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ECOMM 2014
HOW MM POLICY HAS BEEN INTEGRATED IN SUMP
IN ILE-DE-France REGION
Région Ile-de-France
Direction des Transports
Nathalie GRANES
1. What is at stake
2. MM strategy implementation
3. Integration into the new SUMP
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1.What is at stake
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1. What is at stake
Ile-de-France Region
11.8 M inhabitants5.6 M jobsAbout 1,600 collectivities12,000 km2
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Mobility in IDF Region in 2010 : more than 41 millions trips per day (source :EGT 2010)
MODAL SPLIT
38% (16M)
39% (16,6M)
2% (0,650M)
20% (8M)
1. What is at stake
+ 7%by 2030
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Mainly short distances
64% of trips are less than 3 kmAnd 22% of car trips are less than 1 km!
1. What is at stake
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28% of total trips
But
41% Long distance trips
61 % are made by car
1.2 person by car in average
Commuting trips
1. What is at stake
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Transport is the 2nd factor of Greenhouse Gaz Emissions
1. What is at stake
1. What is at stake
Hours spent 80 mn/day spent in transport
68 mn/day for commuting trips
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1975
Commuting distances increase with urban sprawl
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1982
Commuting distances increase with urban sprawl
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1990
Commuting distances increase with urban sprawl
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1999
Commuting distances increase with urban sprawl
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What solutions to face the transport challenge ?
The « GRAND PARIS » project
1. What is at stake
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2. MM implementation’s strategy
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Starting point : COMMERCE European project
2007 - 2010
Promote Company Travel Plans all over Europe
Define common standards to get high qualityTPs
Provide tools to help companies develop TPs: training sessions, methodological guide, quality standards
2. MM strategy
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2nd step : (2009)
A Regional policy dedicated to Travel Plans
Adapt and implement COMMERCE tools
Regional approach to get high visibility
Quantitative and qualitative objectives
2. MM strategy
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Focus on Area’s Mobility Plans (scale effect and regional visibility)
Create a new dynamic around Mobility Plans by developing networks and Mobility advisors
Communicate under the regional brandname Pro’Mobilité for higher visibility
2.MM strategy
A regional strategy
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Governance and networking at Regional scale
Tools
Funding
2.MM strategy
An implementation supported by
3 types of interventions
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Gather public and private partners working together to create incentives and motivate companies to involve in TPs
Governance at regional scale
2.MM strategy
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Networking at the different scales
Regional level,
Operational level, referent within the organisation
Mobility advisors
Interface between regional and local level
2. MM strategy
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A visual identity (flyers, posters, folders…)
Pro’Mobilité Tools
A website www.promobilite.fr
A guide « How to make a successful TP
2. MM strategy
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In progress : monitoring and evaluation tool (linked with national tool)
Videos
Annual forum
2. MM strategy
Pro’Mobilité Tools
Tailored training on mobility advice
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Up to 60% Mobility advisors
Jobs financed during the first 3 years
Support the action plan
FUNDING
Financial aids to develop concrete actions
2. MM strategy
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3. Integration into the new SUMP
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The revision of the SUMP: a great opportunity (launched in 2008)
- Institutional evolution:Region IDF’s responsability
- Legislative evolution:Travel Plans in SUMP
- Regional context:Revision of all planning documents
3. Integration in the SUMP
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Contenu et objectifs du PDUIF
Through mandatory compatibility links SUMP is at the crossroad of all the landuse and transport policies in IDF
3. Integration in the SUMP
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How MM networks took advantage of all these opportunities
- Feedback from our MM networks : datas and arguments
- Active mobilisation of all networks
- Collective and coherent message around MM stakes
- Highlight what has been done
3. Integration in the SUMP
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- 9 challenges included one dedicated to MM
- More open to alternative mobilities : biking, walking car services, better articulation between urban
projects and transport infrastructure…
3. Integration in the SUMP
The new SUMP : a recognition …….
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3. Integration in the SUMP
9 challenges
and 34 actions
LAND USE AND TRANSPORT PLANNING
PT
WALK
BIKE
New car use
Governance and management
Mobility management
Urban freight and logsitic
Road accessibility
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- MM networks identified as leaders for the challenge
- Pro’Mobility training labeled SUMP
- MM actions included in local planning documents for operational implementation
- Many requests to introduce MM stakes in seminars and conferences
3. Integration in the SUMP
……………..and a springboard for MM
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A new framework for regional transport policiesRegional Plan for a Sustainable Mobility
To match SUMP’s objectives and impulse a new dynamic
SUMP
PRMD
3. Integration in the SUMP
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The 12 framework policies of the PRMD
3. Integration in the SUMP
MM policy
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The Regional MM policy
1. Support diagnosis and implementation of school and Area Mobility Plans
2. Support development of mobility advice in Ile-de-France
3. Support development of new mobilityservices (carsharing/carpooling, work at home)
3. Integration in the SUMP
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Thanks for your attentionNathalie [email protected]
