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Copyright 2014 Legacy Masterminds - Terms – Privacy Policy – Disclaimer
“I NEED MORE LEADS!” Top local-business ideas to generate
more leads & income in 2014
Strategies my clients & I use for,
1. More leads monthly, marketing 2. Getting Un-Stuck & growing 2-4x 3. Saving 10-15 hours every week 4. Clarity, a real action MAP
By: Jason Herrera, CEO Legacy Masterminds
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Copyright 2013 Legacy Masterminds
Reader beware: So you want a no B.S, no fluff, to the point, skip-the-MBA-nonsense, get-to-
what-works, results oriented, actionable, quick-reference guide to the best
strategies for local business growth. Well ok, here’s what you can expect:
1. Concise, “cheat-sheet” style, briefly stated, simplified examples of strategies
that are working in the small business (and corporate) world TODAY.
2. You will get enough info to generate ideas, grasp the strategy, and (with a little
thought and research) apply it.
3. If you feel you need more info or help implementing, my team and I will help
you make it happen (gratis, of course).
4. All of these strategies are universal; they can be applied to any industry. The
information comes from many business minds, not always my original ideas.
5. Nothing works unless YOU do. Apply the strategies you like, or HIRE
SOMEONE to apply it for you. Knowledge is not power… it is potential power.
“Let’s be honest: If you are looking for another 200 page book to
read, talk about, not-take-any-action on, and later forget… you are
better off re-visiting your library. These strategies are meant to be
read, applied, and adjusted by you or US. Let’s get to it!”
Sincerely, Jason Herrera
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Copyright 2013 Legacy Masterminds
Jason, Where should I start?
Be honest, we rarely know what we truly need.
Read this SHORT guide from start to finish and it WILL reveal to you critical
areas that you have not thought of. I am willing to wager with you. If you MUST skip
around, I urge you NOT to skip the “Clarity” portion (disobey at your own risk!)
On the next page you will find a list of strategies, in the order presented in this
guide. If you like one in particular, mark the page or write yourself an email
describing it. If you need help, let us know.
ONE MORE THING: I see everyone I serve as a “client”, not a “customer”.
However, I refer to EVERY potential client as a “buyer” in this book, because if you
are a doctor, a homebuilder, etc.… you likely use different language than “client”. So,
excuse the term “buyer” and take it for what it is, a reference.
Oh, and throughout the process you will see “reviews” in the little green arrows below. Use that as a summary, and use the red button if you need help.
“If you find yourself needing help implementing strategies, or just plain don’t want to do them on your own, contact me. Or just press the “Help” button link! -Jason
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Strategy “Cheat Sheets”:
1. CLARITY: ACTION PLANS AND WHERE TO FOCUS
Are you targeting & connecting with “ideal buyers” for maximum profit?
Are all your marketing & business efforts directed at solving their issues?
Do they see you as the preeminent expert?
Are you allocating 80% of your resources to business growth?
Are you smarter than a pirate? At least they have a MAP/compass!
2. MARKETING STRATEGICALLY: GENERATE LEADS
82% of your leads are looking online; will they find you or your comp?
Automating marketing follow-ups, up/down/cross-selling & updates
Joint ventures & partnerships: Access to other business’s resources
Getting referrals during & after initial sales
Irresistible offers, risk-reversal and “entry” purchases
3. GET UN-STUCK & GROW
Strategy V Tactics: the power of leverage & a “light-weight” business
Maximize what IS working as a profit center, THEN multiply (new ideas)
Build your pillars of power: multiple revenue streams & lead sources
[10-10-2x] Model: the “3-ways to easily grow your business 242%”
The legendary “loss leader”, and why he made more money than you
4. SAVE 10-15 HRS/WEEK & BECOME SCALABLE
The “Daily 5” habits that will save you 10 hours per week
Using and avoiding technology: benefit and avoid the dark-side
Avoiding black holes: “things we get sucked into and lose track of time”
The Lamborghini with flat tires: personal energy and getting 2x (RPM’s)
Eliminating (or reducing) the top 5 things that take up 80% of your time
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Copyright 2013 Legacy Masterminds
CLARITY: ACTION PLANS & FOCUS
1) Are you targeting & connecting with “ideal buyers” for maximum profit/results?
