Easy SEO Guide Chapters1 2

7/31/2019 Easy SEO Guide Chapters1 2

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Step-by-Step Search Engine Optimization

Do It Yourself Search Engine Optimization

By Helen Filatova

2008


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-------------------------------- Easy SEO Guide: Step-by-Step --------------------------------

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You dont have to be an Internet pro to succeed. Just follow this easy SEO guide and Iwill provide you with all the links and techniques you will need. I have put anapproximate time estimation for each step.

Search site optimization takes time. Usually, it takes up to one year for good promotion.This cant be done quickly. A good rating is based on good reputation and trust. You needtime to make Google trust your site as a good source of information. You cant add a lotof back links in at once or your website will be penalized and the rank will be decreased.However, if you spend a few hours a week promoting your site and following theapproved method You will succeed!

About the book structureThis guide uses a very detailed step-by-step structure.

You can print the book and make/add your own notes:

The Time column marks the time. This is an estimate of how much time the step takesto be completed.

The Done column is for a simple checklist mark like . You can use it to put adeadline date for when the step should be completed.


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STEP 32 RRS feeds .......................................................................... 48 STEP 33 Translate your site ............................................................... 49 STEP 34 404 page ........................................................................... 50

STEP 35 Thank You Pages ............................................................... 52 STEP 36 Favicon ............................................................................. 53 STEP 37 Email signature ................................................................... 54 STEP 38 Blog features ...................................................................... 55

CHAPTER 9 Website Audit ........................................................................ 57 STEP 39 Quick checking .................................................................... 57 STEP 40 Main pages ......................................................................... 59 STEP 41 Analyze your meta tags .......................................................... 60 STEP 42 Analyze your content ............................................................ 61 STEP 43 Keyword density .................................................................. 62 STEP 44 Google Page Rank ................................................................. 63

STEP 45 Monitor your search engine positions ......................................... 64 STEP 46 Link popularity .................................................................... 65 STEP 47 Bounce Rate ....................................................................... 67 STEP 48 Pages Index ........................................................................ 70 STEP 49 Know your competitors .......................................................... 71 STEP 50 Widgets & gadgets ................................................................ 72

CHAPTER 10 Promote Your Site .................................................................. 73 STEP 51 Register your website in main search engines ............................... 73 STEP 52 Free Submission Services ........................................................ 74 STEP 53 Regional Search Engines ......................................................... 76 STEP 54 Blog and RSS directories ......................................................... 78

STEP 55 Backlinks rules .................................................................... 79 STEP 56 Submit your site to directories ................................................. 81 STEP 57 Local promotion .................................................................. 83 STEP 58 Links from your other websites ................................................ 84 STEP 59 Links from your friends websites .............................................. 85 STEP 60 Social networks ................................................................... 86 STEP 61 Link exchange ..................................................................... 87 STEP 62 Blog and Forum Comments ...................................................... 88 STEP 63 Submit Articles, Reviews and Press Releases ................................ 89 STEP 64 Products ............................................................................ 92 STEP 65 Video content ..................................................................... 93

STEP 66 Classifieds .......................................................................... 94 STEP 67 Social bookmarking ............................................................... 96 STEP 68 Answers ............................................................................ 97 STEP 69 Use your competitors ............................................................ 98 STEP 70 Use keywords .................................................................... 100 STEP 71 Google services ................................................................. 101


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STEP 72 News groups ..................................................................... 103 STEP 73 Newsletters & Mailing Lists ................................................... 107 STEP 74 Use emails ....................................................................... 108

STEP 75 Free stuff ........................................................................ 109 STEP 76 Off-line advertising ............................................................. 110

CHAPTER 11 Maintain Your Site Promotion ................................................... 111 STEP 77 Check & Analyze ................................................................ 111 STEP 78 Search engines resubmit ...................................................... 113 STEP 79 Keywords tune-up .............................................................. 114 STEP 80 Website update ................................................................. 115 STEP 81 Classifieds ads update ......................................................... 116 STEP 82 New back links .................................................................. 117 STEP 83 New newsletter ................................................................. 118 STEP 84 Set new goals .................................................................... 119

Appendix ............................................................................................ 120 APPENDIX 1 Working Sheet: Website step-by-step promotion ........................ 120 APPENDIX 2 SEO Resources ................................................................. 122 APPENDIX 3 SEO Tools ....................................................................... 124


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CHAPTER 1 SEO StepsIts easy to create a successful website from scratch, but if you already have an existing

website, it has some benefits as well.Choose your next step:

You create a brand new website You promote an existing website

Before your website launch: Keyword Research Domain Name Registration Getting Your Site Indexed

Before You Launch

Website Audit

Create your website: Website Structure File Structure

After Your Launch Your Website

Website Promotion

Maintain Your Website Promotion


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CHAPTER 2 Keyword ResearchIt s very important to define your keywords. It should be done BEFORE you start creating

your website. Picking the right keywords and the right key phrases is the ultimate factorthat will determine the success of your website.Time Done

STEP 1 Choose basic keywords

The first step in a search engine optimization campaign is to choosekeywords and key phrases for your future website.

Keywords are typically two-to-five-word phrases . Its these phrases thatyou want to be found by search engines.

The right keywords are those that: Clearly describe the purpose and content of your site. Allow your site to show up as close to the first results page as

possible.

