East Bay Green Corridor Partnership - Berkeley, California · Easy Bay Green Corridor Partnership: Leveraging Berkeley’s Regional Strengths Michael Caplan City of Berkeley Office

East Bay Green Corridor Partnership

Easy Bay Green Corridor Partnership:Leveraging Berkeley’s Regional Strengths

Michael Caplan City of Berkeley

Office of Economic Development [email protected]

510-981-2490

Regional Map

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

Management,professional and

related

Service Sales and office Farming, fishing &forestry

Construction,extraction, andmaintenance

Production,transportation, and

material moving

Berkeley Oakland

Richmond Alameda

Source: 2006 ACS Estimates, Bay Area Census

c

Labor and Employment by Occupation

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

Berkeley Oakland Richmond Alameda

High school graduate

Bachelor's degree

Graduate or professionaldegree

Source: 2006 ACS Estimates, Bay Area Census

Berkeley Educational Attainment Compared to Other Green Corridor Cities

49.0%

7.4%4.6% 3.8%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Less than high school graduate High school graduate (includesequivalency)

Some college or associate's degree Bachelor's degree or higher

City of Berkeley (7.3%)

S ourc e : US Ce nsus- Ame ric an Communit y S urve y (ACS ) 2006

Unemployment Rate by Educational Attainment

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

African American Hispanic Asian White

Less than high school diploma High school graduate Some college or associate's degree Bachelor's degree or higherSource: US Census- American Community Survey (ACS) 2006

Educational Attainment by Race/ Ethnicity

10/14/2008

GREEN ACADEMY VISIONGREEN ENERGY EDUCATION PATHWAYS

In the East Bay Green CorridorEducation for Environmental Sustainability, Social Justice, and Community Development

BRIDGE TRAINING TO GREEN CAREERSAT PERALTA AND CONTRA COSTA COMMUNITY COLLEGE

FUNDED BY THE CAREER ADVANCEMENT ACADEMY • Achievement of 10th grade Literacy and Math level

• Contextualized Training Delivered for College Credit at Community College • Introduction to Environmental Careers (developed by Raquel Pinderhughes) and Solar Industry

• Job Readiness – Resume Development, Interviewing, Customer Service• Social Support – Child Care, Transportation, Drug and Alcohol Counseling

• Intensive in class Case Management• Financial Aid Package ($2,100 per student)

OUTREACH, RECRUITMENT AND ASSESSMENT

GREEN BUILDING CAREER TECHNICAL EDUCATION

Peralta Colleges AA / Certificates• Energy Auditing

•Building Energy Management (HVAC & Controls)•Installations Operations and Maintenance

• Green Construction• Green Building & Design (Merritt & Laney)

PRE BRIDGE LITERACY AND MATH TRAINING AT PERALTA AND CONTRA COSTA COMMUNITY COLLEGE

• Intensive Basic Literacy and Math• Achievement of 8th grade Literacy and Math level

• Job Readiness – Resume Development, Interviewing• Social Support – Child Care, Transportation, Drug and Alcohol Counseling

• Intensive in class Case Management

SOLAR INSTALLATION, TECHNICIAN & DESIGN TRAINING*Peralta and Ohlone

Community Colleges, Richmond Build• 200 Hours of Training

• Unpaid Community Internships• Lab Work

GREEN ENERGY MANAGEMENT, ENGINEERING, & ARCHITECTURECal State East Bay BA/BS & Certificate in Green Energy Management and Engineering*

•Analysis, management, compliance, and entrepreneurship•Employment in ESCO’s, utilities, public, and private

UC Berkeley College of Environmental Design

OAKLAND COMMUNITY AND WORKFORCE

AGENCIES • Oakland PIC

•RTTC• Green Jobs Corps

• Youth Employment Partnership

BERKELEY YOUTH AND WORKFORCE

AGENCIES • Rubicon One-Stops

• Berkeley Youth Alternatives• Rising Sun Energy Center

RICHMOND WORKFORCE

AGENCIESAND ONE-STOPS• Richmond Works

GREEN ENERGY EMPLOYERS (AND INCUMBENT WORKERS)*Internships *Employment *Apprenticeships * Mentoring

GREEN BUILDING TRADESLabor Union Apprenticeship Programs

•Green construction•PV Installation

SUPPLEMENTALPROFESSIONAL TRAINING

•LEED AP Training (USGBC)• Build it Green Workshops (inspectors & builders)

GREEN ENERGY AND GREEN BUILDING DESIGNUC Berkeley MA/PHD UCB in Energy and Resources

UC Berkeley Architecture MA and PhD in Architecture•Analysis, policy, and management

•Green building design•Employment agencies, universities, government, private sector

LOCAL HIGH SCHOOLS, REGIONAL

OCCUPATION PROGRAMS (ROPs) &

ADULT SCHOOLS

EASTBAY WORKS • North Cities

One-Stop Career Center

*Programs listed in Red are

Proposed or Under

Development.

