EBS Project Report

8/8/2019 EBS Project Report

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EBS PROJECT REPOT ON (WWW.WWE.COM)

IILM INSTUTIUTE FOR HIGHER EDUCATION

Submitted by- Anil Singh Bisht (PGP20090052)

Jaiveer Singh (PG20090158)

Submitted toMr.Abdul Majid Khan

(Assistant ProfessorIT)


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WWE.com is a Stamford, CT, US-based website owned by World Wrestling Entertainment, Inc,

World Wrestling Entertainment.

WWE is a worldwide in sport entertainment business, and it is almost seen in over 160 countries

and had a huge fan following. They come up with their website with the domain name

WWE.com was first registered on May 30, 1995.And time to time they have changed the look of

the website which is good think for any website. WWE is seen as an entertaining sport and the

website look is also designed in that way to attract the people who want some entertaining stuff

which is attractive. Below is the snapshot of the WWE home page-


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LOOK AT WEBSITE DESIGN AND PRESENSE

Website is designed in a way helps to attract the people to come in their website and look at the

motive of the site is to attract more and more users to it and see their products which they have

listed over their to sell which are WWE merchandise, their DVDs and new releases.

Website structure:

Advertisements are given on the top, bottom and the right side of the page. Smalladvertisements are given on the top and the bottom part. But bigger size of advertisement

is there on the right side of the page.

Lots of content are there in the website links are on the left side of the page and below thetop page advertisement.

Much use of images with different size and colors..

All the links are clearly seen no confusion in that part. Presence of a website is good and in its first look it attracts. The title of the website is short which is good because longs titles are generally avoidable

by users.

SOME FACTS ABOUT THE WEBSITE

This Google Page Rank 7/10 website. Traffic Estimate rank of 467 with an estimated 11,352,000 monthly visits. According to Alexa, WWE has a worldwide rank of 1,151, is ranked 527 in the United

States.

It has 5,249 external websites linking to it.

The top categories for WWE.com include Promotions / World Wrestling Entertainmentand Reality-Based / WWE Tough Enough.

WWE.com targets these keywords and phrases with their SEO: "WWE, world wrestling,world wrestling entertainment, WWE shop, and wrestling."


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PROBLEMS WHICH I FACED WHILE USING WEBSITE

Too much advertising on the home page which is distracting for a user. There is no internal search box. And if user has to find something they have to click the

available links until they find what they looking for.

Visited link has no change in color which is not good because user should be able torecognize which links they have just visited. Because there are many users which did not

remember then it might be a problem for them.

MAJOR PROBLEM (Website is not tagged)

One of the major mistakes which they have done is that they have not tagged theirwebsite. Because of that they did not able to know.

Which page of the website is most viewable and they cant take benefit of that they canadvertise their, show case their products and could also take other several benefits.

They dont be able to know which page needs to be improved and what they can do moreto make it more attractive.

Site overlayis also not possible in that case because they dont know which part of thewebsite is most people are clicking. For example suppose the people are clicking on the

Left side of the page but they have place advertisement on the Right side of the page.

Then it is not good for the website.


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NOW WE LOOK A DATA RELATED TO WEBSITE AND SEE HOW

THEY CAN USE IT FOR THEIR BENEFIT

First of all analyze the data which is on the basis ofDEMOGRAPHIC

MALE

Data is indicating that the more number of the Males 58% are viewing the website compared to

the Females 42%. Web analysis can do those things which will attract more males to their

website.

More male oriented content Blogs should be made more interesting because more number of males are writing and

discussing about the WWE.

But should not neglect the females should create a section for the females using thecolors which will attract them and they can explore more on website related to theirchoice.


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TEENS

It is clearly seen that WWE is watched by every age person, but a larger number ofpeople those who see are from 18 to 34 years 38%, 35 to 49 and then 13 to 17 years with20%. That means WWE is youth oriented site as well mature people are also using the

website.

To attract more people from that age group they need to work on the website more andcreate that kind of environment which is like by them. Understand the behavior and

motive for using the website then they can have the better changes to make them view the

website again and again.

They can segment the different age group people and target more on those age groupsfrom the more number of traffic is coming.


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HAS KIDS 3-12 IN HOUSEHOLD

Kids are also the major traffic puller for the website and to keep attract kids need to havea kids oriented stuff should be there in the website, rather than Adult oriented.

Or they can do they can open a separate website for the kids where they can usecartoons character use of color full themes which more connects the kids.

They can also have a Quiz for the kids and Reading challenges which they use topromote their biggest event of the year called WRESTLEMANIA.

And also they can have a educational awareness through their website called Learnwhile Fun.

LESS AFFLUENT

This site attracts a less affluent audience.


