a.)
o Net debt/EBITDA ratio is 2.5x and was improved from 2.8X
Source: IFRS financial statement 2012-2015
Note (1): Net debt = Total debt – Cash & Cash equivalents
1 663 875
3 164 2 802
4 963 5 804
5 544 5 647
YE2012 YE2013 YE2014 YE2015
Long-term debt
Short-term debt
6 679
8 449 8 708
6 626
As of 31 December, 2015
APPENDICES
9
Widening borders of BELUGA vodka exports
Improving the quality of export distribution platform by carefull selecting partners
Focus on the US super-premium vodka market
COMPANY STRATEGY
10
Focus on the core business of production, distribution and sale of spirits
Ongoing process of divesting non core assets
Balanced portfolio of brands covering all price categories
Focus on three key upper-priced brands including flagship super-premium Beluga
Expansion in growing alcohol categories
Increasing brand equity
Premiumizing own sales mix
Strong distribution platform with focus on direct sales
Better contact with final consumer through trade marketing activity
Best in class IT platform
Product portfolio
Global exports
Distribution platform
Focus on core operations
Become the dominant spirits company in Russia with a diversified portfolio of brands and products and best in class distribution platform
Trad
itio
nal
q
ual
ity
vod
ka
VEDA ICE
Gosudarev Zakaz
(Sovereign’s Order)
Hig
h-q
ual
ity
pro
du
ct
DIVERSIFIED PORTFOLIO OF NATIONAL BRANDS WITH FOCUS ON 3 KEY BRANDS
Low-middle Premium
RUR 1000 RUR 4500
Russky Lyod
(Russian Ice)
Beluga Noble
Beluga Gold line
Belenkaya (Whitish)
Myagkov
Pat
rio
tism
, V
icto
ry
Tren
dy
Vo
dka
fo
r co
ckta
ils
Han
dcr
afte
d
No
ble
vo
dka
Gas
tro
no
mic
vo
dka
Pu
re,
org
anic
vo
dka
Exclusive agreement for production and distribution
RUR 260 RUR 300 RUR 320 RUR 330 RUR 400
+10% +6% +7% +6% +4% +7% +7%
+2% +7% +10% +6% +5% +1%
Sub-premium Super-premium, Ultra-premium Middle
RUR 1300 RUR 3000
+9% +7%
+11% +1%
Beluga Transatlanti
c Racing
Beluga Allure
Vo
dka
fo
r Tr
end
sett
ers
Ari
sto
crat
ic
Well-established portfolio of brands with high awareness is serious competitive advantage on “dark market” for advertisement
Average retail price per 0.5 liter from Jan 2013
Increase in net price to distributor from Apr 16 vs Avg 15
Increase in net price to distributor from Aug 15 vs Dec 14
Brand name
Positioning
11
Vo
dka
p
ort
folio
+7%
Trad
itio
nal
, cl
assi
c, R
uss
ian
b
ran
dy
Trad
itio
nal
b
len
ded
w
his
ky
DEVELOPING PORTFOLIO OF NATIONAL BROWN SPIRITS BRANDS
Brandy
Zolotoy Rezerv
(Golden Reserve)
RUR 420
+4%
+20%
Source: Company data
Whisky
RUR 800
+6%
0
Fox&Dogs
Balsam and herbal liqueurs
Eco
, pu
re
nat
ure
RUR 610
+3%
+2%
Ussuriiskiy Balsam
Average retail price per 0.5 liter from Jan 2013
Increase in net price to distributor from Apr 16 vs Avg 15
Increase in gross price to distributor from Aug 15 vs Dec 14
Brand name
Positioning
12
+4% +4%
+14% +15%
Infusions
Dr August
0%
+12%
RUR 200-290
Nature, unique tastes
Bro
wn
sp
irit
s p
ort
folio
+3%
+1%
RUR 560
Ussuriiskiy Liqueur
RUR 470 RUR 500
Cla
ssic
Fr
ench
sty
le.
10
0%
Fre
nch
sp
irit
s
Kamennyi Lev
(Stone Lion)
Staraya Gvardia
(Old Guard)
His
tory
, R
uss
ian
vi
cto
ry
Low-middle Middle Sub-premium
Eco
, pu
re
nat
ure
Rum
+6%
+2%
RUR 360
Captain’s Rum
Vo
yage
, A
dva
ntu
res
Gin
RUR 330
+7%
+3%
Captain’s Gin
Sea
Ad
van
ture
s
SYNERGY IS #1 INDEPENDENT SPIRITS DISTRIBUTOR IN RUSSIA • Synergy distributes in Russia a comprehensive portfolio of premium international brands.
