East Delta - CrossTrend

8/10/2019 East Delta - CrossTrend

http://slidepdf.com/reader/full/east-delta-crosstrend 1/23



East Delta University

Cross-Trend

2 “Focusing humanity,

Bringing equity”

[HANDICRAFTS SOCIAL

BUSINESS CROSS-TREND!




Cross-Trend

" “Focusing humanity,

Bringing equity”

o Description of the Company

Name of the Company

/he name of our com0any will be Cross-Trend.

1ur agline will be

“Focusing humanity,

Bringing equity”

Company Description: 2e shall sar a handicraf business which is on he verge of e3incion

as he roo level arisans involved in his secor are no geing any favor or 0aroni"aion from

he governmen as well as 0rivae secor. Moreover4 i has been negleced for decades as here is

no ouch of moderni"aion. 2e shall ry o bring a revoluion in his indusry by reviali"ing his

arisic and aesheic crafsmanshi0 wih he ouch of moderni"aion. In our com0any we shall

offer fashionable and cusomi"ed 0roducs according o he need and wan of he cusomers.

1verseas 0eo0le are very much araced by he handicrafs. 5owever4 he radiional arisans

involved his indusry are unable o undersand he sandard of he inernaional marke4 our

focus is o undersand his sandard sough by he overseas cliens and design our 0roducs

according o he sandard of he inernaional marke. As overseas has a grea demand for

handicrafs4 so i could be a big 0laform for he indusry o grow and make our indigenous

handicrafs more markeable in he global marke.1ur focal 0oin will be creaing em0loymen o00oruniy for he 0hysically challenged 0eo0le

who are ofen de0rived of. 1ur aim will be hel0ing hem reach a res0ecable 0osiion in he

sociey.

Mission Statement:

6/o rejuvenae he e3inc ar of handicrafs uili"ing he local e30erise and o be he

global leader in his secor7

/he 0roducs ha we inend o offer in he marke are8




Cross-Trend

# “Focusing humanity,

Bringing equity”

Jute Bags

Jute Rugs

Jute Tissue Box

Bamoo Sofa




Cross-Trend

$ “Focusing humanity,

Bringing equity”

Cane Chair

Cane Roc!ing Chair








Cross-Trend

' “Focusing humanity,

Bringing equity”

A 0resen4 in =angladesh4 mos of he handicrafs are 0roduced4 raded and e30ored by he

gian non9governmen organi"aions and 0rivae ener0rises. Among hem +aruponno

Rangpur Dha!a Trade +umudini rong Nipun crafts Creation and #ioneers are

e30oring handicrafs o foreign counries. In hese firms here are 0rofessional designers wih

echnical e30erise who design he 0roducs4 and skilled or semi9skilled 0eo0le living in rural

areas work according o he dicaion of he designers. In his case creaiviy from roo level is

being auomaically discouraged.

Competiti&e Strategy

2e are offering aracive moderni"ed 0roducs. 2e are bringing some star 0roducs (jue shoes4

jue curains) which are no ye inroduced by any of our com0eiors. Moreover4 our designs are

more fashionable han our com0eiors. 2e are offering cusomi"ed 0roducs ha will be made

according o he cusomers> desire. 2e shall offer s0ecial discouns on bulk 0urchase o our

local and foreign cliens. 2e shall esablish a combined -esearch and Develo0men cenre wih

differen de0armens for differen handicrafs. In his cenre4 e30ers will research he

radiional design4 syle4 mode of 0roducion and develo0 new y0es of design and fashion and

ha will srenghen our com0eiive 0osiion in he inernaional marke. udens of fine ars

and fashion graduaes can work as inerns here.

#ricing Strategy

• ?eneraion 0ricing sraegy will be followed hrough offering a he chea0es 0rice han

he com0eior.

• 2e shall offer discoun on bulk 0urchase

• andard ;osing.

#romotiona" strategy

/oca" promotiona" strategy

• &sing banner in differen 0rime locaions.




Cross-Trend

( “Focusing humanity,

Bringing equity”

• Disribuing brochures and leafles in he houses and offices of local area.

•

Doing cam0aigning in differen universiies and colleges all over he ciy.• Arranging fairs a differen universiy<college cam0uses and 0romoing he 0roduc as well

as selling hem over here even a a chea0er rae hen normally i will be sale in he

marke.