“Are we even digging in the right place?!” You and I both know the amount of
money, time and resources that can be WASTED if marketing/business efforts are
not targeting the right buyers. If this is new to you, be careful. You may be digging
hard, digging passionately, but digging in the WRONG PLACE. You will find nothing
but sweat and frustration, and unfortunately, no gold. Building your business
process and marketing around your “ideal buyer” results in ideal results.
Working hard and spending money targeting random groups
of people = random results. Razor targeted efforts = Gold.
1. Who (based on your experience) are the “types”
of buyers who buy the most, with the least sales
effort, with the least post-sale hassle, that are most likely to buy again or refer
you to others? Describe them.
2. What background do these ideal buyers tend to have? Family situation? Job or
career goals? Hobbies? What are your ideal buyers interested in? Who has access
to them already, having trust and rapport with your ideal buyers?
3. Write down all the ways (if any) that you currently TARGET these “ideal buyers”.
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2) Are all of your marketing & business efforts aimed at solving your “ideal buyers” problems? If you know who your ideal buyers are, you know what they are interested in
and you know WHO HAS ACCESS to them already (other business, organizations,
etc.), we can move onto the best ways to appeal to these ideal buyers. If you know
WHY they need your service, WHAT their problem is (to which you are the solution),
and HOW you solve it better than anyone else? Tell them and let them try it (proof)!
Do buyers care about how great you “say” you are? NO… they care about
their problems, and getting those problems solved quickly/elegantly
1. What is the primary pain or problem that your ideal buyer
has, that you can solve? It must be something they VALUE
and that you can appeal to with your product/service as the solution.
2. Get a mental picture of your marketing materials, marketing efforts, perhaps
flyers, whatever. Ask yourself: “are my efforts targeted at solving a problem they
have?” If not, it is time to shift everything toward communicating value.
3. Offer them something of value up front: a guide, a consultation, BUT WITH THE
PROMISE that it will solve a major “pain” that they have. Simply saying “sign up
for a free consultation, because I am a good looking lawyer” is B.S. Tell them
what they will get from it. Brainstorm a few now.
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3) Do buyers see you as the preeminent expert? We count on the info available to us, in deciding whom to trust as our lawyer,
doctor, chiropractor, dentist, etc. If YOU give valuable advice, while settling the
“nerves” of your ideal buyers (earning their trust), you win. Example: an accountant
who puts out a free 10-page list of “10 Tips For Saving An Extra $5,000 In Taxes,
Legally”. A lawyer who has video testimonials on his website, and written
testimonials as “letters” in his marketing mailers, all communicating that he is
trustworthy, legitimate, and reasonably priced.
Whoever demonstrates expert status in a way that preempts
objections, gets the lion’s share in your market.
1. In what ways are you communicating that you are “THE expert” to your market?
If at all. What certification, testimonials, “Author Of…” status, or other “expert
proof” can you share with the market and with your leads?
2. What common objections do potential clients usually have during your sales
process? In what ways can we “settle these objections” in our marketing or in
our free “value-added” materials that we give potential buyers?
3. How can we get that proof into the minds of your ideal buyers, before and
during consultations? Via a short EBook that we can give them? Community
seminars and speaking? Providing expert tips or “expert proof” points in your
advertising/marketing, testimonials, free advice?
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4) Are you allocating 80% of your resources to business growth? HONESTY TIME: Most of us spend 80% of our time doing things that are not
“growth” oriented. Doing things that an assistant, employee or outsourcer could
easily do. Why? Because it is comfortable and menial, it makes us feel good in the
moment. Examples: I used to own a local business in GA, and I would take out the
trash, check the mail, update the business’s FB page, respond to emails all day, clean
off my desk, and even answer my own calls… all sorts of B.S tasks. Collectively, this
saps hours from your day… your focus… and your time spent on GROWTH activities.
Most of us spend 20% of our time on growth, 80% on B.S that we
think is important.
1. Write down 3 things/actions/tasks that would
grow your business that ONLY YOU CAN DO to. An
assistant/employee could not “fill in” for these all-important tasks. Now, write
these words: “WHY THE HELL ARENT I SPENDING THE DAY DOING THESE
THINGS?”
2. Write the top 5 things you spend time doing INSTEAD of doing the 3 things that
would help grow your business. Be honest with yourself, don’t be a sissy.
3. Who can take over the 5 B.S things you do that take away from your time
throughout the day? What 4-hour blocks of time can be dedicated to the 3
growth activities every day, every other day or every week?
