easescreen X.19

Agenda

Introduction easescreenSystem-ArchitectureSoftware ElementsLive Demo

Partner Concept Pricing & CalculationTraining & Certification

DI Gerhard Pichler, CEO

DI Stefan Pittl, Head of Sales International

Operating internationally since 1999

Partners and Systems in 80+ Countries

Headquarters in Graz, Austria

Sales office in Vienna, Austria

Independent inhouse-development

About us

Extract of References

Requests for a Digital Signage solution

One Solution for all Applications

Platform for all Types of digital

Contents

Seamless Integration into an Omni-

Channel-System-Strategy

Applications

Public Institutions

Digital Doorsigns

Retail

Healthcare

Corporate Communication

Info-Points

Education

Transportation

Wayfinding

Industry

End-to-End Digital Signage Solution

Screenmanager Webinterface II

Scalability

Modular software and hardware structure offers unique flexibility

Easy administration of heterogeneous networks

Grows with your requirement

No limit of players

Simple Business Enterprise

Applic

ations

• Digital posters• Price tags• Welcome boards• Simple digital advertising

• Corporate TV• Data systems• Infotainment• DOOH

• Interactive systems anddynamic content

• Industrial Data Systems• Hyperlocalization

Funct

ions

& m

edia

Pictures, text, video, webpages

All types of media*+ simple interface

*all videos, all pictures, PDF; Powerpoint, webpages

All types of media*+ simple interface

*all videos, all pictures, PDF; PPT; etc. RSS feeds Custom interfaces Web pages Interactivity, Triggers, Sensors

Software Packages

License models

Perpetual license – lifetime usage

Software Assurance – always up2date

Subscription-model – usage instead of possession

SaaS via an ePartner or easescreen.

All Applications and Playout-Hardware

Videowalls and Multi-Displays-Installations

All Playoutdevices SOC and PC

Integration of 3rd Party Systems e.g. Queuing System

Data-Driven Content e.g. ERP-Database, SAP …

Proof of Play

Interaktivity

ESL eInk Labels

Mobile Devices

LED Walls

Best Practice Retail: Kaufland

Project description:

• Equipment in more than 120 shops all over

Germany during roll out phase 1

• Currently 2,500 running systems

(roll-out on-going)

• The goal is more than 30,000 systems

• 1 year lasting evaluation process of

25 international digital signage software

solution

The goal. The project.

Selection criteria amongst others:

• Usability

• Flexibility of interfaces

• Best display quality

• Highest level of automation

• Frame synchronization

The solution. The realization.

• Cascaded server architecture

• Unlimited scalability

• Automated Interfaces to Campaign and

Media Asset Management Systems

• Realtime Proof of Play

• Geotargeting

The solution. The realization.

graphic symbol

Description of an independent branch publication

[invidis]:

“Centerpiece of the digital rollout is the software easescreen. Due to its unlimited

scalability easescreen is used as fully automated omni-channel-system.

Every display can be assigned to a department and provides specifically the

desired content via geotargeting. The stores can act individually as well as

activate and deactivate individual articles and special offers. Thus, for example

changing weather can be considered and suitable offers can be displayed.

Realtime proof of play enables a fast check, if and how often certain media had

been displayed.

The solution is connected via interface to the campaign management software, the

media management server and the merchandise management system. By this

means, digital signage campaigns can be planned efficiently, differentiated

regionally and distributed automatedly to the stores.“

Press review.

Best Practice: Retail - Intersport

Project description: • All branches were equipped with 159 displays and 747 speakers in total. • A new media technology concept was realized that makes shopping a 360 ° event

The goal. The project.

159 displays in 71 POS-areas in 26 shops

easescreen as all-in-one software provides the visualisation on various devices

in various POS-areas:

• Presentation screens in a variety of sizes

• Videowalls

• Cash desk displays

• Floor information

• Service counters

• POS information

• Digital billboards

• Product presentations

The solution. The realization.

“Today, only a few buttons are enough to control the entire complex system and, for example, to be able to switch a live sports transmission to the giant video wall without complications.easescreen manages all screens within the entire Intersport Bründl Group on a central computer in the HQ Kaprun. Multi-site data management as well as fast, local actions on site is possible.”

The goal. The feedback.

Best Practice: Retail - Edeka

Project description:

5000+ Systems all over Germany

Customers are informed about the offers

at key points in the store

Sales counter: offers on a day-to-day basis depending

on availability, time, etc.

Customized web-interface for easy and quick

editing of offers, that enables changes in prices

and offers at the push of a button

easescreen for EDEKA

Feedback of the customer:

„Because of the new dynamic Pricing System

we are able to react faster.