Next StepsNext Steps1. Summit in January2. Metrics, definitions, dashboard

- $200,000 grant at DCRP to research further – common regional dashboard

3. Implement Career Pathways and High School Academy4. Establish system to refer and place spin-off businesses in the EBGCP5. Coordinate around regional business retention6. Support for new incubator development7. Regional marketing8. Possible addition of new formal partners9. Coordination around policy issues such as Berkeley’s solar financing

concept, green building standards, land use, etc.

Copyright © 2008, University of CaliforniaLeveraging UCB & LBL Start-ups for Economic Development 4/16/2009

Page 1

Leveraging UCB & LBL Green Start-ups

(How to Birth, Catch & Keep Green Start-ups)

Town Gown Conference

October 2008

Growing the Green Economy –

The East Bay Green Corridor Partnership

Michael Cohen

UC Berkeley

Office of IP & Industry Research Alliances

[email protected]

510-643-7201


Page 2

Agenda: ~12 Minute Presentation

1. EBGC Front End: Green Innovations & Start-ups

� Highlight of UCB & LBL start-up pipeline & opportunity

� Model of UCB/ LBL start-up-based economic development

2. EBGC Nexus: Transition out of UCB / LBL

� Formation of start-ups based on UCB / LBL innovations

� Attracting & retaining start-ups in the EBGC

3. Status: Leveraging UCB / LBL Green Econ Engines

� What is working

� What could help & next steps


Page 3

Opportunity: Start-up Pipeline

� In most years, 10-20 start-ups based on UCB / LBL innovations

� In FY08, over 18* start-ups based on UCB / LBL innovations

� At least 11 were green tech

o Now, at least 3 currently located in the 4 EBGC cities

o At least 6 were located in EBGC, but 3 moved..

� Many communities would covet this econ dev pipeline

� Establish programs & protocols to attract & retain start-ups

� Encourage facilities to attract & retain emerging growth companies

* This number is comprised of the start-ups that licensed IP from UCB or LBL;

The number doesn’t include other UCB or LBL spin-outs that didn’t license IP,

nor does it include established companies that licensed IP from UCB or LBL.


Page 4

Opportunity: Start-up Econ Dev Models


Page 5

Formation:

Push The extent that universitiesdrive the transition from

research to product

High

High

Low

PullThe extent that companiesdrive the transition from

research to product

Low

Morphed

Milked

Mined

Marketed

Organically out of researchby team member(s)

Systematically out of researchby corporate collaborators

Opportunistically byentrepreneurs (e.g. MBA students)that periodically scour campus

Methodically to industry by campus (e.g. PR, TLO, etc)

4Ms of Commercialization Innovations

From Universities & National Labs


Page 6

Formation: Green Morphed Examples

PushHigh

High

Low

Pull

Low

Organically out of researchby team member(s)

� Recent Green Examples:

CaliSolar, TaoIt/GoodGuide,

MicroClimates, Seeo

� Drivers: Research + Entrepreneurial

mindset & eco-system

� IP:

� Some obtain exclusive license to

help attract investors

� Some ignore IP

� Some abscond with IP

Morphed


Page 7

Formation: Green Mined Examples

PushHigh

High

Low

Pull

Low


Aurora Biofuels, Adura Tech

� Drivers: Research + MBAs, Biz

plan competitions, marketing

� IP:

� Many obtain exclusive license to


� Some ignore IP

� Few abscond with IP

� Comments:

� Recent phenomenon with highest

growth rate

� MBAs are similar to EIRs

Opportunistically byentrepreneurs (e.g. MBA students)that periodically scour campus

Mined


Page 8

Formation: Green Milked Examples

PushHigh

High

Low

Pull

Low


Ecoprene, Analog Devices

� Drivers: Sponsored research

agreements (with optimized IP terms)

