ECO 101 Ch.9 Governing the Market

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    Ch.9 Governing the marketDr.Agim Mamuti

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    The McGraw-Hill Companies, 2009

    Governing the market

    By the end of this section, you should understand:

    Horizontal equity and vertical equity

    EfficiencyExternalities and public goods

    Moral hazard and adverse selection

    Direct and indirect taxes

    Competition policy

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    Equity and efficiency

    Equity is where income is distributed in a

    way that is considered to be fair or just.

    Economic efficiency is thus achieved when

    each good is produced at the minimum cost

    and where individual people and firms get

    the maximum benefit from their resources.

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    Horizontal and vertical equity

    Horizontal equityis the identical treatment

    of identical people.

    Vertical equityis the different treatment of

    different people in order to reduce the

    consequences of these innate differences.

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    Vilfredo Paretos definition of

    efficiency

    For given tastes, inputs and technology, an

    allocation is efficient if no one can then be

    made better off without making at least one

    other person worse off

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    Market failure

    Market failure (or a distortion in the market)

    exists if societys marginal cost of making a

    good/service does not equal societys

    marginal benefit from consuming that

    good/service

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    Market failure (contd)

    There are four principal sources of market

    failure:

    Taxation

    Imperfect competition

    Externalities

    Other missing markets

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    Externalities

    Costs or benefits of production or consumption experiencedby society but not by the producers or consumers themselves.

    Sometimes referred to as spillover or third-party costs or

    benefits.

    When people use their cars, other people suffer from their

    exhaust, the added congestion, the noise, etc. These

    negative externalities make the marginal social benefit of

    using cars less than the marginal private benefit (i.e.

    marginal utility).

    There is a category of goods where the positive

    externalities are so great. They are calledpublic goods.

    Examples include public lights, public services such as the

    police and army, etc.

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    Free rider problem

    A free rider arises when no one is willing to

    contribute to the cause!

    A free rider knowing he/she cannot be

    excluded from consuming a good/service,

    has no incentive to buy it

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    Other missing markets

    Information is not always free to acquire!

    People often know more about their ownbehaviour than others can easily find.

    Fear that people will exploit thisinformational advantage may then preventmarkets from developing.

    This can lead to:

    Moral hazardexploits inside information to take advantage of theother party to the contract

    Adverse selectionuse of inside information to accept or reject acontract. Those accepting are no longer an average sample of the

    population

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    How to tax fairly

    In taking proportionately more from the rich than from

    the poor, income tax reflects the principle of ability to

    pay based on vertical equity.

    Taxationcan either been seen as:

    Progressive tax. A tax whose average rate with respect to

    income rises as income rises.

    Regressive tax. A tax whose average rate with respect toincome falls as income rises.

    Proportional tax.A tax whose average rate with respect to

    income stays the same as income rises.

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    Competition policy

    Competition policy tries to promoteefficiency through competition between

    firms.

    Competition Commission examines whethera monopoly, or potential monopoly, is

    against the public interest.

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    Merger policy

    Competition policy also scrutinizes the formation of

    large new companies.

    A mergeris the union of two companies wherethey think they will do better by amalgamating.

    Mergers can be: Horizontal Vertical

    Conglomerate