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Eco-friendly meat
Group 61
Table of contentThe environmental effectsGreen LabelsMarketingIdeas
2
The environmental effects The environmental impact of meat
production variesWide variety of agricultural practicesMeat is obtained through a variety of
methods:1. Organic farming2. Free range farming3. Intensive livestock production4. Subsistence agriculture5. Hunting6. Fishing
3
Negative impacts:Encroachment on undeveloped landsClear cutting of forests, deforestationLand quality declineUse of virtual water
Negative impact on stream and riparian habitats: Increased phosphates and nitrates Decreased dissolved oxygen Increased temperature, turbidity, and
eutrophication events Reduced species diversity
4
Negative impactsLivestock contribute to about 9% of total
anthropogenic carbon dioxide emissions 37% of methane emissions 65% of nitrous oxide emissionsWaste:
1/3 of agricultural land is used for corn production
1/2 of the corn harvested is used for meat production
5
Beneficial impacts:Conversion of waste to high-protein food
E.G.: Currently, 70 % of the feedstock used in the Dutch feed industry originates from the food processing industry
Control of specific invasive or noxious weeds on rangeland
A more efficient use of animal waste may be a contributing factor in sustainability.E.G.: By-products of slaughtered animals
used to provide biogas. 6
AlternativesSoy:
in the form of tofu, tempeh, pups, tofurkey, and every other form imaginable.
Seitan:(high protein wheat gluten): in traditional
forms as well as those that can resemble duck.
Veggie burgers: a mix of all kinds of things in as many
varieties but all standing in for the beef staple.
7
Role of green labelsLabels on food that ensure the consumer
that the product is eco-friendly.
Organic meat and dairy:No antibiotics, hormones, or pesticides are
given to animalsLivestock are given all organic feed.Disease is prevented with natural methods
such as clean housing, rotational grazing, and a healthy diet.
Livestock must have access to the outdoors.
8
Role of green labelsLifecycle of the product is not included in
the labelGreen labels also try to ensure fair trade
9
Green label examples
Finland
USA
Europe
10
Facts used to convince consumer3 types:
Organic: animals fed entirely with organic feed
Grass-fed: Grass-fed meat is fed largely or exclusively on the natural food for ruminants like cows and sheep, instead of on corn and soy.
Local: Local meat is grown near the place it is consumed
11
How to sell it?TransparancyHappy cowsMarketing campaigns
Comparing with normal product (which is bad)
Try to jump on the green train (younger generation?)
12
Improve environmental approachTransparancyRaise taxes on « bad » meatStandarized rules ans labels (WTO)Import restrictions against « bad
meat »Restrictions and rules on use of
antibiotics/treatment&transport of animals
13
Strenghts/weaknessesStrenghts
Focus on the humanely treated animalsDoes not contain potentially harmful toxinsImproves the environment
WeaknessesIt is more expensiveNot as easily available as other meat
14
Possible sales channelsOrganic webshopIn the supermarkets next to the regular
meatRestaurantsButcher (certification)Direct sales from the farms/marketplace
15
Future ideasIncrease availability by adding more
channelsRaise awareness and increase transparency Raise taxes on bad meatStandardize rules and labelsImport restrictions on regular meatRegulations on the use of medication on
animals
16
Questions?
17