� IP:

� Some jointly own IP

� Some obtain non-exclusive license

to stay legal

� Some obtain exclusive license to

thwart competitors

� Some ignore IP


Systematically out of researchby corporate research sponsor

Milked


Page 9

Formation: Green Marketed Examples

PushHigh

High

Low

Pull

Low


Luminus Devices, World Wide

Energy, Solexel, Solexant

� Drivers: Research + IP Licensing

offices, University PR programs,

Faculty pubs & ppts

� IP:

� Most obtain exclusive license to


� Some ignore IP


� Comments: Didn’t get morphed,

milked or mined because tech or

market too nascent when invented

Methodically to industry by campus faculty & staff (e.g. PR, OTL)

Marketed


Page 10

Transition: Steps Out of UCB / LBL

Baby Step(Free space:

Incubator, Garage, etc)

Big Step(Pay for space)

Big Leap(Pay for spacewith growth)

Transition out of UCB / LBL

Virtual Step(Dorm, Apt,

Cafe, Libe, etc)


Page 11

Transition: Criteria for a New Location




Capital(easy access to VC)

Collaboration(with UCB people?)


Cafe, Libe, etc)



Commute(i.e. finishing degree?)

Cost

Colleagues(recruiting)

Credibility(proximity to known corps)

Coolness(of space & hood)

Customers(proximity / density?)

* Priorities & weighting of criteria

varies for each start-up, industry, etcCapacity

(appropriate space)

Copyright © 2008, University of CaliforniaLeveraging UCB & LBL Start-ups for Economic Development

Berkeley(campus vicinity)

4/16/2009

Page 12

Transition: Attraction




varies for each start-up, industry, etc




Cost





Capacity(appropriate space)



Cafe, Libe, etc)

UCB/LBLContribution

100%IP rights

Anywhere(including local)

Convenientto Campus

100%Know-How

Marketed

Milked

Mined

Morphed

Copyright © 2008, University of CaliforniaLeveraging UCB & LBL Start-ups for Economic Development

Bay Area

especially

San Francisco &

Silicon Valley;

but including EBGC

EBGC

(including

Berkeley)

Berkeley(campus vicinity)

4/16/2009

Page 13

Transition: Attraction & Retention








Cost





Capacity(appropriate space)



Cafe, Libe, etc)


varies for each start-up, industry, etc


Page 14

Transition: Making EBGC More Attractive

� Morphed Start-up

� Need start-up place(s): the no-brainer place with free or subsidized costs,

camaraderie, advise, plus shared resources, services & infrastructure, etc.

� Mined Start-ups

� All of the above

� Marketing: Establish awareness at biz plan competitions & similar events (i.e. EBGCstartups.com, BaseYourBizInBerkeley.com)

� Milked Start-ups


� Off-campus corporate research “lablets” (Intel, Yahoo, Cadence, Starkey)

� Marketed Start-up


� Marketing: Position the EBGC as the epicenter for green tech companies


Page 15

Next Steps: EBGC Leveraging UCB / LBL

� What’s Working

� Relationships (we know each other now; we didn’t a short time ago)

� Communication (when opportunities arise, we know who to contact)

� Attracting start-ups (hard to lose even if EBGC does nothing)

� What Could Help & Next Steps

� Attract with “start-up places” (incubators, start-up office buildings, etc)

� Retain with flexible expansion space (office parks, etc)

� Wet labs for bio start-ups & emerging growth companies

� Marketing to attract start-ups & established companies (requires a small budget)

� Get other types of entities involved: VCs, real estate developers, etc

� Manage: tract, analyze, strategize, implement, then repeat & improve

� Smart zoning & development (political will, silent majority versus noisy few)


Page 16

EBGC: Leveraging UCB & LBL Start-ups

� Michael Cohen

� UC Berkeley, Office of

Intellectual Property &

Industry Research

Alliances (IPIRA)

� [email protected]

� IPIRA.Berkeley.edu

� 510-643-7201

� Don Medley

� Manager, Government &

Community Relations

� [email protected]

� www.lbl.gov

� 510-486-6863

Documents

East Bay Green Corridor Partnership - Berkeley, California · Easy Bay Green Corridor Partnership: Leveraging Berkeley’s Regional Strengths Michael Caplan City of Berkeley Office