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E-COMMERCE:
A project by: Dawn, Julius, Si Wei, Siok Ann & Wei Qiang
Moving an off line business online
About the Industry : Pharmacies
M M
M
Gaining popularity over general clinics in Vilnius for treating common medical conditions due to its convenience and relative cost, as well as availability of good over-the-counter medication
Primary function: dispensing & prescribing medication & medical supplies
1 Additional optional function: sale of cosmetics, hygiene supplies, confectionary, magazines, refreshments, groceries, etc.
2
3 4 Many pharmacies in the world are providing online services, and this trend will continue in the years to come
M
About The C ompany: OPEROS VAISTINE
Founded in 1997 // Consists of professionals graduating from universities specializing in pharmaceutics // Emphasis on care and responsibility towards customers // Only one physical store in Lithuania
Current Problems
• Saturated market with tight competition • Many bigger rival firms (Camelia,
Eurovaistine) with more physical stores/outlets in Vilnius
• Similar products & services, low differentiation • Low market outreach
• Rival firms with strong online presence and delivery services
& Opportunities
• Able to offer products & services to more consumers
• Wider outreach to consumers living in other areas where its physical stores are not in close proximity at a lower cost than opening another physical store à lower expenditure may also translate to lower prices for consumers
Our Proposed Solution • Online product catalog with prices and
descriptions
• Online consultations with certified medical practitioners (MP) with 24hr, 7 days/week availability & delivery/pick-up option • Provides differentiation through a more personalized
service that can better prescribe drugs to customers
• Partnerships with companies (food/cleaning companies etc) • To cater to customers who are inconvenienced by illness
Prototype of Web Design: OPEROS VAISTINE
Bringing your cure closer to you H household, food & pets
medicine & health
personal care beauty vitamins &
supplements diet & fitness
promotions & offers
others
HOME | ABOUT | CONTACT US | OUR SERVICES | ASK OUR PHARMACIST | FIND US
> FREE REBATE 50,000+ REWARDS SAVINGS Shipping* of 5% products for members with auto reorders
member sign-in
view cart Search for keyword...
30% off all
Vitabiotics products
WHILE STOCKS LAST: Try our online
consultation for free
today!
Talk to a pharmacist
Feature No. 1: Online Consultation
Upon clicking ‘Ask our pharmacist’, the user wil l be redirected to this page
Offers users 24 hours online advice and prescription based on user’s symptoms and illnesses via an
online chat function
OPEROS eConsult Operos eConsult is a Lithuanian-based healthcare platform that enables secure chat and video consults with healthcare professionals. Operos’s eDiary also enables secure and private health information storage. Operos Vaistine customers can access (at no additional charge) the services provided by Operos eConsult by signing up. Visit the FAQ page to find out more about this service.
sign-in to eConsult
register new account
Secure Medical Data Build a complete, secure timeline of your health tests and other information from
healthcare professionals on our portal. Keep complete control over how your data is
shared.
Secure Messaging Have an experienced healthcare
professional guide you through the healthcare landscape and allow you to
make informed choices. Share images or PDF documents securely.
Video Consults Connect with our healthcare professionals
with the convenience of online video consults. This is general medical advice
delivered at your convenience.
OPEROS VAISTINE
Bringing your cure closer to you H household, food & pets
medicine & health
personal care beauty vitamins &
supplements diet & fitness
promotions & offers others
HOME | ABOUT | CONTACT US | OUR SERVICES | ASK OUR PHARMACIST | FIND US member sign-in
medical equipment
/econsult
OPEROS VAISTINE
Bringing your cure closer to you H household, food & pets
medicine & health
personal care beauty vitamins &
supplements diet & fitness
promotions & offers others
HOME | ABOUT | CONTACT US | OUR SERVICES | ASK OUR PHARMACIST | FIND US member sign-in
medical equipment
Feature No. 1: Online Consultation
Upon clicking ‘Ask our pharmacist’, the user wil l be redirected to this page
Offers users 24 hours online advice and prescription based on user’s
symptoms and illnesses via an online chat function
register new account Customers can update their information
Name:
E-mail:
Password:
Contact:
Medical Conditions:
Known
Allergies:
Residential Address:
submit
I have read all the terms & conditions*
Step 1 Step 2 Choose Secure
Messaging or Secure Video
Consults
MP will access the user’s illness based on their
symptoms and prescribe certain drugs and medicine
from which the user can choose to remove or agree to purchase.