Dedicated team (Synergy Import) – more than 400 people • Key partners: William Grant & Sons, Camus, Distell, Great Valley, Ron Barcelo
13
Irish Whisky Tequila Gin
Cognac
Scotch Whisky
Armenian Brandy
Bitter Cream liquor Rum
Absinthe Sambuca Brandy Bourbon
SYNERGY’S WINE DISTRIBUTION Synergy provides the best platform for massive and qualitative wine distribution in Russia. Wine producers from France, Italy, Spain, Chile, Germany, South Africa, Argentina, Portugal. Categories: red and white still wines, sparkling wines, ports.
14
South Africa
France Chile Italy
Spain
Germany
Argentina
Portugal
Tigr
off
(S
ub
-pre
miu
m)
RES
TYLI
NG
Cap
tain
’s R
um
Cap
tain
’s G
in
Focus on NPD is important marketing tool especially in terms of “dark market” for advertisement*
* Dark market – total ban for alcohol ads except points of sale
15
FOCUS ON NEW PRODUCT DEVELOPMENT. RECENT LAUNCHES
Cap
tain
’s F
amil
y
Uss
uri
(P
rem
ium
Bit
ter)
Dr.
Au
gust
infu
sio
n
fam
ily
28
SK
U’s
Be
loe
Oze
ro
(Mid
dle
)
Ark
han
gels
kaya
(S
ub
-pre
miu
m) NEW
PR
OD
UC
TS
Syli
Pri
rod
i (M
idd
le)
Rzh
ano
y K
olo
s (M
idd
le)
Vo
dka
Ge
org
ievs
kaya
16
FOCUS ON NEW PRODUCT DEVELOPMENT. RECENT LAUNCHES
IN NOVEMBER COMPANY EXTENDED BELUGA FAMILY WITH TWO NEW BRANDS
Beluga Noble Jubilee Beluga Hunting (Noble Russian bitters)
The limited edition Beluga Noble Celebration is dedicated to the 115th anniversary of Mariinsk Distillery. Innovative approach: specially made golden plated bottle Unique ingredients provide vodka with mild taste The best vodka for special occasion, celebration Price positioning: super-premium, ~1700 Rub on the shelf (0,7l)
Beluga Hunting Herbal Herbal bitter Only natural ingredients: absinthe, anise, cade, oak scab, tutsan, cedar nuts, hop, cherry-tree leaves, ginger Price positioning: super-premium, ~800 Rub on the shelf (0,5l) Beluga Hunting Berries Berry bitter Only organic ingredients: cranberry, cowberry, rowanberry, cinnamon, anise, lime-tree, cade Price positioning: super-premium, ~800 Rub on the shelf (0,5l)
16
17
FOCUS ON NEW PRODUCT DEVELOPMENT. RECENT LAUNCHES
BELAYA SOVA (WHITE OWL) VODKA INNOVATIVE SNOW CRAB VODKA
Brand story: North (Polar) vodka. Pure Nature.
Innovative approach: white quartz filtration
Rare ingredients (north origin) provide vodka with unique mild taste
2 main SKU: Belaya Sova (White Owl Cristall) and Belaya Sova Moroshka (White Owl Cloudberry)
Price positioning: Low-Premium ~350-400 Rub on the shelf
Segment volume ~1,9 mln. dcl
Brand story: Absolutely new product on the market. High quality Crab vodka
Innovative approach: product from King Crab shell extract
Rare ingredients (Far East of Russia origin) provide vodka with unique unforgettable taste
2 main SKU: Snejny Krab (Snow Crab) and Snejny Krab Okhotskiy (Snow Crab with cucumber)
Price positioning: Middle ~300-320 Rub on the shelf
Segment volume ~20 mln. dcl
18
FOCUS ON NEW PRODUCT DEVELOPMENT. RECENT LAUNCHES IN 2015 COMPANY INTRODUCED COMPLETELY RENEWED CAPTAIN’S FAMILY
(ORIGINAL RUSSIAN RUM&GIN )
CAPTAIN’S RUM LINE WAS RESTYLED AND EXTENDED
CAPTAIN’S GIN WAS LAUNCHED
Brand story: Sea adventure. Strong sailor.
Original bitter – rum analogue Special ingredients including
herbal and spices provide bitter with distinctive taste
3 main SKU: Captain’s Rum Gold, Captain’s Rum Silver, Captain’s Rum Strong
Price positioning: Sub-Premium (bitters), or Economy (rum and rum-analogue) ~350 Rub on the shelf
Segment volume: ~8 mln. dcl (bitters and rum)
Brand story: Sea adventure. Strong sailor.
Original gin recipe, special ingredients including rare juniper berries
Price positioning (gin): Economy ~350 Rub on the shelf
Segment volume ~0,4 mln. dcl
19
Address: 30/1 Obrucheva Str., bldg. 1 Moscow 117485 Russia Phone: +7 495 510 2695 +7 495 775 3050 Fax: +7 495 510 2697 +7 495 775 3052 E-mail: [email protected] Contacts: Sergey Kuptsov, Head of Corporate finance Prokhor Malutin, PR director www.sygroup.ru
CONTACTS