• 2e shall have a mobile dis0lay cenre for our handicrafs so ha 0eo0le from differn

locaions can easily know abou our 0roducs.

'"oa" mar!et promotiona" strategy

• ;reaing own websie where we shall offer all he 0roducs wih images and 0rice along

wih conac address.

• Adverising on websie like Alibaba and Ama"on.com. 2e shall adverise our 0roduc on

social nework like acebook and /wier.

• 1ffering s0ecial discouns and cusomi"ed faciliies o overseas cusomers.

o Type of Socia" Business

0s 1our Business a Type 2 or Type 3 Socia" Business4

1ur business is y0e I social business because our main moive is o conver

disables ino 0roducive.

0n&o"&ement of Corporate #artner

Iniially we did no go for any cor0orae 0arner.

Source of initia" ,unding

Iniial unding will come from he ocial =usiness und4 ?rivae Invesor and

/rade ;redi.

5ho are the 0n&estors4

Iniial invesors are en young and dynamic business graduae of as Dela

&niversiy and ocial =usiness und as a Deb :uiy 0arner.

o #roducts and Ser&ices

#roduct6Ser&ice Design #rocess




Cross-Trend

)* “Focusing humanity,

Bringing equity”

+rod,tion Distri.,tion C/annel

Range of #roducts to e offered

2e shall offer a wide range of 0roducs which would be very aracive and

chea0er. /he 0roducs will be jue floor ma4 jue shoes4 jue sandals4 jue curains4 jue gens> handbag4 jue ladies bag4 bamboo and jue furniure.

7o8 8i"" 1our #roducts6Ser&ices ddress the Socia" #ro"em4

1ur 0roducs will be eco9friendly. 2e shall em0loy boh he 0hysically abled and

disabled 0eo0le. /hrough offering emp"oyment opportunity o he 0hysically

disabled 0eo0le (mainly he 0eo0le wihou legs) we shall ry o bring e:uiy in

he sociey. 2e shall offer fair price o he rural under90rivileged 0eo0le of which

hey are ofen de0rived of.

o Business Structure

9perationa" Mode"

Advanta0es o1 t/e ro3et loation T"e #$o#ose% #$o&ec' 'o (e loca'e% a'

4al,r0/at vari s/ilo ela5a un%e$ C"i''aon Dis'$ic'6 I' is a #lace *"e$e a

S/o7roo

Fato

ry

+ort9S/i

C,sto8e

A0ent9De

Stora0e Forei0n :ar5etDo8esti

:ar5et

C,sto8e




Cross-Trend

)) “Focusing humanity,

Bringing equity”

oo% nu+(e$ o, in%us'$ies "a-e (een %e-elo#e%. T"e #$o&ec' si'e is en&o/in

,acili'ies lie elec'$ici'/ *a'e$ sille% la(o$ an% oo% $oa% an% $i-e$

co++unica'ion.

+,r/asin0 :a/ineries To ensu$e "i" uali'/ *e *ill i+#o$' '"e

3ac"ine$ies an% A%-ance% 'ec"nolo/ ,$o+ USA U4 an% Ne'"e$lan%s.

Contrats 7it/ s,liers5 6i$s' o, all *e *ill +ae con'$ac's *i'" local

su##lie$s ,o$ $a* +a'e$ials ,$o+ %o+es'ic +a$e' 7 '"e co+#an/ *ill see '"e

$eui$e% $a* +a'e$ials ,$o+ a($oa% 'a$e'in "i"es' coconu' #$o%ucin

coun'$ies8 In%ia In%onesia 7 3ala/sia C"ina Eu$o#e an% USA ,o$ '"e inc$ease%

%e+an%.

+ro8otional ativities5 To in'$o%uce cus'o+e$s *i'" Cross Trade *e *ill

sen% ou$ sales $e#$esen'a'i-es *i'" '"e co+#an/ ($oc"u$es 'o '"e 'a$e'e%

%is'$i(u'o$s an% (u/in aen's.