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5) Are you smarter than a Pirate? At least they had a MAP and compass. “BUT, WHY’S THE RUM GONE?” Pirates may have been drunk, pillaging
scalawags (whatever that means)… but many knew what they were going after, and
how to get it. With crew and ship ready, they sailed off into the unknown full speed
ahead… but how? They had a map of where they were going, a compass showing
what direction to head in, a telescope to see 3 steps ahead, and a crew to help with
the heavy lifting. Which of these do you have in your business, if any?
As dumb as they sound in stories, pirates had all the right tools
1. Your MAP: write down where you want to be 90
days from now, in detail. Number of customers,
revenues, the whole thing. THEN, (working backwards, starting at day 90) write
out all the things that would have to happen in order for you to reach the goal.
What actions you would have to take, what changes to make, etc.
2. Your Compass: write a description of where you are NOW, compared to where
you want to be 90-days from now. Pinpoint what changes in “direction” need to
be made in order to follow-through with your map. Changes in productivity,
procedures, processes, etc.
3. Your Telescope: Look at your MAP and write down all of the “sh!# that can go
wrong” for each part of the process, each step. THEN, make a list of “ways to
prevent that sh!# from going wrong”, and work those actions into your MAP.
Clarity and action plans are the first step in success. Without it, nothing else will work.
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MARKETING STRATEGICALLY:
1) 86% of your leads are looking for you online; will they find YOU or the COMPETITION? Research shows that 82% of ALL consumers will research a product or service
online FIRST, before making a purchase. If you are like my clients were before they
met me, Internet searchers won’t find you. If they DO find your half-assed website,
it’s likely they will be unclear about exactly what action to take (and WHY), or they
will have to take inconvenient steps to reach you such as calling or filling out a
comment box. This causes them to go back to Google and see your competitors.
What if you appeared exactly where (and when) a potential
buyer was searching?
1. Buyers will use the Internet to determine WHO to
buy from, WHO is the expert, WHO they should contact right now, and WHO is
irrelevant.
2. Buyers are open to your message and your competitor’s message during this
“information search”, they are open to your offers and your “calls to action”.
3. Buyers will take action and/or mental bias during this search, unless they have
a previous referral. So, they are going to give your competition the same chance
as they give you. If you are absent or sub-par here, you are irrelevant. Continued:
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We can leverage the Internet immediately, with the right
mix of strategy and technology
In a perfect world, you could hire a
random SEO guy, “Web” guy, or marketing
company and they would make this all work out
swell. Like many things in life, it’s not that simple. Google changes its algorithm 500
times per year (literally)… so we have to be smarter if we want leads EVERY month
from this source. Here’s how we do it:
1. Use a mix of PPC, SEO, Social Media, Video, & Articles to find/reach buyers who
are searching for your product of service. You appear in front of their screen
while they search for your product or service, if you do this wrong… you waste
time and money. If you do it right, you win big.
2. Bring those visitors to a “landing page” that is SPECIFICALLY built to answer a
problem/question that they searched for in Google.
3. Make an irresistible offer on the landing page, and provide an easy way for them
to get the offer. Serve them with value UP FRONT here, with advice, info or a
risk-free way to start working with you.
4. Set up an automated system to deliver the promised value, advice, or offer to
them. You can then follow up personally via phone or email, but they will receive
value from you AUTOMATICALLY.
5. Follow up: sell, up-sell, down-sell, or cross-sell: Always have a strategy ready to
help “sell without feeling sales-y” during your follow up.
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2) Automating marketing follow-ups, up/down/ cross selling and updates: We don’t have time to email every lead, past lead and new client daily. So, we
usually don’t…. but that results in lost sales! An Auto-Responder (such as
Awebber.com) is an email system that automatically sends pre-written emails that
YOU write, to any new lead, when that lead is entered into a “list”. How do they get
onto a list? Either you put them there, or they sign up on one of those new fangled
“OPT-IN” FORMS, those forms with the Name, Phone, Email slots (or whatever slots
the marketer wants). The emails can be sent daily, weekly, monthly, WHATEVER
intervals the marketer chooses.
There are ways to follow-up, send info, gifts, bonuses, and
offers automatically! 1. New leads get gifts from you, perfectly assembled: value-added E-Guides, a
video, a free consultation invitation, WHATEVER.
2. Leads that have not become buyers can receive follow up emails from you: new
offers, reminders for a consultation, newsletters, all sorts of goodies.
