eCommerceAn Introduction to E-Commerce and how it will affect your industry

Andrew Talbotwww.promoserve.co.uk

What is eCommerce?

e-brochure = enquiry generation e-Commerce = order processing ebusiness = total business system extranet application = for your staff CRM System = for your customers

Why is it interesting to you

Will save you money on marketing & admin

Reduces time spent on admin Generates new business Helps David compete with Goliath Acts as central information resource

Jobs for your website

Marketing Department Order Processing Customer Service Artwork Department Warehouse & Despatch Earning referral commission

Types of Website

Static HTML e.g. Frontpage Database Driven – ASP or PHP Content Managed – like using word Template Driven – more options Flash or HTML Affiliate Websites

Domain Names

Are cheap to buy Influence search engines Can easily be forwarded Name provider do not have to host www.nominet.com industry policeman Who is to look up owners – www.123reg

or www.UK2.net

Layout & Design

Design is subjective Layout rules are not Should reflect the purpose of the site Keep it Simple Avoid ‘flashy’ intros Must work on different screen resolutions &

browsers Be aware of security settings W3C compliant

Product Listing

Not too many categories Suggest sub categories Needs to reflect everything you can do –

as may not get a second chance Should you show prices? Need a search

What looks good!

What looks bad

Hosting & Technical

Hosting is becoming a commodity Should I host my own site? How much space do I need? How much bandwidth. Does your website have to be with the

same provider as my email

Payment Processing

Will need an internet Merchant Number Need to select a PSP worldpay, netbanx, secpay, protex or paypal Choice depends on number & value of

transactions Online processing also works from within

Promoserve

What else could my site do

Virtual Samples Manage stock schemes Customer Service Forms Product Information / FAQs Sample Requests Virtual Catalogue Earn commission

Website Content

Must change to keep interest Must be useful to user or will not return Must be consistent with corporate image /

branding Products can be updated from Trade Only Can subscribe to content services

Driving Traffic

SEO engine optimisation Marketing.Co-operative links. Emailshots Hyperlinks Email Signatures Offline marketing Bidding

Bidding for search terms

www.google.com – adwords www.overture.uk.com Only pay when people click Can choose 1000s of words Can set a fixed budget

Directory Websites

Kellys, Yell, Scoot, Thomson etc Industry standards – tradeonly.co.uk Don’t get conned by sites you have never

heard of Free links – help search engines

Visitor Statistics

The importance of statistics. What statistics can tell you What statistics can’t tell you User response surveys Can you identify individual users Free Service

www.tradeonly.co.uk

Information portal for the industry Database can be downloaded into

Promoserve Create virtual samples for free Use as a product sourcing tool Can create your own affiliate website

Other Seminars & Training

eJob Management eMarketing An Introduction to Print Management An Introduction to CRM Telesales Database Management Accounts

Interested?

Visit our demonstration area outside Try your free 30 day trial in your entry

pack Visit www.promoserve.co.uk Visit www.quickorder.uk.com Come and discuss your requirements now Copy Slides Available