B,ildin0 ; Ot/ers Civil <or5s

T"e #$o&ec' *oul% $eui$e5

Ra* +a'e$ials 9o%o*n

6inis"e% oo%s%o*n6ac'o$/ (uil%in

Boun%a$/ *all se#'ic 'ans la(o$ s"e%

Company Structure

Or0an =ra8

CEO

Di$ec'o$ : 3a$e'in 7

Pu(lic Rela'ionDi$ec'o$

O#e$a'ion

Di$ec'o$ 6inance

De#a$'+en' o,

3a$e'in

3a$e'in +anae$

;1)

Sales Re#$esen'a'i-e

<

Online 3a$e'in

IT o=ce$ ;2)Pu(lic Rela'iono=ce$s ;>) A%+inis'$a'ion

Disa(le

Peo#le;10) Tec"nical

P$o%uc'ion Uni'

Assis'an' Eninee$;2)

Su#e$-iso$ ;2)

La(o$ ;1?)

@a$e"ouse

3anae+en'

3anae$;1)La(o$ ;2)

Accoun'an' ;1)

Cas"ie$ ;1)

Ra* 3a'e$ials

Su#e$-iso$

;1)La(o$ ;)

Pa$' 'i+e %oo$ 'o%oo$ #$o+o'e$s

Adviso

r




Cross-Trend

)2 “Focusing humanity,

Bringing equity”

:ana0e8ent ; H,8an Reso,res +ro>le

T"e A%-iso$ *oul% (e a P"D "ol%e$ in $ela'e% el% *i'" 10 /ea$s e#e$ience.

ea% o, O#e$a'ion : *oul% (e a P$o%uc'ion Eninee$.

Assis'an' eninee$s ;2) *ill (e %i#lo+a eninee$. One ,$o+ 3ec"anical

Eninee$in 7 '"e o'"e$ ,$o+ C"e+ical Eninee$in.

T"e accoun'an' ;1) s"oul% "a-e +ini+u+ Bac"elo$s in Accoun'in.

T"e PR o=ce$s ;>) *ill "a-e su=cien' no*le%e 7 e#e$ience in Pu(lic

Rela'ions.

Eecu'i-es ;>) *ill "a-e +ini+u+ (ac"elo$ o$ eui-alen' %e$ee.

10 %isa(le #eo#le *"o *ill (e '"e +ain +anu,ac'u$e$s o, '"e #$o%uc's.

Neo'ia'o$ ;2) nis's;2)




Cross-Trend

)" “Focusing humanity,

Bringing equity”

Sales $e#$esen'a'i-es ;<) *ill *o$ as ou$ +issiona$/ sales ,o$ce. T"e/ "a-e

'o (e -e$/ e=cien'. 6o$ '"a' $eason *e *ill "i$e '"e e#e$ience% #eo#le.

o 0dentify Three Maor Cha""enges

ssessment of Ris!s $S59T na"ysis(

Strengths

• *aurally we are resourceful in craf raw maerials.

• Indusry needs low ca0ial invesmen.

• I is he 0oenial source of foreign revenue because of higher e30or.

• 2e are he only firm ha offers cusomi"ed 0roducs

• 2e shall offer e3ensive raining o our workers on a00licaion of echnology in he

radiional handicrafs.

• 1ur sar 0roduc makes us uni:ue as no oher firm offers his kind of 0roduc.

• Diversified 0roduc range ha service differen marke

• Indusry 0rovides 0oenial sources of em0loymen.

o 5ea!nesses

• Indusry is lacking wih infrasrucure and communicaion faciliies

• ack of ca0abiliies in 0roducing large volume.

• ack of co9ordinaion beween governmen bodies and 0rivae 0layers.

• Inade:uae informaion of curren marke rends.

• ow or no involvemen of /echnical 0erson such as /e3ile ngineers4 ashion

designers ec.




Cross-Trend

)# “Focusing humanity,

Bringing equity”

• ;a0aciy o handle limied orders

• &nawareness of inernaional sandards by many 0layers in he marke.

• ess ineres of young 0eo0le in craf indusry.

• ack of skilled labor.

• ill confined o rural areas and small ciies and una00ed marke

o

9pportunities

• merging demand for handicrafs goods in develo0ed counries such as &A4 &K4

Ba0an4 India4 ;anada4 rance4 Cermany4 Ialy ec.

• -ising demand and usage of handicrafs 0roducs in fashion indusry.

• Develo0men of secors like -eail ha offers grea re:uiremens of handicrafs

0roducs.

• Develo0ing of domesic and inernaional ourism secor.

• 9commerce and Inerne are emerged as 0romissory disribuion channels o marke

and sell he craf 0roducs.

