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Logo Standards Manual

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The new logo which represents ECnet, Inc. appears here. To maintain a consistent level of quality in the reproduction of this

mark, always use the electronic art provided. Do not attempt to recreate the logo on your own. Always enlarge and reduce the

logo proportionally. Please note the minimum allowable size restriction and minimum amount of clear space allowable around

the logo. Please refer to color sections for further color usage.

The Proportions of The Logo

The proportions of the logo are not to be altered.

Minimum Clear Space

For greatest impact, we require that the ECnets logo be printed

with a minimum amount of clear space around all four sides.

By doing so it will not be crowded or violated by typography

and other graphic elements. The unit of measurement you

should use for determining the minimum amount of clear

space allowable is shown here as X. We have defined X

as the height of the ECnet logo. A minimum of 1 X of clear

space must remain around the logo at all times. This rule

applies regardless of the size of the logo. There is no maximum

clear space allowance. This logo works best with plenty of space

around it, feel free to give it lots of room whenever you can.

Minimum Size Requirements

The reproduction artwork posted on the ECnet server can

be used to reproduce the ECnet logo in a variety of sizes.

To ensure the Logos integrity, clarity and impact, never

reproduce it smaller than 1.125" (2.857cm) wide.

The Logo

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Spot Colors

The spot color palette consists of three colors. The logo consists

of Black and PMS 7406. The third complimetary color for use

as a background or accent color is PMS 534.

Four-Color Proce ss Colors

Please use the following CMYK formulas when printing in

four-color process. * NOTE: The blue (PMS 534) has been

altered from its standard conversion. Please follow the formula

you see here.

Web Colors

The following Hexadecimal formulas should be used when

using the logo for web applications.

RGB Colors

With the exception of web applications, the following

RGB form should be used whenever the logo is to be

viewed on-screen.

Color plays an important role in the ECnet identity, giving it more impact and consumer recognition. Whenever possible, use

the two suggested spot colors for the logo. When two spot colors are not available, the next preference is four-color process.

ECnet also has a third color, PMS 534, which has been chosen to compliment the logocolors. This color may be used as a

background or accent color and should also preferably print as a spot color with the next preference being four-color process.

At times spot colors will not be used. These instances will be when placing full color ads in magazines or perhaps in other

print materials where ful l color photography is being used. When printing in four-color process, CMYK equivalents of the

ECnet colors must be used. Always specify the highest available line screen for four-color process.

Color Usage

Black PMS 7406 PMS 534

*C100 M67 Y0 K37

333366

R51 G51 B102

000000 FFCC00

C0 M0 Y0 K100 C0 M18 Y100 K0

R0 G0 B0 R255 G204 B0

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The ECnet logo should appear in two colors. If two colors are not available, a black and white application is provided.

Two Color Logo Applica tions

Two colors are preferred for the ECnet logo. ECnets colors

are Black and PMS 7406. The logo may also reverse out of a

large field of PMS 534. The background field must be large

enough so that it does not appear to be part of the logo.

Black & White Logo Application

The logo should only be printed in black when there are no

more colors available. The yellow (PMS 7406) areas of the

logo will appear in a 20% screen of black.

Spot Color Usage: Logo Examples

Background is PMS 534

PM S 7406 Black

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On this page you will find examples of unacceptable uses of the ECnet logo. Never use the logo in these manners.

Do Not Place Logo in Shapes

Never use shapes and place elements inside them.

These shapes become logos and confuse the viewer.

Do Not Colorize the Logo so ThatIt Is Not Legible

Never color elements so that legibility suffers. Always choose

a background color that contrasts the logo. Remember that

the backgrounds need to be large enough so that they do not

become shapes.

Improper Usage

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Do Not Use Unauthorized Colors

Never reproduce the logo in colors other than those specified

in this Standards Manual.

Do Not Use Drop Shadows or ApplyAny Type of Effects

Never attempt to use drop shadows or apply any other type

of effects. Always use the electronic art as provided.

Improper Usage Contd.

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While the address block will vary from office to office, the sames guidelines will be used throughout ECnet to control the size

and position of elements in printed materials. The diagram below shows the standards for letterhead.

Logo

The logo is already

printed on the

letterhead.

Business System: Letterhead 8.5" x 11"

ECnet, Inc.

448 E.Middlefield Road

Mountain View, CA 94043

tel: 650.237.3600

fax: 650.210.8188w w w . ecn et . co m

Date

Addressee's Name

Street Address

City, State Zip

Person's Name,

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vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril

delenit augue duis te feugait nulla facilisi.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit

lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor

in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat

nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent

luptatum zzril. Nam liber tempor cum soluta nobis eleifend option congue nihil

imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor

sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut

laoreet dolore magna aliquam erat volutpat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie

consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto

odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te

feugait nulla facilisi.

Complimentary Close,

Address & URL

The address and URL

are already printed on

the letterhead.

Body Copy

The letter is typed

in 11 point Adobe

Garamond with 13

points of leading.

2.5"

2"

1.5"

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This alternate size has been produced for countries other than the United States, where A4 size is the standard size used.

While the address block will vary from office to office, the sames guidelines will be used throughout ECnet to control the size

and position of elements in printed materials. The diagram below shows the standards for A4 letterhead.

Business System: Letterhead A4

Logo

The logo is already

printed on the

letterhead.

ECnet, Inc.

371 Beach Road,

#11-01/11 KeyPoint

Singapore 1995 97

tel : 65.295.5266

fax: 65.299.2078w w w . ecn et . co m

Date

Addressee's Name

Street Address

City, State Zip

Person's Name,

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euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad

minim veniam. Q uis nostrud exerci tation ullamcorper suscipit lobortis nisl ut

aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit

in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisisat vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril

delenit augue duis te feugait nulla facilisi.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit

lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure

dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu

feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit

praesent luptatum zzril. Nam liber tempor cum soluta nobis eleifend option

congue nihil imperdiet doming id quod mazim placerat facer possim assum.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh

euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie

consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et

iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore

te feugait nulla facilisi.

Complimentary C lose,

Address & URL

The address and URL

are already printed on

the letterhead.

Body Copy

The letter is typed

in 11 point Adobe

Garamond with 13

points of leading.

65mm

50mm

35mm