Try brainstorming: imagine your future ideal visitor. What keywords willhe/she type in Google search to get to your website?

Examples: If your website will provide local plumbing services in Toronto, the

keywords should be plumber, Toronto

If you are going to create a website about traveling to Mexico, thekeywords should be: travel, tour, Mexico, Caribbean Sea, resorthotel, last minute deal

List your keywords and key phrases in the box below:

W O R K S H E E T :

K e y w o r

d s

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STEP 2 Expand your keywords list

Expand your keyword list with: synonyms; popular words like free, cheap, quality, inexpensive,

affordable, competitive if they are relevant to your website; location (if you have local-oriented website); prices; specific description types (running shoes, walking shoes, jogging

shoes, etc) ; industry specific words.

Go to free on-line free keyword suggestion services, type yourkeywords to get some ideas, synonyms and relevant keywords to

improve your keyword list. Google Sets - http://labs.google.com/sets Wordtracker Free Keywords - http://freekeywords.wordtracker.com/ Keyword Discovery - http://www.keyworddiscovery.com/search.html Free Google Keyword Suggestion Tool -

http://tools.seobook.com/general/keyword-information/ Quintura - http://www.quintura.com/ Google AdWords Keyword Suggestion Tool -

https://adwords.google.com/select/KeywordToolExternal

Enter a few descriptive words (see the image below, #1), get newkeyword ideas, check the keyword list (2) and add (3) some of themto your keyword list (4). Add your own keywords you got from someof the services above (5) and download the text file (6) with yourexpanded keyword list.

1 h
http://labs.google.com/setshttp://labs.google.com/setshttp://labs.google.com/setshttp://labs.google.com/setshttp://labs.google.com/setshttp://freekeywords.wordtracker.com/http://freekeywords.wordtracker.com/http://freekeywords.wordtracker.com/http://freekeywords.wordtracker.com/http://freekeywords.wordtracker.com/http://www.keyworddiscovery.com/search.htmlhttp://www.keyworddiscovery.com/search.htmlhttp://www.keyworddiscovery.com/search.htmlhttp://www.keyworddiscovery.com/search.htmlhttp://www.keyworddiscovery.com/search.htmlhttp://tools.seobook.com/general/keyword-information/http://tools.seobook.com/general/keyword-information/http://tools.seobook.com/general/keyword-information/http://tools.seobook.com/general/keyword-information/http://www.quintura.com/http://www.quintura.com/http://www.quintura.com/http://www.quintura.com/https://adwords.google.com/select/KeywordToolExternalhttps://adwords.google.com/select/KeywordToolExternalhttps://adwords.google.com/select/KeywordToolExternalhttps://adwords.google.com/select/KeywordToolExternalhttps://adwords.google.com/select/KeywordToolExternalhttp://www.quintura.com/http://www.quintura.com/http://tools.seobook.com/general/keyword-information/http://tools.seobook.com/general/keyword-information/http://www.keyworddiscovery.com/search.htmlhttp://www.keyworddiscovery.com/search.htmlhttp://freekeywords.wordtracker.com/http://freekeywords.wordtracker.com/http://labs.google.com/setshttp://labs.google.com/sets


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If your website will contain international language pages useoption (7) to define keyword popularity with this language.

It is important to choose your keywords wisely, especially keeping in mindhow often those specific keywords are searched for.

Choose keywords and keyword phrases with an average level of competition but are still popular. Use them to find which keywords totarget and how competitive they are.

If you figure out some keyword phrases that are very popular with lowlevel competition, think about creating separate web pages relevant tothese keyword phrases for your future website.

Revise the expanded keyword list and choose the key phrases that: Best describe the topic and content of your website and web

pages Are popular in search terms; Generate a relatively small number of results after performing

the Google search.

Examples: Restaurant is too competitive a keyword. There are 558,000,000

search results in Google. It will be extremely difficult to get goodrank with this keyword.

Italian Restaurant is more specific but still too competitive a keyphrase. There are 9,370,000 search results!
http://www.google.ca/search?hl=en&q=Restaurant&btnG=Google+Search&meta=http://www.google.ca/search?hl=en&q=Italian+Restaurant&btnG=Search&meta=http://www.google.ca/search?hl=en&q=Italian+Restaurant&btnG=Search&meta=http://www.google.ca/search?hl=en&q=Restaurant&btnG=Google+Search&meta=


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Italian Restaurant in Toronto is much better and it attracts localcustomers. There are 678,000 search results.

Italian Restaurant in Toronto, wine has 267,000 search results. Itcan become your primary key phrase.

Your expanded keyword list:

W O R K S H E E T :

E x p a n d e d

k e y w o r

d l i s t

Your ideas for new web pages:

W O R K S H E E T :

P o t e n t

i a l k e y p

h r a s e s
http://www.google.ca/search?hl=en&q=Italian+Restaurant+in+Toronto&btnG=Search&meta=http://www.google.ca/search?hl=en&q=Italian+Restaurant+in+Toronto%2C+wine&btnG=Search&meta=http://www.google.ca/search?hl=en&q=Italian+Restaurant+in+Toronto%2C+wine&btnG=Search&meta=http://www.google.ca/search?hl=en&q=Italian+Restaurant+in+Toronto&btnG=Search&meta=

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Easy SEO Guide Chapters1 2