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Now this data is the most important because it tells us that which class of people areviewing and it shows that those who are less affluent are actually coming then other 70%

of the traffic is coming from $0 to 60k.

They can come with those products which are less expensive or cheap and this group canbuy those things because placing high price stuff and selling them there is not a good

idea.

Activities like winning price for some question can be done because these groups wereactually interested in gaining some things along with entertainment.

PEOPLE WITH NO COLLEGE

Now this is some thing which is more interesting is that the more number of people whoare coming to their website are those people who are less educated or who did not gone

college for education.

60% people are no college going people- This means the kind of a content is their in awebsite is not very complex to understand and use. Which makes easier for their group touse this website?

This group people are more interested on looking for entertainment oriented contentrather than other things.

That is why the website is less words out there and more images are used to connect withthis Group more.


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POPULAR QUERY KEYWORDS

PHRASE

WWE WWE.com wrestling

These are the popular key words for the website which people are typing on a search engine.

They can create more words to keep in mind the mentality of those groups which are nocollege going, and make it simpler for them to search and reach to you.

Can use the phrase entertainment with other associating words the reason why it shouldbe that because these people are more entertainment oriented. And they are looking for

there words on a search engine.

More the keywords they have more number of people will come to their site.

AVERAGE LOAD TIME FOR WWE.COM

The average load time for WWE.com is (3.63 Seconds) which is very low compare toother sites, 88% of sites are faster.

They need to work upon this because more the time site will take to load people are lessinterested in spending a time on it.

Slow sites may be penalized by search engines. They should work on those content which are more time taking while loading becausethere are many users which dont have high speed connection it can be because they are

less affluent.


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VISITORS ALL OVER THE WORLD

This data shows that from which part of the world the most number of traffic is coming to the

site. In this list United States is in No.1 with 30.4% traffic, which is due to the home of WWE.

And that is why the most no. of people is coming from that.

Then Indian users are in 2nd spot with 7.7% traffic coming, the Indian are considered tobe huge fans of WWE and they keep on searching about the latest updates about the

events.

If their web analytics team pays little more attention toward the Indian visitors then theywill be able to generate more traffic from the India. Indian viewers are more

entertainment oriented then others, so they can introduce more new feature on their

website to capture the attention and time visit on a website.

Large number of traffic are coming from different countries and they can easily takebenefit of this they can tie up with local institutions or business collaboration to be seen

on their website and on the basis of regional, geographical. This will benefit them in

generating revenue through advertisement and collaboration.

Discussion about the regional happening and current issues and interesting topics throughwhich user will stay on website for long and connect more to the website.

Some features can be given on country specific language which is more engaging.


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TRAFFIC HISTORY

WWE is an entertainment driven program in sport industry and their website is made with the

objective of to create more awareness, display and sell their products, highlighting event,

discussion on website. That is a clear indicator that they want to people to spend time on theirvisit and if we see the last one month visitor is approx 11, 352, 00 which is a very high no of

traffic for a particular website. It means they are achieving what they wanted to through their

website .And successfully bringing the new things which a visitor wanted from them.

And it is approximately 8 million for last 6 months, it is a highly engaged websitebecause of their entertainment oriented content which keeps people coming to their

website .They should know which type of traffic is coming and what is percentage of that

let see different type of traffic if we do not know that we could not take the possible

advantage out of that.

Search engine traffic, direct traffic, Referring traffic and Social bookmarking traffic andto achieve their goals they have to work upon each and every type of traffic.


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UNIQUE VISITORS

From the graph it is seen that for last one year the number of unique visitors is from 2.4 to 2.75

million. And in May, 10 it cross to 3.3 million unique visitors but after that there is an up and

down to the number.

The number of unique visitors is quite high in wwe.com and which is a good thing for thewebsite are shows that the people who are coming to first time they are interested in coming

again and again to website. And kind of content in website is appealing to the people and like it.

For unique visitors strategies can be made to take benefits from them-

About the behavior on the website because it is very important to know the behavior ofthe visitors what they are looking, which content is most likely by them, where they used

to click again and again. These small things can actually create a huge difference.

How much time they spent during their visit on a website.


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During which time the visitors are coming the most, so that during that time moreprominent ads can put out there.

What kinds of products they buy over website and know why they are buying this stuff.This will help in increasing the product sell in future.

Feel special to the unique visitors because they are the one who are keep coming to you,so what wwe.com can do they can create a accounts for the visitors who are keep coming

and give some additional benefits to them.