• 1ur culural and jue good has go values in overseas marke.

• ?eo0le likes diversified designs and handmade iems




Cross-Trend

)$ “Focusing humanity,

Bringing equity”

• ;hea0 man0ower available in our counry.

• ?oenial source of foreign revenue.

o Threats

• 5and9crafed 0roducs have o com0ee on 0rice4 design and ada0abiliy wih modern

machine made 0roducs4 which make difficulies for our radiional 0roducs o be

com0eiive in inernaional marke.

• Arificial auomaed 0roduc 0roduced by com0eing counries4 as ;hinese

embroidery machine 0roducs com0ee wih our hand sich.

Contingency #"ans

• /he 0rimary objecive is o creae an environmen ha hel0s he indusry o com0ee

on he global basis.

• Awareness should be increased among crafsmen and cusomers hrough /rade

vens4 eminars4 ;raf orums and adverisemens

• ?romoion of culural radiion and heriage




Cross-Trend

)% “Focusing humanity,

Bringing equity”

• Develo0ing echnologies o recycle naural resources o 0roduce new 0roducs and

ensure wase minimi"aion4 0roduc durabiliy and reliabiliy.

• /here should be marke 0laform for craf 0roducers belonging o rural areas o

marke heir 0roducs.

• Develo0men of elecronic 0laform by using inerne o 0rovide informaion4

daabase4 and markeing and disribuion soluion.

• /here should be o0imi"ed disribuion nework and su00ly chain managemen.

• /hrough im0roving labor 0roduciviy in a high labor inensive and 0rice

com0eiive marke.

• ;os ffecive ?roducion Mainain Eualiy andards4 and ?ackaging

• ;os ffecive Disribuion Develo0men using boh ?hysical and lecronic

Disribuion ;hannels (Inerne4 e9;ommerce)

• 5iring skilled man0ower4 0rovide raining and awareness abou laes echnology

and marke rends

• If orders are big we shall hire em0orary workers and even we shall go for

ousourcing

o ,inancia" ,orecast:




Cross-Trend

)& “Focusing humanity,

Bringing equity”

CR9SS-TR)ND

)stimated 0ncome Statement

,or the ended of the six month period $Jan ; to June <=( >=;<

Particulars

Sales Revenue 4680000

Less: Cost of Purchases 700000

Gross Profit 3980000

Less: Operating Expenses:General & Administration!"#

Salaries $ffice & %actor 800000

$ffice su""lies e!"enses '0000 (irectors Remuneration '0000

)nsurance !"enses 40000

Rent !"enses $ffice 60000

Administration !"# 40000

General !"enses *'000

(e"reciation of %urniture & %ittin+ 40000

(e"reciation on ,achine *-000

Allo.ance for dou/tful Ac '0000

,isc# +eneral e!"# *0000

Rent 1%actor2 70000 3*68000

,aretin+ & Sellin+ !"#

Sales salaries 3'0000 5ravelin+ !"# 300000

Advertisin+ !"# 600000

%rei+ht out 300000

(eliver !"# '0000

Pacin+ !"# '0000

tilities e!"# %or sales de"t# '0000

(e"# $n (eliver an -*0000 34*0000

Operating Income 2688000

on o"eratin+ !"#

)nterest !"# '0000 )nterest on Loan '0000

loss on dis"osal of assets 300000

Accidental Loss *00000 400000

Net Income Before tax 892000

Less: ta! 3--800




Cross-Trend

)' “Focusing humanity,

Bringing equity”

Net Income After ax !"8200

CR9SS-TR)ND

)stimated 0ncome Statement

,or the ended of the six month period $Jan ; to June <=( >=;<

Particulars 5 5 5

#$rrent Assets

Cash at 9and '0000

Cash At an 300;000

Accounts reciva/le *00000

ndin+ )nventor -0000

Advanced 5o farmer1<ute2 300000

Advanced Rent 1Sho.room2 '0000

Su""lies 40000

Advance to %armer 1Ru//er2 -0000

Pre"aid )nsurance 300000$ffice Stores 1%actor2 3'0000

8"0000

Propert% P&ant ' E($ipment

(eliver an 3600000

less: Accumulated (e"rectio"n -*0000 3*80000

$ffice %urniture & %i!ture 400000

less: Accumulated (e"rectio"n 40000 -60000

,achine *40000




Cross-Trend

)( “Focusing humanity,

Bringing equity”