We can push products easily, where there is a

sufficient amount in stock.“

The goal. The feedback.

before

after

Reference pictures:

The goal. The feedback.

Customized Webinterface:

For the users on site (in the store) a customized Webinterface was designed, in order to be able to conduct

a quick update at any time.

Simple content. Simple update.

Best Practice: A1 Telekom

Initial position

• With nearly 6 million cell-phone

customers and more than 2.2 million

landlines A1 is Austrias leading

communication provider. In order to

inform the high visitor frequency at

the POS in an optimal way, easescreen

is applied.

The goal. The project.

Project description:

• Equipment in more than 200 shops all over Austria

• Equipment in the headquarter

• easescreen is in use for

▪ information, inspiration, entertainment

as well as strong focus on selling support

▪ Internal and external communication

The goal. The project.

Realization/efforts:

• easescreen for creation & control

of digital signage content in more than 200

shops all over Austria

• support for multimedia-installations

within the shops

• solution-design for new shop concept

queue system, frequency measurement, lift & learn

• support & troubleshooting

The solution. The realization.

Realization/efforts:

• Messages are visualized

on displays, video walls & totems

• A customer flow management system

helps managing ressources

within the shop

• In the headquarter a corporate TV solution

has been implemented and the cafeteria

is displaying information via digital menu boards

The solution. The realization.

Best Practice Retail: GSK Gebro

Initial position

• Studies prove that digital signage is highly accepted by customers of pharmacies.

• On average, pharmacy customers are queueing at the cash point for about 4 minutes. During this time, they are very accessible for animated, digital information about various products. Spontaneous purchases should be increased.

The goal. The project.

Project description: • Equipment of 230 Austrian pharmacies with mobile digital information systems

Realization:

• Mobile digital information systems at

the cash desk, 22“ display.

• Mobile digital information systems

within the salesroom, 43“ display.

The solution. The realization.

Advantages of easescreen:

• Product information directly at the POS• Cascaded server architecture

• Content is administered centrally and

processed via Management Server

• Connection to the MMS via SIM-cards

• Approval database

The solution. The realization.

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System-Architecture

System-Architecture

With easescreen, you can use a single POV Client to operate one display. The content is controlled, planned and distributed in the Screen Manager or the Web interface – both intuitive to use. No server needed.

System-Architecture

With easescreen, you can use POV Clients to operate Digital Signage Screens of all sizes, video walls, multi display installations, LED walls – in any combination. Still no server needed.

System-Architecture

System-Architecture

System-Architecture and Licensing Model

Modular System Design to grow any Project with the Requirements and Project

Stages

Centralized Controlled System

Backend can either be On-Premises

or as a Hosted / Cloud Solution

Software Licenses Customizable

(Prepetual License / Subscription or

SAAS) adjusted to used Feature-Sets,

just differential Price-Changes

System-Architecture freely scalable

due to cascadeable Server-Setup

Etc.

System-Architecture

System-Architecture

eSign eInk

easescreen eSign

System-Architecture

The Solutioneasescreen X.19

easescreen is a comprehensive cross platform solution

Hardware/OS independent

Windows POV Client

HTML5 Client

Management Server

Bookingtool

Webinterface II

Easescreen X.19

easescreen X19

easescreen HTML5 client is completely platform-independent

Can be utilized as a HTML5 Broadcast Platform

compatible with relevant digital devices:• Displays

• Monitors

• Tablets

• Smartphones

Without native app the HTML5 client runs on any browser that illustrates HTML5

and provides the following functions :

• Management via webinterface and screenmananger via management server with HTML5

server extension

• free layout design

• pictures, video, text as media content :▪ limitation: only formats can be used that are supportet in the HTML5 framework

▪ no operation of end devices

• Websites are at disposal as content as well:▪ limitation: no fading out of scrollbars or cutting out of websites etc. available

• Websites that are digital signage ready, can be enriched with touch elements▪ extension: eSign functionality at HTML5 devices available

Functions HTML5 Client (without native App)

With the native app the HTML5 client is adapted to the platform (profound

integration) and accesses the hardware resources for more functions

• LG• Samsung• Philips• Sharp• Elo• Chrome / Chromium for desktop (Linux / Windows)

• Functions:

o local storage of content

o display Status, like switch on/off

o autonomous operation without internet connection

o hardware-optimized performance

Functions HTML5 Client (with native App)

Graphic surveillance tool

Interface to MAM-systems

Functionalities of the bookingtools

Dynamic triggers & hyperlocalisation

Complex and multilevel management of

rights and approval

Real division of clients

Modules:

• X19 WI incl. projects

• Reporting

• Inventory

Web-Interface II

eSign

Interactive digital door signs and welcome boards

Easy room booking and administration via web browser

Integration of door signs based on Android, eInk, WinCE & Linux

Interfaces to MS-Outlook & 3rd party software

(.xml, .xsl, Google Calender etc.)