3. You can track what online marketing is WORKING: ever wonder if marketing is
paying off? You can track where leads come from with these programs.
4. BONUS: You can set responders to put someone on a list after they bought
something too! A special list so they can get coupons, referral gifts for friends,
buyers-only offers, up-selling to new products, cross-selling other services, etc.
Online marketing is the best local business lead generation tool: use it and automate!
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Copyright 2013 Legacy Masterminds
3) Joint ventures: access to other business resources “Your problem, is always someone else’s solution”. Remember that quote
every time you need something: resources, a sales team, storage for inventory,
exposure to a large targeted market, whatever YOU THINK you need money for.
SOME other business or person has additional resources that YOU need. Joint
venture with them, and gain access to whatever you need. Example: a business that
already markets to your ideal buyers and already has rapport with them. They
include your offer in their marketing, or as an up-sell. They keep a % of the
revenues; you get risk-free access to their market. My clients use this with massive
success.
Joint ventures are the best way to access TONS of resources without risk, everyone wins
1. Write down 2-3 things you NEED for your business. Examples: advertising
exposure, more retail space, new revenue streams, a sales team.
2. Brainstorm 2-3 businesses that already HAVE access to what you need. Really
think, you likely have not considered this before. Open up your mind!
3. Write down what you could offer them, in exchange for access to their
resources. Perhaps a % revenue share, access to YOUR resources, percentage
stake in your expanding business, etc. Or… ask them what they want!
4. Approach your possible JV partnerships. Mention “what’s in it for them” first
and often in the approach!
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4) Getting referrals during & after initial sales. There are dozens of referral strategies that are excellent to choose from, and I
am not talking about passively “letting people talk about you”. Actively generating
referrals means new leads that already have a sense of trust in your services.
Rapport has already begun, a huge sales boost and proof that you are worth buying
from. Let’s talk about 2 easy ways to get started generating referrals:
Referrals are more likely to buy, and easy to generate with the
right strategy. 1. Providing a useful “bonus gift” or “value-added”
materials that your clients can GIVE to friends and colleagues. It has to be
something they would want to give, and that the recipients would love to have
(and be grateful for). Example: I owned a martial art school in GA, sometimes I
would let ALL my students “bring a friend for free” for a certain week. They
loved it, and FURTHER MORE, if the friend registered they would get $50 off
registration… AND my referring student would get a $50 gift card. What offers,
tips, coupons, starter-services, etc. can you give buyers to distribute on your
behalf? Write down a few. This is one of the most fun things I do with clients.
2. Directly asking, in a way that is honest and forward. Example: Saying, “if you love
my services, I am sure you know a few other people who love it to. If you write
down their info, I will send them _________(free gift, discount or starter-materials)
and I promise not to be sales-y or hassle them.”
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5) Irresistible offers, risk-reversal, “entry” purchases Even if you reach 5x the number of target buyers, even if your marketing is
flawless, even if you have a great product for them… you STILL need to get them IN
the door and making their first purchase with you. This is critical, you can waste a
ton of money and resources reaching people if you don’t have a strong enough offer
for them to take advantage of! Simple offers like “free consultation” are ok, but we
want something they can’t refuse! Elements include:
Make an offer that is irresistible, risk-free and a “no brainer” for
your ideal buyers. 1. Offer something that the ideal buyer would
REALLY need, something that will help solve their “big problem”.
2. Offer it risk-free. Either they start free; have a money back guarantee, etc. If you
are confident that you have a great product or service, you can even afford to
take a small loss up front for the sake of increasing buyers on the backend.
3. What STARTER product or service can help “get them in the door”? Maybe a
report or introductory consultation / service? Here are some examples:
4. Example: a motorcycle speed shop offering a free Horsepower check and a “Go
Faster” report showing what tune-ups and improvement will increase the bikes
horsepower. Most will buy a tune-up or engine-improvement package after the
horsepower check! Add a “speed guarantee” to make it irresistible: if the tune-
ups and engine packages can’t increase your bikes HP, its FREE, no charge.
Try 1-2 offers in your marketing materials and online landing pages. See what works!
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GET UN-STUCK & GROW:
1) Strategy vs. Tactics: the power of leverage and “light-weight” business 96% businesses fail in the first 10-years; I make it my business to ensure my
clients succeed. But for others, despite buying media ads, working SO HARD to
advertise … they still fail (most of the time)… What is the difference between the
successes and the failures? The answer to that has SO many variables, but the
largest of them seems to be strategy vs. tactics.