less: Accumulated (e"rectio"n *4000 *36000

)8"6000

Intangi*&e Assets

Preliminar !"enses '0000

Research & (evelo"ment 3'0000

5rainin+ & (evelo"ment =4000

29+000

ota& Assets 3000000

Lia*i&ities ' O,ners e($it%

#$rrent Lia*i&ities

Accounts Paa/le 300000

)nterest Paa/le '0000

5rade Credit =3800 2+)800

Long erm Lia*i&ities

3'> Social usiness %und )000000

O,ners #apita&

Ca"ital 3000000

et )ncome 7'8*00 )!"8200

ota& Lia*i&ities ' -.are #apita& 3000000

CR9SS-TR)ND

Brea! )&ent ana"ysis

,onthParticularsSales152

Cost152

<anuar 600000 800000

%e/ruar 6'0000 770000

,arch 700000 700000

A"ril 800000 6*0000

,a =00000 '-0000

<une 30-0000 -68000




Cross-Trend

2* “Focusing humanity,

Bringing equity”

All a8o,nts are s/o7n in Ta5a

2e know4

A =reak ven4

alesF;os

5ere4 =reak ven a Grd Monh where

alesF;os

/k+%%4 %%%F/k+%%4 %%%

CR9SS-TR)ND

#rofit 'ro8th

,or the end of the next six of six month period $Jan ; to June<=( >=;<->=;*

/an0)/$n30120)3

/$&%0)ec3)120)3

/an0)/$n30120)+

/$&%0)ec3)120)+

/an0)/$n30120)"

/$&%0)ec3)120)"

F2000 102>00 11<FG<0 1?1>G0? 1<GF>0>200>G.

>

0 10H 1>H 20H 2>H 0H




Cross-Trend

2) “Focusing humanity,

Bringing equity”

All A+oun's a$e s"o*n in Taa

CR9SS-TR)ND

#ayac! period

2e shall 0ayback our invesor hrough our 0rofi money. 2e shall kee0 +%H of 0rofi moneyfor furher invesmen ino he business and will 0ay he invesor u0o heir invesmenmoney from res G%H.2hen invesor money will be com0leed han we shall go for invesing

ino anoher segmen.

#ayac! Schedu"e

BuneG%4 ,%#G DecemberG#4,%#G BuneG%4,%#' DecemberG#4,%#'

/k ,,+4'%

(G%H of /k +J4,%%)

/k ,J%4,%

(G%H of

/k 102>00)

/k ,+4%%

(G%H of /k

11<FG<0)

/k ,G'4JG'

(G%H of /k

1?1>G0?)

o Socia" 0mpact na"ysis

Socia" Return on 0n&estment:




Cross-Trend

22 “Focusing humanity,

Bringing equity”

#. ocially -ecogni"ed

,. conomically ound

G. ;onver disables 0eo0le ino asse of he sociey from he liabiliy of he sociey.

'. Disable 0eo0le can enjoy Inde0enden ife.

Socia" 0mpact #er Beneficiary ? Numer of Beneficiaries

/k #%4%%%L#%F/k #%%4%%% (?er Monh because hese 0eo0le could no do

anyhing and 0eo0le did no 0rovide any jobs o hem.)

o Does 1our Business ,u"fi"" "" @ #rincip"es of Socia" Business4 7o84

es4 our business will fulfill all he + 0rinci0les of social business like

• /he main objecive of he business is o overcome 0overy and as well as make disable

0eo0le ino asses of he economy.

• Disable ?eo0le will be financially and economically sound.

• Invesors will ge back u0o heir invesmen money.

• /he business is environmen free.

• 2orkforce will ge a good marke res0onds and as well as good working environmen.

• /he young enre0reneurs are doing i wih heir joy and ha00iness.




Cross-Trend

2" “Focusing humanity,

Bringing equity”

o /ong-term Business Strategy and 0mp"ementation:

1ur long erm sraegy is o

im0lemen our ag line ha is 6 Focusing humanity, Bringing equity” hrough8

#. m0owermen of he disable 0eo0le in he sociey and as well as in economy.

,. arning more foreign currency from jue business and enrich foreign currency

of he =angladesh.

. -e0resen =angladesh as a counry of Hope and Inspiration owards he world.

Documents

East Delta - CrossTrend