/econsult/register
OPEROS VAISTINE
Bringing your cure closer to you H household, food & pets
medicine & health
personal care beauty vitamins &
supplements diet & fitness
promotions & offers others
HOME | ABOUT | CONTACT US | OUR SERVICES | ASK OUR PHARMACIST | FIND US member sign-in
medical equipment
Feature No. 1: Online Consultation
Upon clicking ‘Ask our pharmacist’, the user wil l be redirected to this page
Offers users 24 hours online advice and prescription based on user’s
symptoms and illnesses via an online chat function
Step 3
Product Name Danzen Tablets (20 x 5mg)
Quantity Description Price Elimination of inflammatory edema and swelling: Improves the circulation at the inflammatory focus by breaking down abnormal exudates and protein and by promoting the absorption of the decomposed products through the blood and lymphatic vessels. Take 2 tablets after meal.
10 Euros
After eConsult, should customer want to purchase prescription, he/she will be brought to this checkout page
proceed to payment
continue shopping
Too unwell to prepare nutritious meals? Order fresh healthy food from our partner, Mano Guru at a special price and we’ll deliver it together with your medication.
Feeling unwell? Prevention is better than cure! Buy some Vitamin C supplements today.
Step 4 Optional Add-On Services/Products
/econsult/check-‐out
OPEROS VAISTINE
Bringing your cure closer to you H household, food & pets
medicine & health
personal care beauty vitamins &
supplements diet & fitness
promotions & offers others
HOME | ABOUT | CONTACT US | OUR SERVICES | ASK OUR PHARMACIST | FIND US member sign-in
medical equipment
Feature No. 2: Full Product Catalog
Upon clicking any one of these tabs, user wil l be redirected to product listing
Pharmacy can earn extra revenue from banner ad placements
/household-‐food-‐pets
OPEROS VAISTINE
Bringing your cure closer to you H household, food & pets
medicine & health
personal care beauty vitamins &
supplements diet & fitness
promotions & offers others
HOME | ABOUT | CONTACT US | OUR SERVICES | ASK OUR PHARMACIST | FIND US member sign-in
medical equipment
Feature No. 3: Home Delivery/Pick-Up
/delivery
If the ordered goods are to be delivered to the major cities of Lithuania (Vilnius, Kaunas, Klaipeda), select desired delivery time:
Free delivery for purchases up to 30 euros*: Mondays – Fridays: 8am – 2pm Mondays – Fridays: After 6pm Saturdays & Sundays: Before 2pm Next day pick-up in pharmacy (free) Urgent Delivery (24/7) – extra delivery charge depending on location* Delivery to other cities – extra delivery charge depending on location*
Offers users the option of choosing delivery timing according to their convenience/preferences
Goal #1:
Increase in Total Sales Revenue by 5% in 3 months
Relation to ZMOT: information on products and services made to be readily accessible, enhances ZMOT, increase in sales observed Key metrics/Tracking: increase in sales revenue/volume and conversion rates
Goal #2:
Increase Brand Awareness/Site Traffic, 2,000 Unique V isitors in 1st Month
Relation to ZMOT: people can find out about us, our product offerings and services, information on our physical store and how to contact us Key metrics/Tracking: unique visitors to site via Google Analytics
Goal #3:
More site activity: longer site visits, lower bounce rates, conversion rates of 2% in 3 months
Goal #3:
More site activity: longer site visits, lower bounce rates, conversion rates of 2% within 3 months
Relation to ZMOT: higher quality of content for users translates into higher revenue Key metrics/Tracking: time on site, bounce rates, conversion rates from Google Analytics
Relation to ZMOT: people find out about us and now consider us when they require pharmaceutical products, placing us in a better position to compete with other brands Key metrics/Tracking: company revenue as % of total market revenue
Goal #4:
Increase Net Market Share by 1% in 5 months