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PAGE VISIT AND SITE VISIT

Monthly Traffic (October, 2010)

Data US GLOBAL

Page Views per Month 56,292,344 138,980,720

Average Page Views per Visit 6.01 6.31

Visits per Month 9,366,116 22,030,076

Cookies per Month 4,410,224 10,056,464

Home Traffic 85% 88%

Work/Education Traffic 14% 11%

People per Month 3,536,038 8,022,022

Monthly Page Views per Person 15.92 17.32

Monthly Visits per Person 2.65 2.75

First we look at the page views & pages visits this data is for the September month and total

number of page views only from the US are 56,292,344 which is a large number and then theGlobal page views which is 138,980,720.

Visits per month are 9,366,116 (US) and 22,030,076 (Global)

This is a good number for a website because the page views are very important for a website and

WWE website is seen with good numbers. Now with the help of web analytics they can have

better changes to create revenue from these numbers of views for they have to work on certain

things-

Using this they need to create a more loyalty visitors which straight and simple meaningis that if they become loyal they will come to visit your website and view much morepage than an average visitor.

And they can create and generate more revenue through ad sense and ad words becausemore the page visit and page views are better the chances of people will click on the

website which is a revenue generating technique.


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Their view on a particular page will help them to know the popularity of that page andthey can actually work upon that make it more appealing and they also come to know

which pages are there which visitor are less viewing and they can find the problem with

that page.

Average page views per visit are 6.01(US) and 6.31(Global) , they can shows the littlecontent and links on those pages which user are viewing and let user know about those

pages which they are not entering.

Make the content more interesting and let the target audience enjoy through reading andmake articles and blogs more interesting.

Home & Educational Traffic

85% U.S and 88% Global who are viewing website are from there home. The larger number of

the audience is the from the home, when people at their home they like to visit the WWE website

the is as we earlier analyze the demographic which we seen that there is more number of no

college going group and in their free spare of time they like to visit the website and there is more

entertainment oriented content.

To attract that group more they should work on their search engine links because these links

shows not only the home pages but other pages of the website also. So these pages should be

work upon to attract the user.

And the reason why the lesser no of education traffic because there are very less number of

educated people who are viewing this website because there is no content which is given for the

education purpose it is fully entertainment driven website. That is why this group is not really

very interested.


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FROM WHERE THE VISITORS ARE COMING

From where the visitor are coming to wwe.com after preceding website. There can see more

traffic is coming form the top 5 sites. In which facebook.com (11.22%) on top then follows the

other sites google.com (8.98%), youtube.com (6.34%), optmd.com (6.32%) and yahoo.com

(5.70%).

These upstream are very crucial success factor to play and what kinds of strategies can be made

to make them convert the percentage more-

Wwe.com should clearly be seen in those website that visitors visiting ration can be

increase for that they can do these things-

Discussion blogs can be created to involve the visitors and then they visit to their website. Create a fan club in social networking sites to make website more popular. Show case their products and then visitor who are interested they come to their website.

And for search engines like Google and yahoo they can enhance their ranking to be seen

on the top currently they are ranked 7 out of 10 in Google. By using better web analytic

techniques they can come on top, and also they can use sponsored links or sponsored ads.

This will be beneficial for them.


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HOW THEY ARE GENERATING REVENURE THROUGH THEIR

WEBSITE

Search Advertising Metrics Highlights:

Googles Ad sense- WWE.com made their money through the ad sense where they placea Google search box in their website and when visitor search for something in that boxGoogle pay them the money for that.

Placing the ads of other brands or products- WWE.com generates large number oftheir revenue through this, when we look at their home page there are many

advertisement of other products and brands are placed over there. And they earn good

amount revenue through this.

Selling their own products- WWE.com sold their stuff online in which they sold WWEmerchandise T- shirts, books, DVDs and other stuff. By using their website they have

eliminate the unnecessary cost related to distribution network.


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ANALYSIS ON THE BASIS OF DATA AND FINDINGS

There is almost all the groups are coming to website but the larger number of segmentaccording to the demographics are coming from the less affluent, no college going, more

number of males and age between 13 to 49.

There is a need of segmenting these groups because a website has to be focused on aparticular target group because if they try to serve every one it might not get the success.

And be successful they need to focus on their prime a niche segment, which will bring

more traffic to their website and the cr itical success factor.

When I first use the wwe.com website I could not see the content on the website thereason is I need to have flash player or upgraded flash player which I did not like at all

because it is time consuming and flash player did not install in first attempt. So they need

to understand this that user might not like this and can avoid installing flash player and

might not come again.

They should tag their pages because until unless they dont know which part, which pageare most viewable how they would be able to take benefit of this.

WWE can showcase their products associat ing to that content which is highly watchedand they can display a 10 sec products overview before the content.

The main attraction in a website is WWE superstars web analytic can use the morecontent related to the superstars and also can give the little bit information about their

outside the WWE ring life description which will keep user finding these things.


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REFERENCE-

http://www.trafficestimate.com/ http://www.faqs.org/websites/wwe.com/

Documents

EBS Project Report