Without a strategy, all of your efforts are individual, worthless
tactics. Raw tactics = waste
1. A strategy is a collection of “things you do” (tactics)
that are assembled in a way that supports and
reinforces each other. Each tactical move supports the GRAND STRATEGY, the
irresistible offers, the targeted marketing, the JV partnerships, the online
marketing, the referral gifts, etc. 1 focus, 1 goal, 1 message.
2. If you have your action MAP (shown earlier in the book), your strategic
marketing and targeted “ideal buyers” laid out, you must APPLY THE STRATEGY
to everything you do, everything you advertise, everything! Ever looked at
someone’s business card, flyers, TV ad, newspaper ad, and website homepage…
and seen 5 different messages? ALL THE TIME, one has general info, one
advertises a sale, one has a free offer, etc. They all must cooperate.
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2) Maximize what IS working as a profit center, and THEN multiply using new ideas When I first start talking to my clients about business growth, they always
seem to expect a shinny new fancy idea as their “first step”. The truth, I NEVER
divert from your core business until it is maximized! We all have a “core business”,
the thing(s) that brings in 80% of your total revenues each month. The thing that
you do the best job selling, and/or is the most attractive to your local audience, what
is it in your business? Write it down. NOW, what is the source of 80% of the LEADS
that buy your “core product/service”? If you don’t know, use the tips in this book to
get one! Maximize the resulting “best”.
Maximize the core business for maximum revenue, AND THEN add new marketing/offerings
1. What IS working, that we can allocate 80% of our marketing efforts, irresistible
offers, loss-leader offers, time and money resources, etc. to? What “non-core
business” can we take resources from, to bolster the core business? Perhaps a
failing product/service, an up-sell that is not working out, etc. Write it down.
2. AFTER you maximize your core business, and have a HUGE successful platform
for monthly revenues, THEN we can “multiply”. Multiply meaning: using new
marketing mediums, trying new complimentary service/product offerings,
adding additional revenue streams, etc. Maximize, and then multiply.
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3) Build your “pillars of power”: multiple revenue streams and lead sources “Multiply”. Having one major source of revenue, or one major source of leads is
obviously suicide. What happens when that lead-source dries up or “stops”? What
happens then your single revenue stream gets out-marketed by a competitor or is
otherwise rendered obsolete? You get the shaft. So, AFTER maximizing the first
revenue/lead source, we need to build “pillars of power”. Multiple “pillars” (revenue
streams and lead sources) that will hold the building upright if one pillar crumbles.
Having multiple “pillars”, strengthens and safe-guards
against business collapse
1. Write down 1-2 strategic marketing ideas
that you like, but have not yet implemented.
Perhaps from this book. Write a timeline to launch the new idea, and what
questions you have. Maybe better online marketing, new “offers” in your current
marketing materials, a JV partnership with another local business, etc. You can
find answers if you are clear as to what information YOU are missing.
2. Write down 1-2 up-sells or complimentary sells that you can possibly
implement. Example: an upgraded product/service, a complimentary
product/service that would “go well with” the one they bought, or a product that
someone ELSE offers that would be of use/interest to your current buyers (an
affiliate sale). Brainstorm a few and really think about this.
What are your pillars of power? Are you 1 column away from failure? Get it together!
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4) [10, 10, 2x] Model: the 3 combined ways to easily grow your local business by 242% Growing a business, developing strong revenue streams, increasing your
personal income, is NOT a 1-way street. If you think in a linear fashion, “sell more of
the thing I currently sell, at the price I sell it for, in the quantity I sell it in”… it wont
work. Instead, the process is a 3-way intersection, the basis for the [10, 10, 2x]
model. Borrowed from the greatest strategist of our time (Jay Abraham), this model
demonstrates that the 3-way intersection:
Growing by 242% involves 3 SMALL changes, multiplied:
1. Increased quantity of sales: 10%: Increasing
the number of sales by 10% (the first “10”) via subtle marketing changes.
2. Increased price per sale: 10% (the second “10”): by using irresistible offers,
expert positioning, preemption and other credential-boosting ideas shown here,
we can increase price by at least 10%, because the market sees us as “worth it”.
