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ebooks: a German view

ebooks: a German viewidpf.org/sites/default/files/digital-book-conference/presentations/DB... · of German publishers and booksellers 1,300 participating publishers 600 participating

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Page 1: ebooks: a German viewidpf.org/sites/default/files/digital-book-conference/presentations/DB... · of German publishers and booksellers 1,300 participating publishers 600 participating

ebooks: a German view

Page 2: ebooks: a German viewidpf.org/sites/default/files/digital-book-conference/presentations/DB... · of German publishers and booksellers 1,300 participating publishers 600 participating

libreka! is the joint ebook platformof German publishers and booksellers

Industry initiative to market digital content

Enabling a competitive ebook market

Committed to open standards

open to all retail channels

open to all reading devices

Page 3: ebooks: a German viewidpf.org/sites/default/files/digital-book-conference/presentations/DB... · of German publishers and booksellers 1,300 participating publishers 600 participating

libreka! is the joint ebook platformof German publishers and booksellers

1,300 participating publishers

600 participating booksellers

2,000 websites using libreka! services

Services ranging from book search to widgets to ebook aggregation

175,000 books digitized, 78,000 ebooks

Page 4: ebooks: a German viewidpf.org/sites/default/files/digital-book-conference/presentations/DB... · of German publishers and booksellers 1,300 participating publishers 600 participating

Market figures

PWC Study: E-Books in Germany / 2010

Development of e-book market shares in Germany Market volume of e-readers and tablets in Germany by comparison

sold e-readers (total) sold tablets (total)m

arke

tvol

ume

(in m

io€)

)

Page 5: ebooks: a German viewidpf.org/sites/default/files/digital-book-conference/presentations/DB... · of German publishers and booksellers 1,300 participating publishers 600 participating
Page 6: ebooks: a German viewidpf.org/sites/default/files/digital-book-conference/presentations/DB... · of German publishers and booksellers 1,300 participating publishers 600 participating

Reader

Publishers

Reader Reader Reader Reader

Page 7: ebooks: a German viewidpf.org/sites/default/files/digital-book-conference/presentations/DB... · of German publishers and booksellers 1,300 participating publishers 600 participating

Booksellers

Chains

Online retailers

General retailers

Telecoms

ReadersPublishers

Page 8: ebooks: a German viewidpf.org/sites/default/files/digital-book-conference/presentations/DB... · of German publishers and booksellers 1,300 participating publishers 600 participating

Retailers

e-book master

e-book metadata

e-book delivery

sales reporting

ISBN / metadata

sales data

revenue revenue

Publishers

Page 9: ebooks: a German viewidpf.org/sites/default/files/digital-book-conference/presentations/DB... · of German publishers and booksellers 1,300 participating publishers 600 participating

ebook metadata –an unknown complexity

Currency conversion

Territorial rights management

Digital rights management

Definition of usage rights (download only, lending etc.)

No standards (Apple: XML File, B&N: ONIX)

Page 10: ebooks: a German viewidpf.org/sites/default/files/digital-book-conference/presentations/DB... · of German publishers and booksellers 1,300 participating publishers 600 participating

ebook delivery –one book, many channels

Remote delivery for existing online shops

Managed services for new players

Rental shops for smaller booksellers

Master ebooks for retailers with own reading technologies

Page 11: ebooks: a German viewidpf.org/sites/default/files/digital-book-conference/presentations/DB... · of German publishers and booksellers 1,300 participating publishers 600 participating

ebookmasterebookmaster GAAP

ebookdeliveryebook

delivery

large booksellersTelecoms

...

ASPshopsASP

shopssmall/mediumbooksellers

Publishers

Page 12: ebooks: a German viewidpf.org/sites/default/files/digital-book-conference/presentations/DB... · of German publishers and booksellers 1,300 participating publishers 600 participating

Sales reporting and cash managementthe long road to making money

Long reporting cycles (up to 75 days)

Complex merging of various sales reports

Missing management controls for marketing campaigns

No standards in sales reporting

Page 13: ebooks: a German viewidpf.org/sites/default/files/digital-book-conference/presentations/DB... · of German publishers and booksellers 1,300 participating publishers 600 participating

Future plans

Aggregation of relevant international content

Build a strong presence in international ebook delivery

Conversion of all German language books into e-content

Page 14: ebooks: a German viewidpf.org/sites/default/files/digital-book-conference/presentations/DB... · of German publishers and booksellers 1,300 participating publishers 600 participating

Follow me on Twitter

www.twitter.com/rschild

Page 15: ebooks: a German viewidpf.org/sites/default/files/digital-book-conference/presentations/DB... · of German publishers and booksellers 1,300 participating publishers 600 participating