User-Rights Management via AD / LDAP

Preview functionality

eSign

eSign Features

Features at the door sign:

Ad Hoc bookings

Check in and check out feature at the

beginning and the end of a meeting

Extend a meeting

Room Overview to find free meeting

rooms

Request support and contact

Further extended features are

Flexible layout and design

Booking of inventory and catering

Simple integration into any

easescreen digital signage system

Creation of meeting boards

Any output device eInk / eSign / dashboards

Open system database for integration into management tools

Room confirmation for improvement of ressources

Seamless Combination of Booking Information and Digital Signage

Bidirectional booking

Competitive advantage

Summary

Independent of platform/OS

no server necessary, any amount of servers cascadable

Proof of play and screenshots in real time

Native playback of all content formats without conversion (POV Client)

SSL certificate-based encrypted proprietary single port transmission protocol

Open system database for integration into management tools

System-immanent Data-Redundancy

Simultaneous push- and pull-connections

With management server

• Automatic monitoring in realtime with proactive notification

• Real separation of clients with log- and reporting files

• Autonomous operation of SUB-segments

Competitive advantage

Partner Concept

Training Program

Sales- and Technical Certifications

Preferred Partner can be adressed directly

Activities

CERTIFIED PARTNER

easescreen bestätigt hiermit, dass

Dietmar Mayer

am Z5 – Sales-Kurs

teilgenommen hat und die Prüfung zum

EASESCREEN

SALES SPECIALIST

erfolgreich bestanden hat.

Thomas Neumeister

Wien, 21.9.2017

Regular Certifications

Statusrelated Productdiversification

Standard Sales Offers must be done by Partners

No exclusive Sales Territories

Sales Case for Integators

Guidelines 2019

CERTIFIED PARTNER

easescreen bestätigt hiermit, dass

Dietmar Mayer

am Z5 – Sales-Kurs

teilgenommen hat und die Prüfung zum

EASESCREEN

SALES SPECIALIST

erfolgreich bestanden hat.

Thomas Neumeister

Wien, 21.9.2017

Revenue

Certifications

Product-Groups

Partner-Discounts

Customer Contact

Project- and System-Design-Description

Application and Vertical (Signage, eSign, DooH, etc.)

Expected Scope for easescreen (HW, SW, Individual-SW, etc.)

Budget

Planned Roll-Out

Probability to Win the Project

Competition (Who / How / What)

Lead-Protection

Pricing & Calculation

Partnermodell

24.07.2019 82

easescreen Partner

> x EUR Revenue*eSS1 + DPeN1

easescreen HW + SW

HTML 5 SaaS

Webinterface 2

> y EUR Revenue*eCA + eCP

easescreen HW + SW

eSign + eInk

HTML 5 SaaS

Webinterface 2

Premium Partner Ultimate Partner

> z EUR Revenue*eDSE

easescreen HW + SW

eSign + eInk

HTML5 SaaS +On-Premises

Webinterface 2

Hosting Partner

Bulk- and Resellerdiscounts on Licenses

Projectpricing on Request

Up to 50% Replacement-Discount

50% Education- and School-Discount

Subscription-Model available

SaaS (Software/System as a Service)

Pricing

Training & Certification

Overview

Minimum Certifications to reach

Partner-Status

• eSS1 easescreen Sales Specialist 1

• DPeN 1 Designing Professional easecreen

Networks

Trainings are free of charge

Mandatory Test-Systems depending

on Certification and Partner Level

Individual Trainings can be offered

Guidelines

Basic Webinar 2h

eSS1 easescreen Sales Specialist Part 1 0,5d

eSS2 easescreen Sales Specialist Part 2 0,5d

DPeN Designing Professional easescreen Networks Part 1 1d

DPeN Designing Professional easescreen Networks Part 2 2d

eDSE easescreen Digital Signage Expert Master Classes

• eNE (easescreen Network Expert) 2d

• eRE (easescreen Ressource Expert) 2d

• eCE (easescreen Cloud Expert) 2d

Trainings

eCA easescreen Certified Associate

eCP easescreen Certified Professional

eDSE easescreen Certified Digital Signage Expert

Certificates

Opportunity Qualification

Support Presentations at Customers Location

Content- and Conceptdesign

Solutiondesign & Systemengineering

Remotesupport

Support with Hardware and Content for internal Presentations

Sales Material

3rd Level-Support

Support