3. Increasing how MANY times each buyer, buys: 2x: by offering up-sells,
complimentary products/services, affiliate sales, and referral strategies shown
here we can induce buyers to purchase from us twice as OFTEN. Usually more
than that for most of my clients! What do all 3 of these add up to?
a. Math: 10% x 10% x (2x) = 240% increase in revenues.
b. [100 x $100 x 1 = $10,000] vs. [110 x $110 x 2 = $24,200] WHOA!
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5) The legendary “loss leader”, and why he made more money than us Sometimes the fastest/best way to acquire a BUNCH of new clients is to take a
loss on their first purchase and then make your money on the repeat purchase or
backend up-sell. This strategy is called the “loss leader” approach. Perhaps you
commission a sales team and incentivize them to sell like crazy, or you could offer
the first purchase at a MASSIVE discount (or free), you could give them access to
“full-service” for the price of “limited service”, the list goes on AS LONG AS you are
confident people will continue to buy! Lose on the
front-end; win on the back-end.
Would you lose on the front-end, for a large increase in clients?
1. If you brought in 4x the number of clients per month, by breaking even or losing
a little on the front end, would it increase your business 2-8x? If so, it’s time to
brainstorm some loss-leader offers that can make that happen.
2. What are 1-2 ways that you could bring a new client through the sales process to
ensure they buy more, buy again, cross-sell into another product/service, or
bring in additional clients to your business? If this is set, then BRING THEM IN by
all means. Examples: a chiropractor giving the first week of treatments at a big
discount, or paying a family doctor 100% of the first week’s treatment fees for
referring patients to them. Tony Robbins takes a financial hit for his $500 UPW
seminar, knowing many will sign up for $5,000 - $30,000 seminars + coaching.
Sometimes getting a ton of new clients is as easy as making a smart, front-end loss.
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SAVE 10-15 HRS/WEEK:
1) The “Daily-5” habits that will save you 10 hours per week They WILL seem a little crazy at first, but this quick list of 5 strategies (when
combined) have saved my clients anywhere from 8-13 hours/ week:
1. Interval times: set certain hours of the day as “designated times” for activities
that seem to “get in the way” of your productivity. This will leave LARGE blocks
of time open for important business-growth tasks! Example, times for: checking
emails/calls 2-3 times daily, having ALL meetings with employees, consultations.
2. Set the top 1-3 business-growth tasks that MUST be completed for the day: no
matter what, you will set aside 2-4 hours (another interval time) for this
essential time. No focus, no growth.
3. “Nothing but this”: When doing something, anything, ONLY allow yourself to
focus on THAT thing. No answering a call during growth time, no checking email
during marketing/lead generation time, no chatting with help during tasks.
4. Delegate anything that DOESNT 100% have to be done by your expert hand:
figure out a standard procedure and give it to an assistant, outsourcer, or
automate it using technology.
5. Parkinson’s Law: “the perceived complexity of a task is in DIRECT correlation
with the amount of time allotted to it”. Set pressing time limits for EVERYTHING,
daily. Your brain will get “super-resourceful” the way it did when you had a
paper due in the morning back in college! Use an egg timer or something.
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2) Using & avoiding technology: how to benefit and avoid the dark-side Technology has given us opportunity for AMAZING productivity and also,
HORRIBLE productivity. It takes an average of 30-minutes to become fully
engrossed in any task. You have to START the 30-minutes over if a phone call, text,
email, Facebook alert, or anything distracts you for a moment. Using technology for
ANYTHING other than the task at hand can send you on tangents for half the day.
“Tech leads to email, email leads to B.S, B.S leads to
suffering…”
1. Turn off the volume on all devices.
AHHHHH, yes it IS possible. Tell the secretary and wife/husband that you will be
returning calls/emails twice daily (interval times). OR use the “Do Not Disturb”
feature on your iPhone (only allows calls from certain numbers, like daycare).
2. If you HAVE TO use the computer for a task, close ALL OTHER WINDOWS other
than the one you need for the task. No Facebook, Yahoo News, etc.
3. No cell phone, other than during the interval times. TRUST ME: checking an
email leads to checking a text, leads to a B.S conversation… ugh.
4. The Dark Power of email: Let people know (respectfully) that you will be getting
back to them during one of your 2 interval times for answering emails, you will
not lose business, chill out! Your inbox is a convenient resting place for other
people’s agendas. Checking emails too often = a world of time-suck.
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3) Avoiding “Black-Holes”: the things we get sucked into and lose track of time I suffer from this more than any other time-sucking issues. I admit it, and so
should you, because we all have patterns of “useless things we do” that result in
wasted time. Example: checking email, clicking a link, ending up on 4 other pages,
resulting in 30 minutes of research! How about updating your companies Facebook
page, but then liking 5 friends’ images, checking-in on Yahoo News, and maybe even
bouncing to that funny YouTube video that Bill posted on your page. We call these
“sequences of uselessness”, BLACK HOLES.
“Going near that black hole may send us into the future, captain.”
1. Write down a list of things that you do during the
day that tend to lead to “sequences of lost
productivity”. This includes checking text messages, going to certain websites,
checking emails and clicking links, news websites and news stations, talking
with an employee and getting into lengthy chats, using SOCIAL NETWORKS,
checking the mail at your business (leading to a chat with the neighboring
business owner).
2. Recognize the black holes that you no longer want, and ask yourself he
following: “what is the TRIGGER action that I take at the beginning of the black-
hole sequence?” What is the “thing you do” that sets the whole black-hole
sequence in motion? Recognize it so that you can avoid it.
IF you’re saying, “I don’t have time”, remember that you may just be using it wrong…
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4) The Lamborghini with flat tires: personal energy & getting 2x the RPM’s Honda vs. Lamborghini V12: who wins? Seems obvious, but what if I begin the
race with the Lamborghini’s gas tank on EMPTY? Who wins? Interesting… it seems
no matter what tools you have, when the tank is empty, your SOL. The topic of
personal health is way to important to skip, and way to complex for 1-page. So, we
will cover some of the basics, for you to research and apply. I personally apply these
daily, and my clients get double the energy from themselves using these techniques
as well. They come from the best coaches and natural health specialists alive today,
so give it a shot. (I am not a doctor).
“No energy, no movement. No movement, no progress.”
1. Morning routine: this is key: a good
breakfast involving greens, water, and a healthy food of choice. Workout or go
for a walk for 10-20 minutes, getting the metabolism going and engaging the
energy source of the body.
2. Daily habits example: The easy stuff like using water and GREEN DRINKS (twice
daily) for natural energy and internal functions such as immunity.
a. Eating prepared food from home, instead of fast food (which literally
murders you and saps your energy).
b. Breathing properly: taking the time 2-3 times daily to breath deep and be
conscious of your breath. Oxygen is the body’s most essential resource!
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5) Eliminating (or reducing) the top 5 things that devour 80% of your time You and I have both said the famous statement “There aren’t enough hours in
the day” at least 100 times in our lives. Is it really true though? Bill Gates, Mother
Theresa, George Washington, Oprah, my neighbor Jim, we all have 24-hours/day.
The question is… how do we USE those hours in a way
that gets MORE done. It’s different for everyone, and the
following process will help reveal your time snags!
Most of us have 4-5 things that eat 80% of our time every day.
1. Get an honest mental picture of the last 7-days of your life. Start with yesterday.
Write down what you were doing yesterday, hour-by-hour. An example from a
radio executive client of mine: he thought he was making the most of his day, but
it turned out he was being interrupted by calls/emails all day, interrupted by
associates walking in all day asking for approvals, etc. THEN MAKE A LIST of all
the “things you do” that can be reduced in time OR given to an assistant to do, OR
eliminated by means of smart systems such as automation or BETTER
PLANNING. Be honest, it will be 60-80% of your day on average.
2. Make notes regarding each item that can be reduced or eliminated: can you
blocks of time for office hours and replying to calls/emails? Perhaps setting up a
system of communication with clients/assistants? Giving tasks to someone?
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Results, with zero risk: I hope you enjoyed this “101 guide” to basic strategic thinking in business. One
question though: If you had the chance to have someone do all the work for you,
target your market, get your whole campaign up-and-running, generate LEADS FOR
YOU, and do it all FREE up front… would life be THAT much easier?
The Legacy Masterminds team & I will get everything set up
and generating leads for an ENTIRE MONTH, 100% FREE. No
catch, no gimmicks, no risk, no worry. Then,
If you want to keep getting new leads, you
can join as an official mastermind member
If you don’t want to keep getting new leads,
you can cancel… no questions asked! No charge!
This is 100% win/win, upside for you. Zero
risk, I make all the initial investment here.
Contact me below and say, “Let’s Start!”, I
will reply and schedule a free consultation.
Phone: 386-868-2186
Email: [email protected]
Your friend and coach,
Jason Herrera